Volume 245 [Giant Dragon, You Are Two Years Away]

Except for Song Weiyang and Zhou Zhengyu who are from the Department of Sociology, Ding Ming is from the Department of Politics, and the other buddies in the dormitory are all majoring in law.

To apply what you have learned, Song Weiyang didn't bother to find a lawyer, so he asked Peng Shengli to draft the contract, and asked Wang Bo and Li Yaolin to fill in the gaps. After signing the investment contract at the Time Cafe, Zhang Chaoyang handed over the funds and material proof to Zhang Chaoyang, and Zhang Chaoyang took the money and ran to the capital to register the company.

When leaving, Song Weiyang said: "Don't think about making money in the first year, try to expand the influence of the website, and come to me when you run out of money."

"I will save it!" Zhang Chaoyang said gratefully.

It's really that Song Weiyang, an investor, is too generous, unlike those Yankees, who are arrogant, talk to everyone, and play all kinds of tricks.

Historically, more than half of Zhang Chaoyang’s investment of more than 100,000 US dollars was spent within a year, and he had to conduct a second round of financing. Intel promised to invest 250,000 US dollars, and conducted an "interrogation" of Zhang Chaoyang for 6 months, asking an average of 6 questions every day, and then said... We will not vote.

Another time, Jingcheng Telecom wanted to do a project similar to "AOL". If Zhang Chaoyang can bid successfully, he can make a lot of money, but if he fails to bid, his profitable project will be delayed. This matter was brought to the board of directors for Sino-Ocean Network discussion, and the board agreed to provide a loan of 100,000 US dollars.

If the bid fails, the US$100,000 loan can temporarily keep the company from going down, but Zhang Chaoyang must repay it with his own dividends and equity in the future.

Entrepreneurs bid for the future of the company, but investors require entrepreneurs to bear the risk and repay the loan themselves, which is a bit too harsh. Zhang Chaoyang is well aware of the face of American investors, and now he meets Song Weiyang, a big guy who throws money casually, and he feels so happy.

When Zhang Chaoyang registered the company, Jinshan also completed the recruitment of the company's headquarters, Beijing branch and Xishanju game studio, expanding to more than 50 employees in total. The two projects of ps97 and "Swordsman Love" are working overtime for development.

Let’s talk about Xifeng Company, summer is coming, and the battle for drinks has begun!

Xu Risheng showed unprecedented madness, but only persisted for half a month. Due to the competition from Xifeng Iced Tea, Sunrise's sales model was weak, and raw material suppliers from all over the country said they quit, insisting that Sunrise settle the payment first.

Xu Risheng couldn't afford the money at all, so the supplier had no choice but to file a lawsuit. Then they discovered that the places where the contracts were signed were all in a certain county in Hebei Province, and they had to take it to the headquarters of Xurisheng to sue.

This is a muddled account!

In any case, the production of Rising Sun Iced Tea continued to decline anyway, and the market was maintained entirely by the reserves in the warehouse.

Song Weiyang didn't need to live broadcast and eat three catties of shit. Xu Risheng couldn't survive the winter at all, and even survived the autumn.

The cola market is still three-legged.

Very Coke successfully killed Pepsi, and its market share ranked second, second only to Coca-Cola.

After taking out a media public relations fee, more than ten newspapers across the country cheered in unison: "The Chinese business community has made another victory in the war of resistance. After the staged victory in the color TV industry, domestically produced Coca-Cola has also won a war of Coca-Cola! "

Among the current local beverage companies, Jianlibao ranks first, Xifeng ranks second, Wahaha ranks third, and Robust ranks fourth.

Wahaha purified water has already been put on the market first, please come to Jinggangshan to advertise. The advertising response was not good, but the market response was okay, and distributors were very interested in this new beverage.

Near the end of the term.

Chen Tao came to Shenghai again and opened a room for a tryst with Song Weiyang.

Lying on the man's chest, Chen Tao gasped and said, "Mineral water has a bad reputation. In the past two years, the government conducted a sample survey, and the pass rates were 34% and 55% respectively. Although the pass rate is increasing, after the media After the report, public opinion became more and more suspicious of mineral water. Pure water is a good thing, and it can kill a bloody way out of the mineral water market.”

In fact, pure water is not reliable.

After Wahaha purified water became popular, manufacturers across the country quickly followed suit, and more than 90% of purified water products had problems. Because the pure water production technology is very "high-tech", most manufacturers are reluctant to spend money to buy foreign equipment, and save a few machines for fooling around.

Song Weiyang asked: "When will our purified water be available on the market?"

"The production line has just been commissioned," Chen Tao said, "Wahaha purified water please Jinggangshan to advertise, or our purified water please Mao Ning?"

Historically, the first endorsement of Wahaha Pure Water was Jinggangshan, but the effect was not good, and it was replaced by Maoning in the second year. As a result, Mao Ning continuously exposed negative news, Wahaha changed to Wang Leehom and the dragon again, you are two years away...cough, wrong, do it again...I love you, Wahaha pure water.

In Wang Leehom's version of Wahaha Pure Water, the heroine of the first generation is Yuan Quan, and the heroine of the second generation is Liu Tao.

At that time, the three of them were not very famous, so the advertisement was very successful, and it also had the effect of making celebrities famous.

He was really a popular star. Wang Leehom had just debuted at that time, and he was quickly known by mainland audiences through advertisements. Because of this, Wang Leehom repays his gratitude and has endorsed Wahaha Pure Water for 20 consecutive years, and has never offered to increase the endorsement fee.

so……

Song Weiyang smiled and said, "Don't invite Mao Ning, let's invite Wang Leehom."

"Who is Wang Leehom?" Chen Tao asked.

"A little crooked singer, I saw his tape on the market not long ago." Song Weiyang said.

Wang Leehom made his debut last year, and his second album successfully entered the mainland market at the beginning of the year. The theme song became popular, but the singer was not popular, and he himself did not leave any impression on mainland fans.

The record company obviously had an illusion because of this, thinking that Leehom Wang was popular in mainland China. Not waiting for Wang Leehom to write his own songs, he immediately released his third album. In the mainland, his mother didn't know him, and he didn't even splash a little.

Wang Leehom should have been given up by the record company at this time, and he was at the lowest point in his life. It is estimated that 20,000 to 30,000 yuan will be enough to find him as an endorsement.

Historically, Wang Leehom was coldly treated by the record company for two years, and he did not become popular until he switched to Sony Music.

Chen Tao was very puzzled: "A crooked little singer, what's the use of asking him to be an endorsement?"

Song Weiyang smiled and said: "He is handsome, handsome and pure, which fits the image of pure water very well."

"If you're handsome, you can advertise, why don't you do it yourself?" Chen Tao smiled and played with Song Weiyang's ear.

"I'm too handsome to be overkill." Song Weiyang said triumphantly.

"You look so shameless." Chen Tao bit him.

Song Weiyang wanted to find Wang Leehom to be the spokesperson, mainly because this person has no scandals and has been popular for a long time, so he won't need to change the spokesperson for 20 years.

Chen Tao sat up and put on her clothes, and said, "The new product launched this year is purified water, what should I introduce next year?"

"What do you think?" Song Weiyang asked.

"The company has discussed it internally, and they all believe that it is time to enter the fruit juice drink market," Chen Tao said. "The country is restricting and regulating mineral water, but it is pushing fruit juice drinks. Fruit juice drinks can get a lot of preferential policies."

National policies are all considered comprehensively. Mineral water and purified water are products that are restricted and suppressed by the government. As for fruit juice, all kinds of policy support can solve the problem of selling agricultural and sideline products, and also have a better chance of earning foreign exchange through export. This was indeed the case in the mid-1990s.

It's a pity that companies exploit all kinds of loopholes in order to make profits. Most of the fruit juice drinks are not made from fresh fruit, but bought semi-finished products, and then happily enjoy the preferential policies.

Song Weiyang said: "Since the policy supports it, we will make fruit juice next year."

Chen Tao said: "The question is what to do? Orange juice? Apple juice? Mango juice? Tomato juice?"

"Orange juice," Song Weiyang warned, "you must squeeze the fresh fruit to enhance the taste, so that it can stand out. It's best to keep the orange fruit, so that it tastes better when you drink it."

Speaking of fresh fruit pressing, Song Weiyang thought of the big naizi in the coconut juice.

Chen Tao said: "Then I will follow your request and ask the laboratory to speed up research and development."

Song Weiyang thought to himself: Should it be called Guoli Orange? Or more fresh oranges?