Volume 266 [Unexpected Things]

When the beverage war in Xikang Province was in full swing, in the distant Shenghai, a little gangster was ushering in a turning point in his life.

During the period of the Republic of China, Zhabei belonged to the first rogue pool in Shengtan, and various rogue talents emerged.

But in the 1990s, the gangsters in Zhabei actually changed their aggressive temperament and became the most business-minded hooligan group in Quansheng Beach. Most of them were born in the nearby Kuhaha. They live near the railway station, eat on the railway, dump wagons, and act as intermediaries to provide accommodation and even special entertainment services for foreigners who have just arrived in Shenghai. Or sell scalpers, sell smuggled foreign cigarettes, and sell some pirated DVDs and photos.

Most of these gangsters are of northern Jiangsu descent, and they hold together very well. After years of development, various fixed sites have gradually been established. Basically, there is no fight between the gangs, and any conflicts can be resolved at the negotiation table.

They are particularly hostile to outsiders. Many of those who are cheated and abducted at the train station are outsiders, which destroys the harmonious business atmosphere of the local gangsters. At the beginning, they fought when they met, but the gangsters from other places gradually joined together. After repeated struggles, the two sides reached a certain potential balance.

Gu Laosi's real name is Gu Fei, his parents died early, and he came out to hang out in his teens. At the beginning, he followed the boss to make a fuss, and the gang occupied a sales area of ​​the train station. As a result, the boss was severely beaten to death because of the land grab. He, a teenage gangster who played the side drum, was also sentenced to seven years in prison during the crackdown period.

Two years after he was released from prison, Gu Laosi was dragged into the water by his former brother. Now he specializes in selling foreign cigarettes, pirated books and pirated DVDs.

Relying on his strong business acumen, Gu Lao Si has almost occupied nearly a quarter of the market for smuggled foreign cigarettes, pirated books and pirated discs at the railway station without resorting to force. He even opened a video store, turned himself into a "successful person", and flourished in the train station area.

Feifei Video Store.

A younger brother complained bitterly: "Boss..."

"Call the boss!" Gu Laosi corrected.

"Boss," the younger brother said in mourning, learning the terminology of Hong Kong movies, "Our old den was taken away by the police. More than 50,000 books and more than 10,000 VCDs were directly taken to the suburbs and burned. How can this be? Can you bear it? The loss is too great! We usually stuff a lot of money, which is completely useless."

"Howl, howl, howl, it's like a dead mother," Gu Laosi said, "If the government wants to launch a special campaign against piracy, then you can only stand next to it, and you can still fight against the government? This train station is the most pirated place." The most conspicuous places are the ones who are definitely the first to be beaten, and they dare not tip us off even if they take the money.”

"Then what should we do?" the younger brother asked.

Gu Lao Si said: "Take it away first, and wait until the special operation is over."

"But brothers want to eat!" said the younger brother.

"Let's think about it again." Gu Laosi is now considered a successful person, he said with a headache, "It's not an option to keep selling illegal goods, we have to develop new businesses."

The younger brother suggested: "Why don't you also do hotel business?"

The hotel business is not to open a hotel, but to lure people to stay at the train station, and also to pimp.

Gu Laosi immediately vetoed: "Fucking hotel business, you want to fight with Lao Sun and the others? The business is divided, we can only sell foreign cigarettes and pirated copies!"

The younger brother scratched his head and said nothing.

Gu Lao Si was smoking a cigarette and reading the newspaper, thinking about what to do. Although his annual "turnover" is very high, most of the money has to be distributed to his younger brothers. After several years, his savings in his pocket are less than 100,000, which does not match his "big brother" status. .

You must change careers, wash your whites, and walk the right path!

Suddenly, Gu Laosi saw a full-page advertisement in the newspaper: Xifeng sincerely invites regional partners to create a brilliant beverage business in China.

Regional partners?

Gu Laosi looked at the content carefully, and it turned out that he contacted the retail store by himself, got the order and then contacted Xifeng's sales branch. There is no need to rent a warehouse to stock up on your own, or even contact transportation, Xifeng Company will be responsible for the delivery.

This business can be done!

Gu Laosi decided to set up a sales company and called other bigwigs from the train station to discuss and invest in shares. Then they teamed up to force all stores in the train station to sell Xifeng drinks. As long as the price is fair, there is no suspicion of bullying the market. Everyone can cooperate friendly and get rich together.

The younger brothers can be transformed into employees of the sales company, and each person is responsible for several stores. After occupying the railway station market, we will actively expand outward and take down the entire retail channel in Zhabei!

Gu Lao Si did what he said and immediately contacted the other big bosses.

After hearing Gu Laosi's words, those bigwigs also felt that this business could be done, and they all agreed to take a share and cooperate. Even a big man in the scalper business said that he can send his subordinates to various communities and streets, because this does not belong to the traditional business scope of gangsters, and he is not afraid of stepping on the boundary.

A sales company formed by gangsters was established, and they first started their business in the railway station. He didn't use force, but just messed around in other people's stores in various ways, which made the store lose his temper completely, so he had to cut off the current purchase channel and let the gangsters help to contact the purchase.

In order to improve their business, the hooligans also let the shops and restaurants in the train station only buy drinks from Xifeng Company, unless the drinks are not available in Xifeng. For example, Xifeng does not have soda and fruit juice, so you can buy whatever you want.

A month later, Coca-Cola and Pepsi disappeared near Shenghai Railway Station.

Song Weiyang didn't know about this, if he knew, he would definitely be dumbfounded.

To be honest, in the mid-1990s, the “101 Project” and regional partners were actually just trying to take advantage of those local snakes. The local snakes here don't just refer to gangsters, as long as they can eat well in a certain area, even good people with good popularity.

No storefront, no warehouse, no need to be responsible for transportation, just rely on a face to get the order, and you can cooperate with Xifeng Company!

If this situation occurs on a large scale, it will definitely have a certain impact on Xifeng's positive image, because it is inevitable that there will be those who bully and dominate the market.

It wasn't until the end of the year that the company found that the sales performance in certain areas was gratifying, so it sent people to do a survey to see if it could be promoted nationwide. As a result, the investigators were terrified, because two regional partners had already been involved in gangsters, and they hurried back to the headquarters to report to their superiors.

When Song Weiyang heard the news, he rushed back to the meeting and gave instructions:

First, the 101 plan must continue and cannot be abandoned halfway.

Second, two regional partners who have been found to be involved in gangsters should immediately report anonymously to the public security organs.

Third, open your eyes and close your eyes.

Fourth, the public relations team is on call at any time, and responds immediately to abnormal public opinion.

Song Weiyang discovered that the 101 Regional Partner Program was developing much faster than he imagined, so fast that Xifeng's storage and transportation systems in various places could not keep up with the pace.

No wonder, Coca-Cola in history was able to occupy the market in the late 90s with the 101 plan, and brought back all the things that were robbed by Pepsi in the previous few years!

This specific situation cannot be seen in textbooks or found on the Internet, and it is a historical product of a special era.