Volume 218【Evangelism】

Just as Song Weiyang was about to give a lecture, Principal Yang brought people in. In addition to Professor Shen and Professor Liang from the School of Management, there are also two leaders of the Academic Affairs Office, and a deputy editor-in-chief of "Journal of Fudan University (Social Science Edition)".

Thanks to this era of hurricanes and advances, any new things can be tolerated.

Otherwise, it is almost impossible for an undergraduate student like Song Weiyang to be specially hired as an MBA lecturer.

Even so, the school leaders will come to observe in person to see what Song Weiyang's real skills are.

To put it bluntly, today is a trial lecture, if the lecture is messy, then Song Weiyang must come from and go back.

"Xiao Song, let's talk, just pretend that we old guys don't exist." Principal Yang smiled.

Song Weiyang nodded in response, and suddenly asked: "Does anyone know what MBA education is? What is its real function? Please raise your hand to answer."

About half of the students raised their hands. The classroom atmosphere is very good.

Song Weiyang picked one at random, and that person immediately stood up: "MBA education is..."

"Please sit down and talk, I don't need to be so troublesome in class." Song Weiyang interrupted.

The man sat down with a smile and said: "MBA is to cultivate high-level management talents in enterprises and economic departments. Most of the chairman and general manager of the world's top 500 companies have an MBA background. Foreign companies have hired middle-level managers in my country in recent years. It is also specifically stated that only practitioners with an MBA degree are recruited."

"Then, what can you learn in the MBA class?" Song Weiyang asked again.

The man replied: "First of all, it broadened my horizons, allowing me to see problems to a higher level, and secondly, I learned advanced management methods and means."

"Very good," Song Weiyang nodded and smiled, "This classmate just said that the MBA broadened his horizons and increased his professional talents. But the entrepreneurial spirit I'm going to talk about today has nothing to do with vision or talent. Why? Do we need to talk about it specifically? We Chinese like to divide life and work into several realms. The so-called mountain is a mountain, and water is water; a mountain is not a mountain, and water is not water; a mountain is still a mountain. Water is still water. Have you heard this passage?"

"Yes!" The students replied in unison.

Fan Xinman said with a smile: "This was said by Qingyuan Xingsi, an eminent monk in the Tang Dynasty."

"Now, I divide MBA education into three realms." Song Weiyang turned around and wrote a few lines on the blackboard, "The first realm is to impart theoretical knowledge of business and economic management. What the classmate just said , reading the MBA class allowed him to broaden his horizons and improve his understanding of problems, because he was exposed to higher-end theoretical knowledge. The second level is the means of imparting skills in business and economic management. Theory is theory, and skills are skills. To be able to use, know how to use, and use well, this can play a role. To put it bluntly, you must have practical ability. Today’s MBA education in China only stays at the first level, and it can only impart theoretical knowledge, which is out of touch with practice.”

Masters talk about talent and learning, while masters talk about realm.

When this passage is spoken, it immediately has the effect of building a strategic position, at least Professor Shen and Professor Liang of the School of Management are very touched. They are indeed still at the first level, they can only impart theoretical knowledge to students, and have almost no contact with practice.

"Teacher, what is the third level of MBA education?" Shen Yongyi couldn't help asking.

Principal Yang and other leaders, as well as the students in the class, all raised their ears. They were obviously very interested in this.

"The third level of MBA education," Song Weiyang said with a smile, "is to improve the quality of the students!"

quality?

Everyone is puzzled.

Song Weiyang explained: "Quality is a metaphysical thing. In a broad sense, it can be understood as calmness, kindness, perseverance, generosity, etc. In the MBA course, it refers specifically to 'entrepreneurship'! It doesn't mean that you have become the boss of a state-owned enterprise. Only when you become the owner of a private enterprise can you be called an entrepreneur. It is not to say that middle-level managers of enterprises do not need entrepreneurial spirit. Entrepreneurial spirit is what you mba students should have, otherwise you will not Qualified graduates. According to our Chinese philosophy, knowledge and skills can only be called "skills". Entrepreneurship is the real "Tao". Today I want to tell you about "Tao"! "

Well, Taoism and technique have been adjusted, and it will be more lofty when you hear it.

Fan Xinman quickly took out a small notebook to record. She didn't know what an MBA was, but she knew the difference between Taoism and art. Moreover, Song Weiyang's statement is more acceptable to her, she just likes such metaphysical and mysterious topics.

The reporter's associative ability came into play in an instant, and Fan Xinman thought of Han Yu's "Teacher's Discussion" "preaching and teaching careers to solve doubts", which can just explain the triple realm of MBA education mentioned by Song Weiyang. The first level is to dispel doubts, domestic MBAs are still at this stage; the second level is teaching, domestic MBAs are still not doing well; the third level is "preaching", which is what Song Weiyang is doing today.

"Chairman Xifeng preaches in Fudan, Song Weiyang jokes about the triple realm of MBA" You see, Fan Xinman has thought out all the headlines of the news.

Professor Shen and Professor Liang looked at each other, shook their heads and smiled wryly. They also talk about entrepreneurship, but they all mention it briefly, and focus on specific knowledge theories.

"Every entrepreneur has a different personality, and the style he expresses is also different. The characteristics of the team he leads and the company department he controls are also different," Song Weiyang said. Specific analysis of the situation. Impatience is a shortcoming, but also an advantage. Calmness is an advantage, but also a shortcoming. Therefore, let’s not talk about these characteristics, but let’s talk about something more in common.”

"On the whole, all successful entrepreneurs have the following spiritual qualities: adventure, dedication, innovation, and cooperation!"

"Adventure. Entrepreneur, the English name entrepreneur, the word comes from French, and it means an adventurer if you are willing. Why do we put adventure first in entrepreneurship? Because it is the most important! Successful entrepreneurs, Either start a business or reform a business. A person who remains the same and sticks to the rules cannot be called an entrepreneur, but can be regarded as an executor at best. A company that remains the same is not far from death, because the market environment is constantly changing. And every time a decision is made , all need to take huge risks, so entrepreneurs must have an adventurous spirit. At the same time, the adventurous spirit also includes the ability to resist pressure, and you must bear the risk of failure. All state-owned entrepreneurs in China today count as one, and which one can succeed is not Take risks? Which one is not resistant to pressure? Leaders, colleagues, subordinates, and relatives are all staring at you, and you must move forward amidst their doubts!"

"Dedication, I don't need to talk about it. Do what you do and love what you do. If you don't like being a business, then change your career as soon as possible. Don't mislead others and yourself. Many leaders of state-owned enterprises now lack professionalism. On growing the business..."

"Innovation, this is an eternal topic for entrepreneurs. Institutional innovation, technological innovation, marketing innovation, channel innovation...these are all innovations. There is also thinking innovation at a deeper level. For example, the classmate said that he broadened his horizons. , the thinking is alive. And the state-owned enterprise restructuring that everyone is concerned about now, before the system innovation, is actually the innovation of the government and the people’s thinking. Only by being new can we be unique, maintain the vitality of the enterprise, and stand out from the competition.”

"Finally, cooperation is very important. You have to cooperate with colleagues, subordinates, leaders, the government, and even competitors. Take Coca-Cola and Pepsi as examples. These two companies are deadly rivals, but They are also collaborators, and they often join forces to kill other competitors! Cooperation means compromise, which is not a bad thing. Especially state-owned enterprises, leaders who want to invigorate state-owned enterprises must learn to compromise in cooperation and cooperate in compromise. Find Cooperate on a point of common interest for everyone, and compromise on minor details, so that the majority can be united. One person can’t do great things, and cooperation can create a situation. And those friends who want to start their own businesses, cooperation is even more important , don’t be afraid of losing money, it’s a blessing. Of course, when we cooperate, we must take the lead, and an entrepreneur who can’t lead the cooperation is not a competent entrepreneur!”

"The above is an overview. Next, I will use about ten lectures to explain in detail..."

ten lessons?

Professor Shen and Professor Liang were very surprised. Song Weiyang was planning to turn the "Entrepreneurship" which they didn't pay attention to into a big class.