Volume 191 [Son of the East]

Shenghai City Education Station's report on the Fudan Volunteer Association did not cause any sensation. After all, its ratings were too low and its influence was too small.

As the propaganda director of the association, Senior Sister Liu Ziran not only took photos along the way, but also wrote a press release herself. This manuscript was first published in the Fudan school newspaper, and she also sent it to Wen Wei Po.

Fudan's journalism department is very powerful, and "Wen Wei Po" (Mainland Edition) is headquartered in Shenghai, and there are piles of Fudan alumni in the newspaper office. Seeing this kind of positive news from his alma mater, and still responding to the policy of the League Central Committee, it even directly made the headlines on the front page.

In the mid-1990s, the circulation of each issue of "Wen Wei Po" was stable at around 800,000 copies. Occasionally, when it came across hot news, the sales volume would exceed 1 million. More than ten years ago, Wen Wei Po directly reprinted 1.5 million copies of the issue that published the novel "Scar".

"College Students Volunteer to Serve the Society, Love to Convince Murderers to Surrender"!

This is the news headline of "Wen Wei Po". Once it was published, it immediately sparked heated discussions across the country.

If analyzed from a professional perspective, it has three important elements: college students, murderers, and volunteers.

Anything involving college students can attract the attention of readers, and this situation has continued into the era of Internet self-media. For example, when the police catch a group of telecom fraudsters, and one of the ten fraudsters is a college student, the word "college student" will be deliberately added to the headline of the news.

Murderers are frequent visitors to news reports. Regardless of China or foreign countries, from the moment there are newspapers, news about murder and violence is inherently socially focused.

These two news elements are superimposed together, and there is an immediate chemical effect!

At the same time, it happened in a special period when China was turning to a materialistic society, and it was also consistent with the call of the Central Committee of the League. "China Youth Daily", "Beiqing Daily", "Guangming Daily" and other newspapers successively reproduced it. There are more than 40 newspapers across the country Join the discussion now.

All of a sudden, it exploded into a hot spot, and the fire became a mess, which made Song Weiyang feel unbelievable.

In the 21st century when the information is exploding, this kind of news can't make waves at all, and it's not as topical as the cheating of a certain celebrity. Just like in the early 1980s, whether it was worthwhile for college students to sacrifice to save old farmers, this news actually aroused national discussions. At that time, almost all newspapers were involved in the debate. Can the younger generation of friends imagine it?

"People's Daily" quickly published an editorial, highly praised the good character of college student volunteers, reaffirmed the importance of building socialist spiritual civilization, and suggested promoting the establishment of volunteer organizations in colleges and universities across the country.

All of a sudden stabbed to the sky!

The more it is like this, the more low-key it is. Song Weiyang directly hid himself and declined the interview.

In just half a month, more than 20 media reporters rushed into Fudan, but they couldn't find Song Weiyang himself. They could only interview teachers and students. The classmate Le Jianbo who converted the murderer was frequently photographed and became a nationally known focal point. The Fudan Student Union has already planned to recruit him as a cadre, and joining the party next year is a sure thing.

Around mid-October, an interview team came suddenly, which Song Weiyang couldn't refuse.

So, there is the following scene

Time Cafe, restaurant, a TV is placed on a table against the wall.

The brothers in dormitory 305 occupied a dining table. Ding Ming looked at the time and suddenly shouted: "Come on, come on, 5, 4, 3, 2, 1!"

A burst of familiar head-turning music sounded, and the words "Oriental Time and Space" appeared on the screen. Then there was another burst of music, "The Son of the East" appeared on the screen, and photos of many celebrities, including Feng Gong, appeared one after another. Row! The son of the East, concentrates the essence of life; the son of the East, shows the true qualities of a hero!"

Even if there is no news about university student volunteers, Song Weiyang's current situation is enough to be on "Son of the East". Many celebrities in the business world who are not as good as him have been on this show.

At the beginning of the picture is the detention center, the homeless man took off his dirty clothes and changed into a uniform.

The reporter asked: "Why did you choose to surrender?"

The prisoner said: "Some things that college student said made me realize that absconding is not an option. I should bear the responsibility for what I did wrong. Now I just want to finish my sentence and go home to be filial to my mother."

The voice-over sounded: Who made the murder suspect repent? Be our college student volunteers.

The screen switched to the gate of Fudan University, hundreds of bicycles poured out, and volunteers followed the flags and scattered into the streets and alleys. Suddenly, I came to a poor family. Two volunteers were helping the widowed old man to carry honeycomb coal. The old man said to the camera: "They are very good. They come to see me every weekend, help me with work, and talk with me. They are all Huo Lei (Harmony) Front!"

The screen cuts back to the school, the dedicated office of the Volunteer Association.

Zhang Chengyu, director of planning, said: "After several volunteer activities, we have summed up a volunteer model of 'Love 6 1' for the lonely elderly and households with five guarantees."

The reporter asked, "What is 'Love 6 1'?"

Zhang Chengyu said: "College students also have their own study and life. One-on-one help is almost impossible, and it will be slack and boring after a long time. Therefore, we divided six volunteers into a group and fixed-point to help a needy household. Only send two people to participate every week, in rotation."

The reporter asked: "Apart from this, what other volunteer projects do you have?"

Zhang Chengyu said: "There are many. For example, in spring, volunteers are organized to plant trees. During winter and summer vacations, they go to remote areas to support education."

Photos of various volunteer activities appeared on the screen, and suddenly it was replaced by a shopping mall. Bottles of Coke, Coca-Cola, and Pepsi appeared in the camera at the same time. Then, the voice-over began to introduce Xifeng's iced tea and canned food performance, and pointed out that Xifeng's canned food has been exported to Europe to earn foreign exchange for the country.

The scene switched back to the studio, and the host Shui Junyi smiled: "The college student volunteers and the beverage company seem to have nothing to do with each other, but they are all written by the same person. Today, the guest invited by the Son of the East is Xifeng Chairman of the food and beverage company, founder of Fudan University Volunteer Association, Song Weiyang!"

The screen switched again and ran to the library of Fudan University.

"Hahahahaha!"

There was a burst of laughter in the restaurant, not only the buddies in 305, but also other customers who came to eat.

But there was a tall stack of books on the table, covering Song Weiyang's face.

Shui Junyi sat on the other side of the screen, and said: "There are three kinds of interviewees who need to cover the screen before going on camera. One is a special profession, such as anti-narcotics police; the other is a whistleblower who is afraid of retaliation; One is a criminal, protecting privacy. Which one are you?"

Song Weiyang smiled and said, "I belong to the fourth type."

Shui Junyi asked, "Who is the fourth type?"

Song Weiyang said: "A man who is too handsome, a woman who is too beautiful. This kind of person must cover his face on TV, otherwise it will cause extreme discomfort to the audience."

Shui Junyi asked: "Are you as handsome as Cai Guoqing? He doesn't even need to cover his face."

Song Weiyang said: "He and I have a different realm of being handsome."

Shui Junyi said, "Why is it different?"

Song Weiyang said: "His handsomeness stays on the outside, but my handsomeness has penetrated into the soul."

Shui Junyi could hardly hold back his laughter, and said with force: "Son of the East has interviewed many business geniuses, and many of them are confident. It is really rare to see someone as confident as you. What you said just now makes people I think of your fellow countryman."

Song Weiyang said, "Old Mouzi?"

Shui Junyi said, "Yes, it is Mr. Mou Zhong."

Mou Qizhong said in an interview with "Son of the East": "China's 5,000-year history of civilization has no shortage of military strategists, thinkers, and politicians who have influenced the world, but it lacks big businessmen who have influenced the world. Then create a generation of big businessmen The project will start from our time. I am very confident that the Chinese should go to the world. I have fought with many (foreign) entrepreneurs... I think their business knowledge and talents are far inferior to mine. Then Not only inferior to me, but far inferior to me!"

Song Weiyang said: "I can't compare to him. He plans to invest 3.1 billion US dollars to buy an aircraft carrier for the Chinese Navy."

Shui Junyi felt that he had gone astray, and brought back the topic: "But when you face international giants like Coca-Cola and Pepsi, you seem very confident."

Song Weiyang said: "What is there to be afraid of? Two Coke's structure in China is rigid, management is slow, and marketing is weak. It is too easy to compete with them."

Shui Junyi said: "Why do you think that Coca-Cola and Pepsi should not represent advanced international business management experience?"

Song Weiyang said: "Let me be honest, do you dare to broadcast "Oriental Time and Space"?"

Shui Junyi said: "Dare, don't miss a single word."

Song Weiyang said: "Coca-Cola and Pepsi's companies in China are actually sales companies. Their joint ventures with Chinese companies are actually foundries and agency companies. Vertically, they cannot be managed in a unified way. Horizontally, they cannot coordinate deeply. Such a company structure is actually a loose alliance of interests, a mess, and they can't engage in a marketing war with me. Tianfu Cola said that it learned from international advanced management experience, so it entered into a joint venture with Pepsi. Have you learned it now? Learned a (beep) ! I killed myself!"

Shui Junyi asked: "What is the secret of your business success?"

Song Weiyang said: "Integrity, dedication, and self-improvement. Xifeng Company does not sell fake and shoddy products, which is integrity; Xifeng Company specializes in beverages and food, and does not set foot in other industries, which is dedication; Xifeng Company is not afraid of any competitors. , This is self-improvement!"

Shui Junyi said: "Speaking of self-improvement, what do you think about the counterattack of domestic products now?"

Song Weiyang said: "There is nothing to say, it is tragic. The field of domestic daily chemicals has basically died, and other fields are dying slowly."

Shui Junyi said, "Are you pessimistic?"

Song Weiyang said: "It's just seeking truth from facts. So we have to fight back, and some industries can still win. Establishing volunteer associations in universities is actually a kind of counterattack. Now everything in China is in line with the West, and there is an extreme lack of national self-confidence. Foreign dross It is also regarded as the essence. The Western set of material comforts has been deeply rooted in the hearts of the people, and our spiritual world is being eroded. Volunteers are a good thing. They seem to come from the West, but they are actually in line with our traditional culture. We help others There is also a practice of learning from Lei (harmonious) Feng, why can't it be carried forward?"

Shui Junyi said: "Your ambition is great."

Song Weiyang shook his head and said, "No, no, I'm just a mortal, don't praise me so high, you'll fall to my death."

Shui Junyi and Song Weiyang chatted for about 10 minutes, and then the screen switched again to an interview with the teachers and students of the school.

Guo Tao, president of the Science Fiction Society: "Song Weiyang is awesome, the science fiction he wrote is so good."

Nie Jun: "Lao Song's songs are all great."

Ordinary member of the Volunteer Association: "The president is a good person. The president is awesome!"

For the remaining few minutes, Shui Junyi was talking about Song Weiyang's talents and hobbies. Including surfing the Internet, and even mentioned Wang Xiaobo, which aroused Shui Junyi's interest, and chatted about Wang Xiaobo and literature for two minutes.

After "Son of the East" was broadcast, Ding Ming stood up and shouted, "Brother Yang is amazing! But why didn't I appear on TV? I also accepted an interview!"

Nie Jun thought carefully and confirmed, "It should be that you are not as handsome as me."

This is Song Weiyang's first TV interview, and it's "Son of the East", so he's very famous!