Chapter 1594 Resumption Imminent
Dongxing Charity Night, under the circumstances of the public attention, did not come to an end until 11:00 pm.
And this time, the amount of money raised exceeded everyone's expectations.
950 million!
Of course, this data actually includes Li Dong and Yuanfang's money, which is 500 million yuan.
Shen Qian also spent nearly 20 million yuan.
The real donations raised by all walks of life are about 430 million.
The online auction also shines this time.
In the on-site online auction session, many people participated, and the most auctioned item was quoted more than 200 times!
In the end, the online auction raised about 30 million funds.
It doesn't seem like much, but in fact, Li Dong and Hu Xiaorui thought it would be good if they could reach tens of millions.
In the end, it was able to raise 30 million yuan of funds. It can only be said that Yuanfang and Dongxing have done a good job of publicity and attracted a lot of attention.
Nearly 1 billion funds, which also created a history in private charity fundraising.
The previous history was created by Dongxing Charity Night last year, more than 400 million.
This year, Yuanfang broke the record again.
However, this year's 500 million will probably not be available next year, and Li Dong will not donate again at the charity gala.
This year, mainly for publicity, Yuanfang's half-year revenue reached 300 billion.
By next year, there will be everything in the distance, and there is no need to steal the limelight at the charity night again.
...
At the same time, with the end of the Dongxing Charity Night, the promotion day of 718 is coming to an end.
When Li Dong returned to East Garden, it was exactly 12 o'clock.
This year's May Day Promotion Day, Yuanfang created an actual transaction volume of 2 billion.
And Dibao is not bad, the actual transaction volume reached 1.6 billion.
It seems that May Day is not too long away from now, just over two months.
However, the speed of development of the online shopping market is beyond imagination.
Driven by Li Dong and the competition between Yuanfang and Dibao, more and more people are paying attention.
Just like in the previous life, in fact, Jingdong was not very famous at the beginning, and Jingdong's rise was partly due to its own reasons, and partly due to the opportunity to hype.
Take out the treasures for comparison, and with the comparison, more people will naturally pay attention, even if they don't know it, they will know it when they are told.
Sometimes, the dominance of one family may not necessarily create the greatest benefits.
The competition between the two may produce additional effects and arouse greater social concern.
This time, that's it.
The competition between Yuanfang and Dibao is becoming more and more obvious, and both sides are constantly in a war of words. Even people who did not know the two online shopping platforms before, now know it.
With the promotion of the mobile Internet, 3G users have increased, and smart phone shopping is convenient and simple.
After more than two months, the online shopping market is much more prosperous than before.
When Tan Haiying called to report, her tone seemed a little excited. Even Tan Haiying didn't expect that Yuanfang would make another breakthrough in today's situation.
For the 718 promotional activities, Yuanfang is conducting a pilot layout, and there is no large-scale promotion.
But even so, he finally got a score of 3.6 billion.
When Tan Haiying was excited about this result, Li Dong received the call, but said calmly: "The result is not bad."
Tan Haiying was greatly disappointed by the "okay". Is such a result just okay?
Li Dong actually didn't want to hit anyone, but 3.6 billion was just okay.
This is not the first time that the 718 event has been held. In fact, it is not much different from Double Eleven.
The current online shopping market environment is actually similar to the 12 years in the previous life, that is to say, the online shopping market is three years ahead of the previous life.
In his previous life, in 2012, it was the third time that Ali focused on Double Eleven. What was the transaction volume?
Close to 20 billion!
Yuanfang Mall plus Wanjia.com, the current strength is not weaker than that of Dibao in 2012. At this time, it has achieved a record of 3.6 billion.
What else can I say other than that it's okay.
Not to mention, Yuanfang has also opened various consumer loans.
It stands to reason that it should be better than the 12-year record of Dibao.
But this time for 718, Yuanfang's preparations, activities, and promotion are average, and they are all conducting experiments, so 3.6 billion is not too low.
Li Dong didn't think about Tan Haiying's thoughts, and continued: "Learn from experience and lessons this time, and make full preparations!
In August, after Teng Xun resumed trading, about three months in advance, at the beginning of September at the latest, we will start the Double Eleven promotional activities.
At that time, it was the off-season for offline sales, but the online shopping market did not distinguish between these.
Without offline diversion, online performance will only be better!
Double Eleven, this time, if you don’t achieve a record of more than 20 billion, then I’m sorry for our so much preparatory work.
Also, from now on, you can communicate with some third-party merchants and manufacturers.
This time, it is the first time to participate in Double Eleven activities, and all kinds of activities must be done to the limit!
By November, 3G users may even exceed 200 million.
From now on, users should also be guided to use mobile phones for shopping.
At the beginning, everyone is definitely not used to it, but we need to guide and develop this market.
20 billion is the bottom line. Before you said that the hardware could not keep up, but now I see that the hardware is not a big problem.
As the market booms, these things develop faster than we can imagine.
Now the hardware can keep up, and in terms of express delivery, we are also expanding the scale.
Therefore, 20 billion is far from reaching my expected results, and it is almost doubled.
When Double Eleven hits a score of more than 40 billion, I will congratulate you! "
"40 billion..."
Tan Haiying was dumbfounded, the boss's appetite was getting bigger and bigger.
Li Dong had set a goal of 100 billion before. Compared with 100 billion, 40 billion was not too beyond everyone's expectations.
Tan Haiying took a deep breath and said hastily, "We will definitely work hard to achieve our goal!"
"Well, let's put it this way first, let Liu Hong and the others prepare and start submitting the application for resumption.
Strive for a quick pass. At the end of the month, Teng Xun's side will be settled first.
Otherwise, Weibo will also be listed soon, and I won't be able to spare so much time to do this.
Once the application is approved, a roadshow will be arranged.
Let the underwriters also prepare well. This time Teng Xun resumes trading, the scale is not small. Because we are resuming trading, we can be a little careless, but they can't.
If the grades are not good, don't blame me for reneging at the end! "
Regarding Li Dong's words, Tan Haiying did not take the truth seriously, and continued to respond: "Okay, I will notify President Liu immediately."
"Okay, let's do this first."
Li Dong hung up the phone, and said to Shen Qian who was beside him: "In the next few days, I have to discuss cooperation with the real estate group.
After that, I will probably go to Xiangjiang to prepare for the resumption of Teng Xun's trading, and then I am afraid I will have to go abroad to prepare for Weibo's listing.
Until the end of August, I may not be able to come back.
On your side, you must take care of yourself and don't run around.
It's almost 7 months now, and it was 8 months back then.
Later, I will call your mother and ask her to take care of you for a period of time. Before you give birth, I will settle all these matters, so that I will not be in trouble when the child is born. "
Shen Qian said softly: "Don't worry, I'm not a child anymore.
What's more, there are so many people in the family, who stretch out their hands to eat and open their mouths. If I can't even take care of myself, then I am too useless. "
"Anyway, be careful.
At home, I will also arrange for some medical staff to stay in. If it is too late to go to the hospital, I will give birth at home. I will arrange it later and make a sterile room.
In short, you can feel at ease now, and don't hide your troubles in your heart, just tell me. "
Li Dong's mother-in-law urged her for a while, and Shen Qian took his arm and walked into the manor while softly saying: "I'm almost spoiled by you, can you stop being so nice to me in the future?"
Li Dong said speechlessly: "Is there still such a request?
You said it earlier, if you are not pregnant yet, I can satisfy your request.
Now that my stomach is getting bigger, to abuse you is to abuse my children. Can I do such a thing? "
Shen Qian said with a smile: "That's a good deal, now I'm used to it, and I have to keep doing it in the future."
"When did you say it? Did I say that?"
"Say it, anyway, I heard it."
"You're hallucinating, this has to be cured..."
"..."
The couple chatted and laughed for a while, which added a bit of popularity to the quiet East Garden.
...
During the 718 promotion, Yuanfang achieved a record of 3.6 billion, and the publicity was also 3.6 billion, without any false reports.
This is different from Li Dong's previous personality.
Ma Yun, who hadn't left Pingchuan, frowned when he saw the data released by the distance.
Yesterday, Dibao’s performance was also good, surpassing May 1’s 1.6 billion and reaching a transaction volume of 2 billion.
Yuanfang’s public data is 3.6 billion, while Treasure’s is 2.8 billion.
From this point of view, the difference between the two does not seem to be too large.
But the data reported by Yuanfang this time seems to be a little less.
Based on Li Dong's habits and the habits of Yuanfang, it is appropriate to make a whole number, and 4 billion should be it.
Ma Yun actually doesn't know the authenticity of the data, it takes a little time to inquire and calculate.
But he knew that the real data in the distance should not be too bad.
At this time, 3.6 billion is not too high.
Li Dong, who is used to bragging, stopped bragging this time, and abnormality is actually a demon.
Ma Yun always felt that Li Dong was holding back now, holding back and firing a cannon.
And this shot may be fatal to Dibao.
Ma Yun in the hotel really wanted to communicate with Li Dong at this moment.
But when he called Li Dong, Li Dong simply said "very busy" and hung up, and then called again, but Li Dong ignored him.
This made Ma Yun very angry. He really spent tens of millions last night!
Fortunately, this guy turned his face and refused to recognize anyone.
The money is spent, people can't see it, and they can't find anything if they want to inquire about it. What else can I do.
When he found out from others that Li Dong had interviewed more than ten real estate developers today, Ma Yun knew that this guy might really be busy.
Now, even though he didn't want to make the trip in vain, Ma Yun rushed back to Lin'an on the afternoon of the 19th.
...
Ma Yun and the others left, but Li Dong didn't send them off either.
At this time, he was indeed busy.
Now that the commercial plaza cooperation plan has been launched, Li Dong wants to make a quick decision. It is more convenient to reach an agreement now that there are many people, so as not to have to talk with each other later.
In the hotel conference room.
This time, Li Dong did not talk separately, but brought several medium-sized real estate groups together.
After talking for a while, Li Dong said: "You don't need to be under pressure, it's not easy to refuse me.
Actually, as I said before, I will not let everyone suffer.
No one suffers from the enterprises that cooperate with distant places.
In commercial plazas, renting to others is renting, and renting to distant places is also renting.
For other companies, at least a five-year contract is signed, and twenty years are common.
The ten-year contract I asked for should not embarrass everyone.
In addition, let's put it this way, under the same conditions, I pay 3% more rent than other retail companies. If everyone still feels dissatisfied with this, then I really have nothing to talk about. "
As soon as these words came out, the faces of several people in the meeting room were a little strange.
A year-on-year increase of 3%!
It doesn't sound like much, but in fact, for people like them, the annual rent of some commercial plazas required from afar is in the millions or even tens of millions.
Just a 3% increase is worth hundreds of thousands.
A rent increase of hundreds of thousands is not a small amount, especially for such a large-scale increase, and it is not just one or two that are needed in the distance.
Li Dong saw that they were tempted, he let out a sigh of relief, and did not continue talking.
Now, in the retail group, the rental cost has actually risen a lot, reaching more than 30% of the expenditure.
On the basis of 30%, the ratio is increased by 3% again, and the total cost will increase by about 1%.
Compared with such a huge system in the distance, if the cost increases by 1%, it is not a small amount!
If the scale of this cooperation reaches the level of 100 billion, Yuanfang will spend 1 billion more, and the scale of 100 billion cooperation is also Li Dong's intended goal.
Spending more than 1 billion yuan a year is not a small amount for any enterprise.
But now that Li Dong has made up his mind, he doesn't think about it anymore.
If this 100 billion investment can achieve 200 billion revenue growth, it will be enough.
Even if the payment period of three months is equivalent to an additional 50 billion in advance payment for Yuanfang, this money can be used for free forever if Yuanfang is more courageous.
50 billion, borrowed from the bank, the interest is not low, much more than the 1 billion he is spending now.
It is acceptable to increase the annual revenue by 200 billion, use 50 billion more free funds, and spend 1 billion more.
Of course, it's actually much more than that.
After all, Yuanfang has no money now, and the funds for the commercial plaza monopoly plan this time also have to rely on financing and borrowing. Li Dong is too lazy to calculate the interest, which has to be paid from the profits of the retail business.
As long as the profit can complete the payment of interest, Yuanfang will not lose money.
If the profit is not even enough for the interest, then it is the same as what Yuan Chengdao said, the reputation is empty, but the rhythm of blood loss is actually.
During this period of 2009, Li Dong didn't think that the profit of retail sales was not enough even the interest. Even if there was such a day, it would at least be after the online shopping market reached several trillion yuan.
The current online shopping market is less than a trillion yuan, and the impact is only average.
Moreover, the labor cost is not as high as that of the later generations. In the end, it should earn a little more than the interest. This point may only be 1%.
Outsiders may think that this kind of investment is not worthwhile. It is more cost-effective to invest in other things if you can borrow hundreds of billions.
It’s not that many companies don’t want to take out loans, but they can’t take out loans. If they can get hundreds of billions of funds, no one will do it if the annual return rate is less than 10%.
Yuanfang has this strength and capital, but the idea is that it is good not to lose money, and I am afraid that many people will laugh at it when it spreads.
Li Dong doesn't care if outsiders make jokes or not.
He said that the 3% increase in rent and the increase in benefits are not so easy for anyone to refuse.
The income is more than hundreds of thousands a year, and it is several million in ten years.
A shopping mall costs a few million more, and some groups develop as many as five or six plazas, which means that in the next ten years, they can increase their income by tens of millions.
Account, everyone will calculate.
As Li Dong said, renting to whom is not renting, and the distance is nothing more than a right of first choice.
These medium-sized real estate developers will not think so much like the big real estate groups.
They may have strength locally, but domestically, they are not very competitive.
Big real estate groups still have to consider a lot of things, such as their actual influence and the possible disadvantages of being monopolized by a distant place, but they don't have to consider these.
After Li Dong announced the rent increase of 3%, the heads of several companies thought about it for a while, and some people directly agreed.
Today, the outside world is familiar with Li Dong's style.
He likes to do things that are in place at one time. Since he said so much, if he wants to pluck the hair on Li Dong's head, he may not be able to pluck the hair in the end, but Li Dong will miss it instead.
Just accept it when it's good. In fact, this result has been much stronger than many people expected.
The contract was signed more smoothly than everyone expected.
On the 19th, Li Dong signed 14 contracts, involving as many as 38 commercial plazas.
There are also some commercial plazas that are still under lease.
For these plazas, Li Dong did not allow others to break the contract. The cost was too high. Even if he wanted to monopolize from the root, the cost would not be affordable.
It is enough now, the expired commercial plazas, commercial plazas that are about to expire, including some newly built commercial plazas, have won these places, which is enough to restrict other enterprises.
Today, many old squares have been eliminated by the times.
The society is progressing and developing, and those old commercial plazas are actually on the verge of being eliminated.
Monopolizing the newly developed commercial plaza, restricting the pace of expansion of other companies, and interrupting their upgrading steps, just for this alone, if you spend an extra 1 billion a year, Yuanfang will make money.
...
While Li Dong was negotiating and signing the contract in person, Teng Xun also submitted an application for trading resumption to the Hong Kong Stock Exchange and the China Securities Regulatory Commission on the 19th.
At this moment, just two months have passed since Teng Xun's reorganization.
In two months, for the Internet group, the difficulty of completing the reorganization is actually much smaller than that of an industrial company.
Teng Xun may still have some problems, but it can also be integrated after the resumption of trading.
As long as the Securities Regulatory Commission and the Hong Kong Stock Exchange can pass, these small problems are harmless.
With the submission of Teng Xun's resumption application, Li Dong's negotiations with real estate developers in Pingchuan were ignored.
At this moment, everyone's attention is on Teng Xun's resumption of cards.
As for the expansion of distant retail, not many people will pay attention to it.