Chapter 1588 Want to Monopolize From the Source?

As time passed day by day, the East Star Charity Night was getting closer and closer.

For the people who eat melons, purely commercial activities, everyone is not interested in watching them.

It's a pure theatrical performance, just watch it for a while, that's all.

However, events such as charity nights, where big names in business and celebrities gather, and fundraising activities will be held on site, are more interesting.

In addition, this year is a live broadcast of the whole process, and everyone can sit at home to watch the live event, and naturally more people are interested.

The charity night has not yet started, and the outside world is discussing who will come this year?

Who will be the big businessmen?

Who will come?

How much money will be raised at the scene?

Last year, Dongxing Charity Night raised a lot of funds, more than 400 million yuan, almost the most funds raised by non-governmental organizations in the past years.

Will this year break through last year's fundraising amount?

...

Those who eat melons are interested in these things, but Li Dong doesn't care much about them.

The situation last year was special, and the ability to raise so much funds was actually affected by the earthquake.

This year, not necessarily as much as last year.

It's all meaning, and Li Dong didn't think about imposing the name of charity on anyone, forcing others to donate money.

The charity night is actually an accumulation of contacts, a business gathering.

Since this kind of public fundraising operation is made public, it is still operated as a commercial charity, so don't think it's pure, it's a normal thing.

In this charity night, Li Dong was actually more concerned about something else.

Such as the gathering of real estate developers!

In the second half of 2009, Li Dong planned to carry out some plans, and these plans required the cooperation of people.

There are some things that he can accomplish by himself, but there are some things that he cannot do.

...

July 15,

There are still 3 days until the charity night starts.

On the 15th, some people have already arrived in Pingchuan.

In the past few years, the Pingchuan government is eager to make some news every day in the distance. Every time there is a big movement in the distance, a large number of business leaders will gather.

Every time, the Jiangbei government and the Pingchuan government can follow behind to check the advantages.

After these people participated in the activities, people from the government would come to visit them.

Some people were hesitant to invest in Jiangbei, Jiangsu, Zhejiang or southern Jiangsu?

At this time, Jiangbei has found an opportunity. By the way, let's take Yuanfang as an example, and it can often attract some enterprises to invest in Jiangbei.

Moreover, it is easier to win over some derivative industries related to distant places.

In the past few years, every business gathering in a distant place, in Jiangbei's view, is a good opportunity to attract investment.

This year's Charity Night is no exception.

Some business tycoons who arrived earlier were visited by people from the Jiangbei government.

In the hotel.

Not long after Wu Yajun saw off the government officials, when Li Dong arrived, he couldn't help laughing and said, "Jiangbei is really considerate, so much so that I want to come here to invest.

But the key is that they don't taboo meat and vegetables?

When Longhu came to Jiangbei, he had to be suppressed to death by Yuanfang and Longhua. The real estate companies also came to win him over. Is this necessary?

In Huaxia, who doesn't know that in Jiangbei, retail companies and real estate companies are not allowed to enter. If they enter, they will first face the suppression of you and Longhua.

Back then, some local real estate companies in Jiangbei were destroyed by you.

Do we outsiders dare to come to Jiangbei now? "

Li Dong laughed and said: "What you say, it seems that we are very domineering.

In fact, I really don't object to these, anyway, we don't have many residential properties to develop.

But having said that, if you companies are really going to enter the market, you won't be able to make a lot of money.

In Jiangbei, housing prices have actually been suppressed, and the profit margin is not too high.

Longhua is now taking the path of small profits but high sales. They are taking the lead in doing this in Jiangbei. The housing prices in Jiangbei are about 5% lower than those in the same area.

As a local company, Longhua's land acquisition price is not too high, and it still has a lot of profits.

You outsiders, the cost of acquiring land is higher, and then you compete with Longhua, isn’t this making a profit at a loss?

So it's fine if you don't come. The Jiangbei government probably wants to find a competitor for Longhua, but it's not necessary.

Housing prices cannot drive GDP. If you have the time, it is not bad to introduce more other enterprises.

Just talking about the distance, isn't the GDP driven by the past few years much stronger than the introduction of several real estate developers?

Of course, the government hopes that the results will be better, so it is not surprising to have this appeal. "

Wu Yajun laughed and said, "Please explain, do you want us to come? Or do you want us not to come?

I heard that Longhua now treats you as the finale.

Longhua's IPO is now counting on you, and your shareholding ratio in Longhua is not low. With so much to say, you probably hope that I won't come, right? "

Li Dong sat down opposite Wu Yajun and said with a smile, "Do you think I'm like this?

Longhua is Longhua, I am me, Xu Shengzhe is better at defending against me than against thieves, can I give them the finale?

Now the listing is not going well, I just asked for my help, and when I went back to the listing, everything went well, I'm afraid I can't wait to kick me far away. "

After talking casually for a while, Li Dong returned to the topic and asked, "How is Longfor's current IPO progress?"

While drinking coffee, Wu Yajun shook his head and said: "Generally, I originally competed with Evergrande and chose one of the two, and the diversion is not too much.

As a result, Longhua got involved, and there were more diversions.

And to be honest, at the beginning, Longhu was no worse than Longhua, and because of some other factors, investors were more optimistic about us.

In the past few years, Longhua's reputation in the mainland is not too great, and most of its industries are concentrated in the Jiangbei area.

This time, it’s good. First, we acquired land to expand across the country, and then you also helped. At the end of June, you announced the purchase of properties worth tens of billions of dollars, and then you will continue to entrust these newly purchased properties to Longhua. Are you tearing things apart? ?

It's not that you don't have a real estate company, so it is necessary to entrust it to Longhua?

Who in the outside world doesn't know now, you, Li Dong, and Xu Shengzhe wear the same pair of pants, and Longhua's reputation has risen in an instant.

Not only that, some of their expansion plans, the outside world was a little worried at the beginning, but now that they are blamed in the distance, many people feel that there is great hope..."

Li Dong hurriedly interrupted: "Who is wearing the same pair of pants as him? You can't talk nonsense.

And the distance is far away, and they will not help Longhua take the blame.

It’s just trusteeship. In fact, there is no way to trusteeship. What I fancy is actually some commercial plazas they will build in the future.

Some of these properties are not what I need..."

"You still buy what you don't need? Aren't you wearing a pair of pants?" Wu Yajun said angrily, "You guys are good enough, is it necessary to spend so much money just to make the data look better?

Now that you have bought a property you don't need, what will you do then?

Longhua refund your money?

After they go on the market, it will be strange to be able to refund you.

You resell?

For short-term transactions, all kinds of taxes and fees alone are enough for you to drink a pot!

Has Longhua reimbursed you for these expenses? "

Li Dong laughed and said: "Well, this listing has increased a lot of share capital, but my shareholding ratio remains unchanged.

Of course, this is just one of them.

Second, Longhua also agreed that no matter how many shopping malls they develop in the future, their partner will only be me.

Moreover, I have the right of autonomy. In other words, if I want to settle in Longhua, I will settle in. If I don’t want to, they will find foreign partners. "

Wu Yajun frowned. These words were not for explanation, but for her.

Last time, when Li Dong got married, the two talked about cooperation.

This time, at the East Star Charity Night, Wu Yajun specially came here early to win Li Dong before the IPO and increase Longfor's competitiveness.

But now, Li Dong opened the conditions.

First, in terms of shares, it should be cheap.

Second, Yuanfang will be the only partner for commercial projects developed by Longfor in the future.

To say that it is the only one is flattering them. If they don't want it in the distance, they have to find another one.

Can a place that you don't want in the distance be such a good place?

In that kind of place, a well-known store like Yuanfang is needed to attract popularity and flow of people for them.

It's good now, they can choose from far away, but they can't.

Wu Yajun took a deep breath, and said after a while, "Xu Shengzhe worked hard enough, and finally he worked for you."

Li Dong smiled and said, "Sister Wu, you can't say that.

What's wrong with working with a distant place?

In China, and even in the world, among the retail groups, Yuanfang is also a high-ranking existence.

Moreover, we are more familiar with Huaxia, understand the national conditions better, and can drive the flow of people and popularity.

A large commercial plaza, when it is not popular, is worth 1 billion yuan, but when it becomes more popular, it is normal for it to double to 2 billion.

Even Wal-Mart, in Huaxia, dare not say that it is more powerful than Yuanfang.

Over the past few years, Yuanfang has almost become the first choice of shopping malls for Chinese people. Our prices are reasonable, the service is considerate, and the environment is suitable...

In China, some companies have much higher profit margins than ours.

Yuanfang's profit margin has never been too high. The data we publish to the public often does not calculate some necessary expenses. Where do these profits go?

It's all on the client's head!

To be honest, our profit margin is lower than that of Wal-Mart, but the low profit has also caused us to invest more in hardware and software.

Don't believe me, go see it now?

Compare!

Among the various large shopping malls, Yuanfang is definitely the best one at the moment.

Our products are of high quality and low price.

Our service is warm and thoughtful.

Our lounges, waiting areas, queues, shelf arrangements...

This series of hardware and software are better than others!

Because I am willing to invest, the real profit margin of Yuanfang Supermarket is even lower than 5%!

But Yuanfang's business is not bad, even very good, there is no reason why our profit is so much lower than others, the key lies in these.

This is also one of the reasons why we have been winning for a long time. Other companies are not as willing as Li Dong. "

Li Dong said so much, but still the same sentence, in order to explain, it is cost-effective and worthwhile to cooperate with Yuanfang.

The distance can drive a large number of people nearby and increase the popularity of the shopping mall.

Wu Yajun was silent for a moment again, and I don't know how long it took before he said: "Then let me say a few points, first, the rent must not be reduced, and the year-on-year increase is based on market fluctuations.

Second, if you don't want to take it, if you want to take it, take it all!

You can't pick all the good ones, and leave some places that are not so good, right?

With a good location and a good business environment, even if we don’t need to be driven from afar, we will have a high flow of people, high popularity, and high rents.

Since it is a cooperation, it is of course mutually beneficial. The supply of good shopping malls exceeds the demand, and various retail groups are actually competing.

Now, all the good ones are left to you, and other companies will see no hope, let alone enter the places you left behind.

In the end, you took what you needed, and what you left us was a poor location and a shopping mall that no one cares about. Who will compensate for this kind of loss?

Third, Longfor is actually mainly engaged in residential real estate. Even if we cooperate, the scope of our cooperation is limited.

You can instruct Longhua to expand and develop commercial plazas there.

But here at Longhu, in terms of personal relationships, if you give me some advice, I will listen.

But from the point of view of business, this will not happen in Longhu.

That is to say, where we expand, you can deploy there. If there are overlapping shopping malls and plazas competing in the local area, I can't help it. We need to compete, and you can only compete at the same time.

Fourth, if this happens where there is a faraway mall..."

When she said this, Li Dong was a little speechless: "Don't be fourth, since there is Yuanfang Shopping Center, you are still investing in building a commercial plaza there, isn't this the rhythm of courting death?

Now even Wal-Mart dare not open a store near our shopping center, let alone other companies, and we are the only ones in the distant surroundings.

If you still come to meddle, then don’t do the department store business at all. You do the same thing. Doing department stores and home appliances is purely courting death and letting you lose popularity. "

Wu Yajun glanced at him and said after a while, "Are you confident or proud now?

You said that other companies dare not open in the place where you opened, but how did I find out that many supermarkets in the distance are surrounded by other supermarkets? "

Li Dong curled his lips and said: "It's free, there is too much money to spend.

Just go in and have a look and you'll know that there are few people and there is no business.

To put it bluntly, grandpas and aunts like to come to my place to buy things. Who doesn't know that Li Dong is a typical example of the new generation. If you buy things here, you will be happy, and your children will have a bright future... "

"Pfft!"

Wu Yajun couldn't hold back anymore, couldn't help laughing, and then said with joy: "Co-author, you rely on this for a living? Now you have started to use Feng Shui. Excuse me, I have heard people say it a few times , Some people really go shopping far away because of this.

I didn't pay attention to this before, but now that I think about it, it's not you who spread the word, right? "

Li Dong said in embarrassment: "How is it possible? We have won the favor of consumers because of our service and quality, as well as high-quality and cheap products.

How can I know what other people think, and I won't use these small tricks to attract people to shop. "

"I half believe what you say. Whether it's you or not doesn't matter now. You can attract people to shop. That's your ability. I don't care about that."

Wu Yajun didn't care whether he promoted it himself, it really doesn't matter, it's their ability to let people go shopping from afar.

After speaking, Wu Yajun returned to the topic and said, "What do you say about the first three points I mentioned?"

Li Dongning frowned and said: "No problem with the first and third, the second point you said to cooperate with each other, isn't that deliberately embarrassing me?

We have a store near you, do we have to take it down?

Also, without us, some of your low-end shopping malls still find people to cooperate with.

If you develop real estate, you can enclose the land and wait for future development.

But we can’t do it. We are in the retail business. Once the business is not good, the loss is now. Department stores and home appliances are different from real estate. Real estate can increase in value, but these things can only depreciate.

Therefore, you can wait for the area you develop to become prosperous, and then rent it out and sell it later.

We really can't wait. Once we open a store, once there are too many things to sell, we have to throw away the food, and sell other things at a loss...

You said, you asked me to take over all the orders, can I agree? "

What Li Dong said is the same thing, commercial real estate, even if it is in the suburbs or ghost towns at the beginning, it is fine, real estate developers can actually survive.

The value of things is here. If you cook well, you can make a lot of money in the later stage.

But department stores and home appliances are really not good. Once they settle in a store in a ghost town, they can lose their entire fortune. There is no room for appreciation of these things.

Wu Yajun pondered for a while, then nodded slightly and said: "Then this can be discussed at that time. In addition, if you can't agree to the second point, it is almost all Longhu's contribution, so what can you give?"

Li Dong said in surprise: "I cooperate with you, Yuanfang is your partner, isn't that enough?"

Wu Yajun almost vomited blood, Li Dong's meaning was too simple, co-author Yuanfang and who to cooperate with is the biggest sacrifice?

Seeing that Wu Yajun was angry, Li Dong smiled wryly and said, "I'm serious, Yuanfang now relies on fame for a living.

At least before I fell to the altar, I did rely on this for a living, and I think it should be enough.

Now, we can turn on this co-op mode.

When the day comes, my Li Dong's reputation, the fame of Yuanfang, is not enough to be used as money and food. At that time, you say to terminate the cooperation, you say that Yuanfang is no longer good, and you need to change a partner, I can accept it of.

Sister Wu, we are also old friends. In this regard, will I, Li Dong, deliberately trick you?

You don't need to mention it, when it really comes to that time, if you are too embarrassed to speak up, I will get out.

In fact, I think this kind of cooperation model is quite good, and everyone benefits.

And what they paid for each other is not too much.

This is not for you alone, but for everyone!

Of course, since the exclusive cooperation has started, I am not the kind of greedy person. If you think this is not worthwhile, Yuanfang can increase the rent ratio appropriately.

But not too much, our expenditure is already high, if it is too much, it is not worthwhile. "

Wu Yajun looked at him deeply for a while, then frowned slightly and said, "Are you trying to use this method to control commercial plazas everywhere? Block your opponents?

Otherwise, this kind of unlimited expansion method and exclusive cooperation model may not be more cost-effective than renting other commercial plazas.

I originally thought that you would think of an exclusive cooperation, eliminating our investment costs, reducing rent prices, and reducing costs.

But now that you say that you can increase it year-on-year, it is not to reduce costs.

The final benefits may not be as good as yours now.

If it is not purposeful, then your behavior is stupid in my opinion. "

Li Dong laughed and said, "Is it appropriate for you to call me stupid even if I give you money?

Don't worry about my purpose, anyway, I have a lot of money for you, and your popularity will still help you, isn't that enough?

Of course, there is another point, all contracts are signed for ten years.

Otherwise, for large shopping centers, there is no need to talk about three to five years. "

Wu Yajun pondered for a while before saying, "I'll think about it for two more days, and I'll give you an answer after the charity night is over.

Also, about your investment in Longfor..."

"Let's talk about this later."

Li Dong interrupted her, the cooperation was not reached, why did he become a shareholder of Longhu, he was idle.

Now that it has invested in Longhua, Longfor is also a competitor for Longhua's IPO.

Before the cooperation between the two parties is reached, the two parties are still rivals, and Li Dong has no reason to help her become famous.

In Shangyanshang, everyone knows this kind of thing, and Li Dong doesn't mind what Wu Yajun thinks.

Wu Yajun smiled when he heard the words, nodded and said: "Okay, let's talk together then, by the way, let's have dinner together at noon."

"Don't be polite to me. I still have a few guests to meet. Sister Wu, you can take care of yourself."

"In the real estate industry?"

"Um."

"..."

Wu Yajun didn't ask anymore, because she understood it completely.

Li Dong really wants to control these commercial plazas, thereby cutting off the expansion path of several major retail companies.

But such a severance, the cooperative real estate companies are not one or two.

A city's commercial plaza will not be one place or two places.

If you want to block the other party through this channel, there must be at least a hundred real estate companies to cooperate with!

Can Li Dong really do it?

Wu Yajun was skeptical about this.

However, large commercial plazas in big cities are generally developed by well-known developers. If Li Dong wants to block other people's expansion paths in big cities, he can cooperate with fewer companies.

But it is also not easy. The bigger the real estate developer, the less likely he will agree to this exclusive cooperation model.

Wu Yajun thought for a while, then shook his head and stopped thinking about it.

Whether it can be done or not, it has nothing to do with Longhu.

Maybe, it can't be better!

If you can’t do it, you still have another choice. Once Yuanfang does it, the large retail groups will be forced to death by Yuanfang.

In the end, Yuanfang became the only large-scale retail group in China. I am afraid that the retail business of large shopping malls and department stores in prosperous areas can only be handed over to Yuanfang.

This unique model is not the result they want.

It's okay to sell, but to rent out, then you have to think carefully.

However, it is very difficult for Yuanfang to achieve a monopoly position, and the required funds are also astronomical. Wu Yajun knew that the possibility was not too great without thinking deeply, and she doesn't need to worry about this now.

The cooperation between Longhu and Yuanfang seems to be more beneficial to Longhu than disadvantageous at present.

Coupled with the critical period of IPO, the cooperation plan is actually feasible.

Wu Yajun thought so, and some of the real estate developers that Li Dong will talk to next, some of them didn't think so much, some of them thought about it, and felt that his family's participation didn't seem to have much impact.

From the current point of view, it seems that it is nothing to cooperate with Yuanfang. There are advantages and disadvantages. As for whether the advantages outweigh the disadvantages or the disadvantages outweigh the advantages, it depends on their own evaluation.