Chapter 1406: There Are So Many Pharaohs

hotel.

The first person to come to the door was not the other invited bosses, but Wang Chuanfu who was invited by Li Dong himself.

When Tan Yong led Wang Chuanfu into the door, Li Dong took a step forward, stretched out his hands and laughed loudly: "Brother Fu, you are getting more and more blessed!"

Regardless of whether Lao Wang is willing or not, Li Dong stepped forward to give him a hug.

Wang Chuanfu also laughed and said, "It's too enthusiastic, just take care of my old bones."

"Brother Fu was joking, he has just passed his forty years, what kind of old bones.

Boss Liu is at your age and hasn't started a business yet. "

Li Dong laughed and took Liu Chuanzhi as an example.

Then he stretched out his hand to invite: "Please sit down quickly. Originally, I was going to visit the door in person, but now I am the most unpopular member of the entrepreneur, so I won't cause trouble for my brother."

Wang Chuanfu raised his eyebrows and said, "This is out of line, who wouldn't welcome you?

No matter how unwelcome outsiders are, our own family members are also on the same line!

It is my glory, the glory of the whole Dongping, and the whole Jiangbei that Dongping gave birth to you, Li Dong!

Even, this is the glory of Huaxia, if it weren't for you, our Huaxia is still dominated by foreign retail, how can we have the current situation..."

Wang Chuanfu talked a lot, and what he said was heavy.

The relationship between him and Li Dong is better than outsiders imagined, even though they don't meet much.

Both of them are members of the Huaxia Alumni Association, not to mention, they are both from Jiangbei.

Many people know this, but some people don't notice the specific origins of the two. They are both entrepreneurs who came out of Dongping.

It is really rare for a county town to have two well-known big entrepreneurs in China.

Dongping is not a well-developed county, and being able to get out of the two of them is already beyond everyone's expectations. In the next ten years or even longer, no one will be able to stand shoulder to shoulder with them.

Because of this relationship, the two often communicate on PP and on the phone.

The Jiangbei business gang stood up to support Li Dong before, and Wang Chuanfu was also out of town, the first Jiangbei businessman to stand up to support Li Dong.

Of course, Wang Chuanfu is much more low-key than Li Dong at the moment, and many people don't even know who Wang Chuanfu is.

But anyone who knows who he is knows that Wang Chuanfu is not an ordinary person.

BYD Automobile, this is probably the first impression of BYD for latecomers. However, the reality is that BYD did not start with a car at all.

BYD, established in 1995, was not positioned as a car at all at the beginning.

Within a few years of its establishment, BYD has become the second largest rechargeable battery manufacturer in the world and the largest in China.

It was not until 2003 that BYD acquired Qinchuan Automobile that it officially entered the automotive field.

Being able to be the second in the world and the first in China in one field without saying anything, this alone is enough to make countless people look sideways.

Moreover, BYD is also a promoter of the new energy vehicle industry, and is one of the leaders in the new energy vehicle industry in the world.

The only pity is that the timing is actually a bit wrong at this time.

In promoting the new energy automobile industry in 2000, there were not so many troubles, and technical breakthroughs were not so difficult.

Of course, this idea still has the support and optimism of countless people.

In 2008, Buffett took a stake in BYD because he was optimistic about BYD's development and promotion in the field of new energy vehicles.

It was also this shareholding that made BYD's new energy vehicle concept known to the public.

Of course, the new energy automobile industry, which is booming at the moment and has attracted worldwide attention, will soon usher in a global bubble.

Nowadays, Chinese national auto brands regard new energy vehicles as the capital to turn around, and feel that this is the only chance for Chinese national brand cars to turn around.

Capital, talent, and technology are highly accumulated here.

However, it is a fact that the utilization rate of new energy is low,

It is also a fact that technological breakthroughs are difficult. The entry of various capitals has led to the trend of blue ocean strategy entering the red ocean.

However, at the beginning of 2009, a large amount of capital entered the automotive field and entered the field of new energy vehicles. Even if many people saw this trend, they would not pay much attention to it.

Even the country and the government feel that this is an opportunity to turn around. Various policy incentives, policy subsidies, and various talent and technical resources are all inclined to this area.

At this time, whoever stands up and says that the new energy automobile industry will be a huge bubble, I am afraid that the first harvest will be countless saliva and abuse.

This is the only opportunity for Huaxia car companies!

Yes, everyone thinks so, including the government and these entrepreneurs.

Of course, Li Dong knew how much impact this bubble would have. At least five or six years of BYD's time wasted on it, resulting in a lack of competitiveness in the later stage and gradually falling behind in national auto brands.

As the two sat down, Li Dong didn't talk about new energy vehicles, but said with a smile: "Congratulations to Brother Fu, the influence of the stock god is extraordinary.

It has not been a few months since I bought the shares, and when the world economy is depressed, BYD's stock price has actually increased by 5 times, which is gratifying. "

Wang Chuanfu was not overly happy, but said suspiciously: "There is a little bit of irony in it, I can hear it.

Is it because of the foreigner's shareholding, do you feel ashamed of me, brother? "

"It doesn't mean that."

Li Dong laughed and said: "To be honest, everyone has misunderstood me, I am not an absolute nationalist, I am not that angry.

As long as it is not controlled by foreign capital, I don't have much idea about foreigners investing in our domestic enterprises.

The development of domestic enterprises needs funds. After all, our motherland has just risen, and we can't take care of private enterprises like us.

At this time, I have to choose between development and bankruptcy. If I were me, I would not reject foreign investment, as you can see from Weibo.

Without the promotion of several major investment banks, can we go online abroad?

Without the help of several major investment banks, can we freely compete abroad?

The same is true for BYD. Buffett's influence is extraordinary. At least his entry has opened up a shortcut for BYD to enter foreign markets.

But as a friend, I still want to say a few more words, don't be too superstitious about the vision and strategies of these people.

In the capital market, their vision and strategy are top-notch, but in terms of actual business operations, they are just laymen.

The future of BYD, after all, depends on BYD itself, not outsiders.

During this period of time, although BYD's performance has continued to rise and its stock price has also risen steadily, some problems cannot be ignored. "

Wang Chuanfu's face changed slightly. As one of the most famous and outstanding entrepreneurs in China, Li Dong is not a leader in the auto industry, but he knows everything. To Li Dong's point, many industries actually seem to be consistent.

Today, Li Dong invited him. He originally thought that Li Dong came to Shenzhen to express his gratitude.

But as soon as he entered the door, Li Dong talked about BYD itself, which woke Wang Chuanfu a little bit.

After calming down a little, Wang Chuanfu said in a deep voice, "Dongzi, if you have something to say, just say it. Do you think there is something wrong with the current BYD?"

Li Dong shook his head with a smile and said: "That's not true, I'm an outsider, and I don't really understand these things.

But Brother Fu and I have an unusual relationship. We have known each other longer than anyone else.

In 2002, Dongping No. 1 Middle School invited Brother Fu to give us a speech at the beginning of the school year. I just stood on the playground and listened. It has been 7 years now.

Although usually in the north and south, there is no chance of contact.

But I have always felt that there is no need to care about these between friends.

Since we're friends, I'll just say a few nonsense, Brother Fu just listen to it, if you don't like it, just laugh it off, don't worry too much. "

Wang Chuanfu raised his eyebrows and said, "Sure enough!

I've always felt that something was wrong.

I have seen your resume many times. You graduated from Dongping No. 1 Middle School in 2004, and you should have been in Dongping No. 1 Middle School in 2002.

I went there to give a speech at the beginning of the school year, but you didn't mention it a few times before, so I thought maybe I was thinking too much.

It is only now that I know that you are really among the crowd. I am afraid that at that time, no one would have thought that you would come to this step today. "

Wang Chuanfu was a little emotional, how many years has it been?

At that time, he did not dare to imagine that among the thousands of students listening to the speech under his nose, there would be such a monster as Li Dong.

Now that Li Dong mentioned it himself, Wang Chuanfu felt that the world is impermanent, and sometimes it really surprises people.

Li Dong laughed and said: "It's not that I didn't mention it before, Brother Fu was a giant in the industry before, and I just opened a supermarket by myself, so mentioning these, you can't make people laugh, think I'm talking about tiger skin.

And to be serious, I almost forgot what you said in your speech back then, so I'm too embarrassed to mention it.

But having said that, I didn’t really have any idea at the time, you were dressed like an old farmer, I didn’t even know who you were, but I heard that you were a battery maker…”

Wang Chuanfu laughed loudly, and said after laughing: "If you want to reminisce about the past, we will talk about it later after dinner.

Don't change the subject, tell me, is BYD's problem really serious?

The authorities are obsessed with the onlookers, and you, Li Dong, are willing to give me a few words as an outsider, which can be regarded as a coincidence of the year. "

Li Dong smiled and said: "I was about to say, you interrupted yourself.

I won't tell you about the old days, I will simply say a few points, just listen to it.

BYD is currently very competitive in its own brands. Your f3 has always been the sales champion of its own brand, and its sales are increasing day by day.

Moreover, current domestic policies continue to support the R&D and sales of independent auto brands. It can be said that this is the golden age for the rise of independent auto brands!

I believe that Brother Fu understands it better than I do.

But policy is just policy after all, and Buffett's influence is only temporary.

The key is that in this golden age, laying the foundation, improving itself, improving quality and service, and increasing technology research and development are the foundation of an enterprise.

And what about BYD?

Although F3 has the highest sales volume, it has also been criticized. It is the car with the most complaints from independent car brands in the market.

You are blindly expanding channels. Automobiles are no different than retailing. We can open our stores as we please, or close down if we can’t.

what about you?

Your investment is much larger than ours, and because of this, your distributors care more about getting a return on capital. As for after-sales and other things, who cares?

Various problems occur frequently, the service attitude is poor, and the after-sales system is not perfect. What is the use of expanding channels?

Also, outsiders say that I, Li Dong, are greedy, but you are actually more greedy than me.

Your vertically integrated model, at a small scale, is invincible, I admit that.

But now, you have started to enter the international market, and you are still clinging to the vertical integration model. Do you really think BYD can do this? "

BYD's well-known vertical integration model is actually similar to Li Dong's Yuanfang.

What's the meaning?

That is, grab it!

Not only automobiles, but also all spare parts of automobiles, except for a few that BYD cannot produce, the others are all made from raw materials, and all are produced and manufactured by BYD itself.

However, after all, BYD Auto has been established for too short a time. The technology research and development of these spare parts is not in place, and the quality control is not in place.

They are all a family, and the quality of many products is not up to standard. Because it is a family, they are directly launched.

This has led to more and more problems with BYD Auto, and the quality has plummeted.

Coupled with the increase in production, sales, and user requirements, BYD's current best-selling models on the market have received numerous complaints and complaints.

Although Li Dong's Yuanfang is also entering the production field, the scale is not large, and it has not been grasped, and the quality control is extremely strict.

In addition, retail is no more demanding than the automobile industry, and has greater and higher requirements for product technology.

Because of BYD's distraction, coupled with the fact that a lot of funds, manpower and material resources have been allocated to the new energy industry, the current product quality of their own car brand has declined to an unbearable level.

Li Dong said something else, but Wang Chuanfu didn't care about it. Speaking of this, Wang Chuanfu frowned slightly and said: "Vertical integration is still necessary, at least we are still in the initial stage of new energy vehicles, and we must carry out vertical integration to achieve our expectations and goals.

Of course, what you said is also reasonable. Perhaps it is time to make necessary changes to the vertical integration strategy.

Channel expansion, follow-up services can not keep up with the problem, in fact, I am going to open up the market first, and then follow up..."

Li Dong curled his lips and said, "It was too late by then, and your reputation will be ruined."

"Is it so serious?" Wang Chuanfu frowned slightly, feeling that what Li Dong said was a bit exaggerated.

"It's that serious, of course, that's what I said, just listen to it."

Li Dong said again: "One more thing, do you believe in Buffett's influence too much?

You didn't even do the proper branding because of Buffett's investment.

If you look at today's companies, who is not doing publicity, you are lucky, you just lost your voice.

To be honest, many people don't know about BYD at all, at least they rarely see your advertisements on TV, Internet, and newspapers.

Chery and Geely are doing it, so you are short of advertising money?

Finally, I would like to add that your new energy vehicle industry, I think it is very good. Of course, this good refers to the future.

But at the current stage, technology can't keep up, and too much financial, human and technical resources have been accumulated. If this continues, problems will arise sooner or later.

The future trend is good, but I think you can't put all your focus into it at this time. This is not something that happens overnight. It may take ten years or even longer to see the results.

At this time, you have put all your energy into it. Maybe ten years later, you will create an astonishing Chinese car company.

But ten years, can you really delay it? "

"ten years?"

Wang Chuanfu condensed and said: "Do you think it will take ten years?"

"Maybe more than that."

"Why do you say that?"

Li Dong said with a smile: "If you believe in the words of the family, you can believe it, and if you don't believe it, you can't believe it, anyway, that's how I see it.

Finally, I would like to add one more sentence, can you be more reliable, we have hundreds of employees who have purchased f3, and as a result, problems often occur, even I know it.

Looking back, you can replace the ones that can be replaced on your side, and take care of the ones that cannot be replaced as soon as possible.

We have a lot of employees from far away, and your car prices are not low. Maybe one day I have a whim and want to cooperate with you once, and it is possible to purchase tens of thousands of cars for the employees at one time.

In addition, I want to eliminate our express vehicles. Your electric vehicles can't run long distances, but they can run in the city without any problem.

Brother Fu, don't say brother, I don't take care of you.

We really want to purchase electric vehicles on a large scale, at least hundreds of millions or even billions of orders!

Of course, let me explain in advance that this is not certain. Even if it is finalized, the plan may not be implemented until several years later.

Also, Chery has always wanted our list, all of which are local companies in Jiangbei, and I can't just act on my personal feelings.

At present, it depends on your efficiency and quality improvement.

At the very least, you have to solve the vehicle problem of our employees immediately..."

Wang Chuanfu looked at him suspiciously, and said, "Why do I think that your previous words are actually laying the groundwork, and the latter is the key point.

After all, it’s not just for this, is it?

If so, then I can only say that I earned it.

You Li Dong casually said a few words, but let me see a lot of shortcomings, just because of this, I will not just look at it.

What's more, BYD's customers have encountered problems, which are caused by our own problems. No matter from which aspect, we will not shirk it. "

As he said that, Wang Chuanfu said again: "Is the large-scale purchase and express delivery replacement you mentioned true or false?"

This guy Li Dong said he wanted to change, but Wang Chuanfu believed it.

If you really want to be able to take orders from far away, it will be amazing!

BYD's current annual sales volume is less than 500,000 units, which is actually even less.

Yuanfang has a huge scale, with hundreds of thousands of employees, especially in terms of express delivery. If a large-scale car replacement is really carried out, it will be amazing.

Maybe just a list from a distant family can increase their sales by ten figures.

Of course, the current cost of electric vehicles is high, and the infrastructure is not in place, Li Dong may not choose this way, but there is still hope.

For a bill of one billion yuan, it is normal to talk about it for a year or two, and then the cost may come down.

The two chatted for a while, and Wang Chuanfu suddenly said: "You suddenly talked about the car issue today, do you have an idea?"

Li Dong was stunned for a moment, then shook his head and said: "No, I can't play this game well, and I don't want to play.

But you guessed it a little bit. I have said so much, but I still hope that BYD can do better. I think we will have greater opportunities for cooperation.

Next, I may integrate the forces in the express delivery field.

At that time, if the new energy automobile industry has made a breakthrough, we will have a greater basis for cooperation. "

"You want to integrate the express delivery industry?"

Wang Chuanfu was a little dazed, this guy must be too ambitious!

Not long ago, I was still integrating resources in the retail industry, and now I want to get involved in the express delivery field. The ambition is really too big!

Li Dong smiled and said: "Don't get me wrong, it's actually something similar to the Rookie League, but Lao Ma and the others just talk but don't do it, I want to do it before talking about it.

In this regard, I won't invest too much, I just want to specialize in e-commerce, and I don't have much interest in other fields. "

"I said, it scared me."

Wang Chuanfu breathed a sigh of relief, express delivery is not just e-commerce express delivery, the two cannot be equated.

At least for now, e-commerce has not yet occupied the mainstream of the express delivery industry.

If Li Dong wants to integrate resources in this area, it is still possible to succeed.

However, Wang Chuanfu still joked: "You are not afraid of itching when you have too many lice. If you want to be the absolute hegemon in any industry, you are not afraid of problems in the end?"

Li Dong said indifferently: "It doesn't count, I'm just sharing resources, so that everyone can earn money and do business, so why not do it.

The investment will not be too much, one meaning here. "

Having said that, Li Dong still wants to use these methods to attack Taobao. Regardless of whether Tencent agrees to cooperate this time, Taobao will be a distant goal sooner or later.

In terms of online shopping, Li Dong wants to successfully integrate both online and offline retail platforms, to be the largest, and to be the absolute number one.

And express delivery is actually one of them.

Any online shopping platform is inseparable from the support of express delivery.

Li Dong just bullied Taobao for not having a self-built express delivery system. He first poached the rookie alliance of the other party, and then poached third-party merchants, and Taobao became an empty shell.

Of course, it is not so easy to say so.

Anyway, Li Dong never thought that Taobao could be solved in a few days. Price wars are not the only way.

A multi-directional joint shot can fully suppress Taobao's living space.

Express delivery, third-party merchants, users, prices...

These aspects gradually hollowed out Taobao, and the value of Taobao as a platform approached zero.

In the future, JD.com and Taobao will fight each other, and they often start with express delivery. It is not without reason, and it is also an indisputable fact that Taobao has lost a large number of customers because of express delivery.

What Li Dong has to do now is to slowly improve his layout, so that he can extremely compress the living space of Taobao when the mobile online shopping market explodes.

As for BYD, by the way, it’s best if they can cooperate, and it doesn’t matter if they can’t. New energy vehicles are not currently the mainstream object Li Dong considers.

However, if the other party really makes large-scale progress, the price will be reduced, and cooperation will also be beneficial.

Thinking about it, Li Dong suddenly thought of something.

BYD's stock price is still rising, do you want to buy some?

Buffett's reputation is not something to brag about. BYD, which had a market value of only about 18 billion Hong Kong dollars before, now has a market value of almost 80 billion Hong Kong dollars.

Next, it seems that there is still a big increase.

On the way to dinner with Wang Chuanfu, Li Dong wondered whether he should buy a little, at least to earn back the 100 million owed to Lao Wang. )!!