Chapter 1375: Community of Interests

In the cafeteria.

Several people left, but Li Dong didn't care.

There are hundreds of companies here today, and Yuanfang does not have the ability or confidence to recruit so many companies.

Forty or fifty, this is the limit of the distance.

If there are more words, it will hinder the distance and fail to form a united front.

When the people left, Li Dong continued: "This is the end of the conversation, let me explain it more clearly!

Huaxia's retail enterprises have been unable to grow bigger and have been unable to go abroad because the power is too scattered!

And the internal friction is extremely serious!

There are also competitions and internal conflicts in foreign countries, but foreign giants all started early and laid the foundation long ago.

China is different. We have not started the modern hypermarket model for many years.

It sounds nice to say that a hundred flowers bloom and a hundred schools of thought contend.

To put it bluntly, it is chaos and disorder!

And here today, I am not afraid to say a few more ugly words.

A large part of China's public resources has been invested in state-owned enterprises, such as Bailian and China Resources.

However, state-owned enterprises have the restrictions and limitations of state-owned enterprises. Whether it is China Resources or Bailian, their desire for expansion is not strong.

Private enterprises do have the desire to expand, but on the contrary to state-owned enterprises, we lack talents and funds.

Public resources, we get very little.

Even for loans, banks are state-owned enterprises first, and then privately owned.

Bailian and China Resources have too much cash flow to spend, and they still have time to do real estate, gas, and other things.

And what about us?

We don't even have the money for store expansion!

They occupy the store in the best location, get the goods at the best price, have a large number of surplus talents, and never have to worry about funds!

They don't need to care about how much they pay and how much they gain, because the profit and loss belong to the country!

Can we compare with them?

cannot!

All of you here, who can come here today, who has not suffered?

Who didn't start from a humble beginning, step by step and come to the present?

Even I, Li Dong, although I didn't do it for a long time, but when it comes to suffering, I dare not say how hard it is, I have suffered.

We can have what we have today, all created by our own hands!

Since state-owned enterprises have no intention of leading Huaxia Retail to go international and global, let us do it ourselves!

One person's power is weak and not enough, so isn't the power of all of us together enough?

Although our Yuanfang has not been established for a long time, I, Li Dong, intend to be the leader, to be the leader, and to lead everyone to go international and the world together!

State-owned enterprises have seized our resources, so we can get them back by ourselves!

Since they are muddling along, let us tell them that we will be better off without you!

Social resources are limited, and if they get more points, we will get less points, but they have not created greater value for what is distributed to them. This is a waste!

Since it was wasted by them, then don't give it to them! "

The field fell into complete silence.

When Li Dong paused, Shen Guojun said slowly: "Li is always talking about the retail alliance plan?"

Li Dong had told him about this plan in Shanghai before.

When Shen Guojun heard it at the beginning, he was also a little tempted, so he waited until now, waiting for Li Dong to make a condition, and then made a decision.

Li Dong said now that he wants to be the leader, everyone is not surprised.

Affiliate plans have been rumored a long time ago.

Since Yuanfang wants to form an alliance, it is really strange that Yuanfang should not be the leader.

Li Dong nodded and said loudly: "Yes, everyone must have heard about the affiliate program in the retail industry!

Of course, if restrictions are added, it can be said that it is the Huaxia Private Retail Alliance.

Everyone present has seen that today there is no foreign investment, no state-owned enterprises, and all of them are colleagues in the private retail industry of Huaxia. "

Everyone looked around and nodded.

Chu Dequn pondered for a moment before saying: "President Li,

We have heard about the affiliate program, Yuanfang wants to set up a pan-retail alliance, we all know this.

To be honest, I don't think it works that well.

What is the point of the alliance?

Who is the opponent?

Being targeted, how to rescue?

To put it bluntly, people's hearts are complicated. Today we are allies, and tomorrow he will annex you. If you let him not swallow you, he will not swallow it?

Where are the constraints?

Mr. Li, you said that you are the leader, I agree, but can you really control so many companies?

Let me say it harder, if I want to listen to you, I will listen to it, if I don’t want to listen to it, I won’t listen to you, can Mr. Li really attack me on a large scale for a small matter?

In this way, besides losing both sides, what are the benefits?

Therefore, the alliance can be established, we can all join, but the effect..."

Chu Dequn shook his head, feeling that Li Dong had taken it for granted.

Of course, if the retail alliance is really established, Li Dong's right to speak will definitely increase, but it may not be of much benefit to those companies that join the alliance.

Now they are allies, Li Dong wants to expand and swallow them, what else can they do?

Li Dong smiled and said: "President Chu is right, the establishment of an alliance, if you want to have the core combat power and core cohesion, it is impossible to just shout slogans!

In the business world, what do you think is the foundation of everything? "

Everyone looked at each other in blank dismay, and after a while, someone said uncertainly, "Harmony?"

"Social responsibility?"

"..."

Seeing their uncertain expressions, Li Dong shouted: "Nonsense!

It's not that you don't know, but you dare not say it, it's hard to say!

Then I, Li Dong, have made it clear that business rules are ruthless, and the core of everything lies in profit!

As long as we have common interests, we are hard-core allies. If our interests are contrary, no matter how good our personal relationship is, we are also enemies!

The word interest is the core and the foundation.

With common interests and demands, then we are not a pan-union, but a real community of interests, and even become an economic entity!

To be more direct, it is not impossible to become the prototype of a consortium!

Based on interests and using distance as a bond, do you think alliances are really useless?

Nowadays, retail enterprises are flooded and their competitiveness is increasing day by day.

Repeated investment and waste of resources have become the norm.

In a city, you build a distribution center, and I build a distribution center. Have you ever thought that one distribution center can fully satisfy the logistics distribution of two or three companies?

In one place, you build a warehouse, and I invest in a storage center. Has anyone considered that my storage center can meet the needs of all stores within a radius of tens of miles?

A company finds a channel provider to cooperate with, and he gives you a 10% discount, why are you so happy.

If you are not happy, he can find the next company, your competitor, because you are only an insignificant part of his channel supply!

But what about three or five?

There are even hundreds of them!

At that time, who will control whose channel? Who controls whose lifeblood?

If you give me 30% off, I'm still not happy!

The alliance is consistent, reducing the exploitation of second- and third-tier middlemen, reducing unnecessary investment, and reducing unnecessary duplication of resources, so that we can have greater competitiveness.

On that day, even if e-commerce has an impact, it will not be too big.

Costs are reduced, management costs are reduced, and resources are not wasted. We can allocate more funds to develop areas that we have not yet covered.

In the long run, who can compete with us?

I make money, you make money, everyone has something to eat, this is sharing!

Don't expect your opponents to stop and wait for you, and don't expect your peers to be weaker than you, these are unrealistic!

Only by becoming stronger ourselves is the law of our survival! "

Everyone faintly seemed to understand, and someone asked aloud: "Mr. Li, what do you mean?"

"Establish an alliance of interests! Based on interests, with common interests and common goals, our alliance will be unbreakable!"

"Common interests, where do they come from?" Someone looked at Li Dong with bright eyes.

Li Dong smiled lightly: "How did the foreign consortium survive in the early days?"

"Lee always talks about cross-shareholdings?"

"good!"

"But the consortium can't survive in China, and in the end the consortium is controlled by a certain person. Li always wants us to be shareholders who only pay dividends and don't care about anything?"

Li Dong said coldly: "I'm just making an analogy, an alliance is not equal to a consortium!

In addition, if you have the ability and strength, no one will take your place!

The management right is still in your own hands. If you don’t live up to expectations and the company is in a mess, why should we take you to share the money together!

We only want elites, not trash!

If you think that I am begging you now and wanting you to join, you are so wrong!

A mediocre person is not qualified to be my ally of Li Dong. I don't need a group of pig teammates to hold me back. Even if I desperately hope to make Yuanfang continue to grow, I won't leave any trouble for myself! "

Everyone was silent. At this time, although Li Dong hadn't said the final plan yet.

But everyone is a smart person, and has already vaguely guessed something.

After a long time, the smile on Shen Guojun's face disappeared, and he said in a deep voice, "Then what do we need to pay?"

"Online management rights... plus channel supply!"

The former has long been expected.

However, when they heard the latter, many people's faces changed drastically!

Channel supply!

For retail enterprises, channel supply is the most important thing, especially for small enterprises, if they lose their own channels, their life and death are all in the mind of others.

If the channel supply is handed over, is it still called an enterprise?

Shen Guojun's face changed for a while, his cheeks trembled a little, and he continued: "The channel supply has been handed over, does it mean that the logistics distribution and warehousing will all be handed over?"

"good."

"Then what else do we have besides stores!" Shen Guojun was shocked and immediately questioned.

Li Dong frowned and said, "What? How many companies now have their own logistics and storage facilities?

They are all leased, mainly outsourced!

In the entire retail industry, apart from Yuanfang, China Resources, Bailian, and Suning, how many other companies have complete logistics and warehousing channels?

Mr. Shen's reaction was a bit extreme in my opinion!

In addition to the store, you have nothing!

What you pay is definitely less than what you get, and the unified channel supply will greatly reduce the cost. This is a fact that everyone knows.

Since you want to form an alliance, you can't just think about gaining, and don't want to pay at all!

Do you think I, Li Dong, am an idiot?

I paid the price but got nothing, so what am I trying to do?

Just to make everyone's life easier, so I beg you to join and share dividends? "

As Li Dong said, he looked at everyone and said, "Online channels and logistics warehousing, these things require a lot of investment and take a lot of time!

Today, there are no more than five companies present who can truly achieve self-sufficiency in these channels!

Is it not good to unify these channels and concentrate on building stores, so that you can have more funds and energy to invest in specific operations?

Or do you think that the lifeline is controlled by me, Li Dong, and you are worried that it will control you?

It is not impossible to talk about control, but in fact, this is also a test for the distant place.

The logistics and warehousing supply of so many enterprises, including the laying of channels, will also cause great pressure on the distant place, including a large amount of capital investment.

Even if there is no distance, do you really hold your channel in your own hands?

Even I, Li Dong, dare not say this, why are you so confident?

As long as you can bring benefits to me, and I will bring benefits to you, that is an unbreakable alliance.

Once any one of us can't continue to bring benefits, the so-called alliance is empty, controlled or not, is there a difference?

Maybe I, Li Dong, said it too directly, and you can't bear it.

But I believe that when you calm down, you will find that you have lost nothing.

What you pay is only some things that you can't control, but what I pay is real money!

The right to operate is still yours, and the enterprise is still yours.

I, Li Dong, do not have the strength nor the appetite to swallow you all.

Follow me, Li Dong, and you will all find that what I give is definitely more than what you give me! "

Shen Guojun exhaled: "Then what are you planning?"

Li Dong frowned and looked at him and said, "Mr. Shen, don't make such meaningless jokes!

What am I drawing?

Of course I want to grow far away, live a better life, have greater influence, and have fewer constraints!

When we become one, your growth is the growth of the distance, and vice versa.

Do you need me to explain this obvious fact to you?

Of course, the basis of all this is based on the strength of Yuan Fang.

In the past few years, we have invested tens of billions of dollars in logistics and warehousing, and have built a large network covering more than three or four tier cities across the country.

In the next few years, we will continue to increase investment to expand this coverage network to fourth- and fifth-tier cities and rural markets.

At that time, Yuanfang will no longer be a pure retail enterprise, but will form a complete ecological circle based on this.

It is also my idea to create a complete retail ecosystem.

A long time ago, I established a logistics group and a real estate group, including Yuanfang Mall, all for this purpose.

Today you are willing to join the big family of Yuanfang, in the big collective, then tomorrow, you will be proud and proud of your choice!

For Yuanfang Retail, what makes me proud is not that Gome’s sales exceeded 300 billion, but that we have created a nearly perfect ecosystem! "

Everyone continued to remain silent, and the entire cafeteria was silent.

Li Dong was not in a hurry to speak, and stood there waiting for everyone's response.

After a long time, someone said softly: "President Li, I very much hope to join this system and become a member of it.

But I am really sorry, the warehousing and logistics of our enterprise, including channel supply, are the foundation of our survival.

To put it bluntly, it is precisely because our company can provide these things to the local area that we have the opportunity to grow.

If we are gathered in the distance now, then our existence value will be greatly reduced.

Even joining this alliance would do more harm than good.

I'm so sorry. "

Li Dong understood: "There is no need to apologize, I understand this.

Everyone has their own connections and demands, and even some external influences and political demands will shake everyone up.

It's okay, it's a normal thing.

Not this time, but I hope we will have another chance to cooperate in the future. "

The person who spoke heaved a sigh of relief, stood up and said, "Mr. Li, then I will take my leave first, but Mr. Li, don't worry, I will keep it a secret."

Li Dong smiled and said: "It doesn't matter, after tonight, the so-called secret is just public news."

Everyone nodded, there were so many people talking, it was indeed difficult to keep a secret with so many people.

The person who got up bowed to Li Dong again, turned and left the cafeteria.

At this time, many people also stood up, looked at Li Dong, and said with a little regret: "Mr. Li, I'm sorry."

Li Dong smiled, nodded lightly and said: "It's okay, the twisted melon is not sweet, I hope we can cooperate next time."

"Sure."

Everyone nodded one after another. They didn't necessarily want to participate in Li Dong's alliance plan.

But like the person before, the existence value of many retail companies is due to various connections.

Including their warehousing and logistics, many times, they are handed over to people in the network to operate.

There are channels, too.

If Li Dong wants to collect these, the foundation they laid will disappear, and they will no longer have strong competitiveness in the local area, which is contrary to their original intention.

So even if they thought Li Dong's idea was good, they couldn't join in.

People, go some more.

Including some people who left earlier, there were less than 80 people left on the scene.

As soon as they left, someone asked again: "Mr. Li, you said that the management right and the ownership of the enterprise are still in our hands. Does that mean that Yuanfang does not participate in the specific operation, and the decisions are all made by ourselves?"

Li Dong nodded and said: "This is the foundation. Sometimes the value of small and medium-sized enterprises lies in you who are at the helm. Without you, whether the value of the enterprise still exists is a problem."

Everyone laughed, it was true.

The success of many enterprises lies in their helmsman, including the connections of some people, such as whose brother-in-law is an official in the local area, whose relatives are very influential in the local area...

These are the keys to the success of an enterprise. Without them, I dare not say that it is difficult to move forward, at least I no longer have core competitiveness.

What's more, Li Dong didn't have the capital and so much energy to take over all the offers, so he would get nothing but empty shells.

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