Chapter 1201: Opportunity for Home Appliances to Go to the Countryside

The two chatted while walking, and as soon as they entered the office, Sun Tao rushed over.

Sun Tao was not surprised to see Lan Xingguo here, he greeted him, and then said, "Mr. Li, have you read the plan issued by the government this morning?"

"Well, I got it."

Li Dong said with a smile: "Wu Shengnan should be able to breathe a sigh of relief now, instead of always blaming me, he just knows to give her a difficult task."

Sun Tao is not in charge of the real estate business, he is only in charge of the retail group and the logistics group.

This is Wang Yue's matter. Sun Tao briefly mentioned it in a few vague words, and then went straight to the point: "In addition to the morning plan, I heard that the government will introduce another policy soon."

Li Dong said casually: "What policy?"

"Home appliances going to the countryside, I don't know much about the specific content..."

Come on, don't need Sun Tao to say any more, he doesn't understand, but Li Dong is good at it.

There was a period of time in the previous life, there was an uproar about home appliances going to the countryside. Some people said that it was a good price to buy, and some said that the home appliances going to the countryside were all defective products, which was just a gimmick.

But in any case, this policy has not generally promoted the home appliance industry.

The policy is not difficult to understand. The government provides subsidies in order to expand domestic demand and stimulate the market.

In fact, the subsidy policy has always existed, but it was not so big and direct before.

The 13 fixed percentage of direct subsidy for home appliance sales can be described as high and cannot be higher.

If this policy is implemented, the government will have to subsidize tens of billions a year.

In the previous life, it was because of this policy that major home appliance manufacturers came back to life in the financial crisis environment and went up against the trend.

This policy is actually beneficial to home appliance manufacturers, home appliance dealers, and home appliance buyers.

It is precisely because of this policy that major manufacturers and distributors have expanded their sales networks and expanded their outlets to rural areas.

But compared to others, it can only be said that there are mixed advantages and disadvantages for Li Dong.

Of course there are benefits, he just wanted to build an o2o system, this is a good opportunity, he can also infiltrate the o2o layout into the countryside.

But the downside is that, in this way, home appliance manufacturers will also carry out their own layout.

After all, with this policy, there is a foundation, at least not afraid of no business.

The layout of direct sales stores is also something that home appliance manufacturers have been doing.

Taking Haier as an example, they have a lot of directly-operated stores, and the distributors are sometimes quite helpless towards a manufacturer like Haier.

Unlike other manufacturing companies, they are unable to build their own sales channels and can only rely on channel providers.

Therefore, in some cooperation, channel providers occupy the dominant position.

But once they are allowed to complete their own channel layout, it will be a little troublesome, and the channel dealers' control over them is not as strong as before.

Of course, as people's demand for products increases, it is difficult for a single product to satisfy consumers' mentality.

The so-called shopping around is precisely because of this, there is room for survival of home appliance distributors such as Suning and Gome.

Haier stores,

It is only applicable to certain groups of people. Most people shop, unless they really believe in your brand, otherwise they are naturally willing to look at a few more brands.

Manufacturers want to improve their sales channels, and the cost is huge.

This time home appliances go to the countryside, some large-scale home appliance manufacturers may break away from the control of distributors, and ordinary enterprises still cannot escape the law.

Li Dong thought for a while, and found that the benefits of this policy should outweigh the disadvantages for him.

Especially among the first four products to enjoy the home appliance subsidy policy, including the existence of mobile phones!

Color TVs, refrigerators, mobile phones, washing machines, these four types of products are currently enjoying subsidy policies.

And oppo's second mobile phone will be launched soon, but because the second mobile phone has added a lot of functions and added some hardware.

The cost has gone up. A few days ago, when Chen Yongming communicated with Li Dong, he wanted to set the price at 3999 yuan!

It is not a few years ago now, when mobile phones were expensive, and a mobile phone priced at 4,000 was nothing.

However, with the increase of mobile phone manufacturers and counterfeit mobile phones, the market competition is fierce.

At this time, generally new mobile phones, and new mobile phones produced by well-known manufacturers, generally hover around 3000.

Oppo mobile phones are not well-known, and a new mobile phone has only been released until now.

The second model, directly hitting the price of 4000, may not necessarily have a big market, even if the smart phone is full of gimmicks.

Don't forget, in the first half of the year, the iPhone 3G was launched, and the release price of 16GB in Europe and America was only 300 US dollars, about 2,000 RMB.

The issue price of oppo is directly half higher than that of the other party. How many people can accept it?

Of course, the price of 3999 is really high, even if the cost is a bit higher, but as long as it is produced on a large scale, it may not be so high, Chen Yongming is still a little anxious.

Li Dong and Chen Yongming discussed for a while, and finally set the price at 3199.

If at this time, you can enjoy the national subsidy policy, then the price will directly drop below 3,000 yuan.

The first smart phone in China has many functions and a moderate price, so it must be acceptable.

After all, even the old versions of mobile phones are now around 3000, and smart phones sound taller, but below 3000 is still okay.

As for the policy only targeting rural market towns, to put it bluntly, this is not a big problem.

That being said, there are too many loopholes.

city

Urbanites don’t have many relatives in the countryside. If you really want to buy something, it’s not difficult to borrow your relative’s ID card and household registration book.

Of course, some people just don't care about this little subsidy. Anyway, if they really care about it, there are naturally ways to solve it, and they are not afraid of not enjoying the policy.

Oppo mobile phones are selling well, and Li Dong's mobile terminal layout has officially started.

He doesn't care about the money earned on the mobile phone, the key is the development of various industries in the distance on the mobile phone.

The other is Wanka, the new mobile phone has a code scanning function.

It can be said that it is precisely because of the existence of QR codes that mobile payment has become synonymous with simplicity.

Without this function, the current mobile payment is too complicated.

Even on the far side, although Wankaka has made many improvements, it is still very troublesome, especially the wrong account and fraud.

But once there is a code scanning function and the existence of a balance account, then mobile payment will soon be popularized.

The more he thought about it, Li Dong felt that the policy of sending home appliances to the countryside would help him a lot.

Also, Lao Huang's daughter-in-law came to Qi Yunna before, hoping that the two sides could cooperate.

Perhaps, this is not necessarily an opportunity.

Taking advantage of the changes in the home appliance industry, I took over the other party's online channels, and they tended to open up the offline market for themselves, which was much stronger than Yuanfang's contribution.

Of course, this matter has to be discussed in person.

While Li Dong was meditating, Sun Tao continued to say: "The new policy has not yet come down, but I heard that it is not fully rolled out, but some areas will be piloted.

I went to the province to ask, our Jiangbei is not within the scope of this pilot.

Shandong Province, Henan Province, and Sichuan and Sichuan provinces seem to be the first batch of pilot areas..."

Li Dong woke up suddenly, and asked in surprise, "Jiangbei is not in the scope of the pilot?"

"Well, this is probably the case, but it hasn't been officially determined yet."

Li Dong said firmly: "No matter other places, Jiangbei must have it!

I want to implement the mobile terminal strategy, and the release of oppo smart phones is very important to us!

Jiangbei is our base camp. We can test various products in Jiangbei to get the most intuitive product experience.

Once Jiang Bei is not on the list, our plan will add a lot of trouble.

Which department is responsible for this policy? "

"The Ministry of Commerce and the Ministry of Finance are in charge." Sun Tao didn't think much about it before, but just wanted to say that Qi Yunna called to hope to expand the scale of the self-operated home appliance industry.

But before he could say this, Li Dong was in a hurry.

Jiangbei is not in the scope of the pilot project. According to Li Dong, the promotion of smart phones is even more important than the layout of the home appliance industry. Sun Tao can understand Li Dong's eagerness.

Li Dong took a deep breath and said slowly: "It seems that it is necessary to go to the capital.

The Gome issue needs to be dealt with, and the Internet payment license issue must also be inquired about.

In addition to the policy issue, I have to go there in person. These are important matters and cannot be delayed.

Once the policy is officially issued, there is no chance of changing it.

Hearing that Li Dong was going to the capital, Sun Tao laughed and said, "If you go to the capital, you can attend the annual meeting of entrepreneurs at the beginning of next month.

The Entrepreneur Club has sent you an invitation letter, and I was just about to ask you whether you are going or Mr. Yuan is going.

Now that you are going to go there, why don't you join us? "

"The annual meeting of entrepreneurs?"

Li Dong had a general impression, as if Lao Liu in the group had mentioned this, but he hadn't planned to go to the capital before, so he forgot.

Hearing what Sun Tao said now, Li Dong couldn't help asking: "When will it start?"

"Two days from December 6th to 7th."

Li Dong nodded slightly, and then said: "I may not be able to stay until then, if I go to the capital, it may be the nearest, and I may come back at the end of the month.

Let's see again, I will participate if I have time, if I don't have time, let Mr. Yuan go.

I just attended the Internet conference a few days ago, and they are all familiar faces, so it would be pointless to attack them again. "

Sun Tao laughed and said: "It's hard to say, I think it's better for you to participate.

The Minister of Commerce will probably go to this annual meeting of entrepreneurs in person.

The policy of sending home appliances to the countryside is dominated by the other side.

If you suggest it at the annual meeting, I think it is better than a formal visit. "

"is that so?"

Li Dong thought about it for a while before saying, "Then I'll take another look. I just don't know if the policy will be released before the annual meeting. If so, it will be too late."

"Probably not. Jiangbei said that it may not be implemented until late December, and it may be delayed until January."

While talking, Sun Tao added: "I'll ask later, and it won't delay your affairs."

"Well, that's it for now."

Li Dong responded, if it wasn't for the near future, it would be feasible to go to the annual meeting again.

It just so happened that he still had a lot of things to discuss with others.

Speaking of the annual meeting, Li Dong thought of the annual meeting in the distance.

Seeing Sun Tao here, Li Dong asked by the way: "Have we started preparations for our company's annual meeting?"

"Before it's too late, Mr. Yuan means try to change it to another year.

Our business here is getting more and more tense at the end of the year. If it is held at the end of the year, it will be a little rushed.

"

"Well, let's do it according to your method." After Li Dong finished speaking, he added: "This year we have to prepare more intensely, make it more lively, and come as much as possible.

It's a big deal to take a day off. In short, don't be reluctant to spend money this year!

In 2008, our achievements were too many, breaking through the 100 billion mark, 200 billion mark, I became the richest man at any rate, and Yuanfang even won the first place in the private sector this year.

With so many happy events gathered together, it should be shared with everyone. "

The corner of Sun Tao's mouth twitched, and the leader said a word, and the subordinates broke their legs.

Anyone who can still come?

How many employees are far away!

200,000!

With so many employees coming to Pingchuan, I'm afraid even the Jiangbei provincial government can't sit still. 200,000 people came all at once, that's no joke.

Where do you live? Where to eat? Where will it be held?

A large number of outsiders suddenly poured in, how to do security, how to manage the law and order environment...

And with 200,000 people, there is no place to hold it.

It will be a day off, and thousands of stores will be closed, and the losses will be immeasurable.

Sun Tao gave a dry laugh, neither refuted nor agreed, just smiled and said: "Okay, I'll discuss it with Mr. Yuan later, and try to get someone to arrange it."

Li Dong just said in passing, please have fun.

He didn't think too much, 200,000 people, he really didn't think about getting them all.

Seeing that Sun Tao agreed, he didn't ask again.

Next, a few people talked about the airline company. After Lan Xingguo prepared the location of the airport, he went abroad to purchase second-hand planes.

While the financial crisis has not yet passed, many foreign airlines lack funds, and some aircraft manufacturers' products are unsalable, so they may be able to pick up a bargain.

Maybe it's not easy to get a new plane for the money of a second-hand mobile phone.

Of course, this is the most ideal situation. Anyway, second-hand ones are fine. It is useless to have a cargo plane that is so new. It is enough to fly for ten or eight years.

Several people discussed for a while before Sun Tao and Sun Tao left.

As soon as they left, Wu Shengnan arrived again, also for the 4 trillion project.

After dismissing Wu Shengnan, Yuan Chengdao came again, talking about the implementation of rank determination and option allocation plan.

Li Dong had just returned from the Shanghai stock market and had no free time for the whole afternoon.

It wasn't until it was dark that Li Dong finished dealing with various affairs.

When he left Yuanfang Building, Li Dong couldn't help but smiled wryly, and laughed at himself: "It's a pity that I said that I want to be a shopkeeper, so how can I give up my hands in this situation."

Yuanfang is not short of talents now, but the group has too many businesses and the company is still in a state of expansion. It will be impossible for Li Dong to get out soon.

I used to think that those big bosses were idle, but now Li Dong doesn't think so at all.

He knows almost all the bigwigs in the business world. Liu Chuanzhi is old enough, isn't he busy all day long?

The same goes for everyone else, those who can really relax, unless they really can't do it anymore.

Otherwise, everyone's time is more precious than gold, and few big entrepreneurs retire at the right time.