Chapter 1057 The First Big Order

Chapter 198: The First Big Order

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The beautiful host introduced the guests from both sides one by one. The identities of several people on the Chinese side who were not familiar to reporters were revealed, including Director Cao of the Department of Science and Technology of the Ministry of Education, and the Department of High-tech Development and Industrialization of the Ministry of Science and Technology. Director Xu, and the other one was District Director Fan who had just arrived.

He is originally from Tsinghua University. Tsinghua University and the Entrepreneurship Park are both within his jurisdiction. Jiasheng is also one of the most important investors in the area. After attending a meeting of the municipal government, he hurriedly took a commercial flight to the platform to support him.

That is to say, together with Vice President Yang and the local deputy mayor of Yangcheng, Jiasheng has a total of three principals, two deputies and five department-level cadres.

The president of McDonald's Greater China is tall and looks a bit like Robert De Niro. Guy Russo, whose Chinese name is Luo Shujia (allowing him to take office a year early), walked up to the microphone with a particularly kind smile and said, "Hello everyone, since I founded McDonald's has been committed to providing nutritious and healthy food to all consumers. In order to further make everyone aware of the importance of exercise, from next year, customers dining at McDonald's restaurants will be able to receive electronic pedometers from us. "

"We sincerely hope that everyone can not only eat healthily every day, but also exercise moderately every day,"

"Since entering the Chinese market, McDonald's has been loved and supported by consumers. Our new slogan is 'I just like it'. We hope that more friends will like McDonald's,"

He lost no time in promoting their new slogan.

"At the same time, in order to better serve our friends in mainland China, we have decided to move the McDonald's China headquarters from Hong Kong to the mainland in the near future. We also promise to make greater efforts for charity in China,"

"Thank you everyone," he nodded slightly, "Now, let me invite my friend Feng to introduce to you two products specially designed for us by his company."

Yes, he has taken away the host's job.

"Thank you, Mr. Russell, and I would like to sincerely thank all the leaders present." He thanked those on the stage one by one, including several from the US side. "I am also very grateful to all the guests and members of the media who took the time to attend. friend,"

"Thank you to McDonald's for finally choosing our products," he pointed to the two products on the table and asked the reporters below to take pictures.

It has not been easy to get this far. Although it has Cantalupo's support, after successfully defeating Japanese and Korean products in the bidding, Magic Workshop made further improvements and adjustments in response to McDonald's opinions. Some functions have been added, but fortunately the profit is still quite good.

"These two excellent works were designed by my classmates from Tsinghua University. Most of them just graduated this year. I would like to thank them for their hard work."

What happened next was actually similar to the new product launches that became commonplace later. However, as a special advisor to Jobs, Feng Yiping couldn't be like so many company CEOs later and squander Apple's popular iPod 3. He didn't make any excuses. I just used plain words to briefly introduce the uniqueness of these two products.

He also spent some time praising his alma mater’s advantages in design and the talents of his classmates, “Every spring and autumn, many outstanding companies from across the country gather here to actively participate in world competition. Many of the products on display, All have international leading levels,”

"However, compared with products from some other countries, we are at a disadvantage in terms of design to a certain extent. The objective reason is also because domestic industrial design started late. But in any case, I think this issue should be addressed at the time When everyone really pays attention,"

"I personally have a suggestion. During future trade fairs, can the conference organize some forums on industrial design? At the same time, Jiasheng Group will launch the first National College Student Industrial Design Competition next year, with a view to promoting the development of domestic industrial design. I’ll do my best, thank you all,”

This idea was not something he thought of temporarily. He had reached a consensus with the Ministry of Education and the Ministry of Science and Technology. In addition to attracting everyone's attention to industrial design, he also hoped to recruit more talents for the Magic Workshop. At the same time, he also hoped to further The relationship with the Ministry of Education and the Ministry of Science and Technology, two ministries that already had good relations, has become even closer.

It must be said that his speech at least made the media present very fond of it.

He did not put all the focus on his company's products. He only thought about himself. He focused on some common problems in the industry and put forward feasible suggestions. He was also ready to put them into action. It is the style of the richest man.

However, apart from feeling emotional, what everyone is more concerned about is that the signing level is so high and grand, and Jiasheng is so generous for the first time. How much is the signing amount?

At the end of the ceremony, the mystery was finally revealed. Under everyone's gaze, Jin Ling, on behalf of Magic Workshop, exchanged an agreement with John McEnraw from McDonald's headquarters. McDonald's was the first batch to purchase two products from Magic Workshop, a total of 1.1 million pieces, with a total amount of US$65 million!

The two parties did not disclose the purchase details and unit prices, but the previous reporter's guess was more reliable. McDonald's purchased 1 million simplified electronic pedometers at a unit price of $50 and 100,000 deluxe electronic pedometers at a unit price of $150.

600,000 of them will be distributed to all employees in the United States.

Cantalupo knows that any reform needs the support of most people to proceed more smoothly. If his various reform measures are to be smoothly promoted, they cannot be separated from the cooperation of employees, which can be regarded as a benefit he gives to employees.

The remaining 400,000 will be randomly given away mainly in restaurants in the United States.

The investment of $65 million seems to be a lot, but in fact, it is really common for McDonald's.

McDonald's annual advertising expenditure is as high as tens or even hundreds of billions of dollars. Although it seems huge, it is really a small number when it is distributed to more than 30,000 restaurants around the world.

For example, Hong Kong's advertising expenses last year were 29.6 billion yuan, of which McDonald's became the largest advertiser in Hong Kong with an advertising investment of 389 million yuan. This year, McDonald's' advertising investment in Hong Kong will definitely exceed 400 million yuan.

And this 65 million US dollars is only close to 500 million yuan, which is only slightly more than its annual advertising investment in Hong Kong.

Moreover, health exercise is one of the three main axes of Cantalupo's reform. Investing 65 million is really not too much.

As for the 400,000 pedometers randomly given to customers, it seems a lot, but McDonald's has more than 1.3 million restaurants in the United States, and receives an average of 450 consumers for meals every day. Globally, the number of customers received every day is as high as 45 million. These 400,000 pedometers are not given away in one day. Calculated, the chance that customers actually get them is not higher than the probability of winning the lottery.

And this thing is still worth some money, 50 US dollars, which will definitely attract more customers to its restaurant... In short, not only did it do a good job of advertising, but it also effectively increased sales and improved the cohesion of employees, which can be said to kill three birds with one stone.

Anyone who treats such an old giant as a fool is an incurable fool.

…………

US$65 million for a single item is really not a small amount. It is estimated to be the highest single transaction in this exhibition.

A reporter immediately asked, "We noticed that this is the first batch. Does that mean there will be subsequent purchases?"

"What you heard is what you think it means," Rosso said with a smile.

As for why the purchase is divided into batches, it is naturally because of the characteristics of electronic products. For example, at this time next year, similar products should be cheaper than now.

"Mr. Feng, Mr. Feng, what is the current signing amount of other projects of your company?" Someone else asked.

"Just received news that the signing amount of our first phase exceeds US$50 million. Thank you all," he still has so many leaders to receive.

In other words, the transaction volume of Forex at this Canton Fair is at least more than US$100 million!

There are 48 trading groups and 10,195 companies participating in this Canton Fair. If the total transaction volume is calculated according to Feng Yiping's estimate of 20 billion US dollars, then wouldn't his Forex Group account for 200% of the total transaction volume?

Reporters all know that Forex itself is not mainly engaged in export business. Just playing around, the achievements exceed most companies. The richest man is indeed worthy of being the richest man!

…………

The big screens in the exhibition naturally cannot broadcast the entire signing process, giving Feng Yiping and Rosso some time. The focus is naturally the 65 million yuan.

Many companies saw this scene, and they were envious and jealous. Can you give me a fraction of it, or let me sign a 100% order of your order amount?

If they knew that in addition to this order, Forex's other project orders have already exceeded 50 million, they would probably be so depressed that they don't want to eat lunch.

Moreover, this scene was replayed several times, not because it was the biggest signing of the day, nor because the protagonist was Feng Yiping..., all of that was useless. If you want to broadcast the relevant signing ceremony or your company's advertisement on these TV screens in the exhibition, you have to pay!

Feng Yiping paid an additional 600,000 yuan for the package with Jiasheng's advertisement.

But he really didn't want to make everyone depressed, he wanted to get more attention from buyers for these two products of Magic Workshop.

Let's not talk about pedometers, which are always in limited demand, but now mp3 is a popular electronic product, with strong demand worldwide, and their OEM factory guaranteed that it can definitely process more than 10 million a year, so naturally they have to take this opportunity to promote it well.

McDonald's tied Feng Yiping to itself, hoping to promote it well in the mainland. In turn, Feng Yiping also tied McDonald's to his own pedometer, and pedometers with mp3 functions, or mp3s with additional pedometer functions.

McDonald's is a world-renowned company, and the products they like are actually a guarantee.

Feng Yiping's plan did not fail.

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