Chapter 852 7-11 Opening

In 2020, the convenience store model around the world has basically stabilized.

In addition to local brands in various countries, 7-11 can be regarded as a domineering and conquering territory in the world, the absolute boss.

However, it was unable to adapt to the local conditions in mainland China and lost to the second-largest brand, Family Mart.

Even in Shanghai, the largest city in China, it lost to the third oldest Luo Song.

However, no matter how Family Mart, Luosong, AM, Sunkus, etc. try to catch up, 7-11’s dominance will not be shaken within ten or twenty years.

This involves a brand culture issue, and also involves an issue of its own operations.

7-Eleven's home base is in the United States, but it really developed into a convenience store culture and made convenience store culture popular all over the world, at least in developed countries around the world, but it was in Japan.

At the beginning, 7-11 in the United States was just a very ordinary convenience store without many characteristics. Its owner did not think about how to deepen the convenience store culture, how to develop the future and make it bigger. powerful.

In Southern Group, 7-11 has always been their second-tier brand.

It is through continuous development and practice in Japan that it can develop into a super retail convenience store group with tens of thousands of stores and the highest profit margin in the world.

This process will last ten, twenty years, or even every year in the future. They are constantly adjusting and improving. This is also an important reason why 7-11 has always maintained its advantage.

7-11 entered Japan in 1973, and actually started operating in 1974. Today, 7-11 has more than 1,300 stores. It is still in the process of primitive exploration. Suzuki Toshifumi has not yet started cheating. It is ushering in its own period of super-rapid development with great speed.

The future transformation business model of more than 1,000 services and products claimed by 7-11 is still just a prototype.

However, Suzuki Toshifumi hasn't figured this out yet, but Yin Jun already knows it!

There is no 7-11 in Wuhan, but when Yin Jun traveled to Xiangjiang, he saw 7-11 everywhere in the streets and alleys, so he became interested in 7-11 and went to learn about it. I can see how awesome this retail convenience store is, how advanced its model is, and how capable it is of dominating a city or a region.

Tell the truth.

According to the 7-11 model, it may not be apparent in 2020, but by 2030, when the quality and wealth of Chinese people have reached a certain level, then what are the beautiful, good, good, red flags, good virtues, etc. All provincial and provincial chain stores will be defeated by international brands such as 7-11, Family Mart, and Luosong.

Because their operating model and spirit of continuous research and development are definitely not comparable to local brands like you, who just muddle along and are content with their small fortunes.

This time when establishing 7-11 in Xiangjiang, Yin Jun did not even recruit a few talents from the US headquarters.

He just hired a few elite middle managers from the two local supermarket retail giants, Wellcome and Parknshop, after the Spring Festival, and then gathered them together and taught them 7-11 classes every day. development model.

Although this kind of teaching ended when Yin Jun started filming "Speed", for these managers who have rich experience in operating convenience retail supermarkets, it was like an enlightenment and enlightenment.

While they were making various preparations, Yin Jun was also observing their movements.

Finally, in March, when preparations were almost complete, Yin Juncai appointed a person with the strongest coordination and thinking skills as the general manager of 7-11 Xiangjiang.

This man's name is Jin Qiuwen, he is 33 years old this year. Yin Jun, the director of the small commodities department of Wellcome Supermarket, paid a high price to recruit him.

As a result, in such a month, whether it was the choice of stores or the selection of production suppliers, Yin Jun felt that it would be similar to the future 7-11, so this time In the competition for managers, he won.

Jin Qiuwen was also unambiguous. After taking office in March, he continued to work hard, and finally on April 24, all 50 7-11 stores were officially opened!

For the location of 7-11, Jin Qiuwen chose the three areas of Sheung Wan, Central and Yau Tsim Mong.

Xiangjiang is not a big city, so 50 7-11s opened in a busy area. It seemed that people would see a 7-11 within a short walk.

The 7-11 opened on the street, with an area of ​​more than 1,200 square feet, is very conspicuous. This immediately brought enough fame to 7-11, and also made the first day of opening, out of The white-collar workers who entered 7-11 with a sense of freshness almost crowded the store.

However, only the managers of 7-11 know how high a price they have paid in order to promote such a booming business.

The most distressing thing is the rent issue.

At first, they thought that Qilin Group had a lot of money, but now the real estate value is constantly appreciating, so Jin Qiuwen and the others suggested that Yin Jun buy the street shop directly.

Yin Jun didn't say anything, but just asked them to find out the current prices of street shops in Sheung Wan and Central.

As a result, they were really surprised after not having contact with the shop for a long time.

The price of street-facing shops in Yau Tsim Mong, such as those on Yue Tung Road, has soared to HK$15,000 per square foot, which has doubled compared to last year.

None of these are impressive, but the most impressive one is the street shop in Central. One square foot sold for HK$53,000. They were so frightened that they left without even paying back the price.

By this calculation, a 1,200-square-foot 7-Eleven store in Yau Tsim Mong would cost HK$18 million; a 1,200-square-foot store in Central would cost HK$63.6 million!

Calculating 50 shops, the purchase price alone is 1.85 billion. If you add decoration, labor, distribution, early loss budget, etc., calculated based on two years, it will be 2.5 billion Hong Kong dollars less. Can you manage it? ?

HKD 2.5 billion…

What Xiangjiang can bring out is probably only a few people.

If Yin Jun didn't have a loan to buy Disney, United Artists, and 7-11, he could have used it, but it was definitely not worth it!

Now that you have the money to use it as working capital to develop your business, that is the best way.

So, it ended up being a lease.

Fortunately, there is a construction trend everywhere in Xiangjiang, and many shops have not been rented out yet, so it is relatively smooth to rent them.

But there is also a troublesome thing, that is, owners are usually unwilling to sign long-term contracts.

Owners prefer to sign once a year, but this is obviously impossible, so they usually sign once every two or three years.

Especially since this is a company run by Yin Jun, it is even more important to make them feel that they can definitely do it well. After it is done well, I will increase the price every two or three years and make money with Yin Jun.

The owners' wishful thinking is very loud, but this seems to be very troublesome for 7-11 Xiangjiang Company.

If two or three years later, I have just started my business and my turnover is good, and you want to increase the price in a hurry, then I will be passive.

However, at this point, the owners, whether they are companies or private owners, insist on this requirement, which can only be three years at most.

With no other choice, Jin Qiuwen could only ask Yin Jun what to do.

It's no wonder that he didn't catch it. When it comes to business stability and hundreds of millions of overall investments, he has no confidence.

Yin Jun laughed when he heard this, and directly asked Jin Qiuwen to sign the lease boldly, and not for three years, but only for two years.

Jin Qiuwen was a little frightened when he heard Yin Jun's words, thinking that the boss was being sarcastic. After confirming it again and again, he nervously signed a two-year lease.

Of course, others don’t know when the real estate crash in Xiangjiang occurred.

But Yin Jun remembered it so clearly that it was impossible to forget.

Starting next year, real estate will actually begin to decline.

The last straw came in September next year, when Mrs. Thatcher almost fell down on the steps of the City Hall, which was the beginning of the complete collapse of Xiangjiang real estate.

From now in April 1981, it is only a year and a half before the full plan is reached. Why should I sign a three-year contract with you?

As long as 1983 came, the real estate market in Hong Kong continued to plummet. What kind of cheap house could I not find?

By then you should be the one begging me to sign a contract to rent a house!

…

In any case, 7-11, a convenience store that has been rumored for a long time, is finally open for business, giving white-collar workers who like to try new things a place to go.

The layout of 7-11 is the same. When you enter the door, on the side of the floor-to-ceiling glass, the first thing you notice is a copy and fax machine. You only need to put in coins to copy the documents you want to copy, and also fax you want. Faxed documents.

Next to the copy and fax machine, there are rows of newspapers and magazines, whether they are records, comics, newspapers, weekly magazines, monthly magazines, best-selling storybooks, etc., they are all available.

The middle shelf is divided into three rows. On both sides of the wall are a row of large transparent refrigerators and freezers, which contain various drinks, milk, as well as quick-frozen rice, quick-frozen dumplings and other instant products.

The most conspicuous location is the various convenience foods carefully prepared by 7-11, such as rice balls, bread, lunch boxes, and snacks.

These convenience foods are not commercially available, and they are not things that can be bought outside at all. They are all customized by 7-11 and related merchants. They are exclusive to 7-11 versions and you cannot buy them outside.

This highlights the uniqueness.

At the checkout counter, there is a heating stove with steamed buns and hot drinks.

In another boiling soup pot divided into many compartments, there are strings of oden, ham sausage, mushrooms, quail eggs, pork skewers, radish... and the favorite fish balls of Xiangjiang people. The aroma of such mixed food, Let guests smell it as soon as they enter the door.

As long as you feel hungry, you will want to buy a few skewers to try.

Behind the salesperson, there are cigarettes, small supplies, microwave ovens, etc., which are dazzling but do not look cluttered.

In fact, the entire 7-11 gives people the feeling that there are many things, but it feels very warm.

Although you can't buy vegetables, pork, and fruits, if it is used as an emergency convenience store, it is still very useful.

At least you can come in and get a bottle of water when you're thirsty. If you're hungry, you can buy a sandwich or a rice ball. Hot steamed buns are also fine. You can even buy a box lunch and put it in the microwave for a "ding", and you can have something hot quickly. of rice.

Stopping in to buy an umbrella when it rains, refilling a pack of cigarettes after finishing smoking, going to an x-ray shop for a couple to buy some supplies...etc., these common daily needs can basically be met at 7-11.

The most important thing is that 7-11 is clean and generous inside, with bright lights, and everything is neat and tidy. It has a very stylish and modern feel. Compared with those grocery stores on the streets, it is really a lot higher grade.

Therefore, as soon as white-collar workers enter 7-11, they feel that it is more in line with their status to buy things here in the future.

If you want to buy some small things, you have to talk to the foot-picking uncle for a long time, and you have to endure their wet eyes and sexual intercourse, which really affects your mood at work.

In addition, this is the pride of Xiangjiang - Yin Jun's properties were purchased from Americans, which will make the white-collar workers in Xiangjiang even more proud.

Look!

Mr. Jun can acquire industries in the United States, how can we not support him?

…

(Suddenly I discovered that the authors who were on the shelves at the same time as me seemed to have written their third books. I returned to the starting point to write books, and only wrote 2 books in 5 years, and one has temporarily disappeared. It seems that I am still quite capable. I insist on writing, and thank you for your support. I mean it without your support, it would be nothing.)