Chapter 881 The Hero Has Not Returned Yet

The people of Xiangjiang already know, heard and saw the news about winning the Cannes Film Festival.

But the biggest heroes in this industry still haven't come back, which makes the reporters in Xiangjiang who want to go to the airport to block them a little disappointed.

Of course, Lin Lingdong and the others couldn't come back immediately.

In addition to being a feast for participation in literary and artistic films, the Cannes Film Festival is also a hypermarket for buying and selling film copyrights.

Many movies will sell their copyrights here, making a lot of money or a small amount of money.

Especially for films that tend to express literary and artistic expressions, the happiest thing is to be noticed by film producers and then sell the film to recoup the cost and even make money.

Europeans are actually quite contradictory. They will gradually be conquered by American super blockbusters, but they also deeply love literary films.

Not to mention the literary and artistic films made by Europeans themselves, there are also literary and artistic films from the United States, and even literary and artistic films produced by China, South Korea, and Japan. Many of them can find their presence in Europe.

For example, the later Director Jia, even though he was not well-known in China, he had a high reputation in several major European film festivals, so his ranking was much higher than that of domestic directors. .

Their movies can recoup their costs and make money every time they sell the copyrights in Europe, so they don't care about the domestic box office market at all.

Many first- and second-tier actors like to participate in his movies at reduced prices or even for free.

Can you imagine those big stars who take 5 million, 10 million, 100,000, 200,000, or even bring their own dry food for free to participate in a movie that is destined to not have much box office?

In fact, there is.

They just admire Big who likes Director Jia, and they just want to go to European film festivals to let European audiences know about themselves and add a bit of literary style to themselves.

Of course, Director Jia is just a low-end version.

There is also a high-end version of this award-winning professional in China. Not only does it win awards in Europe, but it has won all the awards in the Chinese film industry.

Well, you guessed it.

Besides the King of Sunglasses, who else can do this?

Although this guy is indeed a cheat in terms of cost and time, and he has a bird's eye view of the mainland, he is really capable, and not everyone can be as awesome as him.

Back to the topic.

"Prison" actually performed very well at the box office in Hong Kong.

In 1987, just after "A Better Tomorrow", the rise of Shenxianfa was unstoppable, so "Prison" directly grossed more than 31 million at the box office, ranking second in the box office that year.

With the blessing of the Palme d'Or at the Cannes Film Festival, it will still do well at the box office in this life.

However, it would be a pity if you don’t make good use of the Palme d’Or with such good momentum.

Not only does it increase profits, but it also takes the opportunity to promote Xiangjiang movies to more countries so that they can learn more about Xiangjiang movies.

Although Xiangjiang movies are very popular in Asia, their global presence is still very low.

The fact that Li Xiaolong's movies are popular all over the world is actually thanks to the fact that they were co-produced with the United States. The Americans made great efforts to promote Li Xiaolong, a kung fu superstar.

But no one expected that Li Xiaolong would die so young. Even thinking about coming to the United States makes people regret it. Damn it, I should have known that I would praise other people.

Except for the special case of Li Xiaolong, Xiangjiang's movies are not very good.

Let's not talk about Cheng Long's "The Killer's Trench", which is a blockbuster. Let's take the last global hit "Police Academy".

"Police Academy" is a movie that was screened around the world. It has the best box office in Asia and the United States is also good. However, it has encountered considerable embarrassment in Europe and South America.

Not that the box office was too bad.

In fact, based on the number of screens, the average attendance rate is more than 40%, which is not embarrassing at all.

However, except for the United Kingdom, which has stronger efforts, "Police Academy" has only been released in a few major countries and in a few of their major cities.

If it is screened less, it will naturally lose its influence.

This is also an important reason why Yin Jun spent 40 million US dollars on advertising around the world for this time's "Speed ​​of Life and Death".

It doesn't matter even if you make less money. With the excellent movie "Speed", movie fans in these countries will have a deep impression first. When they see the movies produced by Kirin Films in the future, they will have a sense of familiarity. Go to the cinema and watch.

However, the first trailer of "Speed" was not very effective.

What really ignited the enthusiasm of movie fans around the world was the "Great Split" advertisement.

As people outside say, Mercedes-Benz has "gone crazy." They spent three months on ads worth $150 million, blanket bombing them all over the world.

At least it is a super good advertisement that has been rare in twenty years. Mercedes-Benz is making great efforts at this time, hoping to directly defeat several competitors and leave an indelible impression in the hearts of car fans and potential car buyers around the world. That was the right decision.

Even the two Mercedes-Benz SK heavy-duty trucks in the advertisement are too big and the Mercedes-Benz Trident trademark is so conspicuous. Naturally, they are promoting the image of Mercedes-Benz as a whole.

Especially the image of Fei Xiang holding his hands and backing away from a heavy truck in a straight line is simply classic to the extreme, and has been directly used by Mercedes-Benz in every one of their stores and on posters.

In this way, when everyone looks at the Mercedes-Benz, they will naturally see Fei Xiang, and more and more people will associate Fei Xiang with "Speed ​​of Life and Death", so "Speed ​​of Life and Death" will become more and more popular. Come higher and higher.

Now some theater operators have proactively contacted United Artists Films and Dickiny, hoping to obtain distribution rights.

But the United States is not in a hurry.

Because they have already seen the trailers for the second, third and ultimate editions.

No matter how much you want to authorize distribution, you have to wait until the third edition. Otherwise, the price and influence will be a waste and insufficient.

What Qilin Films, including Yin Jun, did not expect was that apart from "Speed", "Prison" would actually win the Palme d'Or at the Cannes Film Festival in one go.

The speech written by Yin Jun is just a preparation. He has done a lot of work for "Prison. Prison Storm", but it does not mean that he will definitely win the award.

But if he wins the award, then he doesn't mind being arrogant.

After all, Europeans and Americans are not used to Asia's implicit expressions. Instead, they are more accustomed to this slightly arrogant expression.

Yin Jun mainly wanted to impress them, but he didn't mean much.

He was woken up while sleeping with the girl in his arms. When he heard that "Prison. Prison Storm" had won the award, Yin Jun not only congratulated them, but also gave them an order to stay in Cannes for a few more days and try to get the copyright as much as possible. sell away.

It doesn’t matter if you have less money, but let more people know about this movie produced by Qilin Films.

One movie may not make a deep impression on them, but if there are a few or a dozen more, they will definitely subconsciously accept the movies produced by Kirin Films.

All right.

So the crew, who were full of enthusiasm and wanted to return to Hong Kong to show off their majesty, stayed in Cannes in such a miserable way.

Originally, the actors could go back.

But Zhang Guorong's English was much better than Lin Lingdong's. He volunteered to bargain with the theater operators, so Zhou Runfa was naturally embarrassed to go back alone.

Once he goes back, all the glory will be concentrated on him, which is unfair to both Lin Lingdong and Zhang Guorong.

We can only go back together and accept the flowers and applause together. This will be a happy situation for everyone.

Even the director and leading actors did not return to Xiangjiang, and naturally several staff members also did not return. Kirin Daily and Kirin TV also had to do some follow-up interviews, so all of them stayed in Cannes.

When it comes to talking about copyright sales, Lin Lingdong is not suitable for business discussions, and Zhang Guorong cannot be a businessman. If Yin Jun hadn't said it, he just wanted more countries to introduce "Prison. Prison Storm", and the rest Everything is easy to say, Lin Lingdong may not dare to take this job.

Even so, on the second day after the Cannes Film Festival, Lin Lingdong, who negotiated with theater distributors in eight countries at once, almost lost his temper.

Only then did he realize that things were not as simple as Yin Jun said.

It’s not that I don’t ask for much in terms of price, copyright is so easy to negotiate.

For example, some countries have really weird requirements.

There is a requirement that Lin Lingdong must take the leading actors to their country to do a show. This is not a problem, but the problem is that this show is not just for one show. After the show, he has to go to their country for seven or eight tours. A movie theater spends a lot of time to support them, and all the expenses are borne by the crew themselves!

There is also Lin Lingdong who wants to shoot a special behind-the-scenes featurette, and it is stipulated that it must be shot back to the original shooting area, and there are also requirements for scale, costumes, and level of detail... Please, are you asking me to make another movie?

There are also those who require that "Prison. Prison Storm" must be translated into their national language at their own expense... Well, this small country offers a buyout price of 100,000 US dollars. Finding a good translation team to translate it will cost more than this price.

…

Requests like these are what trouble Lin Lingdong and Zhang Guorong.

But you have to talk to them. You can only put your position out there, and then try to talk to them seriously above the bottom line.

You really can't rush this matter.

Under normal circumstances, many people will spend a month or two to negotiate a good deal.

However, what makes Lin Lingdong somewhat gratified is that it is much easier for several large countries to purchase copyrights.

The differences between countries such as the United States, the United Kingdom, France, Germany, and Italy are not about money, but about the scale of screenings.

This is what Yin Jun told Lin Lingdong.

I can make concessions to you on price, but you have to ensure that you schedule a lot of films, preferably a nationwide release.

Naturally, theater operators in several major countries have quit. If nothing else, do you know how much it would cost to release this film nationwide? Do you know how much energy we need to put in?

What they meant was that it would be shown in a few big cities and then distributed on video tapes, so that they could make money conveniently and easily.

If you add a minimum number of films and places for them, it will be a tightrope for them, which is not good.

Lin Lingdong naturally didn't do it either.

Damn it.

I am the winner of the Palme d'Or at the Cannes Film Festival. I have already given it to you at such a low price, but I still want to cheat on you?

If you continue to behave like this, and you are not the only theater company in your country, I will definitely sell the copyright to other theater companies that can agree to my conditions.

Just like that, no matter whether it is a big country or a small country, there has not been much progress in negotiations for the time being.

Everyone broke up unhappily like this again and again, and then got into a pile again and continued to negotiate.

According to the current progress, it will take at least about two weeks to complete.

Zhou Runfa felt a little aggrieved.

In such a state, by the time we return to Xiangjiang, we may not even have the heart to celebrate!