Chapter 875 If You Are Not Convinced, You Still Have to Fight!

Yin Jun is not a person who likes to watch advertisements very much.

Most of the classic advertisements in his memory are related to the memory of Xiangjiang, such as this classic split advertisement by Jean-Claude Van Damme, which is very precious and rare.

If the situation faced by "Speed ​​of Life and Death" was not too severe this time, Yin Jun would not have been able to give it to Mercedes-Benz.

10 million US dollars?

I missed this time. If you give me 30 million US dollars, will I sell this idea?

In fact, Yin Jun was also inspired by the trailer of "Speed".

Mercedes-Benz is so active in sponsoring 10 million Hong Kong dollars. Isn't this because Yin Jun advertises "Speed" in the United States, which indirectly benefits Mercedes-Benz a lot?

So the young man thought, conversely, he could also use Mercedes-Benz to advertise for himself, right?

At that moment, what came to Yin Jun's mind was this super classic advertisement.

Originally, this advertisement was for a 2013 Volvo heavy truck. In order to promote its dynamic steering system, Jean-Claude Van Damme was hired to shoot it.

In an era like 2013, when people are used to seeing trapeze artists and strange things, as soon as this advertisement came out, it received more than 380 million views on YouTube in 24 hours, and was shared and reposted more than 8 million times. .

From this you can know how classic it is.

But there is no Internet yet, so there is no way you can place ads so cheaply.

If you want to place advertisements, you can only choose television media, paper media and print media.

The better the advertisement, the more Mercedes-Benz will be willing to spend a lot of money on it.

At that time, they will not care that this advertisement is actually helping Yin Jun to gain popularity and Fei Xiang. It is beneficial to them. The advertisement that represents the image and technical capabilities of Mercedes-Benz is simply tailor-made for Mercedes-Benz. It is their great loss to advertise everywhere to let people all over the world know.

Yes.

As soon as the commercial came out, the vice president of Mercedes-Benz and a group of people who rushed to Xiangjiang overnight watched the commercial together with Meissen.

At that time, they didn't have much thought except that they were as amazed as the audience.

Now that "The Great Split" has become more and more popular, they discovered that Fei Xiang, who shot the commercial, was actually the one who benefited.

With this one-word horse, Fei Xiang has become the most popular star in the world in recent days.

Countless young people are frantically collecting everything about him, wanting to know who he is and what works he has produced.

It is not easy to hate the house and the bird, but it is the most normal to love the house and the bird.

Ordinary people are most likely to fall madly in love with the performer of a work, but they have no idea how miserable he or she is in private.

Even if they know it, they will ignore it and ignore all the shortcomings of the idol.

This is a die-hard fan.

Now Fei Xiang's fans have suddenly increased to tens of millions or even hundreds of millions, but if you want to say that they are die-hard fans, they are definitely not to this extent.

However, no matter how ordinary a fan you are, if you know that this idol will have a movie to be released in July, and he is the protagonist, will you watch it or not?

This can be known from the fact that the phones of major cinema chains, especially those in the United States, are ringing frequently, asking them when "Speed" will be released and how many small halls are arranged.

Under heavy pressure, Emperor Entertainment Group has announced that it will open no fewer than 400 cinemas with a total of 700 screens to play "Speed".

Mercedes-Benz still seems very generous about this.

Hello, I’m hello, everyone, isn’t it nice?

Although Fei Xiang became a very popular fried chicken because of this, but if it were another person, he would have become famous because of it!

The key is that Yin Jun shot advertisements well and brilliantly, which brought huge prestige and repercussions to Mercedes-Benz, enough to be remembered for decades. Isn't this enough?

enough!

Mercedes-Benz would rather follow this model and collaborate with Yin Jun on ten more advertisements like this!

Mercedes-Benz is happy, Kirin Film is happy, Disney is happy, United Artists Film is happy, but many people are not happy.

The six major Hollywood companies, especially the top management of Warner Bros., suddenly felt a little confused.

If someone had told them a few days ago, before the Split commercial aired, that a movie's reputation and momentum could be completely transformed by one commercial, George Harding would have spat in his face.

But now, George Harding looks like he's been spat on.

The momentum from the past few days has completely dissipated.

The same goes for Yost. He was so depressed thinking about what he said a few days ago that he wanted to find someone to fight.

It’s so fucking shocking!

How could a mere advertisement increase their popularity so much that it exploded instantly?

Moreover, they never dreamed that even an advertisement could involve "Speed", and Mercedes-Benz is so crazy that it is launching it globally at any cost. How much popularity has it added to the male protagonist of "Speed"? !

If Yin Jun did this deliberately, then he is really shocking!

Not only for his creativity, but also for his seamless connection between the Mercedes-Benz commercial and the male protagonist of "Speed", and his accuracy in grasping the timing... How can a 19-year-old screenwriter do this? Damn, you are even more old than an old fox!

We are not afraid of old foxes, but we are afraid of old foxes with great creativity! !

"What to do now?" Yost frowned and asked, "With the addition of Mercedes-Benz, the situation is completely different. I heard that not only the three major theater chains are about to give in, but many small and medium-sized theater chains are also eager to give it a try. the meaning of."

"What are you talking about?" George Harding also frowned, "Now Europe and South America, including Japan and South Korea, are asking about this movie. They all intend to introduce the movie at the same time as the United States, and give them a share of The ratio can reach at least 35%!”

"I haven't even watched the movie, so I would introduce him so hastily and give him such good conditions. Isn't this crazy?" Yost said in disbelief.

"Qilin Film Company has added an additional 10 million US dollars in advertising budget and will further promote and advertise in major box office markets around the world." George Harding said with a wry smile, "They don't have to pay for these 10 million US dollars themselves. This is Mercedes-Benz gave Yin Jun the advertising price, and Yin Jun changed hands and spent it!"

"Tsk, tsk, we really underestimated him!" Yost felt a little guilty, "I'm sorry, George, I underestimated the enemy."

"Why are you underestimating the enemy? I am!" George Harding waved his hand, "I know how invincible he is in Hong Kong. I originally thought that he was a newcomer in the United States and could not make any waves. As a result, Now it seems that I was so naive! Can anyone be called a genius? When everyone in a place thinks that Yin Jun is a genius, we can believe that he is really a genius!

This Mercedes-Benz advertising incident really slapped me hard. Movie fans across the United States and even the world have seen Yin Jun's unparalleled talent. As a result, they have become more and more looking forward to "Speed", which has also put heavy pressure on theaters. It seems that their number of theaters will definitely not be much less than ours. "

"You don't have to worry too much. The final quality of the movie still depends on the audience's praise." Yost said, "I can't think of any reason why "Superman 2" will fail! But "Speed" I will not Got it. Even if they are as good as "Red Zone", the box office will only be 50 to 60 million at most, right? Now including the publicity and distribution costs, they are already 70 million US dollars, and the pressure to make back the money is extremely heavy!"

"Yin Jun should already know what we are going to do this time." George Harding said thoughtfully, "He would rather lose money than reverse the suppressed situation. Especially on the opening weekend. In terms of box office, he can definitely reach 20 million US dollars now, it just depends on whether he can make more."

"Come to think of it, isn't he 4 billion US dollars in debt? How dare he spend money like this? It's incredible." Yost sighed. He didn't dare to say that Yin Jun was "crazy" at this time. Facts have proved that he Really a genius. What qualifications do you have to comment on a genius when the outcome is still undecided?

"Now that they have taken action, we cannot stop." George Harding said, "You ask the people below to make a publicity plan and declare funds. At least in North America, I hope there will be a wave of publicity in July. The offensive can suppress the "Speed ​​of Life and Death"."

"good!"

Yost nodded slightly.

Now Warner Bros. can’t afford to lose.

If it loses to a Hong Kong movie at the box office on its first weekend, it would be really embarrassing and everyone would laugh at it.

George Harding gritted his teeth, "This matter is not just a matter for our Warner Brothers family. Please help me arrange a place. I will invite a few others to the party in the next two days... Humph, they were the ones who instigated it in the first place. , it is impossible for our family to bear the pressure now!"

Yost said hesitantly: "It's not easy to get them to pay. These old foxes are more cunning than the last."

"I know, and they don't have to pay for it." George Harding said: "But the number of screens can be increased, and their news organizations and celebrities can all express their support for us! Let's take this box office The competition is described as a competition between foreign films and local films, and our efforts are described as defending the dignity of Hollywood. This will be more beneficial to us!"

Yost had to give a thumbs up when he heard this, "George, you are really old and strong, you can come up with such a method! I think no matter how powerful Yin Jun is, he is no match for you!"

This time, George Harding did not laugh out loud, he just nodded slightly.

He has now begun to pay attention to Yin Jun!