Chapter 874 The Great Split

Regardless of whether the first promotional trailer will attract movie fans to go into the theater to watch "Speed", at least it has an impact.

In addition to trailers, there are also advertisements in paper media, advertisements in print media... Under such intensive publicity, almost everyone in the United States knows that there is such a movie from Hong Kong that will be released on July 17th. Released.

Well, fighting in the ring with "Superman 2" and confronting each other in person.

Many people are not optimistic about this unknown movie. Although it is mentioned in some trailers that the screenwriter and director of "Speed" is the screenwriter of the upcoming "E.T." and is also a well-known talented screenwriter in Asia, but These are very unfamiliar to Americans.

Of course, they are more willing to appreciate and like the mighty Superman who has been with them for decades.

But some people like it.

The North American CEO of Mercedes-Benz made a phone call to the headquarters personally. The headquarters immediately called the president of the Asia-Pacific region, and then the call came to Yin Jun's office.

"Master Jun, the trailer you made is really great! I think it can be more careful and the BUS prop should be photographed more carefully and specifically!" Meissen, the Asia-Pacific boss of Mercedes-Benz, said straightforwardly, "As long as you can If you add some shots of our Mercedes-Benz trademark, Mercedes-Benz will be willing to subsidize you 3 million Hong Kong dollars!"

Good guy.

When the sponsorship was given, it only cost a car and HKD 1 million, but now in order to add some lenses, the price is directly raised to HKD 3 million.

But if you think about it carefully, you will understand that Mercedes-Benz is in the limelight.

Anyone who saw the trailer would definitely see the big trident outside the mighty BUS car at first sight.

Such a conspicuous and unforgettable promotional video can be regarded as Mercedes-Benz's own commercial film, and the effect is even better than the commercial film.

What's even more amazing is that Qilin Film Company spent 30 million US dollars on advertising for two months. How many times will the Mercedes-Benz BUS car appear in this, which is equivalent to how many advertisements?

Compared with such an effect, Mercedes-Benz only gave 3 million, and it was in Hong Kong dollars, which was extremely stingy.

So Yin Jun refused directly, "Although there will be more thrilling things later, we will not overemphasize the Mercedes-Benz brand, but focus on the plot."

Meissen understood instantly, "5 million!"

"Well, I can think about it."

"800w!"

"If the price is right, it is not impossible to add more lenses."

"10 million!"

Speaking of this price, Meissen was already begging for mercy, "Master Jun, my authority is so much! Mercedes-Benz has never paid so much for an advertisement!"

Just go ahead and lie to the devil!

Yin Jun thought disdainfully.

10 million Hong Kong dollars, which is more than 2 million US dollars.

The endorsement advertisement that Mercedes-Benz hired Harrison Ford to shoot last year, including production costs, cost more than 3 million US dollars!

However, he also knew that it would be a surprise to get 10 million Hong Kong dollars for such a product placement.

If this trailer hadn't been so effective in the United States, how could the smart Germans have given such a high price?

Wait.

Ad Performance……

Yin Jun suddenly remembered a very classic advertisement.

He immediately said to Meissen: "Maisen, do you believe in my ability to produce advertisements?"

Meissen was stunned for a moment, but nodded after a moment: "A diamond is forever, and a diamond will last forever. It doesn't matter how long it lasts, it only cares about what you once had. ... For those who can create these two classic advertising slogans, I believe you are in the advertising industry. He is definitely a hero!"

"Do you want a classic advertisement that can explode all car promotions in the world?" Yin Jun asked.

Meissen didn't react for a moment.

When he figured out what Yin Jun meant, he nodded quickly: "Don't be a fool!"

"Well!"

Yin Jun said, "For 10 million U.S. dollars, I will help you film it. In two days, you can just come and watch the film."

Meissen's eyes widened, "Young Master Jun...at your price...are you robbing?"

"Just say whether you want it or not!" Yin Jun said calmly, "I'll give you half a day to think about it. If it doesn't work, I will find another company. By then they will steal your market, you can Don’t blame me for being unkind.”

"Can you reveal the content of the advertisement?" Meissen felt itchy and nervous.

"The most important thing in advertising is creativity. Can I tell you now?" Yin Jun asked back.

Meissen smiled sheepishly, "I was negligent...Are you sure you want 10 million US dollars?"

"Yes, no discount." Yin Jun replied.

"Okay! Wait for me for a few hours!" Meisen made up his mind and immediately hung up the phone.

…

Portland, USA.

Ever since he saw the trailer for "Speed" a few days ago, Kane has seen advertisements for "Speed" every day, which made him feel a little bored.

But it is undeniable that Kane has memorized the face of the handsome mixed-race male protagonist, and then the Oriental woman who drove the car.

In fact, Kane recognized it the next day. Isn't that familiar oriental woman Alice, the heroine of "Resident Evil"?

Kane is not a pure comic book fan, nor is he a die-hard zombie movie fan, so he is not very familiar with Alice.

Compared to him, many colleagues highly praised Alice, feeling that she had finally waited for Alice's first movie, and she was also the heroine, so she must go and support her idol.

To be honest, Kane doesn't understand their obsession. Isn't she just a character from a comic book? Moreover, the heroine is an Oriental. How can she be as attractive as our American female stars?

After work that day, on the way to the subway station, Kane accidentally saw a familiar face appearing on the large screen outside a department store.

Damn it!

How rich is Kylin TV!

Why are they advertising "Speed ​​of Life and Death" all day long?

There is so much money, how about giving it to poor people like us?

Seeing the handsome face of the male protagonist of "Speed" shot in close-up, Kane complained, but had to admit that this man with white blood is indeed strong and handsome, and can definitely make a group of little girls scream. of that kind.

In fact, Kane also heard some girls on the tram saying that they wanted to see this movie because of the handsome and handsome male protagonist.

Kane had already seen the advertisement for "Speed" and was about to leave after complaining when he suddenly saw the camera move away.

"Huh? What do you mean?"

After the camera pulled back, Kane discovered that the male protagonist in a blue T-shirt was actually standing on the rearview mirror of two heavy trucks side by side.

On the fronts of two gleaming heavy trucks, the Mercedes-Benz logo was very conspicuous in the sunset.

And the figure of the male protagonist standing on the heavy truck with his hands clasped in front of his chest is really stunning.

The next moment, Kane also noticed that the camera kept moving back, revealing the toned figure of the male protagonist wearing black jeans...

wrong!

No, no!

This is not the camera moving backwards, this is the car driving backwards! !

Kane quickly discovered the secret of this shot.

However, Kane no longer cared about this.

Because he was stunned to see that although the two trucks maintained the same speed, they were slowly separating.

Damn it! ! Damn it! !

What's going on? Why don't you quickly stand with your legs on a car?

He's about to fall down!

ah! ?

Cheating?

One word horse! ?

I'm going to rush...

FFFFFFFFKKKKKKKK! !

When Kane found that the two cars were a certain distance apart, they stopped separating and continued to retreat, he was stunned.

Because the male protagonist still held his hands in front of his chest, spread his legs into a straight line, and kept moving backwards with the two cars.

This, his mother...

Absolutely amazing! !

Kane considers himself an absolutely normal straight man, but he couldn't help but almost drooled at this moment.

So handsome!

So handsome! !

How could there be such an advertisement? Who came up with such an extremely spectacular and beautiful advertisement? ?

Kane was agitated and didn't know what to say.

The camera turned from the front to the side, and the Mercedes-Benz logo became more eye-catching, but Kane no longer had a second impression in his mind, only the cool one-character horse actor.

"Suck. Slip..."

Kane suddenly heard the sound of sucking saliva. He looked to the side in surprise and almost got shocked.

The person who was sucking the saliva was a pretty white-collar woman, but more importantly, I don't know when, there were already a lot of people surrounding him.

Everyone looked up at the large external screen in the shopping mall, with faces full of horror, excitement and obsession.

…

This situation is constantly happening in every relatively important country in the world today.

The most common feedback Mercedes-Benz receives is "FK! So cool!!"

This is not a compliment from one or two people, but a collective compliment from around the world.

Almost everyone who has seen this advertisement has been either amazed or rude. The reputation is extremely good.

Even picky media people and commentators couldn't help but praise Mercedes-Benz's advertisement for its incomparable creativity!

This "great split advertisement" does not rely on any fame at all, but uses its unexpected, fresh and refined creativity to instantly kill all the current advertisements in the world.

According to Nielsen statistics, whenever this ad is broadcast, the ratings are the highest.

A data survey company even said in the evening program that Mercedes-Benz's SK series heavy trucks will definitely become the best-selling heavy trucks this year based on this advertisement.

And the two trident logos that shine anytime and anywhere will become eternal memories in people's hearts just like the Xiangjiang actor.

And in the soundtrack, there is actually a single "Only time" sung by the queen of the generation Theresa Deng. The music style is melodious and profound, and full of etherealness. It is a perfect match for the advertisement!

It is no exaggeration to say that Mercedes-Benz's advertising and marketing this time is worth at least 500 million! No car company can compete with them in advertising anymore!

The headquarters of Mercedes-Benz in Germany simply laughed from ear to ear after receiving this feedback.

Although the cost this time was a bit higher, this adventure was finally successful, and it was an unprecedented success!

It seems that it is expensive for a reason!

They immediately called Meissen and asked him to express his gratitude to Yin Jun and actively maintain a good relationship with Yin Jun.

If you have any classic advertisements in the future, please tell Mr. Yin Jun that money has never been an issue. Mercedes-Benz looks forward to cooperating with him next time!

After getting this call, Meissen finally breathed a sigh of relief.

Damn it!

I made the right bet this time!

Genius is genius, this guy was born to be worshiped by others! !

…

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