Chapter 880: Being in the Limelight

Most media people in Xiangjiang didn't know that Yin Jun sent the crew of "Prison." to Cannes.

Many reporters don't even know that this movie exists.

Lin Lingdong didn't care about the hype at all. He just wanted to go to Cannes, so he was very low-key when filming.

Zhou Runfa is even more of this kind of person.

In order to hype up the topic, Zhang Weiping scolded Zhou Runfa, an old actor who had been working conscientiously for 30 years and scolded him as worthless. However, the actor did not respond, which is really puzzling.

As for Zhang Guorong, although his personality has jumped a bit, he is very serious about his work and never bothers to use this to promote anything.

In addition, Qilin Films did not announce it to the public with much fanfare, so many people actually did not know that the first movie of Qilin Films was not "Speed ​​of Life and Death" at all, but "Prison."

When the news reached Xiangjiang, countless reporters and media looked confused.

Only a few reporters from the entertainment section of "Kylin Daily" and Kirin TV who were responsible for quietly following to Cannes sent 12 articles by fax like crazy, and they took photos of the scene, award-winning photos, group photos, interviews with the crew The video tapes, etc. were sent back to Xiangjiang as quickly as possible, and the photos of the manuscripts were handed over to the printing department.

After spending thousands of dollars, DHL is not a fuel-efficient lamp. In just 9 hours, these things arrived at Kylin Daily and Kylin TV.

Kirin Daily published the good news of "Prison. Prison"'s Cannes victory early in the morning on the headlines of the entertainment section. However, because there was no first-hand information, it could only refer to the Cannes Film Festival this year. The plot was introduced, and the opponents of "Prison Storm" were also introduced.

The most important thing is to tell what kind of movie "Prison" is and how difficult it was to shoot.

An hour after "Qilin Daily" was published, during the 9 a.m. news slot, Qilin TV also reported that "Prison. Prison" won the Cannes Palme d'Or.

People in Xiangjiang naturally know about the three major European film festivals, but they are not too familiar with them.

Now, suddenly, such great news suddenly appeared, and everyone immediately became enthusiastic.

With Kylin TV’s continuous popularization, everyone knows, oh, is the Cannes Film Festival so high? Basically the biggest award in Europe? The European equivalent of the Oscars?

And the award we won was actually the number one award in the first prize! ?

Is "Prison Storm" so awesome? !

Everyone was eager to go see "Prison", but found that it had not been released at all. This time it was only going to Europe to participate in the exhibition, and it would not be released until later.

Everyone who has no way to get more information has been discussing this topic all morning. If you don't talk about it or discuss it, then you are falling behind.

Even the old lady who went to buy groceries knew that we in Hong Kong had a movie that brought us glory in Europe, defeated all foreign opponents, and became number one in the world!

At 3 o'clock in the afternoon, the first batch of the special issue "Qilin Daily Congratulates "Prison. Prison" for winning the Palme d'Or" was urgently typed and printed and distributed for free in 7-11.

All right.

When the news spread, countless white-collar workers and movie fans rushed into 7-11 and snatched away the special issues on the shelves.

And because there were so many people, by the time the crowd dispersed, 7-11 was already in a mess, with countless products taken away by random people.

7-11 General Manager Jin Qiuwen cursed loudly, but he was a junior in the Kirin Group. He dared not make trouble with the big brothers of "Kilin Daily", so he could only make a sad phone call to express his miserable situation.

In fact, "Qilin Daily" also has good intentions, thinking that 7-11 has just opened, which will bring them more popularity.

Unexpectedly, the people were so enthusiastic that all 7-11 stores were crowded.

They were also quite embarrassed, so after the second batch of special issues came out, apart from some being distributed outside 7-11, more were still distributed at subway entrances and other places.

The first batch of 10,000 copies were sold out instantly at 7-11.

The second batch of 30,000 copies was snatched up in half an hour.

The third batch of 50,000 copies was distributed within half an hour.

The fourth batch of 100,000 copies was sold out in less than half an hour.

The whole process was like robbing a treasure for free. If the security team hadn't been sent over, there would have been a stampede.

A total of four batches were distributed, and "Qilin Daily" will no longer distribute them.

It’s not that the production cost of printing a special issue with a large number of color photos is 10 times that of an ordinary newspaper, so they can’t afford to lose money.

In fact, Le Yiling called them specifically and asked them to speed up printing, and all the expenses were paid by Qilin Films.

However, "Kilin Daily" has a deep understanding of the newspaper industry. They know how much distribution is effective. It does not mean that there are 5.5 million people in Hong Kong, so you only need to distribute 5.5 million copies to achieve maximum publicity. change.

Basically, these 200,000 or so copies are enough. After all, movie fans only account for a small proportion of the total number of people in Hong Kong, and the smaller the number, the more they will cherish this special issue. They can borrow it, read it, and keep it for themselves... This way The hunger effect is also more conducive to publicity.

Yu Zheng also thinks they did the right thing.

In addition to newspapers, TV stations also have their own exclusive information, which are interview tapes and behind-the-scenes.

These came back together with photos and so on, but they are both companies under the same group, and Kylin Daily and Kylin TV have already discussed it.

Just like newspapers are published first in the morning, and then the news is broadcast, a few hours in the afternoon are reserved for the special edition of Kylin Daily. At around 6 o'clock in the evening, Kylin TV starts to produce news highlights.

The superimposition of these two effects is definitely much better than if you rush to publish at the same time.

I feel sorry for other newspapers and TV stations. On this day, I just watched helplessly as "Kilin Daily" and Kylin TV came on stage, taking turns to occupy the attention of people in Hong Kong.

In fact, Xiangjiang is not without pride.

For example, they are among the top producers in the world of watches, small electronic products, plastic flower products, etc.

However, the sense of achievement and pride caused by these industries is definitely not as glamorous as the entertainment industry.

The same was true in the previous life. Although Xiangjiang's port business ranked among the top three in the world and its financial industry was among the top five in the world, it was their movies and stars that allowed them to promote themselves more.

Especially in the hearts of ordinary people, apart from rich people like Li Chaoren, celebrities, movies, television and music are what they most often mention.

The movies in Xiangjiang are constantly developing. With the efforts of Yin Jun and others, they are constantly conquering cities and territories outside. Basically, all Asian markets have been conquered. How can you say that Xiangjiang, a small place, is not proud of it?

Now it is even more powerful. Yin Jun wrote a script, went to Europe quietly, and conquered all Europeans.

To put it simply and straightforwardly, those foreigners have no choice but to admire us Xiangjiang people and have to bow their heads.

Such a sense of joy and pride, especially compared to ordinary feelings?

Therefore, the entire day today has become a carnival for the citizens of Xiangjiang.

"Qilin Daily" has once again made a big splash after exposing the Jiani Group last year.

The special celebratory issue that they expected to be treasured in the future has been snapped up today, with many people taking it home and never taking it out again.

This made many people very dissatisfied. They called Qilin Daily to complain why they didn't get more, so they didn't get it.

But the responses from Qilin Daily were unanimous.

Sorry, this is the decision of the newspaper. There is only so much in this special issue, and it will not be published again in the future.

After hearing this, some smart people went to find those old women and old men. These old people didn't care whether they read it or not. Anyway, they were used to getting "Qilin Daily" for free.

Smart people bought it from them for 1 yuan, and of course they were willing to sell it.

As a result, the old people didn't know that the wise man changed hands and set up a stall in a busy area to sell the newly received celebration special issue.

5 yuan a volume

Not counter-offer.

Don't tell me, the business is still very good. It won't take long for thousands of copies to be sold out, allowing these scalpers to make a small profit.

In addition, Kylin TV is even more popular.

Because they have route information.

Not only does it provide an overview of the Cannes Film Festival these days, it also provides a detailed introduction to what the Cannes Film Festival is all about.

Of course, the most important thing is the award-winning scene of "Prison" and the subsequent interview.

What ignited the enthusiasm and pride of Xiangjiang people the most was, of course, Lin Lingdong’s announcement of Yin Jun’s award.

How long has it been since Chinese people straightened their chests and spoke in front of foreigners?

Yin Jun not only conquered the Cannes Film Festival with his strength, but also said such domineering words, which immediately raised the status of Xiangjiang people too much.

Yes.

Although Yin Jun was talking about Chinese-language movies as a whole, the people in Xiangjiang themselves imagined Xiangjiang movies.

That’s what it is!

Isn’t Mr. Jun a native of Xiangjiang?

Can’t Xiangjiang movies represent Chinese movies?

So what he is talking about is what we Xiangjiang people do and achieve!

Foreigners, take a look!

With Master Jun, we will surely rise again and make you look at us Xiangjiang people with admiration! !

Nowadays, most people in Xiangjiang have actually got rid of the problem of food and clothing and are pursuing a higher level.

At this time, they suddenly felt a sense of glory and pride, and it was obviously impossible for them not to be excited!