Chapter 869 A Sense of Crisis

As one of the largest telecommunications operators in Hong Kong, Dadong Cable and Telegraph Bureau has been having a good time recently.

Although a huge amount of money was spent to build 18 signal tower base stations throughout Xiangjiang, the people of Xiangjiang unexpectedly supported pagers, making their pager business boom from the beginning, and the customer service staff even called them three times in a row. Enrollment expansion.

Pagers themselves are in short supply.

As long as the goods are shipped from the UK, they will all be sold out within a few days.

If not for the starvation effect, they would probably apply directly to the headquarters. Please give me 100,000 units at a time.

Zheng Rong, who was responsible for doing this, was naturally very proud.

Although he could not get the position of general manager of the department, Luo Xier, the general manager of the pager business, still knew the rules and applied to the company during the Spring Festival. He was rewarded with 1 million Hong Kong dollars, which was enough to buy a set of 800 square meters. ft. of money for a big house!

But what Zheng Rong regrets a little is that he did not use the money to buy a house, but went into the stock market.

As a result, although the stock market is not bad, it is definitely not rising as fast as houses. In just over two months from the Spring Festival to now, the house his wife is interested in has already increased by another 150,000!

Of course, Zheng Rong was not in the mood to regret about the house these days. He was being troubled by a very troublesome matter.

Singtel, just two days ago, suddenly announced that it would also start paging services. The price of the pager is also 3888 yuan, and the monthly fee is also 100 yuan, but there is one difference.

They are using Chinese pagers!

For Chinese pagers, according to Singtel's advertising, you no longer need to go to a phone booth and hurriedly ask who called and what message was left.

The person who leaves a message can directly ask the customer service staff to send the message to the message person's pager.

Although the word count is still limited to 20 words, this is definitely an amazing initiative!

Under normal circumstances, at most you can send one more paging message to express what you want to express, and then the person being paged can decide whether to be in a hurry to return the call based on the situation.

for example.

For example, my wife made delicious food in the evening and wants to ask her husband to come back early for dinner.

It turned out that my husband's pager was in English. He was running business outside, looking for phones to page back and forth. As a result, he ran out of breath, but in the end he only got such a piece of news that was not too important. It was really dumbfounding.

But with the Chinese pager, what he received was "I made delicious food tonight, come back early! Wife."

After receiving this message, the husband must have smiled happily, put the pager back, and then continued busy with his work.

All right.

This is Singtel's advertisement. It is said that it was Yin Jun who came up with the idea. For such a small story and advertisement, it directly received 1 million Hong Kong dollars.

But its effect is indeed self-evident.

On the first day when Chinese pagers went on sale, 22,000 Chinese pagers were sold in Singapore.

What is the population of Singapore?

More than 4 million but less than 5 million!

With such a population ratio, 22,000 units were sold on the first day. What a crazy concept.

Singtel not only operates in Singapore, but also has branches in nearby Malaysia, Indonesia, the Philippines, and Thailand.

The Chinese population in these places alone exceeds 30 million.

If Singtel were allowed to do business in these countries, they would make a fortune!

It is even possible that Singtel will come to Xiangjiang to seize this bustling market!

There is no doubt that the people at Temasek in Singapore have always had a huge appetite.

So Zheng Rong was a little panicked.

His vision for the Dadong Telegraph Bureau was not limited to a small place like Xiangjiang.

He carefully checked the origin of the Chinese pager and found that it was a registered patent invented by Kirin Electronics, a subsidiary of the Kirin Group - without him having to check carefully, Kirin Electronics had already stated in its promotional materials that it had applied for a patent. Although time has not come down yet, it has been protected by law.

Zheng Rong immediately went to see his boss Luo Xier.

Rohir naturally knew about this, but he didn't care much.

"Singtel is only strong in Nanyang, and there is no way it can compete with us in Xiangjiang." Luo Xier said, "If you don't mention anything else, can the Xiangjiang government agree to let them build those signal base stations? Apart from us and Xiangjiang Telephone, Who else has qualified? If anyone could enter, wouldn’t it be chaos?”

"No, Rohir, we shouldn't just see Xiangjiang." Zheng Rong said firmly, "If nothing else, think about Baodao! Baodao has a population of about 30 million, and there are many people in several major urban groups. The population exceeds 10 million. If we can get the patent and authorization of this Chinese pager, we can go to Baodao to develop the pager business! This is at least equivalent to the business of two Hong Kongs!"

Luo Xier's eyes moved, but he still shook his head, "Baodao has China Telecom and Telecom, as well as other telecommunications companies. When they see our success, they will definitely develop their own pager business. If we go, Whether we can grab the market or not is a question, and the key is that the expenditure is too high. If we can’t recover the cost, wouldn’t we become sinners?”

"Then we will do nothing?" Zheng Rong said disappointedly.

"No, of course there is something we can do." Luo Xiier said with a smile, "Go and discuss with the people at Kirin Electronics and ask them to give us the exclusive rights to sell Chinese pagers in Xiangjiang."

"good!"

Zheng Rong nodded, as it should be, "What about the price?"

"1,600 yuan is almost enough." Rohir said lightly.

"this……"

Zheng Rong makes pagers, so of course he knows the purchase price.

The pager purchased by their Dadong Telegraph Office cost 2,000 yuan each, but it was purchased through the British group company, which took part of the profits. In fact, the pager purchased by the headquarters from the pager factory cost about 1,500 yuan. one.

This is still the purchase price of Dadong Telegraph Bureau. They did not buy it alone, but together with the demand in the UK. It was a large-scale purchase of hundreds of thousands or even millions of units, so it was so cheap. The price is 1500.

Zheng Rong doesn't know the costs of Kirin Electronics, but after all, factories in Asia are much cheaper than those in Europe, so they can still save a lot of costs.

But it is estimated that it will not be lower than 1300-1500.

They were only given 1,600. If you include their Chinese pager patent, it basically allowed them to sell it at a flat price, with almost no profit.

"Is the price a little low? Will this make them rebound?" Zheng Rong said hesitantly.

"So what if they want to rebound?" Rohill said disdainfully, "This is Xiangjiang, our territory! Besides, in the field of pagers, besides us, who else can he sell Chinese pagers to? We can help them sell, which is already a face to Yin Jun."

When Luo Xier said this, an idea suddenly flashed in Zheng Rong's mind, "I understand!"

"What?" Rohill was a little confused.

"I understand why they didn't go to us who are the closest, but went to Singapore to sell Chinese pagers!" Zheng Rong suddenly realized, "It turns out that Yin Jun has long seen through our monopoly, so he doesn't want to come to us to beg us at all. . He directly approached Singapore, which had not launched the pager business yet. There was an urgent need for pagers there, and they were Chinese pagers, so they hit it off. Singapore got a Chinese pager, and Kirin Electronics got a publicity opportunity!

If I think correctly, Kirin Electronics must be ready to start its own promotion all over Asia now! Maybe the next step is Treasure Island! With Singapore's example, this Chinese pager will definitely be very popular, and their products will be very popular! Wow, it really is Yin Jun, so awesome! "

There was some displeasure on Rohir's face. When his subordinates praised others like this, weren't they demeaning themselves?

He coughed lightly, "But what does this have to do with us? If I want to buy one of them, they can only sell one. If I don't want it, who will they produce it and sell it to? He is in the outside world No matter how good your sales are, in Xiangjiang Market, don’t you still have to listen to us? Even if it’s a dragon, it has to be coiled by me, and if it’s a tiger, it has to be laid down by me!”

Rohir has been in Xiangjiang for more than 20 years. He speaks Chinese very fluently and can even use such common sayings with ease, which shows how well he understands Chinese culture.

Zheng Rong couldn't laugh or cry, "Do you think Yin Jun cares about this little money? Besides, many people are very dissatisfied with our exclusive pager business. I heard that Xiangjiang Telephone Company is preparing to enter the market. If there is really Then one day, Yin Jun changes hands and cooperates with Xiangjiang Telephone Company, what will happen to our Dadong Telegraph?"

Rohir nodded, "What you said is a problem. Well... well, there is no reason to have one more enemy for no reason. Then tell them 2,000 units! Order 10,000 units first."

Zheng Rong was speechless at him.

You didn't do anything, just sold 3888. The cost to others was around 1300 or 1400. Including their patent fees, you only earned them such a small amount. Would Yin Jun be happy?

But he also knew that it was very rare to get Rohir to make such concessions.

If it weren't for the fact that the other party was Yin Jun's company, and if he didn't want to have a good relationship with Yin Jun, it wouldn't matter if Luo Xiier would rather give up the Chinese pager business.

Anyway, the British Telegraph Office is now the dominant one. If you don’t like to use digital pagers, you must use them.

So in the end, Zheng Rong said nothing.

Only if Rochiel sees how popular Chinese pagers are, will he change his prejudices?

Zheng Rong believes that as long as Chinese pagers come out and the price remains the same, few people will be willing to choose the previous digital pagers.

However, in order to prevent the tens of thousands of previous users from being disappointed, Dadong Telegraph will definitely increase the sales price and service price of Chinese pagers, so as to balance the situation among the previous users.

And wait until one or two years later to hold an event so that all the old users can switch to Chinese pagers. That would be the best marketing and easier to manage.

Speaking of which, the people at Kirin Electronics are really awesome. I didn't even think of using a Chinese pager, so they quietly came up with it.

Counting the time, I'm afraid they started research and development as early as the end of last year, right?

At that time, the British Telegraph Office was still promoting pagers, so they came up with this upgraded version!

If Yin Jun came up with all this, then he is truly a genius with a well-deserved reputation.

It would certainly not be a good choice for the British Telegraph Office to go against him.

In order to prevent him from holding a grudge, it is imperative to increase the purchase price appropriately after the market is stabilized!