Chapter 854 "Red Zone" Released

Tang Shuxuan came to Xiangjiang, but the operation of the company in the United States was not affected at all.

First, Tang Shuxuan has not been integrated into Disney and United Artists for a long time, and her influence is not great.

Secondly, the elite manager system that the United States inherited from the United Kingdom has managed the company very well.

At least in terms of daily operations and step-by-step, they have done a good job.

Perez, the former vice president of Disney, was directly appointed as the vice president of the U.S. branch of Kirin Culture because he was the first senior executive to actively lean towards Yin Jun, second only to Tang Shuxuan.

This time, Tang Shuxuan returned to Xiangjiang. He was basically handling the affairs of the United States. When encountering urgent matters, he reported directly to Tang Shuxuan.

For example, in the past few days, a movie from Hong Kong will be released in the United States under the joint distribution of United Artists and Disney. For this trivial matter, Perez does not need to bother Tang Shuxuan at all.

Even Perez knew that Tang Shuxuan and even the big boss Yin Jun valued the movie, but he had already contacted it before.

It will be released in 750 cinemas and 1,300 screens across North America. This number of openings is already the treatment enjoyed by Hollywood's first-class movies. The movies given to Hong Kong are a bit wasteful.

It's just that this movie called "Red Zone" couldn't get the three-day prime time slot on the weekend to be released. The number of screens on weekends is very tight.

Therefore, "Red Zone" is scheduled to be released on Tuesday.

Movie theaters in North America have irregular discounts from Monday to Thursday.

Some theaters have discounted tickets on Mondays, some on Tuesdays.

Some are half price, some are 40% off.

These all depend on the theater chain’s own arrangements.

But starting from Friday, the ticket price will be full price. This is the main reason why so many big-budget movies must be released within three days of the weekend.

If you start showing movies on Mondays and Tuesdays, audiences who have been consumed with their enthusiasm for watching movies will not be willing to watch movies at high prices on weekends.

There is no doubt that many Americans and Canadians are poor, and sometimes they can save money if they can.

Therefore, the three-day box office on the first weekend usually accounts for one-third or more of a movie's box office revenue in North America.

From this we can also understand why movie companies attach so much importance to the box office in the first three days of the weekend.

"Red Zone" can't enjoy this treatment, but Zou Wenhuai, He Guanchang and Cheng Long, who have arrived in the United States, don't care much. On the contrary, they are much happier than before.

In the last film "The Killer's Trench", Zou Wenhuai exhausted all his connections. Not only did he fail to catch up with the three-day weekend schedule, but the quantity and quality of the opening scenes were completely inferior to this time.

Think about it, United Artists and Disney worked together, and with the efforts of Yin Jun’s good friend on the east coast, Redstone, there were at least 500 movie theaters in densely populated big cities. The conditions are much better than those in small cities and suburban villages with double the number of movie theaters.

Compared to Cheng Long's anxiety, Zou Wenhuai and He Guanchang felt much more at ease.

Now that the external conditions are at their best, whether it can be a box-office hit depends on Yin Jun's script capabilities, as well as the performance capabilities of the director and starring actors.

They had watched the finished film no less than three times, and no one from Jiahe found it unpleasant.

The filming cost of "Red Zone" was 30 million, Yin Jun's script cost 10 million, and the publicity cost was 30 million, adding up to a total of 70 million Hong Kong dollars.

Any commercial film will be promoted more or less.

The publicity we usually see is posters in movie theaters, posters on the roadside, posters in newspapers, TV advertising posters... and so on.

Another kind of promotion is for the main creative staff of the movie to appear on variety shows, talk shows, go to various places for road shows, interact with movie fans... and so on.

In the Internet age, some big celebrities on Weibo brag and use their fan base to spread the word... This is also a kind of propaganda.

Movies are also a commodity. If you want to sell well, you must carry out various publicity.

Under normal circumstances, the intensity of publicity represents the importance that the film company attaches to the film.

It seems that there is no promotion, just a few posters posted at the entrance of the cinema, and it is still in an inconspicuous position. It must be a movie that the production company has given up on. It is just used to make up for the loss. Don't lose too much.

For example, all kinds of online and offline promotions are flying everywhere, road shows are arranged for half a month or a month, and they travel to a city every day... A movie like this definitely has great ambitions.

The publicity cost of "Red Zone" is 30 million, which seems to be the same as the shooting cost, but don't forget that they will not only release it in the North American market, but also in Hong Kong and Asian markets.

After allocating it like this, North America can have 15 million Hong Kong dollars, which is pretty good.

Although the U.S. dollar has not yet depreciated crazily in this era, more than 3 million U.S. dollars in promotional expenses were spread across dozens of big cities. At best, it was just a little more posters.

As for participating in programs and doing various roadshows to promote...

sorry.

You, Cheng Long, don’t have this qualification yet.

Therefore, even though everyone knows that the movie "Red Zone" is likely to do well at the box office, under such unfavorable publicity and recognition, the people in Jiahe are still a little uneasy.

Fortunately, Yin Jun, one of the investors, was very helpful. Disney and United Artists put in a lot of effort, and finally the number of paintings opened exceeded expectations, which was a surprise.

Jiahe has many plans.

The best result is of course that you can get a share almost equivalent to the cost in North America.

70 million Hong Kong dollars is almost 14.5 million U.S. dollars. According to the signed 30% share agreement, 48 million U.S. dollars can pay back the capital before tax.

As long as you can get this amount, the screening in Asia and the sale of copyrights in Europe and other places will be in vain, and the profit should be considerable.

The 30% share seems very low at first glance, but Golden Harvest has actually been satisfied for a long time. Xiangjiang Films is very discriminated against in the United States. Their share ratio was less than 30% several times before.

Even if it is 30%, can you have 700 cinemas and 1,300 screens?

The most important thing in life is to be content and grateful, especially when you are not strong enough.

A moderate result is that the North American box office can reach 30 million US dollars, then they can get about 43 million Hong Kong dollars. The remaining 27 million will definitely be recovered in Asia, and the copyrights in Europe and South America will be sold, etc. Overall, It's also about making money.

The worst result is that the North American box office only gets about 20 million US dollars. In this case, we may have to work harder in Asia, and then hope that the copyrights in Europe, South America and other places can be sold at a good price, and finally we can break even and make a small profit. Just a win.

Do you think they have ever thought about losing money?

Of course I didn’t think about it!

The quality of "Red Zone" is there. Even if North American audiences don't buy it, Asian audiences will definitely like it.

Do you think Yin Jun got the script fee of 10 million Hong Kong dollars for nothing?

Yin Jun doesn't have the confidence to ask for such a high price?

Even the talented screenwriter Yin Jun is confident in this film, how can you not be confident?

Of course, you should still worry about what you should be worried about, and you should still be uneasy about what should be uneasy.

Amid such complex emotions of uneasiness, anxiety, excitement, excitement, hesitation, etc., everyone in Jiahe came to the premiere.

Sitting in the cinema and watching "Red Zone" again, their thoughts were not at all on the movie itself.

What Cheng Long and the others care about is the audience's reaction.

The response has been great.

The audience cheered 11 times in total, more than one-third of the audience applauded more than 5 times, and people whistling and laughing could be seen everywhere.

This is a hall that can seat 160 people. In the urban area of ​​Los Angeles, such a precise small hall has much more seats than a large hall that can seat 700 or 800 people at every turn.

A hall that can seat 160 people is already quite large.

Although the attendance rate for this event was less than 60%, judging from the lively and hilarious atmosphere, it was still an initial success.

Then in the second show, although the response was also very good, the number of viewers dropped again, only about 50%.

Cheng Long couldn't help but complained: "Isn't the time arranged too bad? It's only 9 o'clock, which is considered a prime time in Xiangjiang! There are only so few people!"

"You are really ungrateful." He Guanchang, his godfather, scolded him directly, "You should be lucky that they didn't arrange for you on Monday, that is the time of the week with the smallest number of people! Tuesday is already good, do you still want to The painting starts on Friday? I should really admire you for your ability!"

Cheng Long smiled sarcastically and immediately shut up.

Zou Wenhuai ignored them. After coming out of the screening room, he quickly called Perez to inquire about the approximate attendance and response to the first show.

Every Hollywood theater chain company will conduct various real-time investigations. Although we are not yet in the Internet age, we are still in the telephone age. It is still possible to monitor and obtain some important data through the phone.

After putting down the phone, a smile appeared on Zou Wenhuai's face.

"Leimeng, how are you?" He Guanchang asked expectantly.

"The occupancy rate was about 62%, but the general response was very good. Most of the theaters were filled with laughter and screams. When it came out, many people said that this was a good movie and they would watch it. Recommended by a friend." Zou Wenhuai said with a smile, "If this kind of evaluation can continue in the past two days, then even if the attendance rate is a little lower, we will definitely have an explosion in the three days of the weekend!"

"So..." Cheng Long said in surprise, "It can be expected that we will make back our money in North America?"

"Haha!" Zou Wenhuai smiled but said nothing.

"Idiot!" He Guanchang gave him a slap on the head, "If this is the case, how can it be just a return of capital? It's possible for us to make a fortune!"

After a pause, He Guanchang became excited again, "North American box office performance is an indicator that the world cares about. If we perform well here, then selling copyrights in Europe and South America will be much smoother, and the price will be higher." Less. I dare not say 20 million US dollars, but we can expect at least 10 million US dollars! In this way, we will have no pressure at all when it is released in Asia!"

"right!"

Zou Wenhuai smiled and agreed with his old partner's words.

Then he shook his head and sighed, "Tsk tsk, we have always said that Arjun is the most powerful screenwriter in the world, but in fact many people have doubts in their minds. Especially in North America, can Xiangjiang-style movies be obtained? Success, this is all a question mark, even we are uneasy in our hearts! Now it seems that this is really unfounded worry, and the genius is not just a genius from Xiangjiang? He can do it in the United States and the United States!"

"hehe!"

Cheng Long didn't care what they said. With a smile on his face, he only knew that he was going to be famous!

I'm going to be famous in Hollywood!