Chapter 1581 Let’s Move Forward! Game Boy!

Chinese people are used to celebrating the Spring Festival.

Even people like these in Xiangjiang, after celebrating Christmas and the Chinese New Year, continue to celebrate the Spring Festival lively without any obstacles.

Therefore, between the end of December and February every year, it is actually the peak sales season for new year goods.

In the past, major online shopping platforms usually regarded this period as the last shopping carnival of the year, and the revenue they achieved was quite high.

Even if there is no online shopping platform now, the sales of vegetables, meat, fruits and vegetables, various gold and silver jewelry, and various other New Year products during the Chinese New Year are still very good.

Of course, the ones who enjoy celebrating the holidays the most are the children.

Anyone who has not yet entered society and has no job to earn money can be collectively called children - including college students.

There are holidays for New Year's Day and Spring Festival. There are no online games in this era. There is also time to watch TV. The good time during the day should not be wasted.

Under normal circumstances, primary school students naturally play in parks and playgrounds near their homes. For older boys, most of them choose to go to game arcades to play games.

Despite the economic downturn in Hong Kong in the past two years, the business of the game arcade has not been greatly affected.

Those exciting and fun video games have become a haven for many people to escape reality. Even many office workers invite their friends to play, not to mention students who are not strong in self-control.

Thanks to the excellent business, the number of game arcades in Xiangjiang has skyrocketed from more than 100 at the beginning to more than 300 now.

The size of each one varies. A large game hall can be thousands of square feet, with hundreds of machines. Thousands of people flock into the game hall, gathering in groups of three to five, which is a lively scene.

The small game arcade is a store on the street. There are five or six games on each side of the narrow passage. If too many people go in, they can touch people by raising their hands, and it is extremely crowded.

Especially around the Spring Festival, everyone has plenty of New Year money, so donating some to the game arcade is something many people are willing to do.

Of course, not everyone likes excitement.

There are at least as many boys as those who go to game arcades. They like to sit at home, sitting on their beds, playing games with Gameboy handheld consoles.

Compared with when it was first released in May last year, the variety of games on the handheld console has increased a lot.

In addition to the three ace games of "Xiangjiang Cube", "Super Mario Bros." and "Contra", since last year so far, Kirin Game Company has shown great power and released three games in one go.

"Mahjong"

"Thunder and Lightning"

"Ranch Story"

The first "Mahjong", as the name suggests, is to play mahjong.

According to the different habits of different places, there are five versions in total. You can choose the one you like to buy.

Mahjong is the quintessence of China. It is loved by both men and women, old and young. Whenever there is a Chinese New Year or a holiday, it would not be lively enough without a table of mahjong at home.

Now, with Game Boy, everyone can play mahjong while sitting at home.

And this is not just for children, even the elderly can have fun playing it as long as they are familiar with the rules of the game.

Especially for the elderly who have nothing to do at home and those who have difficulty moving, the game "Mahjong" is a good pastime to accompany them.

Therefore, it is completely reasonable for the game cartridge "Mahjong" to sell 10 million copies in half a year.

Even in distant Europe and the United States, it is a best-seller, and it has further boosted the sales of Game Boy handheld consoles.

The second game, "Thunder and Lightning", may not be clear to many people when it comes to its name.

But when it comes to its content, many people will suddenly understand.

In fact, "Thunder" is a space plane combat game.

The game player controls a plane, constantly passing through the enemy's blockade, and breaking through the Lao Wang's lair level by level - this strategy game has been played by many boys in arcades and handheld consoles.

The dozens of versions derived from this are even more varied and fascinating.

It's just that "Thunder" is really the originator of space plane games.

Flexibly control the plane, dodge bullets all over the screen, pick up various treasures at the same time, increase your attack power, and advance to victory step by step... This feeling is somewhat similar to Contra, but more exciting.

Fighting in the space environment also seems more and more magnificent, and there is a surging excitement in my heart.

With the support of many enthusiastic teenagers, "Thunder and Lightning" sold 7 million game cartridges in four months, and it was also a best-seller.

Game Boy game cartridges are not cheap.

In addition to the $120 per Game Boy console, a box of game cartridges is $20.

In addition to the original "Hong Kong Cube", "Super Mario Bros." and "Contra", if you want to play one more game, you have to pay 20 US dollars.

This price is not cheap anywhere.

But if you don't buy it, you can only play it in the arcade, and it's not yours.

If you buy the cassette, you can at least play it as many times as you want.

Calculating it this way, it doesn't look that expensive.

The sales of two games from Kirin Game Company on the Game Boy handheld console alone exceeded 17 million boxes, equivalent to 340 million US dollars, which is much more than Microsoft's Windows system!

But this is not yet Kirin Games’ most profitable handheld game.

The next "Harvest Moon" has only been launched for three months, but its sales have already exceeded 20 million boxes, which is simply shocking to everyone at Kirin Games.

If it weren't for entrusting seven game cartridge companies in Japan to specialize in custom-made and rushed production, the speed of shipment would not be as fast as the speed of sales.

Like the previous two games, "Ranch Story" is naturally an idea given by Yin Jun.

In fact, it is a life simulation and development game. It has many similarities with Happy Ranch and Happy Farm, which became popular all over the country around 2010.

The great thing about "Ranch Story" is that its electronic chip can simulate 24 hours a day and divide the ranch into several time periods for operation, allowing gamers to plant and breed in different time periods, and finally obtain Good harvest.

Then, the plants and animals inside are given by the chip their own language. They will have various expressions according to the performance of their owners, making the players feel as if they are facing real animals and psychic plants.

Think about Happy Ranch and Happy Farm, where people of all ages can grow, steal vegetables, and breed... This was after 2010 when computers and all kinds of information were developed!

So now in 1984, such a novel and growth-promoting game is completely irresistible to gamers.

The media is also paying close attention to this popular game.

One-third of those who bought this game cartridge were children aged 7-15, one-third were young people aged 15-22, and the remaining one-third were middle-aged people aged 40-60. .

Especially women, whether they are girls, adult white-collar workers, or mother-in-law-level women, they are hooked on the game they have grown up with as soon as they play it.

During the New Year, the most people play "Harvest Moon" with Game Boy in their arms!

The comparison between girls is actually even greater than that of boys. They usually should have it after their friends around them have it. If anyone doesn't have it, it seems like they are falling behind.

Moreover, "Harvest Moon" has no age or nationality restrictions at all. Everyone can pick it up as soon as they play it, and they are not willing to put it down once they play it. They think about it every day.

Two-thirds of the gamers are women, that's how it comes about.

This is how the sales of 20 million boxes came about.

From the "Harvest Story" game cartridge alone, Kirin Games earned a revenue of US$400 million.

In addition, the sales of the Game Boy console have also been boosted.

Since its launch in May last year, a total of 40 million units have been sold in less than a year, with sales reaching a terrifying US$4.8 billion!

Within this money, there are naturally still royalties from companies such as Nintendo and Namco, as well as production expenses, marketing expenses... and so on.

However, no matter how high the cost is, at least half of the net profit is still there.

If it weren't for the continued increase in orders for several game cartridges, the increased production of the Game Boy console, and the Kirin Game Company headquarters in Osaka still under construction, all this money could have been used to acquire land in Xiangjiang.

But this also has the effect of stabilizing military morale.

It will let companies like Kirin see that, at least on the gaming company side, there is a new way to make money and a strong support.

Even if Kirin Group's debt exceeds 12.6 billion U.S. dollars, Kirin Game Company can rely on its own efforts to replace all debts in 5 years.

You know, Qilin Game Company is not just about these games.

Yin Jun told them all the Game Boy games he knew at once.

Some are very detailed, and some even only have a few simple descriptions.

But after more than three years of hard work, Qilin Game Company is no longer Wu Xia Amon, not to mention that after they returned to Japan, they even recruited a large number of game company talents, and their reserves were very rich.

The current three games are a reflection of their accumulated experience.

Among Japanese financial institutions, they attach great importance to the Kirin Game Company.

Mitsubishi Financial Group, Sumitomo Bank, Mitsui Banking Corporation, etc. have all spoken highly of Kirin Game Company and adjusted its credit rating to the highest level.

So far, there are no more than 30 top-level clubs in Japan, and almost all of them are century-old shops.

In the gaming industry, Nintendo is only at the first level. Only Kirin Game Company can compare with those top companies.

Japan's Hokkaido Bank, which has the highest valuation for Kirin Game Company, gave it a valuation of US$20 billion.

Taking a median value, Kirin Game Company is also worth US$15 billion.

Although it is not possible to say that Kirin Game Company can sell for 15 billion US dollars, this also represents its status in the hearts of banks.

If Qilin Game Company wants a loan, it will definitely receive many preferential treatment.

Of course, if the Kirin Group collapses, Kirin Game Company, like Kirin Culture, will be the first to be robbed of high-quality wealth.

In the past, Nintendo was already awesome. It occupied most of the game industry. Its annual turnover exceeded billions of dollars. It was the number one in Japan and could almost compete with Alida Electronics in the United States. .

But what I didn’t expect is that there is another mountain higher than the other.

Yin Jun's Kirin Game Company, just by making a few games and a handheld console - Game Boy, has broken Nintendo's monopoly and become the world's number one, even catching up with Alida .

So people have to sigh, a genius is a genius, and Yin Jun is indeed a young man blessed by God.

From Yin Jun, people can interpret a message.

Brainstorming is priceless!

Often a casual inspiration can create a career.

Just like this game kid who was inspired by Nintendo handheld consoles, upgraded and innovated and became popular all over the world! !

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