Chapter 1571 Too Vicious! !

Mr. Du's happiness did not last long, and he smiled bitterly the next moment.

"After all, all startups, including infrastructure, including port repairs... these all require money!" Mr. Du sighed, "But what we lack most now is money! We don't lack anything else. , there is just no money!”

"One of the ways to bring in money, I just mentioned, is commercial real estate, which is the fastest way to bring in money." Yin Jun said, "Then there is another way, which is to develop the small home appliance industry on a large scale, so that their The products are sold across the country, so the government can collect a lot of tax revenue, and at the same time, it can support a large number of large and capable factories, which will have great benefits for future economic development."

"But the money comes very slowly, right?" Mr. Du, a smart man, immediately said, "If it is a local factory in Shanghai, then expanding production will also require funds and time. It will not be available in one or two years. Great results. If we invite foreign investment and let home appliance companies from Japan, South Korea, Europe and the United States come in, they will definitely enjoy the three-year exemption and five-year discount, or even more. In the short term, within a few years, we still have no There’s a way to collect money, right?”

Yin Jun smiled and said, "That's true. This is a long-term development process."

After a pause, the young man continued, "But this matter should be done even if it is not for the sake of more tax revenue in the future! Overseas, those small and medium-sized small home appliance companies have gradually been swallowed up by giants one after another. They have integrated Once you gain your own strength, you will be able to conquer China like a mountain bearing down on you.

If we are not well prepared and are suddenly overwhelmed by others, it will be very difficult to build these brands and have a say in these industries in the future! "

"You are right, we are indeed a little rich now." Mr. Du agreed, "Although they are considered a first-class manufacturer in China, compared with foreign advanced technology and huge funds, they are not at all What! I also thought that if they used funds to hit the market, it might not be good news."

"Actually, it doesn't have to be that troublesome at all." Yin Jun chuckled. "I can use simpler methods to kill my domestic competitors in the same industry. I don't have to face them directly in the market."

"Oh? I'd like to hear the details." Mr. Du said in surprise.

"For example, there is a very good laundry detergent concentrate in the country. The advertising slogan is 'Vitality 28, Shashi Daily Chemical'. Have you heard about it?" Yin Jun said.

"I know, this is what I use at home!" Mr. Du said with a smile.

"If I were a foreign giant in the household laundry industry...well, it would be Unilever!" Yin Jun said, "Although I am one of the top giants in the world, owning soaps, washing powders, shampoos, skin care products, etc. I have dozens of products, almost hundreds of products, but I have no reputation in China. No one knows who I am.

So when I enter China, I must first find a springboard. Since Vitality 28 is so prosperous in China, I went to negotiate with them and let us work together to form a joint venture to develop and operate this daily necessities market.

A foreign giant company with assets of tens of billions of dollars comes to invest in China. For the local government, what a glorious thing it is. How good is this for attracting investment? Shashi Daily Chemical also feels very good. If we want to expand our operations and production, we must have capital investment. Otherwise, we will be trapped by production capacity and conditions, and we will not be able to take advantage of the opportunity to rise.

Okay, then let’s do a joint venture! When we foreigners set up a joint venture, we must take the majority share... let's say 6:4! We invest 50 million yuan into the joint venture company as a 60% share capital contribution. You, Shashi Daily Chemicals, don’t have to contribute any money. Your factory and brand product channels will be regarded as 40% of the assets! "

Yin Jun spoke in too much detail, but Mr. Du listened carefully and did not disturb Yin Jun.

But from what he has heard so far, he can't hear any conspiracy. Everything is a normal business operation.

So he was waiting, waiting for Yin Jun to come up with a reversal strategy.

"But as a foreign-funded enterprise, since we want to take the initiative in the joint venture, some things must be made clear in advance." Yin Jun continued to talk, "First point, since you have injected Vitality 28 as an asset joint venture, then we have the right to dispose of it. But Vitality 28 is very famous, and we will not use it in vain. Let’s take... 10 million! 10 million will be given to you Shashi Daily Chemical alone, and you can use this as a purchase The power of the brand lasts for 50 years!

We don’t just spend money to buy the right to use the brand. I also promise that 50% of the production of washing powder products will be reserved for Vitality 28, and then a huge advertising fee of 500 billion will be invested in three years to continue to let Vitality 28 shine and become a The largest laundry detergent brand in China. ...In this case, Mr. Du, do you think this contract can be signed? "

"able!"

Mr. Du recalled Yin Jun's words, "If these promises can be realized, then it will definitely be a good cooperation."

"Yes, these are all written into the contract... but I won't do that." Yin Jun said, "After the joint venture is established and production begins, I will go all out to produce my own washing powder, soap, and detergent." Wait, and then borrow the sales channels of Vitality 28 and the name of Shashi Daily Chemical to quickly open up the market. I will produce a little of Vitality 28, but just leave it on the side. Whoever wants to buy it will buy it. If it is not promoted, it will not be produced. Promote it and let it remain unknown until it is completely eliminated.”

"Wait a minute!" Mr. Du stopped Yin Jun, "That's not right. Didn't you promise to give me 50% of the production share and a huge advertising investment? Violation of the contract will be punished! And You gave me so much extra money for Vitality 28, wasn’t it a waste?”

"I never had good intentions from the beginning." Yin Jun said with a smile, "We are a big company like Unilever, which has its own global product line and chain. Why should we come to China to support your state-owned brand? You are energetic 28 What good does it do to me when it grows up? So I just bought it at a high price, and then let it be forgotten by others and completely scrapped! Instead, I will replace it with my products, so that users can remember them and use them in the future. Can produce and sell better!”

"Well, it's your freedom to spend money to do this." Mr. Du said, "What does the law say? How can you escape punishment if you violate the contract?"

"Procrastinate!" Yin Jun shrugged, "I don't have that much energy, but it's my first time to take over. There must be a lot of difficulties. Don't you allow me to adjust it? There is also the matter of advertising fees. I It's talking about a total of 50 million in 3 years. It's only been a long time, and it hasn't been 1 or 2 years. Why are you panicking?

Besides, we are a foreign-funded enterprise and a giant with great influence abroad! If there is a commotion, how do you want foreign companies to view China's policies? We went to the government to make a fuss. Will they help Shashi Daily Chemical, or will they help our joint venture that has already started production and will inevitably bring in a lot of tax revenue and solve the employment problem of a large number of workers in the future?

Is an official's political performance calculated as attracting investment, or as helping these enterprises? By the time they and Xini, two or three years later, Vitality 28 will be completely dead, who will make things difficult for us, Unilever, because of it? Aren't companies that are still alive in front of you more important?

Well, even if you think we are wrong, we at Unilever have already bought the Vitality 28 brand. If you want to buy it back, it is not a matter of 10 million. I will not sell it to you at all. What do you want? Give Vitality 28 another life extension and let it reappear in the market to compete with us for share? Go ahead and dream!

And there’s another benefit to me doing this. After I abolished Vitality 28, no one competed with me for the share of the washing powder industry. When I can control 80% of the washing powder market, I will raise the price! Now it’s one piece, I’ll raise the price to two pieces! You are already used to my products, and there are no other good washing powder products on the market, so you must accept my price increase and let me monopolize and profit!

Mr. Du, you know that we in mainland China don’t even have anti-monopoly laws, which is what the multinational giants like the most! How happy it is to be able to achieve market monopoly without breaking the law! I wake up laughing even in my dreams! ! "

Yin Jun said "happy" and "woke up with a smile", but Mr. Du couldn't help but gasped again.

Thinking back on every word Yin Jun said, he felt horrified.

Ask yourself, if Unilever really does this, it is really possible... No, it will definitely succeed!

Given the current situation and the Chinese national team's thirst for foreign investment, how could local officials embarrass Unilever?

Isn’t it just Shashi Rihua who has to swallow his anger?

When the deal is done, you can't regret it even if you want to!

But as a result, the Chinese famous brand, which originally had a high market share, good products, and great popularity, disappeared and was replaced by Unilever's products.

This is completely allowing foreign brands to occupy the laundry detergent market in China!

Now Yin Jun is only talking about the laundry detergent industry.

But aren’t things common in daily life, including the home appliance industry?

If foreign companies do this, after establishing joint ventures, they will abolish China's proud brands and replace them with their own brands to occupy the Chinese market...

In 10 or 20 years, will China’s own brands still exist among the 360 ​​companies?

No longer exists!

They are all foreign brands with foreign names.

All Chinese people use foreign products. All daily necessities, household appliances, etc. are controlled by foreigners.

When children were young, what they were exposed to and remembered were products from foreign cultures, and they had no idea that any other Chinese products existed.

What's even more frightening is that, as Yin Jun said, at that time, they can increase the price if they want, and do whatever they want!

Because the market belongs to them, and we have no say at all!

At that time, the money we had worked so hard to earn was openly taken away by them.

Such despicable methods, but you can't punish them!

Thinking of this, drops of cold sweat broke out on Mr. Du's forehead.

The seriousness of the situation was completely beyond his imagination.

Mr. Du never thought that a joint venture company model that Yin Jun mentioned so casually could hide such vicious and despicable methods and be so ruthless!

Shopping malls are like battlefields. The ancients really did not deceive me! !

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