Chapter 1588 A Big Sum?
In order to get stars, TVB and ATV really fought hard.
According to Yin Jun's understanding, they have two or three TV series with a production cost of more than 20 million, all of which are intended to be broadcast on stars this year.
ATV is a little better. They are not stingy with TV production.
The three TV series given to them by Yin Jun - "Snowflake Excalibur", "Forensic Pioneer" and "Giant", are all starring famous stars, whether it is Zheng Shaoqiu or Huang Yuanshen, or Liang Xiaolong and Wan Ziliang, all of them appear in Among these three TV series.
They are already very popular TV superstars in Asia. With such a brand name, the number of viewers will naturally not be small.
But it's incredible that a stingy TV station like Wireless can produce more than 500,000 episodes of TV series.
Then Wireless's focus is also on TV programs.
For example, in this year's Miss Hong Kong election, they followed the pattern of "Hong Kong Idol" and produced behind-the-scenes broadcasts starting from the audition. Then, various selections of Miss Hong Kong will also be recorded live... From March to June, every week There is a program dedicated to the Miss Hong Kong election.
Hong Kong sisters are actually very famous, and many foreigners know about her.
In addition, this year, Shao Yifu personally took action and invited Zhu Lingling, Zhao Yazhi, Zhong Chuhong and other outstanding Hong Kong sisters to come back and appear in the show, which made them even more gimmicks.
Wireless's external promotional posters and TV highlights all use them as selling points.
Of course, as mentioned before, all of their efforts are worth it. After it becomes a star, the number of viewers will increase, advertising fees will come in large sums, and the valuation will continue to increase. Isn’t this money?
For now, it's not that Qiu Degen doesn't have money.
The same goes for Shao Yifu.
Yin Jun reminded them as early as two years ago to dispose of the real estate in their hands and sell some of the stocks of listed companies in order to cope with the upcoming financial crisis.
Qiu Degen unconditionally believed in the genius of Yin Jun, and Shao Yifu also believed that Yin Jun was not the kind of person who talks nonsense, so they both followed suit.
So they were lucky enough to escape such a catastrophe. If they used the money in their hands to buy things, they could at least double their profits.
The 1 billion Hong Kong dollars in Qiu Degen's hands were deposited in Far East Bank.
Compared with his assets of 6 billion Hong Kong dollars, 2 billion of which are still on ATV. He was able to sell stocks and other land assets and get 1 billion Hong Kong dollars. His intensity in carrying out Yin Jun's instructions is already powerful enough.
Far East Bank was founded by Qiu Degen, but later due to many reasons, he lost his controlling interest in Far East Bank.
However, Qiu Degen is still a shareholder of Far East Bank and has sincere feelings for this bank, so Far East Group usually has Far East Bank help handle its finances.
Although the interest offered by Far East Bank is good, compared with real estate and other investment benefits, it is naturally much less.
Therefore, Qiu Degen was a little ready to buy some good assets during this period.
As a result, Keswick's remarks about relocating the registered place not only caused chaos in the stock market, but also caused Qiu Degen's assets to shrink significantly. He was so frightened that he suddenly did not dare to touch the money in his hands.
Today he had tea with Yin Jun. On the one hand, he wanted to talk about the negative impact on Xiangjiang due to the relocation of Jardine Matheson's registered place; on the other hand, he also wanted to ask Yin Jun how to use the money in his hand.
Should I take the opportunity to buy back stocks, or should I buy real estate?
Or should we wait and take a look at the situation?
"You can buy a house now, but you can wait for stocks." Yin Jun said this first, and then said: "But Uncle Qiu, do you want to make a big deal?"
"Big?" Qiu Degen perked up, "How do you say it?"
Although Qiu Degen is 60 years old this year, his ambitions are still there. Especially after the sudden rise of ATV, which brought him huge fame and influence, his enthusiasm for business seems to be higher than before.
Especially after something happened to his second son last time and Yin Jun reminded him about the distribution of property, Qiu Degen has been thinking about this matter for the past six months.
The previous distribution plan is definitely no longer viable and will not equalize all parties.
But what he thought was different from ordinary people. He thought he might as well earn a little more money and then divide it into three parts.
One share for myself and my wife, one share for the children of the second wife, and one share for the children of the second wife.
The three shares of property are all equal, and if the children of any house fail in business or become bankrupt, they and their wives can set up a family fund in the future so that they can live without worries.
So he needs to make more money.
Therefore, after losing hundreds of millions recently, he immediately started to curse.
"Keswick's move now is certainly not what the Xiangjiang government wants, because it makes them very passive." Yin Jun said, "On this point, Keswick and I are scolding each other, but the Xiangjiang government. But it can be seen without saying a word.”
"Aren't you smart? You praised Youde and Shen Bi first!" Qiu Degen laughed.
When Yin Jun responded to Keswick for the first time, he regarded him as the villain, while the positive characters were Shen Bi and Youde and other government officials.
As a Scotsman, Shen Bi had no good impression of the English.
Keswick's move this time was not told to him at all, which made Shen Bi even more annoyed.
Therefore, when someone asked Shen Bi two days ago, Shen Bi did not answer directly. He only said, "There is HSBC in Xiangjiang, so there will be no chaos. Please rest assured."
He didn't say this directly to Keswick, but everyone could understand the meaning behind his words.
"If you want to leave, just leave. Compared to the Optimus Prime of our HSBC Bank, who are you? You think too highly of yourself!"
The government is also not easy to talk to.
Yin Jun scolded many British people, all of whom were their compatriots.
However, Yin Jun praised everyone in the government from the beginning, saying that they had "worked extremely hard" for Xiangjiang. This was a very serious statement and could be regarded as a high praise.
If at this time, they jump out and say that Yin Jun is too mean and unreasonable, they will really have no shame in staying in Xiangjiang.
Not to mention Keswick's sudden attack, which originally made them very passive, and the originally stable situation began to become chaotic, which was very annoying.
So Yin Jun and Keswick quarreled for several days, and the government acted as if they didn't see it and didn't say a word.
"At least dozens of companies have expressed their opinions one after another, and some are considering moving their registration places to Bermuda, the Virgin Islands and other places." Yin Jun said, "Such a relocation wave will definitely make people in Xiangjiang panic. , the stock market and property market continue to fall. In a short period of time, the Hong Kong government will be unable to stabilize the situation."
Speaking of this, Yin Jun looked at Qiu Degen and said, "Uncle Qiu, you remember that three years ago, you told me that someone wanted to develop the land next to Liyuan with you, right?"
"Of course I remember." Qiu Degen is a smart man and immediately said: "Why, do you think now is a good opportunity?"
"It's definitely a good opportunity, but it's not a good opportunity to build a house." Yin Jun said with a smile, "Now you can apply to the government to buy the land rented by Liyuan... and then there will be many buildings on the hilltop. You can also buy the fragmented land! Connect the land into one piece, and it will be easy to develop when the market is good in the future!"
Qiu Degen's eyes suddenly lit up.
After a moment, he clapped his hands: "Yes! Now that they are in dire straits, we offer to buy the land to help them out! They will definitely be willing! And the owners of the fragmented land, under this market situation, how can they still make money? Is there a better choice? I just need to spread the news and raise the price a little, and it will come, right?"
The young man smiled and nodded.
The Liyuan Amusement Park is very large, about 160,000 square feet, but half of its land belongs to the Hong Kong government, and the other half belongs to the Far East Hotel Group.
If this land is acquired, the value of Liyuan Amusement Park will rise, and the market value of Far East Hotel will also rise dramatically.
But what is more important is not this land, but the surrounding peripheral land outside Liyuan.
Qiu Degen successively bought 300,000 square feet of land here in the 1960s. At that time, it was all wasteland and there was a Mobil Oil warehouse next to it, so the price was not high.
But when Liyuan developed, Songcheng developed, and the Mobil Oil Company's warehouse was developed into the mid-to-high-end Mobil Village, the land here suddenly became valuable.
However, the land and real estate market has plummeted in the past two years, which has also dealt a huge blow to the land around Liyuan.
The original highest land price per square foot was around 2,000 yuan in 1982, but now it is only around 800 yuan, which has plummeted by more than half.
With prices reduced to this level, Qiu Degen naturally has no plans to develop anymore.
Today's real estate businessmen lose money on whatever they develop, and Qiu Degen sees this.
There is something more troublesome.
Unlike the large piece of 160,000 square feet of land in Liyuan, the 300,000 square feet outside is not connected together, and there are more than a dozen pieces of other people's land interspersed in the middle.
This seems a bit fragmented and not easy to develop.
Land development must always be on a large scale so that it can easily form a brand effect and attract more people to buy it.
The land in East Yituo and West Yituo seems to be a bit low-grade, let alone difficult to sell continuously, and you will not get a good price.
It's not that Qiu Degen didn't want to buy these lands, but they took a fancy to Qiu Degen's urgent need for these lands and directly offered a price that was 50% higher than the market price, or even twice as high. In the end, of course, it didn't work out.
However, things are different now.
Now is the time when the land market in Xiangjiang is at its most sluggish.
Without Yin Jun's intervention, 1983 last year would have been the worst year for Hong Kong's real estate industry since 1945.
In the past history, the Hong Kong government's revenue from official land auctions and various tenders last year was less than HK$600 million, of which the official land auction revenue was only HK$120 million, which is simply miserable.
Fortunately, Yin Jun also assisted. In June last year, he purchased 200 hectares of land in Tin Shui Wai for a sky-high price of 1.5 billion, which allowed the Hong Kong government to save a little face.
Even the good government land cannot be sold, let alone private land transactions.
Private land transactions are almost at a standstill. Not to mention large pieces of land, the transfer of small land is nothing.
Qiu Degen didn't think about the land at this time. It was Yin Jun who asked him to intervene that made him react suddenly.
Of course, the reason why Qiu Degen decided to do this was entirely out of trust in Yin Jun's judgment.
Others are eager to sell their land because they are not sure about the future of Xiangjiang.
Therefore, it is better to be safe and have cash in hand than to lose the land at any time.
Qiu Degen is different. He firmly believes in Yin Jun's judgment that Xiangjiang will definitely be better in the future.
The land that Yin Jun asked him to buy now will definitely not be in vain, it will only continue to increase the wealth of his family!