Chapter 134 Making Educational Programs? (Fourth More! Please Subscribe! Ask for a Monthly Pass!)

However, many things are not as simple and easy as people think.

In the morning, just as Yin Jun chatted with Aunt Zhang for a while, Liu Tianci hurried to the hospital and pulled him out.

Yin Jun was a little strange. After asking, he found out that he was able to find himself so quickly, precisely because Liu Tianci was on the set of "Wulin Biography" just now, and Wen Bixia told him that Brother Jun was accompanying his mother in the hospital.

"Huang Yuanshen can't do it, you can find another protagonist." Liu Tianci said simply and clearly.

"Why?" Yin Jun asked suspiciously, "Miss Liang didn't get it done? No way?"

Liang Shuyi is a typical woman who spends money like water. As long as she has money in her hands, she can't be idle.

No, the advertising expenses for the next year have not been fully accounted for, so she has planned many projects.

It includes the production of variety shows, news programs, children's programs, and food programs... Including the two-hour educational program from 21:00 to 23:00, she is ready to introduce new ones and see if she can get more Attract a little audience.

A woman who acts like this should not save money on TV dramas.

Especially the big-name stars who dig wireless, this is for Liang Shuyi, she used to do it often, she is purely familiar with the car, and there is no pressure at all!

"It's not Miss Liang's side, nor the wireless side." Liu Tianci's answer was somewhat unexpected, "It was Huang Yuanshen who didn't want to come."

"Um?"

Yin Jun was taken aback, "Why?"

"I don't know, he didn't say it." Liu Tianci sighed, "He doesn't even want to talk about the conditions, and he won't accept the words, so it's very difficult. I don't think he is deliberately begging for the price. sold."

"Perhaps everyone has their own aspirations." Yin Jun was also a little disappointed, "In this way, is Dong brother in a hurry again?"

"Definitely." Liu Tianci frowned, "Junzi, think about it again and see who can top it?"

"If there is really no other way, then look for Zhang Guorong." Yin Jun hesitated for a while, but still said the best protagonist in his mind.

"But he has "Huan Hua Xi Jian Lu" to play." Liu Tianci said, "It's impossible for Li to let him play our role."

"There's really no other way but to let him perform the two plays together." Yin Jun said in a deep voice, "While "Wulin Gaiden" is still filming for a month or two, "Falcon" will be filmed together by the way."

"That's okay?" Liu Tianci was a little stunned.

But then, he thought quickly again.

Now, although "Wulin Gaiden" can sometimes shoot two or three episodes a day, in order to ensure the quality, Zeng Zhiwei and the others discussed with Yin Jun and tried to shoot one episode a day, with a little more than one episode at most.

At this rate, the 120-episode "Wulin Biography" can be filmed in at most two months.

"The Falcon" is different from the long-form script that Yin Jun wrote before. It only has 40 episodes. If it was shot at the previous speed, it would be safe to finish it in a month.

Even if Zhang Guorong still has the task of "Wulin Biography", if he adjusts the time, it is not too much of a problem to let him shoot one episode of "The Falcon" a day.

After all, most of the crew of "Wulin Gaiden" are members of Jiashi. The production of the entire TV series is also for Jiashi, so it is also possible to let them adjust the time as much as possible.

"It's just that Zhang Guorong must be very tired, can he hold on?" Liu Tianci asked instead.

"can."

Yin Jun nodded, Zhang Guorong actually has a ruthless energy, otherwise how could he get up from the suffering of these years in his previous life, and then move towards an incomparably brilliant success?

Having said this, Yin Jun smiled, "Actually, I really hate that an actor plays several plays at the same time. If I become a director in the future, as long as I take on my plays, I am not allowed to pick up plays outside. One can only concentrate, In order to make better results... This time, it was also my negligence, I didn't take into account the actual situation of Jia Shi, so I could only work hard for Brother Rong."

"Are you saying that we have a weak foundation?" Liu Tianci could hear it.

"Isn't it?" Yin Jun shrugged and said, "If this drama is sent to Wireless, do you think they will be able to find a suitable person to come? The artist training class will help you find new people in minutes. what!"

"Actually, Jiashi also has..." Liu Tianci said a little embarrassedly: "But it has not been done since this year, but we will continue to do it in the future."

"Only a steady stream of fresh blood can make a company continue to move forward." Yin Jun nodded, "It's really not the way to keep poaching people from other companies."

"It wasn't that people were panicking before, but now, the TV station has entered the right track, and we will catch up with TVB." Liu Tianci said confidently.

"Brother Ci, don't be too busy bragging, if a problem is not solved, Jiashi will never be able to catch up with Wireless or even Li." Yin Jun poured cold water on him.

Hearing what Yin Jun said so solemnly, Liu Tianci was surprised, "What's the problem?"

"The prime time slot from 9 to 11 o'clock in the evening." Yin Jun said lightly, "If Jiashi is like this in the future, there will be no way to continue to develop! The audience will not like the TV station that always has a break every day. TVB's efforts during this time period will offset the efforts of Jiashi's 7-9 o'clock. Coupled with other variety shows, news programs, etc., Jiashi's future will at most be a tripartite with them, and it is impossible to dominate the entire Xiangjiang TV industry!"

Liu Tianci swallowed, "Junzi, you are really ambitious. I just want to be on an equal footing with TVB, but you want to surpass them. Do you know how much TVB will spend on advertising next year?"

"How much?" Yin Jun really didn't know.

"A total of 580 million Hong Kong dollars! More than twice ours!!" Liu Tianci said, "The estimated profit is about 120 million, which is five or six times higher than ours!"

"So many?" Yin Jun exclaimed.

Although he knew that during the period of 1980-85, the average profit of wireless was about 180 million, but this was destroying Jiashi, and ATV was still catching up. Compared with ATV's net profit of about 10 million at that time, Wireless is really an unsolvable bug.

It is now 1978, and TVB has been firmly suppressed by Best Vision for the entire second half of the year. Even their ace variety show "Happy Tonight" has been beaten by Li's and almost cannot guarantee 50% of the ratings. So high advertising costs ah? Are advertisers really so optimistic about wireless?

"No way, TVB has the best news resources and the best variety shows. Even in the second half of the year, their TV drama ratings are very average, but overseas, they still have a large market, which has been cultivated for more than ten years. As a result, it is much tougher than our Jiashi." Liu Tianci said, "Besides, wireless has Shao Yifu, everyone believes that although they were beaten a little by us, after adjustment, wireless will definitely get back on its feet. In essence, wireless is still better."

Yin Jun nodded slightly.

If he were one of those advertisers, he would definitely choose wireless.

Don't look at Jiashi's "Bao Qingtian" and "Wulin Biography" so prosperous, but they only have these two programs. In terms of the overall configuration, they are still unsatisfactory.

Others are worried that after Jiashi has made one or two TV series, it will return to its original state, but Wireless Network makes people believe that it will not be any worse.

In this comparison, it is natural that wireless is still greatly sought after, but Jiashi still seems a little thin.

Thinking of this, Yin Jun knew why Liang Shuyi insisted that Jiashi's 240 million advertising expenses next year should be put into the production of various programs as much as possible.

Only when it becomes stronger and stronger, will Jiashi go hand in hand and have the ability to truly wrestle with Wireless!

When his thoughts were overwhelmed, Yin Jun continued, "Brother Ci, no matter how Jiashi promised to the BA and the news department, it has been more than two years now, and it turns out that very few people watch educational programs. Jiashi is also a huge development bottleneck, so it must be changed."

"Who doesn't know?" Liu Tianci sighed, "In the past year, Miss Liang has approached people from government departments more than 20 times, and shareholders have also made a lot of connections, but they have not been able to get permission. If there is still a way, how could we have fallen to the point where we were before?"

"If we are preparing a program related to education, let them untie for an hour first?" Yin Jun asked.

"What do you mean?" Liu Tianci's eyes lit up, "Good boy, do you have any other ideas?"

"I have such an idea." Yin Jun nodded and said, "I thought of a program, which is similar to a quiz, in which the various knowledge of the contestants will be tested. If it is promoted, it will definitely make the audience go more. To learn some knowledge, I don’t know if such a program is an education category?”

"Uh……"

Liu Tianci thought about it for a long time before he finally understood: "Are you this live quiz show?"

"Almost." Yin Jun said.

"Then who can watch this? If you test this or that, they will be tired of watching it!" Liu Tianci said disapprovingly.

"Okay, let's wait until I make it! Anyway, I think it's quite interesting." Yin Jun said, "This show doesn't need to be 9-10 o'clock, but 10-11 o'clock. I guarantee that the question and answer method is all It is related to the knowledge points of various categories, so it can be regarded as an educational program. You go to unblock it first, if possible, then we will do two episodes to see and let them review. "

"That's okay." Liu Tianci pondered for a while, "However, what if they don't agree?"

Liu Tianci didn't ask if this variety show was done every day. Now, the variety shows in Xiangjiang are not like "Running Man", "The Voice", etc., which air one episode a week, many of them are every day.

For example, "Happy Tonight", the originator of "Happy Camp", was broadcast every night, and it took decades to stop before it stopped.

Therefore, Liu Tianci obviously believes that this variety show should be broadcast every day, because only in this way can it better attract audiences.

In fact, Yin Jun also thought so, and even the idea of ​​this variety show that he thought of was suitable to be broadcast every day from Monday to Friday.

At least for a year or two.

It doesn't lose its appeal by being broadcast every day, and it doesn't make it boring for viewers.

"If you don't agree, you can only sell to other cities." Facing Liu Tianci's question, Yin Jun said, "Good Vision is my first choice, and if Good Vision is not available, I can only sell to Treasure Island, Singapore, Japan, and South Korea. Go somewhere."

Liu Tianci was shocked and asked tentatively, "Junzi, do you want to make it yourself?"

"Of course." Yin Jun nodded and said, "I made the program, if it doesn't work, Jiashi doesn't have to take risks. If it can, Jiashi only needs to provide a platform to share with my advertisements. This is not very good. ?"

Although Jiashi is going to broadcast a two-hour educational program from 9 to 11 o'clock in the evening, it is also possible to insert advertisements in the middle, but before Jiashi's TV shows and variety shows are not very good. Not to mention the advertisements during this time period, basically no one is willing to put advertisements, and some are only small advertisements of hundreds of thousands or hundreds of thousands a year.

Such a cheap advertising fee is really shabby for a TV station like Jiashi!

Liu Tianci thought of the previous "Wulin Gaiden" and felt a little hesitant: "Let's discuss the way of cooperation slowly. But Junzai, will it be too late for the broadcast time of 10-11 o'clock?"

"Then what can you do, Brother Ci?" Yin Jun said, "I still want the 9-10 o'clock schedule, but are those people in the BA willing to let it go?"

Liu Tian gave an embarrassing smile and stopped talking about this.

indeed.

Since 9-11 o'clock can't be completely loosened now, let's first tackle the relatively weak time slot of 10-11 o'clock, and then slowly grind the 9-10 o'clock time slot.

If Yin Jun's quiz show is really interesting as he said, then Jiashi might have another good show.

And according to Yin Jun's previous record, since he is willing to do this show by himself, he must have the confidence to have good ratings.

The worst is the worst, and it can't be worse than it is now, right?

Seeing that Liu Tianci wanted the show to be popular, but also worried, Yin Jun smiled and didn't speak.

It is normal for Liu Tianci to worry, and it is also a normal reaction of ordinary people.

An educational program, and it is still broadcast at 10-11 o'clock. The most exaggerated thing is that you will directly face the trump card variety show such as "Happy Tonight" of TVB. What prerequisites can this have to be prosperous?

That is, the trump card of "Happy Tonight", after a long period of time, it is possible to get the attention of the audience.

But Yin Jun has a lot of confidence.

If none of his shows have good ratings, then I really don't know which quiz show can have good ratings.

But once it was launched in 1998, it directly broke the ratings record of similar programs in the UK, and then directly swept the ratings records of all variety shows in the UK, which made people stunned.

The first reaction of the British at that time was, Nima, an educational program can actually be ranked first in a variety show. Did the sun come out from the west today?

With its success in the UK, the copyright of this educational program has been directly purchased by TV stations in dozens of countries, and it has become popular all over the world.

Until Yin Jun returned to 1978, this program was still on the TV program lists of various countries in various forms, which shows how charming it is.

That's right.

It is the famous "Who Wants to Be a Millionaire".

The Hong Kong version is called "Millionaire".

The mainland version is called "Happy Dictionary".

Although the names are different, without exception, they are all popular!