Chapter 1141 Then Let Him See Our Strength!
Yin Jun nodded slightly when he heard this. In Huo Jianning's description, an image of Tan Bin emerged in his mind.
There are actually quite a few such people in China.
For example, Mr. Chu, the cigarette king in Caiyun, who later came out of prison in his seventies and went to grow oranges, was one.
The same goes for the CEO of Lenovo, the CEO of Haier, the CEO of Changhong...etc.
They speak their mind in their own companies and have a strong aura of old-school bureaucracy, but they also have strong personal abilities, which makes them praised for a while, and many times they are promoted as models for publicity.
These people will still be admired twenty or thirty years from now, let alone you now.
So Yin Jun also understood the reason why the people above did not suppress Tan Bin.
First of all, because he has a strong foundation and his father has a lot of connections.
Then he has strong capabilities and has built a prosperous Xinghua Bookstore system.
Finally, there is a very important point. Kirin Group is so rampant in the country, it seems to have unlimited glory, but in fact there are still some people who can't stand it.
It can’t be said that they don’t have a big picture view and don’t understand the importance of reform, reform and opening up, but they, the old-school people, just can’t stand this person who comes back from a capitalist society and then hires thousands of workers to make money for himself. Capitalists feel that this is the class and people they have worked hard to overthrow all their lives. Why do they suddenly pursue such people again?
So even if they don't conflict with Yin Jun face to face, they don't mind setting up some obstacles for the Qilin Group on some very fair matters.
Obviously, Qilin Group has met such a person now.
They are the ones in charge of the specific affairs and know the situation best. Even if the top bosses ask, they can say that this affects the overall layout of Xinghua Bookstore. We are not harsh on them. Look at the money we give to them. The score is still very high... Wait for these words, you will leave those big guys speechless.
You can't just suppress the morale and motivation of your own people just to take care of outsiders, right?
What's more, Qilin Group didn't suffer a loss, right?
On the surface, this is indeed the case.
But in Yin Jun's opinion, the loss he suffered was too big, but it was a secret loss that you couldn't say at all.
Even if Yin Jun could explain these issues clearly to Mr. Xiao and Mr. Yun, he would not do it.
You tell these old people all the trivial things, but you really don’t use bean buns as solid food?
and……
Isn't it shameful for you to cry and complain and go to someone for help when you encounter something or something dangerous?
Yin Jun is a shameless person, and so is Huo Jianning.
Therefore, Huo Jianning never told Yin Jun the details, nor did he ask Yin Jun to tell the big bosses when he was in Huajing. Instead, he chose to work hard to mediate and solve the problem himself.
It was true that Yin Jun came to Lin'an and he couldn't solve the problem, so he reported it to his boss.
Of course Yin Jun had the same thoughts as him.
"Brother Ning, let's solve this matter ourselves." After some thought, Yin Jun raised his head, "Since he wants to use the rules of the market to restrain us, we will fight them openly. It is not a practice in China. Reform, opening up, and opening up, promote a market economy, and encourage the development of the collective economy and the private economy? Then we will teach these state-owned officials a lesson and let them know what a market economy is!"
Huo Jianning breathed a sigh of relief.
He was really afraid that Yin Jun had too many successes during this period and his mentality would change, so he would directly use the most brutal method to solve it.
For example, complain directly to the boss in charge of culture, threatening that if things don't get done well, this will have a huge impact.
Then they will definitely replace Tan Bin directly and use their greatest efforts to meet the needs of Kirin Records.
But Tan Bin has worked in the Xinghua Bookstore system for more than 20 years, and his foundation is very deep, and he has not made any mistakes yet. He is all thinking about Xinghua Bookstore. You just dismissed him with a disagreement like this. Do you want the people below to figure it out?
Nowadays, state-owned enterprises all have iron rice bowls.
If you make them confused, they will not give you any positive feedback. These gentlemen are already procrastinating and not serious enough, and then they will try this trick on you, such as putting the Kirin Records tape in the corner, or not putting it on the shelf at all. , put it in the warehouse... Wait, can you sell the music tapes of your Kirin Records? Can it make a positive impact?
Definitely not possible.
Therefore, this move is very bad. It is a double-edged sword and will definitely hurt both sides.
Fortunately, Young Master Jun is indeed Young Master. He is indeed a genius who is said to appear once in a century. He not only possesses the wisdom of a genius, but also possesses the emotional intelligence of a genius.
This kind of statement and this kind of approach are truly the best.
Aren’t you going to tell us the rules of doing business and the principles of the market?
Well.
We will take a look at the market and let you see what real business is like!
Speaking of doing business, Huo Jianning felt that it would be ridiculous if these people could defeat Mr. Jun. Mr. Jun could definitely teach them how to do business in minutes.
"What should we do next?" Huo Jianning said with a smile on his face.
"Brother Ning, have you considered it?" Yin Jun asked.
"I think we can give it a try ourselves." Huo Jianning, a business genius like him, would certainly not just passively contact us without thinking of a solution on his own. "The record company has a very good attitude towards us. I want to give it a try." It’s no problem for us to apply for a sales license for audio and video products. Aren’t we the Kirin cassette recorder stores that happen to be all over first- and second-tier cities? These hundreds of stores can also sell music tapes. If they happen to buy cassette players, just buy some Go back and listen to the music tape.
We sell it cheaper than Xinghua Bookstore, and we sell it directly from the manufacturer. The quality is very good and there are many varieties. They will definitely choose it! Moreover, I found that many people have an inertia when buying things. If there are several things they want in the same place, then they will basically buy them all at this place instead of going to several places to buy them at a slightly cheaper price. of the same product. So I think this is feasible. "
Before the Kirin radio cassette player was advertised on Huaxia TV, monthly sales had dropped to about 100,000-120,000 units. However, such results were due to Huo Jianning realizing that the situation was wrong and quickly selling it in second-tier cities, that is, all provincial capital cities, and Wealthy cities such as Wenzhou, Quanzhou, Liancheng, Suzhou, etc. have set up Kirin cassette recorder franchise stores. This has expanded the sales channels so that people in second-tier cities can also buy them, and then maintain them. increased sales.
no way.
Although the Kirin cassette recorder is the most cost-effective among all cassette recorders and is also the most recognized by everyone, generally speaking, people in mainland China are not rich now. It takes several months of salary, or even more than half a year's salary to buy it. A radio cassette player, this really requires a lot of courage.
But Huo Jianning did this not just for the Kirin radio.
When Yin Jun starts a Kirin Electronics company, it will definitely not just make radio cassette players. There will definitely be other electronic products in the future. For example, Huo Jianning thinks that electronic watches that cost about ten yuan each are very good and can be sold. To the mainlanders.
Therefore, Huo Jianning spread his sales channels throughout the richest cities in China to pave the way for the next product.
But he didn't expect that he would be able to use it so soon, and it was a music tape that was never in the plan.
Yin Jun also expressed his appreciation for this, "Brother Ning, you have a good idea. Our own channels are indeed a very good sales method. When those people come to buy cassette players, they can indeed buy some tapes. But Well, if we just stick to one place and wait for them to buy it, it will be too passive."
"Master Jun means..." Huo Jianning pondered.
"Didn't you say that there are already many record stores in big cities?" Yin Jun smiled lightly, "We wholesale the tapes to them at a low price and let them help us promote them."
"But their number and scale are very small!" Huo Jianning frowned, "Can the effect be good?"
"Whether the effect is good or not depends entirely on whether they are willing to work hard." Yin Jun said, "If you set a sales standard for them, for example, if they sell 1,000 music tapes, what is their purchase price; if they sell 10,000 music tapes, what will their purchase price be? What is the purchase price? If you sell 100,000 music tapes, what is the purchase price...
Regardless of whether they were noble musicians before, truly noble people would not do business these days. Since they have chosen to do business, they definitely want to make money. Who doesn’t want to make money to support their family, and who doesn’t want to eat and drink well? We motivate them by rewarding them more if they sell more, and it will definitely work!
And Brother Ning, you can tell them that there is no big future in just selling it in a record store. They should learn to take the initiative to sell. Where to go? Those places where music is often played, in parks, on squares, and outside stations with a lot of traffic! Holding a radio recorder and playing the best music, are you worried that others won't buy it? "
Huo Jianning was dumbfounded.
Of course he has seen this method of tiered rewards based on sales performance. He has seen it in the United States and also in Hong Kong. It is not that strange.
But he had never heard the words that followed.
Hearing what Yin Jun said, he couldn't help but be horrified. This young man's analysis of human nature was simply superb.
Not only did he understand the psychology of people who sell music tapes, but he also understood the psychology of people who buy music tapes. He also clearly understood the channels for music consumption.
This made Huo Jianning couldn't help but want to ask, Mr. Jun, have you done such a business before?
But after thinking about it, it’s funny, how is that possible?
When Mr. Jun swam to Hong Kong four years ago, the mainland had not opened up these things at all. How could anyone dare to sell tapes privately?
Besides, Young Master Jun was only sixteen years old at that time. How could he go around selling music tapes in the streets? Where did he get the money?
All of this should be a conclusion that Jun Shao came to through careful observation and speculation. It's just that he is so smart and powerful that he looks like he once sold music tapes like this!
After a pause, and after Huo Jianning digested the information, Yin Jun said: "Brother Ning, just do it, and leave the rest to you. When we go back to the mainland to do business, people always think that we have too much Cheap, how to use the power of the government to make a fortune. Now we are just in time to let them see how powerful the Kirin Group is in operation and sales!"
"right!"
Huo Jianning clapped his hands and said, "Let them see what a superb commercial operation is!!"
Yin Jun smiled slightly.
Fortunately, Huo Jianning is not a time traveler, otherwise he would definitely answer like this at this time.
"Let's show them that in the business field, your uncle is still your uncle!!"