Chapter 1135 Feeling Unsure
Friday, April 9th.
Early in the morning, the Qilin Industrial Park in Huajing was bustling with firecrackers and gongs and drums.
On the one hand, there are many workers here wearing neat uniforms, with lights and lights everywhere, on the other hand, there are countless police officers occupying various favorable positions and standing ready.
The opening ceremony on this day has never been so grand.
Although it was not as exaggerated as when Bao Zhaolong Hotel opened a few years later, even Mr. Xiao and Mr. Yun went to cut the ribbon, but this time all the five giants were present, plus a dozen deputies, and A group of retired veteran cadres, about 70 or 80 people came here scatteredly. This scene fully demonstrated the importance they attached to the Qilin Group.
Fortunately, many super-rich people came to Yin Jun's side, and everyone went to chat and joke with the big guys. Finally, there was no silence and no embarrassment to the people of Xiangjiang.
Le Yiling suddenly had something urgent to deal with yesterday, so she didn't come with Mr. Huo and the others, but took a late-night flight.
Today, she was also the main force talking to a group of relevant big shots. Yin Jun, the real chairman, was not as busy as her. Even Wei Xiaofan was busier than him.
It's not that everyone blames Yin Jun for being negligent, but they all knew before that Yin Jun was responsible for strategic development, but Le Yiling still made the final decision on the specific affairs.
In a way, it is Yin Jun who decides whether Kirin Group can open a company factory in the mainland, but Le Yiling is responsible for the specific scale and how to expand operations.
Faced with such a powerful CEO, the bosses would naturally not look down upon her.
What's more, Yin Jun didn't have nothing to do. A group of retired bosses in their 70s and 80s chatted happily with Yin Jun.
Because Yin Jun, who comes from the future, knows many secrets that people today don't know, including what happened during the war, so after chatting for a few words, Yin Jun's words attracted a group of old men, and they all chatted together. , chatting happily.
Of course, most of the time they were bragging about their previous heroic deeds, just like children, and sometimes they had to quarrel with each other while talking.
Speaking of which, the old men who fought in the war were usually not that complicated, and Yin Jun was happy to accompany them. When others saw that these old antiques were talking to Yin Jun, they left quietly.
After a busy day, it was not until nine o'clock in the evening that Yin Jun had time to sit in the president's office with Le Yiling, Wei Xiaofan, and Niu San'er and take a rest.
Seeing Le Yiling who was so tired that she didn't even want to raise her eyelids, Yin Jun felt very distressed, "Sister, why don't we go back to the hotel to take a shower and go to bed first? We can talk about anything tomorrow?"
"Where do I have this time?" Le Yiling closed her eyes and smiled bitterly: "I have to go to Shanghai tomorrow. I promised their people to go to Shanghai for inspection. Then in a few days we will have to go to Shanghai When we met in Lin'an, didn't Huo Jianning also encounter difficulties? We still have to see what's going on over there. Then we have to go back to Xiangjiang, and there are a lot of things over there. I don't understand the situation here now, then. I never know when it will come.”
"President, thank you for your hard work." Niu San'er knew that it was time for him to take action. "If there's nothing else, can I give you a general report on the situation of our factory?"
The last time he went to Xiangjiang for assessment, he had met Le Yiling and knew the power of this young master's most trusted woman.
Now seeing the tone in which Yin Jun spoke to her, even a biological sister must have had this attitude, so Niu San'er had to work hard even if he was not energetic.
"Well, tell me." Le Yiling said.
"The first factory of our Kirin Food Company, the Kirin Instant Noodles Factory, is now located in the Kirin Industrial Park where we are located. According to the negotiations according to your instructions, President, this land covers a total area of 5,000 acres, and each mu of land is RMB 50,000. Yuan, with a total of fifty years of lease, which can be renewed upon expiration depending on the circumstances.
The most important thing is that, according to your instructions, we have negotiated ways to convert it from industrial to commercial use. In a few years, if the real estate in Huajing begins to develop as vigorously as in Xiangjiang, we can move the factory location outside and develop this land. At that time, it will definitely bring huge economic benefits to the company.
The instant noodle factory we are currently operating covers an area of only about 200 acres and has a total of 200 production lines. Based on Junshao's stipulations of 8 hours of production per day and 5 days of work per week, the estimated annual production volume is 230 million packages. In terms of pricing, we have carefully considered it and submitted it to Jun Shao for approval. Now it is 0.99 yuan per pack. Currently, there is only one flavor, which is braised beef noodles.
Judging from the braised beef instant noodles that our staff here tried to produce, everyone agreed very much and liked the taste of this kind of instant noodles. The price is definitely a bit expensive. After all, everyone's current salary is only about 60 a month, which is only enough to buy about 20 packages. But if you let them eat it occasionally, I believe it is okay.
According to the market survey, we mainly focus on the twelve major cities including Huajing, Shanghai, Guangdong, Lin'an and Jinling. And because the leaders of the department store system and supply and marketing system have received orders from above, they will sell our instant noodles as the best promotional products.
For every pack sold, they get 9 cents, and we bear the shipping costs. On this point, the railway has also assured us that it will not delay the transportation of goods. Calculated comprehensively, excluding all expenses and costs, our actual profit from a pack of braised beef noodles is about 60 cents, about 61%. If after five years the tax is no longer reduced, but halved, then Gross profit will further decline. "
"Are there any plans to expand production?" Le Yiling asked calmly.
Niu San'er didn't expect that her first question would be this, and he was shocked, but fortunately he was prepared: "Yes, we have booked 100 sets of production line equipment for the Japanese factory, and it is expected to be launched in September this year Delivery on time. As mainland China continues to develop and everyone's living standards continue to improve, I believe sales will continue to rise.
Then we are also preparing to expand the market in Hong Kong, Aomen, Singapore and other places next year, and prepare to send excess production to these places for sales. After all, the taste was developed by Xiangjiang’s masters, and it has also been recognized by Xiangjiang! It is a pity that there is no way to enter the Baodao market. Otherwise, the market with an additional population of 30 million people will definitely have greater development. "
Le Yiling said "hmm" and then said: "Ajun, do you think this arrangement is reliable? There are so many 230 million packages, can they be consumed by them? Should we prepare in advance to put them into the Xiangjiang market? According to Xiangjiang and Aomen In our fast-paced life, I estimate that 30 million packs of braised beef noodles a year will be no problem at all. If the flavor research and development can keep up, I guess we can achieve the sales volume of 50 million packs!"
Yin Jun is not too sure whether the mainland can consume so much instant noodles so quickly.
But regarding the amount of instant noodles Le Yiling said was consumed in Xiangjiang and Aomen, she felt that Sister Le was still too conservative.
Let alone the people of Omen, it would be scary to say how much instant noodles the people of Xiangjiang consume in a year.
Since Xiangjiang began to collect statistical data in 1997, the average number of instant noodles consumed in bags and cups combined is 2.5 billion packs per year!
The biggest reason for this is the fast-paced life in Xiangjiang. People simply don’t have that much time to cook. It’s best to have something convenient, quick and filling.
Compared to bread and milk, instant noodles have both noodles and soup, and taste good. Of course, they are the best choice for people in Hong Kong.
Even now in 1982, instant noodles do not have as many flavors as in the future, but the sales volume is still amazing. In 7-11, an average of more than 2 million packages (cups) of instant noodles are sold every month.
This is also the reason and confidence for Le Yiling to say that 30 million packs of braised beef noodles can be consumed a year.
Anyway, 7-11 will continue to expand, and the next step will be to open a branch in Omen. At worst, they will all be sold in their own stores, and they will be able to sell out.
However, Yin Jun believes that based on the current population of about six million in Hong Kong, and the fact that Hong Kong is about to fall into an economic crisis and people's income has dropped significantly, this cheap and hungry braised beef noodles may become a popular choice. The life-saving straw for many people in Xiangjiang must cost hundreds of millions of packages in a year, right?
However, the financial crisis in Xiangjiang will not come until September or October. Yin Jun feels that it would be more appropriate to sell to Xiangjiang at that time or next year.
This year we should work hard in the mainland and seize the mainland market first.
No matter how much you can sell, with such a high profit margin, even if you waste some, it is still very worthwhile to create a market first.
"Let's take a look at the mainland market first. The mainland has a large population base and is supported by Huaxia TV's "Bao Qingtian" advertisement. There will definitely be a good advertising effect. The mainland has a population of 1.3 billion and the market potential is so huge. We are really unwilling to not give it a try first." Yin Jun said, "If by September, the mainland market is still not active enough, then we will focus on the planning of the Hong Kong and Aomen markets and strive to open them first. situation and maintain the normal operation of the factory. Let’s slowly explore the mainland market again!”
"Bao Qingtian", which was broadcast on China Television in March, was so popular that the accompanying advertisements were watched by the whole people. This made Kirin radio recorders once again reach a sales peak and created another sales miracle. This point , everyone knows it.
Starting today, the advertisement for "Bao Qingtian" will become an instant noodle advertisement for Qilin Brand Braised Beef Noodles.
The advertisement was naturally shot by Hui Tianci, the famous Hong Kong star. Huang Laogai used the creative idea of "showing off the guard to eat braised beef noodles and recommending it to the audience". Although in Yin Jun's opinion, the creativity was mediocre, but He is someone who has experienced the bombardment of the Internet era. Of course, he also knows that such creative advertising shooting is still very interesting in this era and can attract people's attention.
For example, Niu San'er felt that this advertisement was very well done and Zhan Weifei was so handsome. Seeing him eating braised beef noodles so deliciously, he couldn't help but want to buy it and try it.
In this era of dominance by Chinese TV stations, this unprecedented braised beef noodle still has great hope of gaining people's favor. If the price is cheaper, the chance of popularity will be even greater.
This is what Yin Jun is looking forward to.
If Huaxia TV's ads can't do a good job of publicity, then there's really nothing we can do.
Le Yiling also understands this truth. The sales data of Kirin Radio Recorder Factory have been calculated today. In nearly a month, a full 350,000 units were sold, which is an increase from the 230,000 units in the first month of operation. 50%!
This is after having been on sale for nearly a year!
This is when the market already has sales of only 100,000-120,000 units!
Originally, Le Yiling thought that the market was saturated and needed other stimulation, such as music tapes, to increase sales!
I didn’t expect that this free advertising would be so effective!
Now President Le understands that Huaxia TV is equivalent to the sum of TVB TVB, ATV and Kylin TV. This kind of advertising effect is super powerful and unstoppable.
So she also nodded, "Then let's do it and see! You must be prepared with multiple hands at any time. You must analyze all situations carefully, have the means to deal with them, and communicate with the government and relevant sales terminals. Means and speed, don’t catch someone blind only when an emergency occurs, do you understand?”
This time it was to Niu Saner again.
"Yes, we know. We will actively communicate with them and make serious response plans."
Niu San'er is actually under a lot of pressure. It is his first time as general manager, so he doesn't want his efforts to go to waste.
But the price of instant noodles is indeed too high.
The price of a pack of 0.99 yuan is several times more expensive than the Yangchun noodles and meat noodles sold on the street today!
Sometimes he wants to say, since our profit margin is so high, why not set the price lower?
Even if it is priced at 60 cents per pack, the profit margin is still 35%, which is already very high!
But Niu San'er didn't dare to say this, because Yin Jun and the others personally set the price, and told him the reason why it was set so high.
Niu San'er felt that Jun Shao might not be right. How could a mere instant noodle encounter national-level obstruction from price increases in the future? Isn't this too exaggerated?
But the same kind of thinking cannot be said. Jun Shao is a genius. How can ordinary people doubt what he has thought carefully?
Therefore, Niu Saner has only one way now, which is to work hard and do everything he can.
Only in this way, I can't say that it will definitely succeed, but at least he has no regrets!