Chapter 1154 Confidence

Yin Jun did not tell Colauti that the most profitable thing about "The Lion King" was not its box office at all.

As a super big IP, "The Lion King" has many places to make money.

In every Disneyland, there has always been a theater of "The Lion King", which has been a guarantee of popularity for many years and is very popular.

Specifically speaking of money, the previous life of the "Lion King" musical began at the Broadway Opera House in 1997. 17 years later, its total box office reached 6.2 billion US dollars.

right.

You read that right.

It was "The Lion King", it was it. It surpassed "Cats" which was released 15 years earlier and "Phantom of the Opera" which was released 9 years ago, becoming the number one movie on Broadway and has never fallen down since then.

With a box office of 6.2 billion U.S. dollars, no matter how much the expenditure is, Disney has made a net profit of 1 billion U.S. dollars. No one should doubt it, right?

And the video tape of "The Lion King" sold 4.5 million copies on the first day it went on sale! Within a month, the number quickly reached 30 million!

Coupled with future DVD releases, etc., "The Lion King" has earned a total of no less than 2 billion US dollars in more than ten or twenty years!

Even the original music tape of "The Lion King" has sold 25 million copies, which has made countless singers despair - Damn, I can't sell 25 million copies in my lifetime, and now you only sell the music of an animated movie Did the soundtrack sell so much? How do you want us singers to live?

As for derivatives, such as toys for various animals, as well as product licensing, etc., over the past few decades, the number has been very impressive.

Look!

Just one movie has brought Disney more than 4 billion US dollars in overall benefits, or is it pure profit? What an extraordinary movie is this?

Do you think a movie like this will fail?

Give me a break!

Not to mention that with Yin Jun’s generous investment, the level of detail in The Lion King is definitely better than the original version.

At least in terms of production costs, the previous life was about 40 million US dollars, but Yin Jun's current investment has reached 60 million US dollars.

Although this is due to the addition of the IMAX version, don't forget that the labor costs and price costs in 1981 and 1982 are definitely two levels higher than those 13 or 4 years later.

Today’s 60 million US dollars can be used as 100 million US dollars in 13 or 14 years!

What's more, in the previous life, Disney was not very optimistic about "The Lion King". They were more optimistic about "Pocahontas" which was produced at the same time. They didn't pay much attention to the promotion. Unexpectedly, "The Lion King" had a reverse turn. Raid, the box office alone is twice that of "Pocahontas", not to mention other derivative income.

Another reason for the success of "The Lion King" is that the senior animators and artists all went to work on "Pocahontas". Most of the animators and artists accumulated on the crew of "The Lion King" They are all young people who are just starting out.

It is this group of young people who are full of energy, vigor and ideas who made "The Lion King" a super classic.

It would take more than 20 years for "Frozen" to surpass "The Lion King" in terms of actual box office value, but when talking about purchasing power and inflation at the time, it was still far from enough.

This shows how amazing the results achieved by the spirit conveyed by "The Lion King" are.

This was still twelve years later in 1994. "The Lion King" came out twelve years earlier, and it will shock people far more than twelve years later.

After all, animated films in this era have not yet captured its essence.

Just like Pixar, the animations it makes are always not just for children to watch, they are made for everyone to watch, and can make adults cry silently and be sentimental after watching them.

"The Lion King" happens to have a bit of Pixar style, and it is truly a movie suitable for all ages.

If so many adults hadn't contributed a lot to its box office, it would have been impossible for it to nearly earn a billion dollars at the box office.

Why did Yin Jun dare to say 800 million US dollars?

It is because Yin Jun attaches great importance to "The Lion King" and knows that it has great potential that has not been developed. The kind of garbage marketing in the previous life was able to make "The Lion King" take nearly 700 million in box office when it was first released. If marketing What about better? Or is it much better?

Therefore, he prepared for large-scale promotion from the beginning.

For Yin Jun, using the kind of bombing-style promotion that later generations used is already a breeze.

Yin Jun has prepared 50 million US dollars for the publicity fee!

This number is only known to the top executives of Disney and United Artists, and it would definitely scare people to death if they said it.

The previous 50 million advertising cost of "Speed ​​of Life and Death" was purely for the sake of fighting and had no practical use at all.

The current promotion of "The Lion King" has the most detailed planning and intention, and is directly aimed at the ultimate promotion of "family fun". The promotion is very targeted and targeted.

Don’t think that if a movie is good, it doesn’t need to be widely publicized.

After "Avatar" showed its domineering power in the previous life, 20th Century Fox increased its advertising funding by 200 million US dollars in one breath, which later led to the crazy pursuit of movie fans around the world.

Nowadays, 50 million US dollars for publicity is already a lot even if it is distributed globally. Moreover, Yin Jun also made a promise to the two major companies. If the box office of "The Lion King" is strong, then he will spend an additional 30 million US dollars on advertising. Publicity costs.

The publicity and distribution departments of the two companies were simply trembling with fear.

If the publicity cost reaches 80 million U.S. dollars, plus the production cost of 60 million U.S. dollars, the box office will have to be at least 420 million U.S. dollars to barely recover the money. The overseas box office share is not as high as Hollywood, with an average of 35%. , already very good.

But they also knew how much Yin Jun had high expectations for "The Lion King" because it also involved Yin Jun's bet.

Even if Yin Jun didn't intend to abide by the bet agreement in the end, he wouldn't be willing to lose so much.

So everyone is estimating that the boss's expectations for the box office of "The Lion King" should be around US$600 million worldwide.

If it reaches 600 million US dollars, even if the boss does not quit Hollywood, others will basically have nothing to say - because this has already set a record for Hollywood cartoons.

But can such a box office be achieved?

Almost everyone has no idea.

Even Tang Shuxuan, who has the most confidence in Yin Jun, is like this.

Although many people have already watched the finished film of "The Lion King", which was directed and reviewed by Yin Jun, it is actually very good-looking, but this is not necessarily true.

Sometimes audiences have such strange tastes.

They don't like many movies that industry insiders are optimistic about; they watch many movies that they didn't expect, but they watch them with gusto.

So some people say that in fact, most Hollywood movies are gambling, and they are all gambles without any trump cards. If they succeed, everyone will be happy. If they fail, they will be dead.

Historically, United Artists and Metro-Goldwyn-Mayer were finished like this.

People at Disney and United Artists Film Company all know these truths.

But they had no choice. Now that they had reached a road in Huashan, they were not allowed to retreat at all. They could only move forward desperately to gain a chance to survive.

Fortunately, they have gone through the wasteful promotion and marketing of "Speed ​​of Life and Death" before, and already have a lot of experience. They know when to use money, where to spend more money, and how to achieve the best results.

Speaking of which, this is also some experience they gained after the last "Speed ​​of Life and Death", which happens to be something that companies that have not wasted and promoted on a large scale cannot appreciate.

People outside hope to drive Yin Jun back to Xiangjiang.

But employees at Disney and United Artists don't want that.

They have had enough of being led by a swindled and incompetent CEO, and have had enough of worrying about the company going bankrupt or being sold off all day long.

They prefer and support super-genius rich people like Yin Jun, who are rich, can continue to produce TV series, movies and variety shows with a lot of money, and have unparalleled talents, who can continue to lead them to success.

Who doesn’t want to follow a successful person?

As for what others think...

Come on, that's their business, okay?

They forced our boss back to Xiangjiang. They will get benefits, but what about us? We are out of luck! The company has become a backwater again!

Americans love the United States very much, but they also love themselves more!

Therefore, this is also the most important reason why Disney and United Artists Film Company have become more and more united and are determined to help Yin Jun succeed!

Yin Jun is a person who likes Taix very much. In his opinion, Taix is ​​the only genius who can be compared with Liu Bang, the emperor of Han Dynasty. These two people, plus Zhu Chongba, are the only three true civilians in the history of China. A person who starts from the common people and finally achieves great things.

And what makes Taix even better is that he faced a harsher environment than Liu Bang, but in the end he miraculously succeeded in counterattacking, and his experience was even more legendary than Liu Bang's.

Taix has a very famous saying, that is, "The key to the success of xx is to unite the majority of people and stand on the standpoint of the broad masses, and we will be able to win xx."

This is what Yin Jun did in the United States.

He has tightly tied the interests of people at Disney and United Artists to himself, so when everyone's interests are consistent, they will of course consider Yin Jun and the company.

To put it bluntly, it is actually the butt that determines the stance. Wherever you sit, your stance will naturally be there.

If Yin Jun doesn't unite them, doesn't give them generous treatment, doesn't share the success dividends of each movie with them, and doesn't build up their confidence and courage through success after success, then Disney and United Artists Pictures will People have long been demoralized and falling apart.

It's good now. If everyone works together, the hope of success will be greatly increased!

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