Chapter 1176 Dramatic Explosion

A group of senior executives at Xinghua Bookstore did not originally take Qilin Records' strategy to heart.

Even Zheng Guohuai, who specializes in records, doesn't really care.

What they care more about is whether Qilin Records will complain to the higher authorities if things go badly this time, and then force Xinghua Bookstore to take care of them.

Speaking of which, it's not that they are incompetent.

In fact, whether it is Tan Bin, Tang Hongxing or Zheng Guohuai, they are all considered to be among the top elites in the domestic industry.

But the problem is that the limitations of the entire era limit their vision and abilities.

Forty years later, an ordinary person who likes to surf the Internet returns to the present. His vision, his overall view, his predictions for future development, etc., all directly beat countless elites today.

Not to mention Chinese, even foreign elites are the same.

If you don’t believe it, go to Gang Leader Qiao and tell him that Apple will become the world’s largest super company by selling mobile phones in the future.

Do you think Gang Leader Qiao will believe you, or will he ask the security guard to "drive this lunatic out"?

Huo Jianning does not have the ability to transcend this era, but he has the experience of studying and living abroad for so many years, and he knows how the future marketization path will take, so he feels that private economic entities can definitely break this rigid collective system.

Since the road of Xinghua Bookstore is blocked, we can only work hard on our own and establish our own sales network in advance. No matter what we do in the future, it will be very convenient.

In fact, Huo Jianning really wants to run 7-11 in China.

If this kind of retail terminal in the form of a small convenience store is implemented, it will definitely be a great thing, and it will be very helpful to the Kirin Group's dominance in China.

Not only because it can sell all small commodities, but also because it can form a huge social effect, relying on networks to connect the entire streets, communities, cities, and even the people of the entire country, thus becoming their An indelible part of life.

However, people in mainland China are too poor now to afford such 24-hour convenience stores. They prefer supply and marketing cooperatives and department stores.

I'm afraid we can only wait until the babies born now grow up, live affluent lives, and change their consumption concepts. Only then will 24-hour convenience stores like 7-11 be useful.

Before this, opening a 7-11 in mainland China was simply a huge burden. With the strength of the Kirin Group, it was not even possible.

Therefore, Huo Jianning's first step was to find a solution at the Kirin radio recorder sales point.

Yin Jun has much more experience than him. The young man knows how those people who looked like gangsters and second-rate people in the early years of reform and opening up made a fortune. Just picking two things can change the whole situation. .

Not to brag, but in the 1980s and 1990s, when you saw people standing in front of train stations and shops on the street, shouting and selling things, did you think they were dishonorable and embarrassing?

If you knew that at that time, people were pocketing hundreds or even thousands of profits every day, I'm afraid you would also feel that it doesn't matter if you are so embarrassed, right?

In those days, as long as you put your face in your pocket and do business, you will definitely get rich.

Those who are reluctant to give up their face and comfortable iron rice bowl are usually the frustrated ones twenty years later. They hold a small drink every day and sigh: I think back then, if only I...!

Do you think Yin Jun’s method is effective?

Huo Jianning thought it was useful, so he told the people in the record store.

This includes asking them to go to shopping malls, train stations, bus stations and other places to sell goods, including sales rewards and so on.

As a result, when it went on sale in early May, in the first week or so, Kirin radio recorders sold the most music tapes at the sales points, with an average of two to three hundred boxes sold in each store every day.

Hundreds of record store sellers in big cities only sell less than 5,000 boxes every day.

The people below suddenly panicked.

The current production line of Kirin Records can produce 300,000 music tapes at full capacity every day. Yours is about 20,000 boxes per day, which is not even one-tenth of the productivity!

Kirin Records has more than 800 albums. According to the original sales plan, the sales volume of each album should be about 200,000-400,000 boxes!

Calculate carefully, even if you follow the minimum sales requirements, it will take you ten full days to sell a cassette tape, which is only enough to sell three records in a month.

How long will it take to sell more than 800 records?

Almost 270 months!

That is, it will take a little more than twenty years to sell out.

Isn't this a joke?

They all made suggestions to Huo Jianning, hoping to change this situation.

If nothing else, your sales volume must at least double before you can barely get by, right?

Otherwise, wouldn’t it be a joke to the people at Xinghua Bookstore?

In fact, Xinghua Bookstore was already reading the joke. It is said that during their manager-level meeting, someone specifically used Qilin Records as a joke, mocking them for overestimating their capabilities.

The people at Kirin Records were very dissatisfied.

Not only the people in Xiangjiang, but also the people employed in the mainland are holding back their anger.

But the reality is so cruel. No matter how dissatisfied or unhappy you are, on the basis of no results, you can only hold it in and feel bored.

Huo Jianning was not panicked at all, because he also had a secret weapon. As long as this was used, the situation would completely change.

But it's just the beginning now. You can't make a conclusion about the sales of a new thing after just one or two weeks. There are too many products that are slow to gain popularity and gradually build interest.

If it's so unstable, then what's the point of doing business?

It was at this time that things suddenly changed.

"General manager, general manager!"

Chen Xidong suddenly knocked on the door and came in, his face full of joy, "I'm so happy! I'm so happy!"

Chen Xidong was a senior executive recruited by Huo Jianning from the Huaguo Record Company in Huajing. From preparation to production to subsequent contact with record stores, he was responsible for everything, and his work was very careful and conscientious.

Everyone was overjoyed to see such a steady person, and Huo Jianning immediately understood that something good had happened.

"Say! What's wrong?" Huo Jianning put down his pen, stood up and poured him a glass of water.

"Haha! You don't know, right?" Chen Xidong laughed, "Just now, record shops in seven major cities including Beijing, Shanghai, Guangdong, and Rongcheng... all called me one after another, urging us to release the goods quickly. The goods went over and all their goods were sold out!”

"Sold out?" Huo Jianning frowned, "They don't seem to want much, right?"

"Well, yes." Chen Xidong opened his mouth and said, "We shipped a total of 30,000 boxes to Huajing, 25,000 boxes to Shanghai and 50,000 boxes to Guangdong, and it's not fast to sell out in a week... But this time Not only were their goods sold out, they had actually picked up all the goods in the warehouse at our point of sale yesterday morning. They took a total of about 100,000 boxes. As a result, it was only noon here and they were all sold out! "

"What?"

Huo Jianning was surprised.

In one day, 100,000 boxes were sold in seven cities, which is equivalent to an average of more than 15,000 boxes in each city!

This is a huge difference compared to the previous few days when all the record stores combined only sold 5,000 boxes per day.

What caused the situation to suddenly change?

How could they possibly sell so many?

Huo Jianning didn't need to ask, Chen Xidong said it himself: "Hey! How about saying that our young master is a genius? Didn't he give these record shop owners advice and let them go to train stations, bus stations, and parks? Are you going to sell food at the intersections of shopping malls, squares, and bustling streets? Put on a cassette recorder and play music by the way. This is a living advertisement!

At first, they were still coy and didn't want to do it because they felt it would be a loss of status. But because the sales volume is so mediocre, and Junshao has given them so many preferential policies, the more they sell, the more they earn. So a few brave people did this two days ago, picked up the cassette player and went to the station.

As a result, when the passengers heard it, they thought, oh, these songs are nice. They were going home or doing errands, so it would be nice to buy the tapes to give away, so they bought them one after another. The one sold at Huajing Railway Station sold 2,000 boxes in one day! How could this news be hidden from anyone? The next day there were five people from the record shop selling it, and each of them still sold seven to eight hundred boxes!

In addition to Huajing, places like Shanghai and Guangdong were also led by one or two people. Immediately, all the people from the record stores went to places with high traffic. The sound of music was simply loud. whole city. Just like that, sales suddenly increased. And the trend is getting better and better these days! That’s why they are so anxious to request delivery! "

Huo Jianning smiled and nodded repeatedly.

That’s right!

The population flow in these large cities is so large. Although there are not many people who have some money in their pockets and like to spend money, if you calculate it from a base of 1.2 billion people, the absolute number of people will increase!

It doesn’t matter how many people there are, as long as there are 50 million people who like music, then Kirin Records’ position in mainland China will be stable.

Most of the songs chosen this time are not love songs. Folk songs, minor tunes, ancient songs, etc. account for the majority. There is also a super diva like Teresa Teng sitting in. It is not normal for it not to be popular!

The current situation proves that Jun Shao and his own confidence are not without roots.

Although the people in mainland China are not very wealthy now, they are still very eager for spiritual life.

A good song or a good album can touch their hearts and make them pay for it! !

…

(Happy Lantern Festival! After today, work and study in the new year should be on track! I wish all of us good health and success! ^_^)