Chapter 1194 Box Office Share? No!

Faced with Zhang Hongbing and the mainland's good intentions, what was Yin Jun's reaction?

Of course I agree!

However, how to agree and how to do it is a technical job.

"What we are preparing is to introduce Xiangjiang's box office sharing system. After counting the box office, we will give you the box office that belongs to Qilin Movies. Everything will be in accordance with the rules of the market." Zhang Hongbing said clearly.

Yin Jun's expression was subtle upon hearing this, and he asked directly, "Who came up with this way of dividing the shares?"

"me!"

Zhang Hongbing said with a smile, "I discussed with the people at Zhongyuan Film Company and felt that it is time to change the backward film market system in the mainland of China. This time the share is the first step to learn from Xiangjiang."

Zhang Hongbing is a person who works in Xiangjiang. As a person working on the front line, the mainland will fully consider their opinions.

In addition, everyone knows that Zhang Hongbing and Yin Jun have a good relationship. Maybe Yin Jun proposed this, so the culture and department above directly agreed.

Zhang Hongbing came over today, actually just to discuss the details.

But unexpectedly, Yin Jun shook his head directly, "Why do I want their box office share? Director Zhang, who doesn't know that mainland movie theaters are notoriously chaotic? We don't talk about rural movies, nor do we talk about town movies. Cinemas in Shanghe County, and only cinemas in big cities, how professional are they in box office statistics? If I count on box office share, I’m afraid it may not be higher than Xiangjiang.”

Zhang Hongbing was stunned. He said in disbelief: "Master Jun, you also know, right? The box office of this year's "Shaolin Temple" in the Mainland has exceeded 100 million! This is RMB! Which movie in Xiangjiang can compare with it? high?"

"The success of "Shaolin Temple" is true, but it is just this one." Yin Jun looked at him and said, "Then tell me, how much of the share did Zhongyuan Film Company get?"

Zhang Hongbing was surprised and a little confused, "I don't know, don't they get much?"

"It can't be said that it's not much, after all, they are supported by the above." Yin Jun said, "They took a share of about 8 million yuan, which is 30 million Hong Kong dollars, which is equivalent to their net profit in the past three years. But relatively The box office in the mainland exceeds 100 million yuan, do you think this amount is reasonable?"

"Ah?" Zhang Hongbing was confused, "Then why do they enthusiastically praise the mainland's box office sharing system?"

Yin Jun smiled.

Now he already knows the intention of Zhongyuan Film Company.

For a state-supported company like Zhongyuan Film Company, life is actually not easy.

For many years, they have relied on funding support from the mainland to stay afloat. After the merger of Phoenix and Great Wall, they felt that if they didn't work hard, they might really fail.

However, even after the merger, they didn't make much money. They worked hard to make many movies every year, and they had to rely on Shao Yifu and Zou Wenhuai to buy out the distribution in other places to make some money.

In fact, they all know that Shaw Brothers and Golden Harvest are hedging their bets and buying the distribution rights. They are basically losing money and are spending money to buy impressions.

Therefore, earning HK$30 million in three years is actually quite significant.

Only this one, "Shaolin Temple", made Zhongyuan Film Company feel proud.

They didn't just earn 30 million yuan in the mainland, that's a small amount.

"Shaolin Temple" was released in Asia for a total of 12 weeks, which is about three months, and it earned nearly 500 million in box office. Because the copy was provided by Yin Jun, the share he received was 60%, excluding taxes, etc. Wait, the share will be a net profit of HK$230 million.

Not to mention, "Shaolin Temple" was screened in Europe and the United States by Disney and United Artists Film Company, earning a total box office of 80 million U.S. dollars. As the copyright holder of the film, the net profit of "Shaolin Temple" was 1.2 billion Hong Kong dollars.

The sum of the two is HK$350 million.

According to the agreement between Yin Jun and them, these profits are half of the Zhongyuan Film Company, which is 175 million Hong Kong dollars.

This is almost 6 times the box office received from the mainland!

The profit of "Shaolin Temple" is the sum of the profits of all previous films of Zhongyuan Film Company!

Why do you think they are unhappy?

Although the predecessor companies of Zhongyuan Film Company mainly produced art films, this did not hinder their interest in making money.

Especially in a place like Xiangjiang, you really know what "money is the courage of a hero".

Apart from anything else, with money, they can make their own movies with much more confidence.

But then you said it again.

No one dislikes having too much money.

"Shaolin Temple" in the Mainland is so popular that even 100 million is a small amount!

According to everyone's estimation, even if we don't count rural areas, but only count the movie theaters in towns and counties, this box office number should be doubled!

A total of 200 million box office!

Even if it's not 200 million, based on the official box office of 100 million, as a producer, you have to get 30% no matter what, right?

Not so much?

good.

Assuming that I support the development of the mainland, I will get 15%. This number is definitely interesting enough, right?

But still nothing!

A box office share of just 7% really makes anyone who makes movies feel a little chilled.

Therefore, Yin Jun understood that this group of people agreed to share the box office of "The Lion King" in order to push him out and help them charge into battle and establish rules!

But how easy is it to establish such rules?

In Yin Jun's impression, it may be more than ten years later, when local unit theaters are officially divested of operations, that the concept of box office sharing will appear.

It will take another dozen years, after 2008, to become truly formal.

However, this is not absolute. Even in 2020, box office thefts have occurred. There are many bad things about movie screenings!

For now, this doesn't mean stealing the box office, it's purely grabbing the box office, and after stealing the box office, you still can't fall behind.

People will say, "What's wrong with letting poor people watch movies? Do you care so much about money?"

This will leave many speechless.

But this is definitely a very ridiculous fallacy.

This is the same as blaming "Why don't you sell anything and can't give it to the poor?"

You must know that a business society is a business society, and business is just business. It needs to generate costs, transactions, and profits before it can continue.

Business and charity have nothing to do with each other.

If I want to make money, it doesn’t matter how I do charity.

However, if your career is completely ruined because of charity, for example, if you can't sell all the things today, you will donate them. If you can't sell them all tomorrow, you will continue to donate... Are you not forcing yourself? A dead end?

Is it only free for the poor and fair to those who have spent money?

Could it be that other people’s money comes from strong winds?

Isn’t it earned through hard work? !

Therefore, Yin Jun definitely disagrees with such thoughts and words.

But the young man is also very smart. He will not talk about these issues face to face. Even if he is the same as the people from Zhongyuan Film Company, he will not think like this.

Faced with Zhang Hongbing’s question, he answered this way: “Some domestic systems, especially those related to business practices, are not yet so perfect. We can wait a few more years until everyone is used to business operations. Then everything will It’s all a matter of course. At that time, it should be a good choice to implement box office sharing.”

Yin Jun obviously answered the question incorrectly, but Zhang Hongbing was also smart, and he saw that Yin Jun was avoiding the important and taking the easy.

Since Yin Jun doesn't want to mention it, there must be a reason.

When it comes to making movies, not to mention the whole of Hong Kong, even the whole of Asia, and even the world, there are few who are more proficient than Yin Jun.

After pondering for a while, Zhang Hongbing asked, "Then what do you want to do? You also know that the higher-ups are caring, and this is also a good opportunity for your movie to enter the mainland market!"

good chance?

Yin Jun smiled in his heart.

Now is not a good opportunity.

You only have to look at what movies they choose to know the odds.

"The Lion King" is a cartoon!

It’s not a traditional movie from Hong Kong at all! !

So this time is just a special care. If Hong Kong Film really wants to make a breakthrough, it will have to be when the situation is at its most stalemate next year.

"I think we should just follow the old mainland rules." Yin Jun said slowly, "I will sell the copies and collect the money in copies."

Zhang Hongbing knew about the copying, and frowned when he heard this, "In this case... Mr. Jun, you may be at a disadvantage, right? In the mainland, things are not so standardized..."

He was embarrassed to say that those people just took the copies and made them themselves, without caring about the impact.

However, this is a family scandal, so I can only remind Yin Jun implicitly.

"I know." Yin Jun nodded, "So I plan to sell 2,000 copies."

"2,000 copies?"

Zhang Hongbing understood what Yin Jun meant. He wanted to make enough money and was too lazy to argue with the mainland about box office division.

For Yin Jun, this is definitely the most cost-effective way.

There are more than 2,000 movie theaters in the mainland!

Including those in counties and towns, the number is at least more than 10,000.

Of course, the scale of many counties and towns cannot be compared with that of big cities, and their equipment is also very rudimentary, but their flow of people, that is, the number of moviegoers, is definitely large.

Movie tickets that cost two cents or five cents each are mostly sold here.

Yin Jun only sold 2,000 copies. He probably only included first-, second- and third-tier cities. He probably wasn’t greedy.

After all, movie theaters in counties and towns also need copies before they can show movies.

If those big film studios buy Yin Jun's copies and supply them to the cities where they are located, then they will eat the remaining share of the counties and towns themselves.

On the one hand, you can make money in the city, and on the other hand, you can also make money in the counties and towns, which is great.

What we need to see now is how Yin Jun calculates cost and profit, and how much a copy sells for!