Chapter 1183 Chapter 118.9 Opening a Western Restaurant in Huajing

Wudaokou is not the center of the universe yet, and it is not even the center of Huajing.

Huajing was not that big at this time, and it did not have the domineering power it would have in the future after building the Sixth Ring Road and heading towards the Seventh Ring Road. Its bustling radius was only limited to the Third Ring Road. Beyond the Third Ring Road, it was basically the suburbs.

Huajing will really develop vigorously after the Olympic Games. The expansion momentum will be full. Houses and buildings on the Fifth and Sixth Ring Roads are springing up like bamboo shoots after a rain, and they have to be replaced almost every other month. A look that makes people stunned.

As for now, the most prosperous area in Huajing is still the streets on both sides of a straight street like Chang'an Street.

Naturally, this includes the area east of the Palace Museum, around Wangfujing Street and Union Medical College Hospital.

In a dozen years, the large rectangular land between Union Hospital and East Chang'an Street, that is, the land next to the Huajing Hotel, will be bought by the Cheung Kong Group. , built the famous Oriental Plaza.

Except for Li Chaoren, no real estate developer in Hong Kong has ever been able to use such a large piece of land to build a comprehensive commercial plaza area in such a key location.

Therefore, Li Chaoren is the best at seizing opportunities.

If he had started two or three years later, if his connections were not so strong and he had not spent a lot of money to directly ask the Huajing Municipal Government to clear the land, he would not be able to get this land for ten or eight years, and in the end he would have to buy it cheaper. Large state-owned real estate companies.

You can't just say that you have connections with the owner who takes over land and builds a house in Huajing. You must have a loud name before you can do this kind of business - Sister Tianxian's godfather, isn't it just because he is a private boss? After being squeezed and squeezed a few times, is it completely dead?

In the past two months, Wei Xiaofan has been walking around Wangfujing Street when he has nothing to do.

The reason is that Yin Jun asked him to help find a good place, and Qilin Group was planning to open a good Western restaurant.

The reason why he had this idea was because during the days when Yin Jun was in Huajing, he treated guests to Western food at Huajing Hotel, but he always felt that it didn't taste good.

Of course, we can't say that their craftsmanship is poor. In terms of raw materials, craftsmanship, etc., they are definitely first-rate, and they are no worse than what Yin Jun ate in Xiangjiang.

But the problem is that the dishes are too old-fashioned, they are all in the same old-fashioned style without any innovation.

In contrast, in recent years, foreign restaurants have already developed towards new and improved Western food, which must be in line with the times, the tastes of young people, etc.

Huajing will be one of the most important bases of the Kirin Group in the future. If you open such a Western restaurant, it will be much more convenient to do many things - people in the entertainment industry like style the most. If you have anything to do, invite them there. Come here to talk, or use it as a gathering place for people in the entertainment industry. The gathering of contacts alone is enough to recover the cost.

What's more, you won't lose money at all.

Even when McDonald's opened, millionaires had to queue for hours to get a hamburger set meal, let alone a high-end Western restaurant.

In Yin Jun's memory, it seems that Maxim Restaurant, the most famous old-style Western restaurant in Huajing and the first authentic Sino-foreign joint venture Western restaurant, was opened in the past two years.

This restaurant controlled by Pierre Cardin has made a lot of money in Huajing. It has enjoyed a high reputation for decades. It is on the same level as Lao Mo. Many people come here to reminisce about the restaurant and its long-lasting prosperity.

Yin Jun knew exactly how Maxim's Restaurant became successful.

Isn't it just that the decoration is better and the Western style is stronger, and then a French chef is sent over, and even the foreman is hired by a few French people... Coupled with Pierre Cardin's reputation, it naturally becomes popular.

Yin Jun can also do these things.

In Xiangjiang, there are many French chefs, Italian chefs, British...well, British chefs. Forget it, such famous dishes as looking up at the stars would easily be beaten to death if they were made in China.

Anyway, there are a lot of foreign chefs in Xiangjiang, and there are also a lot of foreigners.

As long as Yin Jun renovates the restaurant and hires them to work in Huajing, wouldn't it be fine?

Such a trivial matter, the young man can do it as he pleases.

On the one hand, Wei Xiaofan was asked to choose a location and buy land for construction and decoration.

On the other hand, Xiangjiang sent people to actively contact the chefs, mainly Italian chefs. After all, if French chefs were invited, Maxim Restaurant came over. It would not be so good for two of the same type to compete together.

Italian culture has a longer history than France, and their catering is not inferior to that of France, so it is naturally of a higher quality.

Because of the opening of Kirin Food Company, the braised beef noodles produced by Kirin Instant Noodles Factory are selling well all over the country. Kirin Group is now very popular in Huajing and is highly valued.

Wei Xiaofan personally stepped forward to choose a place to open a restaurant, and naturally he gave the green light everywhere.

Even a deputy director of the Huajing Municipal Land and Resources Bureau and the deputy director of the Huajing Municipal Government Office followed Wei Xiaofan around every day and introduced the advantages and disadvantages of each place to him.

Today's government employees have a conscience. They carefully explain to Wei Xiaofan which part is better and which part has greater advantages. They are afraid that if the land he buys is too bad, Huajing City will be blamed in the future. Not kind enough.

Finally, Wei Xiaofan chose the place next to the Dong'anmen ruins of the Ming Dynasty City, that is, on the edge of the moat, at the west entrance of Dong'anmen Street. Across the street is the office area of ​​Business art theater.

Currently, this is a very prosperous place, and this land originally belonged to Huajing's Wangfujing Company.

Be awesome!

This family occupies several streets!

But on the other hand, since it belongs to the public, it is easy to handle.

After Wei Xiaofan selected this place, within two days, the house and its land, covering an area of ​​approximately 3,000 square meters, were sold to the Qilin Group for 100,000 yuan.

This price is already doubled. Anyway, everyone now knows that Kirin Group is not short of money and never takes advantage in this regard - didn't you see? Originally, the leaders said that the Kirin Industrial Park The land was allocated to them for free for 50 years, but they refused to use it and insisted on paying them!

It would be great if all Hong Kong businessmen were so fond of being ripped off...oh, no, so charitable.

As for the seven houses on the Houhai side, Yin Jun spent a sky-high price of 5 million yuan to buy them, but they were several Qing Dynasty Beizi Bile mansions and high-ranking official residences that had not yet been demolished. The terrain was so good, and there were still 35,000 square meters. It's as big as a rice. If it weren't for the special approval from above, you wouldn't be able to buy it for 5 million yuan, right?

After buying the house, Wei Xiaofan immediately organized the demolition of all the previous dilapidated houses. At the same time, he asked the designer team from Xiangjiang to come over quickly and design an Italian-style western restaurant.

This is the only good thing about Xiangjiang. Although it is not a big place, it has talents in all fields.

In the previous life of "A World Without Thieves", Liu Dehua and Uncle Ge used the technique of peeling eggs. One was a cooked egg, the other was a raw egg, both of which peeled off the outer shell. Do you think this is magic or fantasy?

wrong!

There are people like this in Xiangjiang who can peel raw eggs with one hand!

That's why Feng Buck Ya showed this skill in the movie, but many people thought it was just acting at the time.

In Hong Kong, where hundreds of flowers are blooming, it is really simple to find a few design companies that can design Italian restaurants. After a design company took over the job, a team of five designers took a plane to Huajing that afternoon, and the next morning it was still dark. Liang, carrying a drawing board and pen, came to the site that was being demolished, and wrote and drew everywhere.

Wei Xiaofan gave them a deadline of one month for design planning and three months for construction supervision, and the remuneration was HK$1 million. If the work was done well and completed in advance, there would be generous rewards.

Under the stimulation of money, of course they worked hard and worked hard.

In the 1980s, people in Xiangjiang were never afraid of hardship, which was also very good.

It's a pity that after twenty or thirty years, their descendants are getting weaker and weaker from generation to generation. In the end, they just want to lie down and eat, not to forge ahead, and they still complain about this and that, which is simply outrageous.

The design fee is as high as 1 million, and the construction cost is even higher.

Because Yin Jun uses the best in everything, the most he saves is the salary of the construction workers. Those expensive materials, decorations, etc. have to be imported from abroad, which is not cheap.

Wei Xiaofan is only responsible for the early planning, and he will not interfere with the subsequent management and operation.

He doesn't have that much free time, and it's impossible for Yin Jun to let his big brother manage a Western restaurant.

In fact, Yin Jun already had a comprehensive plan.

There are many Western restaurants in Xiangjiang, and there are also many excellent Western restaurants.

But in terms of thoughtful and considerate service, you from Xiangjiang cannot compare to the people from Baodao.

Baodao people can run their own companies with that delicate and gentle energy, and they can fully enjoy themselves in the mainland.

Although they treat their employees very harshly, if you are their customer, you will be very satisfied and happy because their attitude is so good, gentle, considerate and thoughtful.

This is not Yin Jun's nonsense.

Many people only see that Baodao's OEM factories are sweatshops, but they don't know that including Yuanzu, FamilyMart, Master Kong, Duoke Tea, etc., they are all known for being harsh.

At least Yin Jun had heard that a female store manager of Yuanzu's store who was three or four months pregnant had an abortion in the afternoon. In the evening, she was ordered by the section chief to get up and go out to run customer affairs. This is really ridiculous. Going crazy!

However, it is a pity that it is only 1982, and the conditions for people from Baodao to do business in the mainland have not yet been relaxed. Even if Yin Jun hired the Baodao team, they would only dare to come to Xiangjiang and not dare to go to the mainland.

Fortunately, there is actually another country with a very good service attitude.

That is Japan.

There are many Japanese restaurants in Xiangjiang, and there are also many Japanese working in Xiangjiang.

Yin Jun planned to use half of the chefs and waiters as foreigners, half of the chefs and waiters as Chinese, and leave the entire daily management team to the Japanese.

This is a good combination.

There are the delicate management methods of Japan, the foreign style of foreign chefs and waiters, and the Chinese waiters and chefs who can communicate smoothly. Only with this combination can we ensure that we are popular without causing problems in communication with customers—— In this day and age, there are really not many Chinese people who can speak foreign languages.

If you make your customers feel uncomfortable and awkward, then it will be useless no matter how luxurious or foreign-style your Western restaurant is.

People always like to eat in restaurants that make them feel comfortable, and the quality of the restaurant itself is a secondary issue.

This is actually a little secret in the catering industry!