Chapter 1124 Two New General Managers

In early March, Kirin North America Cinemas officially opened.

The first piece of business was to take over the release of a movie from 20th Century Fox, and then a western movie from a medium-sized film company. According to calculations, without considering the cost of construction and initial equipment, I can make a small profit of more than 100. Thousands of dollars.

I originally thought that another food grabber would come and the major theater chains would boycott it, but unexpectedly, I did not receive such treatment. Instead, several major theater chains sent gifts to congratulate me.

And from the beginning, a film company took the initiative to contact us about the release, which seemed to be very smooth, so smooth that both Wu Siyuan and Yin Jun found it a bit incredible.

But Tang Shuxuan explained the reason to Yin Jun. It was entirely because Yin Jun had proved his strength and proved that he was worthy of the title of Hollywood's Seven.

Although Hollywood has not necessarily accepted Yin Jun, Yin Jun does control United Artists Film Company and Disney Company, and has also made several very popular blockbusters. In this way, in the eyes of outsiders, Qilin Group has already Is a very important Hollywood giant.

Under such circumstances, it was only natural for Kirin Cinema to open for business. Everyone regarded it as a member of the system, so there was no intention of a boycott.

To put it bluntly, the films of the Kirin Group are constantly being released and making money for major theater chains. Only crazy people would think of blocking such a production company.

What's more, Kirin's North American theater chain only has 100 theaters with a total of 300 screens. In the eyes of the giants who often have one or two thousand screens, it is far from a threat.

Even if the scale of Kirin's North American theater chain expands, it will still be able to withstand the current volume of European and American movies.

After all, this is Hollywood!

There are countless movies released throughout the year. They all feel that the movies are too strong to take over, so how can they refuse to share the cake with their own people?

Of course, if it were an outsider, an investor with nothing but money, then not only the major cinema chains would boycott, but the seven major Hollywood giants would definitely give them some color - which is why Wanda The reason why the theater chain continued to suffer losses after buying AMC was also the fundamental reason why Wanda later spent billions of dollars to purchase Legendary Pictures.

With Yin Jun's support and the expectation that he would leave in two or three years, Wu Siyuan encountered no obstacles after taking office as the general manager of Kirin North America Cinemas. Both teams actively cooperated with his work.

But Wu Siyuan also understands that he has only temporarily gained a firm foothold. If he wants to truly convince them, he must show results.

On the one hand, he actively communicates with the film company to coordinate various schedules, and on the other hand, he is also preparing for his big move.

What big killer move?

Of course it’s Yin Jun’s movies.

These gringos don’t know what movies are blockbuster movies, and what movies have both good reputation and box office success, but he knows!

If you point to Jun Shao's movie, then there will be no problem at all!

The movies made by Jun Shao himself, as well as the movies produced by Jun Shao by name, are definitely worthy of trust.

No matter whether these foreigners want to believe it or not, they will definitely be convinced in the end!

Wu Siyuan has always believed in this.

Therefore, Wu Siyuan made careful preparations for the first "Terminator" that has been confirmed to be released in April.

He actively contacted the production team and prepared various promotional posters and various models.

And he also discussed with the Disney TV Channel and asked them to use an advertising time slot specifically to promote the movie "Terminator".

It doesn’t take long, about a week of promotion time, about 1 minute of advertising time every day is enough, and it doesn’t need to be a prime time period.

Considering that this is the first commercial operation of IMAX and having watched the finished film of "Terminator", Disney Television Channel General Manager Robert Iger readily agreed.

Anyway, Disney is already a private company, and it only has to be responsible to the boss. There are not so many shareholders to nag, and things can be done more simply.

However, expenses are still required because Disney and Kirin Cinema are two different companies and need to calculate their accounts independently.

Because of this advertising business, Disney can increase its own income, which makes its bosses feel good when they check the accounts at the end of the year. This is their contribution.

As for Kirin’s North American theater chain’s increased spending...

sorry.

Robert Iger is not the president of a theater chain, so this is not something he considers.

Help is help, but you can't delay your work because of it, and you can't make fun of work-related matters. This is also Robert Egger's belief.

As the most dazzling super CEO in the world after 2010, Robert Iger has begun to show his talents.

This young man, who was chosen by ABC as one of the conditions for three TV series in exchange last year, only worked as the deputy general manager of Disney Television Channel for two months before being promoted to general manager by Tang Shuxuan because of his outstanding work.

It was under his leadership that "American Idol" was promoted so fiercely that it became the most-watched variety show in history.

Good production of a program is the key to its success, but whether it can be promoted well is also an important reason for whether the program can become popular.

For example, if "The Voice of China" does not have online and offline efforts to promote the advertising bombing of many resources, it may not cause any kind of sensation.

"American Idol" happens to be the same.

It was Robert Iger, the deputy general manager at the time and the one in charge, who made strong sales pitches, tried every means to advertise and interact, mobilized countless resources, and even promoted "American Idol" in Disneyland. Whether this "American Idol" can become the number one in history is really a question mark.

It’s not difficult to get a good program with high ratings, but the difficulty lies in being number one!

So, the day after Teresa Teng and Karen Cum performed at the White House, Robert Iger was promoted to the position of general manager of Disney Television Channel.

After taking office, his first priority is to focus on the production of "The Boys" and "Baywatch", and strive to take over the "Happy Hotel" in April and officially launch the second TV series with high ratings. .

At the same time, other normal programs on the Disney TV Channel are also proceeding in an orderly manner.

Robert Iger received authorization from Tang Shuxuan, and he decided to produce more targeted TV programs in order to attract young people aged 8-18 back to the Disney TV Channel again.

But the specifics cannot be generalized. The boundaries between children and young people in the United States are very clear, so Robert Egger divided them into several age groups to produce various programs in a targeted manner.

At a young age, Robert Iger has already occupied a top position on the TV channel, and he does need some results to add points to himself and stabilize his position.

The promotion of "American Idol" alone is not the most eye-catching. After all, most of the power comes from the boss's planning and specific program arrangements. Others regard it as another one of the genius boy Yin Jun. A success.

Robert Egger thinks that Yin Jun is very powerful and is definitely a genius among geniuses, but this does not prevent him from making his own efforts to repay the trust that his boss and president have in him.

He also knew that although Tang Shuxuan looked at him differently, the reason was that Yin Jun personally asked ABC for him, which also showed that Yin Jun valued him very much.

For Americans, appreciation requires hard work in return. Robert Iger also has his own ideals. He wants to tell others that he is not only able to obtain such a high position because of the boss's appointment, he is I really have the ability to do all this well, and my boss just happens to have a keen eye for recognizing talents.

Of course, the current Robert Iger is not the super professional manager who will succeed Michael Eisner in the future. He is not the one who took over Marvel, Lucasfilm, or even swallowed up the entire 20th Century Fox in one last breath. The most powerful man in Hollywood.

He is still very young and has not had much training, so he seems a bit young and energetic, and it is inevitable that he will be a little impatient when doing things.

For example, he is working on "The Boys" and "Baywatch" at the same time, which seems to be a waste of resources.

If it were Yin Jun, he would definitely concentrate on making "Baywatch", as long as it can be aired during the summer season in June.

As for the fact that after "Happy Hotel" ended in April, there are no sufficiently deterrent TV series to appear for the time being. It only lasts for two months and will not cause a waste of resources.

It would be a bit of a waste if "Baywatch" and "Baywatch" overlapped.

But who hasn’t been young? Who has not made mistakes?

How could Robert Iger become the entertainment super tycoon he was if Yin Jun was the one who encouraged him in everything?

Robert Iger is the helmsman Yin Jun has prepared for Disney in the next 40 years. In order to allow him to grow as quickly as possible, of course he is allowed to make mistakes.

What's more, the overlapping broadcast of two TV series at the same time is not a mistake. The reason why it is said to be a mistake is that it is a waste of resources.

It just so happens that in Yin Jun's hands, there is no shortage of resources for American dramas.

In his previous life, after watching Hong Kong and Japanese dramas, he started to watch more American dramas. He still had fresh memories of those wonderful American dramas. He had dozens of classic American dramas written down in his notebook, so there was nothing to be afraid of. waste?

If the audience of the Disney TV Channel were not young people and children, five of them would be produced at the same time every year, which would last for more than ten years!

Not to mention there are "Friends", "NCIS", "Grey's Anatomy"... and other series that can last for many years.

However, Robert Iger will definitely not stay at the Disney TV Channel forever. His next step is the ABC TV Network that Yin Jun dreams of. It will take at least ten years of training at ABC before he is qualified to succeed Michael Eisner and become the president of Disney.

Only by acquiring a comprehensive large-scale television network can an entertainment media group have a supporting force.

Which media giant do you see in the future without a large TV network?

On the other hand, ABC, NBC, Fox News... etc., which TV network is not supported by a large entertainment media group?

The relationship between the two is absolutely complementary to each other, and neither one can live without the other.

Speaking of which, Yin Jun really has great doubts about Disney's acquisition of most of Twentieth Century Fox's businesses.

What 20th Century Fox has, Disney already has. Can having double the power really allow them to dominate the world?

The effect of one plus one is sometimes not necessarily equal to two or even greater than two!

If it were Yin Jun who honestly developed all the businesses in his hands to the extreme, he would be able to dominate the world in the same way!