Chapter 1054: Give Up?
The current Hiroshi Yamauchi is not the dominating overlord of the video game industry that he will be ten years later.
Although Nintendo has obvious advantages, they cannot take advantage of the joint confrontation of Konami, Sega and Namco.
Especially in "Xiangjiang Cube", the three alliances gave Nintendo a severe blow, which really made Hiroshi Yamauchi sober up a lot.
Hiroshi Yamauchi is definitely a smart man, and he has a very strong sense of foresight and his own unique ideas when it comes to video games.
Like Gang Leader Qiao, another genius from across the ocean, he had a closed design from the beginning when he started working on Nintendo.
Nintendo's home electronic game consoles can only allow games that conform to their own set programs to run. All manufacturers can only design games according to the standards they provide. The designed games are only allowed to run on Nintendo game consoles. On sale.
All the money from the final sale is held by Nintendo, and then they distribute it to the design companies according to the agreement.
Take a look!
Isn’t this the model of APP STORE?
The completely closed and overbearing operating model completely cut off the future of other companies' free design and development, and only allowed their family to grow abnormally.
In fact, it is not obvious yet. It will take a few years, when classic games such as "Super Mario Bros." are released and Nintendo's red and white consoles are completely formed, that will be the true peak of monopoly.
Relying on this, Nintendo controlled almost the entire home electronic game console market, defeating game companies such as Sega, Konami, and Bandai.
If Sony Game Company hadn't finally relied on SONY's huge strength to spend money to create the artifact PlayStation, I am afraid that until 2020, Nintendo will still be alone in this home electronic game market.
But no matter what, as an Oriental, Hiroshi Yamauchi was able to have such advanced thinking and create a closed system abruptly. He is really an amazing talent.
Such a person will definitely not simply complain when encountering difficulties, but will actively find ways to solve them.
So, on the afternoon of the next day, in the coffee shop of the Mandarin Oriental Hotel in Xiangjiang, Yin Jun saw Pu Yamauchi who had come here after a long journey.
Compared with the arrogance he had when they last met, Yamauchi Hiroshi had a tired look on his face this time.
He held a whole-day meeting yesterday but failed to come up with a solution.
Just as Hiroshi Yamauchi told Gunpei Yokoi, in a legal sense, it doesn’t matter whether you invented the creative appearance of the design. They only give priority to whoever applies for the patent.
Yin Jun took advantage of this, so no matter what they did, they couldn't get past Yin Jun.
According to what Yokoi Gunpei said, a press conference was held to expose Yin Jun's suspicion of stealing ideas. In fact, before Yokoi Gunpei said it, Yamauchi Hiroshi had already thought about whether to do this.
But Yamauchi Hiroshi soon gave up this immature idea.
Doing this would not bring any substantial benefits to Nintendo other than letting off steam and giving Yin Jun a bad impression.
Others would even laugh at Nintendo. How come the things you developed were easily taken away by Yin Jun? Is Yin Jun smart, or are you stupid?
What's more, as long as you hold a press conference and say that Yin Jun stole ideas, you will offend Yin Jun to death, and if you want to get the permission to use the cross key, it will be impossible.
For the sake of fighting spirit, he directly lost his only chance to make a comeback. Yamauchi Hiroshi was not that stupid.
Yes.
Yamauchi Pu came here today precisely because he wanted to negotiate with Yin Jun to get back the cross-key patent that originally belonged to them.
As soon as he came up, Yamauchi Pu's attitude was very low.
Seeing Yin Jun sitting down, Yamauchi Pu stood up directly and bowed deeply: "I'm sorry, Mr. Yin! My attitude was so bad when we met last time. Please forgive me for my rudeness!"
"It doesn't matter, it doesn't matter. When doing business, you must use some means and methods. Mr. Yamauchi, you blame yourself too much!" Yin Jun also stood up with a smile and said.
Although he spoke very passionately, the young man knew that he did not feel guilty at all.
This is how the Japanese do business. When they have the upper hand, they will kill their opponents ruthlessly, but when they are at a disadvantage, they will be extremely humble. Pretend to be a grandson.
Don't tell me, many people followed their tricks, thinking that they had repented or learned the lesson, and finally let them go, thus giving the Japanese a chance to make a comeback.
The most famous one was the time after World War II when they knelt down and licked MacArthur.
As well as the US military and staff stationed in Japan, they were all treated with meticulous care and fawning.
It was precisely because they were so helpless that a few years later, when the coalition forces encountered huge trouble in North Korea, MacArthur immediately thought of Japan and the military here that was operating at full capacity a few years ago. factory, so it gave a lot of orders to Japan, which contributed to Japan's first opportunity to take off from the ruins after the war.
After several years of fighting in North Korea, Japan has received orders for several years, not only for arms, but also for various daily necessities. The amount is huge, and Japan's dying heavy industry has suddenly regained its vitality.
It was under the leadership of pillar industries such as Mitsubishi Heavy Industries and Mitsui Heavy Industries that Japan's various light industries, electronics industries, consumer goods industries, etc., recovered and developed one after another. By the 1990s, A state of arrogance.
Yin Jun knew that most Japanese people had this kind of urination, so when he saw Yamauchi Hiroshi being arrogant and respectful, he immediately became vigilant.
However, our ancestors were very religious. When we are hostile to certain people, we don’t necessarily have to show it on our faces. We are all actors, so why do we have to tear it apart in front of others?
Yamauchi Pu didn't understand what Yin Jun was thinking, and he was relieved to see that Yin Jun's attitude was pretty good.
What he fears most is that Yin Jun is young and energetic and will drive him away without even talking about it.
He first asked Yin Jun to sit down, and then he sat down again, "Mr. Yin, in fact, I think you already know the reason for my coming this time! I won't say any unnecessary apologies. Please put the overall situation first, Cooperate with us at Nintendo, and together we can achieve the greatest success, defeat the Americans, and become the number one in the world!"
"Mr. Yamauchi, what do you mean?" Yin Jun was suddenly startled.
Nakata Tomoe just went to Japan and personally guarded the electronic substrates for the production of "Super Mario Bros." The design replenishment in Hong Kong was also carried out secretly. Even if someone noticed, how big the appearance of the arcade machine could be difference? They thought Kirin Games was stocking parts for "Xiangjiang Cube".
Could it be that Hiroshi Yamauchi is so powerful that he knows about this game and wants to get ahead of Konami and the others?
But even so, there is no need for him to be so groveling, right?
Seeing Yin Jun's appearance, Yamauchi Pu thought that Yin Jun was pretending to be stupid and was waiting for him to speak out first. He suppressed his embarrassment and continued to say sincerely: "We just learned from the patent office that you have already Japan has applied for a design patent for the cross key of a home game console...coincidentally, this is somewhat similar to one of our applications. It's a pity that we had a bit of a collision, but we are also very happy that we can think of the same thing. this aspect.”
Cross keys?
Only then did Yin Jun react.
Isn't it?
Are you really getting ahead of Nintendo?
When he originally applied for the cross-key patent, it was already the time when Nintendo was starting to make Game & Watch. Yin Jun applied for the cross-key patent with the idea that if it works, it will work, and if it doesn't, forget about it.
The first phase of application in Japan is 18 months, and Yin Jun knows this.
But he has been a little busy recently. Maybe the company people think that there is no need to trouble him because the first stage of such a small patent has been approved, and they want to wait until the second stage is completed and the overall situation is decided, so Yin Jun doesn’t know the first stage. I actually passed the stage on my own!
OK!
The boy became excited. Without the classic cross keys, I wonder how your Game & Watch and the Gameboy behind it will come out!
Compared with such a classic cross-key, neither Microsoft's XBOX nor SONY's PlayStation are so convenient to operate.
Countless people complain about the design of their up, down, left, and right buttons, but there is nothing they can do about it. Nintendo firmly occupies the best design. Because of this, countless fans follow Nintendo fanatically, resulting in their continuous sales profits in the future. Excellent condition.
Now that I have the D-pad in my hand, can Nintendo still be so awesome?
Definitely not!
The happy thoughts flashed away, and Yin Jun returned to reality.
Looking at Yamauchi Pu's sincere face, Yin Jun became even more sincere: "Really? I never thought there would be such a coincidence. It's true that heroes think alike!"
Yamauchi Hiroshi smiled bitterly: "Mr. Yin, you have no plans to make a handheld game console. Why do you suddenly want to apply for this patent?"
"The last time I went to Japan, one of the purposes was to apply for patents for these patents and game ideas." Yin Jun said without changing his face: "For example, I applied for the "Xiangjiang Cube" we made. Patents. Of course, I have applied for all these patents not only in Japan, but all over the world."
Sure enough!
Yamauchi Pu's heart immediately sank.
Although he expected that Yin Jun would not be so careless, before coming to Xiangjiang, he had already asked Nintendo people to quickly apply for cross-key patents around the world - no matter whether it works or not, the application will not work, at most it will be rejected. If it succeeds, then Nintendo has not completely failed and still has the capital to negotiate!
However, Yin Jun's light words completely shattered his hopes and made him hate Yin Jun even more!
…
(I wish all readers a happy Chinese New Year, happiness and good health!)