Chapter 1046 Difficult Negotiations (Part 2)

Wei Xiaofan frowned and said nothing for a while.

He stopped talking and the atmosphere became silent.

Wu Qian and Zhao Pinglei next to them couldn't answer the conversation, so they could only signal Ruan Nuolin with their eyes and continue to tease her.

"Mr. Wei..."

Ruan Nuolin just said a word, but Wei Xiaofan raised her hand to stop her, "Director Ruan, are you short of money?"

"right!"

Ruan Nuolin said seriously, with a sincere look on her face.

Thirty years from now, these words will definitely be listed as the "cold joke of the year", but now it is an out-and-out fact.

Wei Xiaofan nodded and asked: "Huaxia TV is such a big platform, why can't you use the free time of these programs for advertising? You have to concentrate the advertising time and broadcast it together. Isn't this a bit more gain than loss?"

"I know your Xiangjiang method, but we have never done it here before." Zhao Pinglei said.

"Isn't it time for reform, opening up, and opening up? How about we make an agreement?" Wei Xiaofan said, ""Bao Qingtian" has a total of 160 episodes. We charge 10,000 RMB per episode, but for this 1.6 million RMB, we turn around , donated to China Television for development use."

"real!?"

Ruan Nuolin's mood suddenly cheered up.

Isn't this equivalent to the left hand passing over the right hand?

You can get the broadcast rights of "Bao Qingtian" without spending a penny. This is definitely a good thing!

But compared to her, Zhao Pinglei is much more cautious: "Mr. Wei, when you talk about charges, do you mean the price of a single playback, or the price of buyout playback in our mainland?"

"Let's buy out and play." Wei Xiaofan said cheerfully.

Zhao Pinglei's face relaxed, but he still had great doubts, "But in this case, your Qilin Group will gain nothing... Can you tell me what exactly our Huaxia TV station has to pay? You know some things, right? It’s up to us to decide.”

"It's very simple. It's the advertising time I just mentioned." Wei Xiaofan said eloquently, "When each episode is broadcast, one minute is left for us before it is broadcast, and one minute is left for us after it is broadcast. It is up to us You can make your own advertisements and broadcast them. As long as the advertising content does not violate mainland laws and regulations, then you should not block it."

"Advertising before and after the TV series is broadcast? No, no, no..." Zhao Pinglei's head was getting bigger and he waved his hands quickly.

Huaxia TV now broadcasts advertisements, but they are all concentrated in the "Business Information" column.

The advertisements for Kirin radio cassette players in the past few months were played in this column.

It is indeed a bit strange to have a special advertising column and broadcast it together.

But what’s even weirder is that there are still many people watching this “Business Information” program.

This can only show that Chinese people are so boring now that they can even watch advertisements with gusto.

As far as China Television is concerned, it is a financial allocation from the state and does not need to care about operating income at all.

But now that everything is in dire straits and money is needed everywhere, how can the state allocate more funds to them, so China TV also gritted its teeth and followed the example of Shanghai TV and others, collected some money, and started advertising.

But advertising time is always unimportant time. For example, before and after the news broadcast, the king of advertising standards in later generations, you absolutely don't dare to touch it, you don't even dare to think about it.

For another example, Wei Xiaofan mentioned that advertising is placed before and after the TV series is broadcast, which they have never tried before.

A TV series is a TV series. How can we use TV series to advertise?

It can work in places like Xiangjiang Island, but not in our mainland!

Seeing his refusal, Wei Xiaofan was not angry, "I know there is no such situation in the Mainland, but shouldn't there be a first try for everything? The Broadcasting Administration, the Publicity X Gate, and even higher-up departments, I can help you with your relationship... The only suspense now is whether you have the guts to make changes!"

"Isn't such a change bad?" Wu Qian spoke slowly, "If advertisements fill the TV screen anytime and anywhere, wouldn't our viewers suffer a lot? They want to watch something meaningful and beautiful. The programs are not advertisements."

Wei Xiaofan didn't know what to say for a moment.

In his opinion, after going to Xiangjiang, Wu Qian's statement was very ridiculous.

Without the injection of commercial elements, it is impossible for TV stations to produce any good programs. It is precisely the large investment of funds that allows so many colorful programs and TV series to be produced.

And if there is no large amount of advertising money for production, then the TV station's programs will be like the current Huaxia TV, basically boring.

But Wei Xiaofan is also a Huajing native born and raised in the mainland. He certainly understands why Huaxia TV has such concerns and has such simple and simple ideas.

This is the era!

While Wei Xiaofan was thinking of a solution, Ruan Nuolin stood on his side again, "Director, Lao Zhao, I think this matter can be given a try."

While Wu Qian frowned, Ruan Nuolin said to herself: "Seeing that the audience's taste has improved, we certainly can't stick to the old way of doing things. I think this method of adding advertising is different from the current method. We are in line with international development. Didn’t Mr.

Before Wu Qian understood, Zhao Pinglei next to him immediately understood what Ruan Nuolin meant.

Ruan Nuolin is the deputy director of China Television, but her more important position is the director of the TV drama production center. Now the TV drama production center is almost unable to untie the pot. The filming of "Journey to the West" depends on the sponsorship of the Kirin Group Only then can it be done, let alone other TV series.

Therefore, Ruan Nuolin really wants to expand her financial resources and have more money to use for filming TV series.

The allocation above was only a small amount, and Ruan Nuolin had no way to get more, so she had to find another way.

Wei Xiaofan's idea of ​​adding advertisements before and after the TV series is broadcast is not just for "Bao Qingtian".

Once "Bao Qingtian" is broadcast and everyone likes to watch it and causes a sensation, then the advertising will definitely have a great effect. Advertisers will naturally see this, and they will also compete for advertising in this time period in the future.

Who said commercials before and after a TV series can only be aired for one minute? Can two minutes or three minutes be different?

According to the time of an advertisement of 15 or 30 seconds, how much does it cost to sell?

If you have money, wouldn’t it be easier to film TV series?

In this way, Ruan Nuolin's life will definitely be much easier.

But in the same way, Zhao Pinglei will also have a better life!

Director Wu Qian is already 53 years old. He has been in charge of China Television for more than three years. He obviously lacks energy. He will be relegated to the second line in two years at most. And he happens to be the most promising to take over as director. people.

If advertising can bring a large amount of income to the station in the past two years, on the one hand, the station will be more comfortable in producing various programs. On the other hand, the salary of the station's employees will also increase. Like now, I am tired and unable to get benefits.

If the program is well done, the people above will be satisfied with it. If the employees at the station are well treated, they will support themselves.

With support from these two aspects, my position as station director will be very stable.

Naturally, Ruan Nuolin cannot compete with herself because she is a woman, and the director of China TV Station cannot be a woman under normal circumstances, and because the TV drama production center in her hands is a very good department, she is happy to be in charge there. , not very interested in the director.

Therefore, not only is the relationship between the two not competitive, but also a relationship of mutual assistance and mutual benefit.

If I stand up now, I can not only forge a favor with Wei Xiaofan, but also give Ruan Nuolin a favor, which is definitely killing two birds with one stone.

Zhao Pinglei had some calculations in his mind, so he said slowly: "Director is right, Director Ruan is right, and Mr. Wei, your thinking is not incorrect... Although I just objected to you, Mr. Wei, idea, but I also remembered that Mr. Xiao and Mr. Yun have always given us instructions on our work. When everyone is taking steps to learn from advanced countries, it should be possible for our TV station to make some changes within a controllable range. .After all, this is Mr. Yun’s earnest hope for our cooperation with Qilin Group!”

Zhao Pinglei deliberately emphasized the word "Lao Yun".

Wu Qian woke up immediately.

I adhered too much to the tradition of Huaxia TV, but I forgot that times have changed, especially since Mr. Yun personally said hello to promote this cooperation.

Even the group of people from the Broadcasting Administration Bureau had already passed the review, and the director also called me to let me experience support. Why was I so stubborn when it came time to negotiate?

In this year of 1981, the word stubborn was not a good word.

If the leader misunderstands because of this and asks him to go to the second-line work in advance, it will definitely be embarrassing.

"Ahem, you all have your own merits. Let's have a meeting in Taiwan later to discuss it!" Wu Qian said, "Well, Mr. Wei, it's almost noon. If you don't mind, we How about having a work lunch together? Your understanding of TV dramas and business must be much deeper than ours. While we are eating, tell us more about it! Let us learn more!"

"Okay! Then I would rather obey your orders than be respectful."

Wei Xiaofan said with a smile.

From Wu Qian's attitude, we can know that the station director has been shaken after being betrayed by his two deputy directors.

Wei Xiaofan never expected that things would be settled in one day.

It involves China's largest TV station making advertising reforms for the first time. This must be very complicated and difficult, and it cannot be done in just a few days.

But as long as they have the attitude to talk and want to actively cooperate, then the day of success will not be too far away!