Chapter 1060 An Unexpected Surprise

In the land of China, from ancient times to the present, the power of the official family has always occupied the most important position.

Even in 2020, many people who did not understand and pretended to understand claimed that China's social and economic system was actually secretly controlled by some emerging plutocrats, just like the United States in the early 20th century. It's just a joke.

The status of merchants in China is definitely not as high as that of countries in Europe and the United States that were founded on commerce. This is not only a custom that has existed for thousands of years, but also is caused by the values ​​of China from ancient times to the present.

Businessmen are despicable.

Even the businessmen themselves have no confidence. Even in the future, Ma Yun's father, Wang's richest man, Ma Xiaoge, etc., they will desperately move closer to the government in order to obtain their due social status.

This will be true even in the era of opening up 40 years later, let alone today’s mainland.

In today's Mainland, businessmen do business as "speculation." The friend of Fool Guazi will be arrested again in two years, and the crime is that he hired too many social labor forces.

Of course, it cannot be said that all businessmen were wronged.

For example, regarding the "Eight Kings" incident in Wenzhou, before Yin Jun traveled through time, he felt that the mainland government had gone too far and suppressed the private economy.

result……

fart!

Wenzhou in this era is completely a super smuggling base!

At this time, 70% of the smuggled goods in China were shipped ashore from here, which can be said to be extremely rampant.

Those "eight kings" were just smugglers wearing a layer of skin. When the government couldn't bear it any more, they ganged up on them all. This stopped the extremely arrogant smugglers in Wenzhou. craze.

It was precisely because the booming smuggling business in Wenzhou was completely wiped out that the smuggling headquarters moved all the way south to places such as southern Fujian, eastern Guangdong, and Nanwan.

There is always a small and dirty zone between businessmen and the law, which is also an important reason why Chinese businessmen are always unable to get on the stage.

Of course, none of this has anything to do with Yin Jun.

The boy is now a Xiangjiang businessman. In 2020, Xiangjiang businessmen can still enjoy various preferential policies in the mainland, let alone now in 1981. Everyone is eager to pay money to invite Xiangjiang businessmen to come in and develop, creating a demonstration effect. To drive the economy, we don’t care whether you make money or how you make money.

In fact, the Xiangjiang businessmen in the previous life were so spoiled that as the mainland gradually became stronger and gradually tightened its preferential policies for Xiangjiang, they couldn't stand it anymore, like aggrieved children. It started to act coquettishly, act nonsense, and even ended up with a bunch of idiots having their own whims, which was really laughable.

Yin Jun never wanted to take advantage.

Win-win cooperation, where both sides benefit, is the way to long-term development.

To take a step back and make it clear, I am serious about doing business and making money innocently. No matter how the situation above changes, I can stand firm and will not be affected by anyone or anything.

Therefore, Qilin Electronics Co., Ltd. in Lin'an can do such beautiful things, so that the people above are praised and pleased.

For this reason, this time Yin Jun asked for three films to be broadcast in the mainland. Mr. Yun immediately agreed and even said hello.

The Broadcasting Administration understood it and quickly reviewed it, handing it over to China Television for final business cooperation negotiations.

In fact, Huaxia TV was not procrastinating at all. It was just discussing specific matters of cooperation with Qilin Culture. As a result, the cultural management department became a little anxious. The boss personally called and asked what was going on.

Why is it that something that the old leaders are concerned about, a good thing that is conducive to enriching people's leisure life, is so slow and difficult to implement at China TV Station?

If you feel embarrassed, and whoever feels embarrassed, then you don’t have to do it anymore. I will transfer you to a department that is more suitable for your ability.

Hearing this, a group of people even stood up with chills.

If they couldn't tell that the boss above was angry, then all their years of work would have been in vain.

Conscience of heaven and earth, this matter is stuck, not because they are deliberately looking for trouble, they do not dare to find trouble at all, but because Qilin Culture requires that one minute of advertising be broadcast before and after the TV series is broadcast, which is really unprecedented, so They were in trouble and hesitant.

I didn’t expect that this would make the people above angry! ?

Wu Qian is also a veteran staff member, and he deeply understands that if he doesn't listen to the instructions this time, then maybe the person who calls directly next time will be the big boss of the advisory committee... or even Mr. Yun himself. Call! !

Once that time comes, no matter how much I want to continue to shine for social xx causes, I can only retire directly and can't do anything!

Wu Qian was panicked, and the one who was even more panicked was Zhao Pinglei. He was only 43 years old this year, and he was in the prime of life!

Originally, Zhao Pinglei was going to attack the director of China TV Station. If he was transferred to a marginal yamen because of this matter, it would really make him unable to cry!

So, the day after the boss spoke, Huaxia TV informed Wei Xiaofan that the broadcast cooperation agreement for "Bao Qingtian" had basically been approved. Each episode of Qilin Culture would be broadcast one minute before and after. Advertising requirements have been approved!

What they meant was, of course, Wei Xiaofan, you can come and sign the contract, and we quickly settled the matter so that it can be broadcast as soon as possible.

Not only that, the two TV series "Huo Yuanjia" and "Chen Zhen" that Wei Xiaofan took over two days ago also received the same cooperation conditions - still the same as "Bao Qingtian", with one minute of advertising time each.

This made Wei Xiaofan a little overjoyed.

Having returned from Xiangjiang, he naturally knew how shocking the effect would be if advertisements were broadcast on a platform like China TV Station.

In the past, advertising was concentrated in one program, which already had a great bonus effect. Now, if it is played separately, this advertisement is definitely a golden advertisement during prime time!

Therefore, he does not expect Huaxia TV to agree to broadcast advertisements for the three TV series together, and does not even expect the condition of one minute each to be approved. His bottom line is that half a minute is enough.

Now the pressure from above has not only broken the negotiation balance between the two parties, but also frightened a group of people at China Television, and even made huge concessions on "Fearless" and "Chen Zhen". This is unexpected What a harvest!

"Bao Qingtian" 160 episodes.

"Fearless" 80 episodes.

"Chen Zhen" 80 episodes.

That adds up to 320 episodes!

According to Huaxia TV's habit of broadcasting TV series, this is almost a year's worth of broadcasts!

Think about it!

Within a year, the prime-time advertisements for TV series were all controlled by Qilin Culture. What a huge brand effect and financial wealth effect this would create! ?

Yin Jun, who got the news, was of course equally happy.

The current era of China TV's "King of Standards" has not yet come, and there is not even a separate advertisement. He was the first to seize this opportunity, and he has almost monopolized it for a year. If he makes good use of it, it can be equivalent to a billion level. Advertising expenses! And it’s still the currency value of the extremely strong RMB today!

Compared with such a huge effect, the broadcast rights of only three TV series were given to China Television for free, which was a great deal.

But Wei Xiaofan's words reminded Yin Jun again.

"Jun, do you think it's too monotonous and wasteful for us to only broadcast advertisements for Kirin cassette recorders throughout the year? Let's see, why don't we find some other business and introduce it to the mainland? Don't make good use of this opportunity. Isn’t it such a waste?”

indeed!

In such a fiercely competitive advertising environment in the previous life, we didn’t see many brands repeating only one advertisement year-round.

For the first time since the beginning of time, Huaxia TV has basically only advertised for Kirin Group for a year. If you only advertise for Kirin cassette players, it does feel like a waste of resources.

What's more, the Kirin radio recorder has now passed the sales explosion period and entered a stable sales range. No matter how much advertising is done, it will never have the same popular effect as when it was first released.

After all, mainlanders are still not that wealthy. They have already bought what they should buy, and they have saved money to buy it one after another. There will not be a sudden increase in sales of millions or tens of millions.

Therefore, in order not to waste such a precious opportunity, Yin Jun must think of one or several good industries and enter the mainland.

The timing at this time is also the best.

The mainland is currently in a state of ruins, with basically no industries at all. As long as you enter at this time, you will lay the foundation for decades of prosperity!

For example, the extremely smart Mr. Pierre Cardin.

Obviously, the Pierre Cardin brand is not a well-known brand in France, and it is not even ranked in Europe.

Just because Pierre Cardin was the first famous foreign designer to come to China, and because he hosted the first ever fashion show, and then brought Chinese girls and boys to Paris for a walk. Fashion show, from then on the Chinese people have an unwavering belief in their hearts - Pierre Cardin is a famous brand, a world famous brand! !

For decades, Pierre Cardin has been sold at a price higher than that in Europe, but at most it was produced in Xiangjiang Island, and even later moved directly to the mainland for production, but the price was not at all not cheap.

It's so pitiful that even after 30 years, super first-tier brands such as Burberry, Miumiu, Armani, and Louis Vuitton have entered China. In the minds of many middle-aged people in their forties and fifties, they are still not as good as Pierre Cardin. This is really disappointing. Those international first-tier brands are in tears.

If it weren't for the future Internet age, and the difficulty of international trade, and a large number of OEMs selling their beautiful clothes online, crowding out countless department stores, maybe you could be everywhere in 2020 I saw a Pierre Cardin counter in a department store!

With a good example like Pierre Cardin, Yin Jun naturally felt that he would be sorry for this era if he didn't produce something.

First of all, the brand effect of Kirin Group must be strengthened.

The one who will do this most in the future is Apple.

Many times, Apple is not just promoting their products, but promoting the Apple brand itself as a whole.

When they advertise, you will know if you pay attention. They will not invite any celebrities at all. Ordinary people from all kinds of society will come out, and people will not pay too much attention to it, because the audience's eyes have been attracted by the colorful , attracted by cool Apple products.

Over time, young people no longer have to think about buying Apple products, but they buy whatever Apple products have, even if the price/performance ratio is abysmal.

This is the power of brand!

Therefore, Yin Jun also wants to learn from Apple, let the company Kirin Group be deeply rooted in the hearts of the people, and let the mainland people know that this is a super large company from Hong Kong, and the products produced by Kirin Group are absolutely first-class.

With such an impression, it will naturally make Qilin Group's road in the mainland smoother in the future.

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