Chapter 1086 The Advantage of Crushing!
January 9th, Saturday.
After negotiating the price, the global partner TV stations that received the film broadcast the first episode of "Saint Seiya" together.
Not surprisingly, the broadcast of "Saint Seiya", which has long been eagerly watched by comic fans, immediately aroused a viewing frenzy among children and young people.
They were just like the three young protagonists of "Good Boys". They were so mesmerized that they couldn't bear to blink.
When the ratings for the first episode came out, the global animation industry and even the television industry were shocked.
An average of 22%! !
If you narrow it down to the category of cartoon theaters, its ratings far exceed those of other cartoons, approaching 63%! It’s a gesture that doesn’t allow other cartoons to survive.
Many people began to wake up at this time!
This is "Saint Seiya"!
A cartoon adapted from a classic comic with more than 200 million fans worldwide!
If its ratings are not good, wouldn’t it be contemptuous of these 200 million people, or even more potential viewers?
In the face of such a huge fan base, anyone who is disdainful should get away and should just kneel down and lick her!
The next day, when the second episode was broadcast on Sunday, the ratings rose again to 26.2%, almost an increase of 20%, which left people speechless.
Of course, ratings do not determine everything. There is another important indicator, and that is praise.
Many well-known books and novels have been adapted into movies and TV series. At first, they relied on the support of die-hard fans, and the money-making effect was also very good. However, once the reputation deteriorated, they were basically finished. To describe the results, they plummeted. It is simply no exaggeration.
Many consulting firms hired by television stations issued their own investigation reports on Monday the 11th.
It was found that the popularity of the cartoon "Saint Seiya" among young people and children who watched it was as high as 88%!
Such a number is really very, very good. It shows that the changes in this cartoon are basically qualified in the hearts of comic fans!
With both good ratings and positive reviews, the planning department of Qilin Culture finally breathed a sigh of relief.
According to the current situation, even the Saint Seiya series of toys are not as popular as the Transformers series, but Kirin Culture itself estimates that it can reach at least about 70% of the Transformers series.
70% of 40 million, that is 28 million US dollars.
Again, in today's society, how many companies can earn close to 30 million US dollars a month?
Just relying on Saint Seiya toys, Kirin Group's valuation will increase by at least another US$1 billion.
It is not only the increase in valuation, but also the increase in such a huge cash flow every month, and the generation of so much profit, which will double the confidence of creditors such as banks in the Kirin Group. Not only will they not be pressed to repay their loans, On the contrary, they will support them even more and prevent the Kirin Group from falling.
Kirin Group’s largest creditor is HSBC.
Based on Shen Bi's appreciation for Yin Jun, coupled with the successful sale of the animation broadcast rights this time, maybe Shen Bi wants to continue lending money to Yin Jun!
A mere US$3.2 billion is not a problem at all for Asia's largest bank, HSBC, which is as wealthy as HSBC.
Not to mention that Qilin Group is now the pride of Xiangjiang. How could Shen Bi, who regards Xiangjiang as his own territory, be slapped in the face and see Qilin Group in trouble in the future?
Those who are looking forward to the Kirin Group's disastrous defeat at Disney and United Artists Movies, and then waiting for the bargain price to acquire many of Kirin Culture's comic copyrights, see the popularity data of "Saint Seiya", and the frustration in their hearts must be difficult to understand. Let’s express it!
It was only at this time that the staff of Qilin Cultural Planning Department began to admire Yin Jun again.
To be honest, they are a little worried about Yin Jun, who actively recruited 4,300 workers to form the second division of the Kirin Toy Company - the Saint Seiya series before the cartoon was even launched.
Everyone thinks that Jun Shao can recruit hundreds or even a thousand people first, slowly make some dolls and toys, and only decide whether to expand the scale after the cartoon is broadcast and the effect is seen.
This will appear very safe, will not waste resources, and will not damage confidence.
But Yin Jun ignored the suggestions of these people at all. He was very generous from the beginning, simply treating the "Saint Seiya" IP as "Transformers".
People in the planning department are saying privately that if the animation performance of "Saint Seiya" is not satisfactory and the pile of toys cannot be sold, then others will really laugh at it.
Now it seems that compared with the thinking and decision-making of geniuses, ordinary people like them are the real jokes.
Yin Jun didn't feel anything special.
The results of "Saint Seiya" in its previous life were actually pretty good, especially after decades of fermentation, Masami Kurumada's sequel actually achieved good results in Europe and the United States. This shows that Europe and the United States are actually very accepting of this. cartoon.
It's just that when Kurumada Masami first started serializing "Saint Seiya", he didn't know whether it would become popular. At that time, he only dreamed of becoming popular in Japan. He never thought that he could still rely on stealing. . version, it will gain tens of millions of super fans in China.
Yin Jun knew from the beginning that "Saint Seiya" was going to be very popular, so the initial layout was global.
Now is the 1980s, and there are no good entertainment projects in Europe and the United States. Comic books are one of the best pastimes in this era. Under Yin Jun's deliberate cultivation of the market, "Saint Seiya" has been fermenting for more than two years. , now is the time to harvest results.
However, toys will not be released so quickly.
For example, "Galactic War" has just started broadcasting, and there is no arena battle at the beginning. At least the first wave of Bronze Saint Seiya doll toys can be released after the five heroes have all made their grand debut.
Then, the Silver Saint appeared one after another, and then the first great leader - the Gold Saint appeared one by one.
The sales progress of toys must be adjusted according to the plot of the animation to best achieve sales goals.
It's not that you can't put them all out, but if it can be more suitable for the occasion and new dolls are constantly released, then young people and children will continue to save pocket money to buy them.
In fact, Yin Jun did not intend to only broadcast two episodes a week, but weekly broadcasting is a habit, and the production speed of Toei Animation is not fast. It only maintains one episode a week. If four episodes are broadcasted a week, then it is impossible. How long will it take for it to go out of schedule? This is definitely a fatal blow to a popular cartoon.
So two episodes a week is a good choice, but at this speed, Toei Animation must be urged to increase manpower to speed up the production.
The production team of more than 70 people has no problem coping with one episode a week, but two episodes are definitely not enough, especially when Yin Jun's requirements are so precise.
Of course, Toei Animation has worked very hard. Compared with the "Tomb Raider" production team of Shanghai Art Film Studio, their efficiency is already terrifyingly high.
The production team of "Tomb Raider" is so inefficient.
It has been nine months since they took over the task, and the number of episodes that can be produced is only twelve, which is almost only a quarter of Toei Animation.
But Yin Jun looked at the production effect of "Tomb Raider" and found that it was indeed very delicate and beautiful. Even the experts from Toei Animation felt inferior after seeing it.
Fortunately, Shanghai Film Studio also has a sense of proportion. They know that "Tomb Raider" is a commercial cartoon, and it is impossible for them to craft every episode carefully, so they just spent a lot of time on preliminary preparations and preparations. Time, at the end of last year, they had already finished adjusting, and they obviously accelerated the speed. They produced three episodes a month, which should not be a big problem.
Or else, artists and businessmen have different perspectives and visions?
Shanghai Art Film Studio has put a lot of effort into producing "Tomb Raider" and mobilized resources from all parties, and even feels that it is a bit overwhelmed.
But in Japan, Toei Animation, after seeing such good animation results of "Saint Seiya", they immediately called Yin Jun, hoping to continue to adapt the best-selling comics of "Kirin Weekly" into cartoons.
They want "Dragon Ball" as soon as they open their mouths.
Since "Dragon Ball" began serialization in September, its popularity has grown crazily, more so than any previous comic.
Not only in Asia, but also in Europe and the United States, "Dragon Ball" is extremely popular. Pearson Group has made requests several times in a row to issue another 3 million copies of "Dragon Ball". From this, you can imagine how popular it is in Europe and the United States.
You know, "Dragon Ball" has only been serialized for four months, and the length is only above the "World Martial Arts Tournament". The really exciting first summoning of the dragon has not even come yet, and it has already had such a sensational effect. It is really It can make people see its potential as a masterpiece.
Even if the current length of "Dragon Ball" is only seven or eight episodes at most, Toei Animation can take a greater initiative by booking it now.
Yin Jun naturally refused.
"Dragon Ball" will not really show its power until at least the "Namekian Chapter". If we want to talk about it, at least we can't talk about it until the end of this year.
"Dragon Ball" was rejected, but Toei Animation was not disappointed. They continued to propose the animation production rights of "Chibi Maruko-chan", "Inuyasha" and "The Prince of Tennis".
This time, Yin Jun did not refuse immediately.
So far, Qilin Culture has been very struggling to produce the animation of "Transformers". In 1982, it would be impossible to start a new animation production at most, and it would definitely be impossible to make more.
However, it would be a waste to keep the rights to adapt these comics to animations. Instead, we can use the power of Toei Animation to launch them on the market first and further expand the golden name and influence of "Kirin Weekly".
Yin Jun doesn't have the patience to spend decades slowly building a comic brand.
After all, the most important goal of a young man is to dominate the world in the entertainment industry.
After "Qilin Weekly" empties the stories in Yin Jun's mind, Yin Jun will let it start its own development, and will not use laymen to command experts.
But if you want Qilin Weekly to develop well, good cartoonists are absolutely indispensable.
Only when "Qilin Weekly" quickly becomes so powerful that it has no rivals, cartoonists will come to contribute in an endless stream, thus driving the development of "Qilin Weekly"!
Yin Jun hopes that by that time, not only Japanese cartoonists will be gathered under the banner of "Kilin Weekly", but it will be gratifying if there are also excellent cartoonists from the mainland who can produce excellent works. ! !