Chapter 1103 Accurate Grasp of the Market

In the dark screening room, as Cheng Long's determined expression froze, the movie began to play subtitles and music.

"Pa bang..."

The soft lights turned on, and Yin Jun, who had been watching with interest, smiled and clapped his hands, making Zou Wenhuai, He Guanchang, Cai Yongchang and Cheng Long beside him feel relieved.

Although Yin Jun looked interested just now, he didn't express much excitement.

Even Cheng Long jumped down from the railing on the fifth and sixth floors and smashed a network of colored lights and glass roofs. Such a fierce scene, Yin Jun didn't even blink, which made them even more uneasy. .

They all believed that Yin Jun also knew that Cheng Long never used a body double when making movies, so Cheng Long shot such dangerous scenes over and over again, and suffered a lot of injuries for this, just to shock the audience.

But then I thought about it, Yin Jun's two escape scenes in "Speed", the first scene where he escaped on an iron plate under the bus, and the second scene where he escaped after the subway rushed to the ground, were all extremely exciting.

Although most of these are made with special effects, the viewing effect is truly hearty and stimulating to people's senses.

Compared with the special effects, although Cheng Long is actually risking his life, it still feels a bit inferior.

"Master Jun, is this movie... okay?" Cheng Long, who was originally full of confidence, couldn't help but feel a little guilty at this time.

"Okay, very good." Yin Jun said with a smile, "Brother Long, you are indeed very skilled. This kind of action movie is clean and neat, and the atmosphere is created very appropriately. The rapid explosion after suppression, coupled with the fierce fighting... ...This "Police Story" is a step further than...compared to "Red Zone"!"

Originally, Yin Jun wanted to say that it was more beautiful than the previous version, because Cheng Long absorbed many of the essence of "Red Zone" and integrated it into it to improve himself again. Therefore, this "Police" that originally opened Cheng Long's path to "Chen Jiaju"... "Police Story" has become the second Cheng Long-branded police and gangster film that has been polished after absorbing nutrients.

Just talking about the last fight in the shopping mall, the boxing and kicking skills in it were more relaxed and natural than those in the previous life. It allowed Cheng Long to perform well and let people see what "humorous kung fu" is.

It is conceivable that this movie, which is more in line with the tastes of Hong Kong people, will definitely explode with very shocking power like its previous life.

"But I always feel that it is inferior to "Red Zone"." Cheng Long said, rubbing his head.

"'Police Story' is a story that takes place in Hong Kong, so don't compare it with 'Red Zone', which was filmed in the United States and caters specifically to international tastes." Yin Jun shook his hand and said, "What's the real difference? , that is, "Police Story" does not rely on luxury sports cars or excessive large-scale production to attract people, but simply uses a story suitable for Hong Kong people to attract people. This in itself is a good thing for the movie!"

Cai Yongchang frowned a little when he heard this, "Master Jun, what you mean is that this movie is too local and will be popular in Hong Kong, but it may not be popular overseas?"

"I didn't mean to say that." Yin Jun said thoughtfully, "But shouldn't you have a plan in advance for which markets you want to target when making a movie? Even for Hollywood movies, many of their categories are different from ours. It’s not popular here, right? They also need to carefully plan for the global market, so that they can produce a movie that can sell well all over the world.”

He Guanchang nodded and said: "When we first started doing it, we still thought about making a movie that would be suitable for the whole world, just like "Red Zone". But as we continued doing it, we also felt that the flavor of Xiangjiang was too strong. If it weren't for Jun Shao You mentioned it, but we haven’t thought of it yet.”

Zou Wenhuai is open-minded, "No matter how many there are, if the movie is well done, people will watch it everywhere. At least Aaron's movies are guaranteed to be hits all over Asia!"

"Can't Europe and the United States do it this time?" Cheng Long was a little disappointed.

Everyone looked at Yin Jun.

Except for Yin Jun, no one can say that he is good at grasping the market.

Although Zou Wenhuai said that it would be great to be a hit in Asia, there was still hope in his eyes.

Not only Yin Jun's approval, but also the distribution channels in Europe, America and even the world that Yin Jun controls, this is what Jiahe hopes to get.

Jiahe also has connections in the United States. When Li Xiaolong was making movies, they had met many European and American theater operators.

But these people are all cannibals, they only have interests in their eyes, and no friendship counts.

In comparison, Yin Jun, who is also from Xiangjiang, is definitely more reliable, and Yin Jun's character is also well-known. As long as he can agree, then global distribution will not be a problem.

"You can't say no in Europe and the United States, but this style is not very suitable." Yin Jun said lightly, "Look, when I make "Speed", I have to have Fei Xiang, a mixed race, and Eddie Murphy to star. Only Zhong Chuhong and Zeng Chang is a pure Xiangjiang native. This is the result of sacrificing something for the sake of the market.

The movie "Long Ge" is very exquisite and popular, and it will definitely be a big hit in Asia. I think it’s good to stabilize the Asian market first. There is no need to talk about Europe and the United States in every drama. This would easily be like the last time "The Killer", which failed to please the European and American audiences and offended the local audiences. "

Hearing Yin Jun talk about "The Killer's Trench", the faces of several people suddenly darkened.

After investing tens of millions of dollars in "The Killer Trench", it ended up losing all its money. This can be said to be Jiahe's most disastrous failure in decades.

If Zou Wenhuai hadn't coincidentally encountered the investment opportunity in "Raiders of the Lost Ark" at that time, such a loss alone would have been enough to devastate Jiahe.

It was precisely because of the tragic failure of "The Killer's Trench" that there was a story of asking Yin Jun to come up with the script of "Red Zone" for 10 million Hong Kong dollars, and only then could the filming of "Police Story" take place.

Yin Jun talked about it all, they would be fools if they didn't understand.

There are basically no dramas about Cheng Long in Europe and the United States.

But in Asia, it is still very deterrent.

If they have to go to Europe and the United States to give it a try, I'm afraid the results won't be good.

"If it's just the Asian market..." He Guanchang sighed, "All in all, we have a production cost of 15 million! If we want to promote it in the Asian market, I'm afraid the cost will have to be doubled... 30 million Can we confidently rely on the Asian market to recover costs and make profits?”

Yin Jun smiled again unconsciously, "Mr. He, you underestimate yourself, don't you? With the golden brand name Jiahe and Brother Long personally taking action, can "Police Story" sell for 100 million? I don't think so. Hong Kong alone can generate at least HK$30 million in box office revenue. Then the three markets of Baodao, Japan, and South Korea combined can earn at least HK$100 million."

After a pause, he added: "How about this? You package "Police Story" for me and you don't have to pay for the promotion. I'll give you a price of 40 million. How about it?"

They spent 15 million yuan on production, and Yin Jun gave 40 million yuan, which meant that their profits would directly reach about 160%.

But no one from Jiahe present, including Cheng Long, was tempted at all.

Because it was obvious that He Guanchang was just talking in a cliché.

With the reputation Cheng Long has built through his previous films and "Red Zone", it would be a joke if he couldn't even sell 100 million in Asia.

Not to mention that Golden Harvest and Asian theater operators all adopt share-sharing cooperation instead of buyout. They have strong distribution channels and can still make more money in this regard.

However, this did not prevent Zou Wenhuai's eyes from shining, "According to your estimate, Ah Jun, Aaron's movie can also earn 200 million box office in Asia?"

"More than enough." Yin Jun said seriously, "When the time comes, let Brother Long run around, just like our Kirin TV concert tour, interact more with fans and develop their loyalty. Work harder, After visiting several important markets, they will form strong movie-watching habits there, which is definitely a good deal."

Yin Jun's vision is recognized by everyone.

Don't look at it. There are already movies that can break 200 million Hong Kong dollars at the box office in Asia, but apart from Li Xiaolong more than ten years ago, there are only movies made by Yin Jun himself.

Now Jiahe is writing the script completely alone, and the movie starring Cheng Long has a chance to break the box office ceiling of 200 million Hong Kong dollars, which is definitely enough to make the people here at Jiahe happy.

"Okay, I'll run!"

This time, Cheng Long gritted his teeth and agreed without anyone having to say anything.

In his previous life, Cheng Long actually ran the market like this in the beginning.

This is how South Korea and Japan were captured by him. Until 2020, movie fans in these two countries were staunch supporters of Cheng Long, and they gave Cheng Long the confidence to earn 140 million yuan for a movie.

You know, even Yin Jun didn't expect that Cheng Long, who used to make one movie a year at most when he was young, would actually make movies very frequently after 2016, two movies in 2016 and one movie in 2017. Three movies were released in one go, and the intensive work plan has been scheduled until 2020!

Cheng Long was already 66 years old at that time!

I think at that time, Cheng Long also knew that these were his last few years of making money, so the salary of about 140 million yuan made him feel very angry, so he just did it all.

Even the 60-year-old Cheng Long has such courage and tenacity. Cheng Long, who is now in his twenties, certainly does not find it tiring or troublesome to do things like market promotion.

Yin Jun nodded slightly.

Anyone's success must have a reason.

Even though Cheng Long has numerous shortcomings, his diligent and conscientious attitude makes people speechless.

For an actor like this, if he doesn't make good use of his advantages and allow him to better contribute to Chinese-language films, that would be Yin Jun's failure!