Chapter 1061 Instant Noodles! Instant Noodles!
A brand image alone is definitely a huge waste compared to an advertisement that takes 2 minutes of prime time every day and lasts for several months, and it is also an advertisement broadcast on Yangma.
Therefore, Yin Jun has to come up with at least one project, quickly start production in the mainland, and then rely on hard power and advertising to become popular all over China within this year.
Of course, this is not Yin Jun's boast. At this time, he can make money in whatever he does.
Not only because China TV is the only one with advertisements, but also because now the mainland is in short supply of everything except food and clothing.
To put it simply, even if Yin Jun mixed distilled water with a little cod liver oil, added a little sugar, packaged it more beautifully, and sold it for 10 yuan a box, saying it was a nutritional health product that improves intelligence and strengthens body, it is guaranteed to be the same. It can be sold out across the board, and we can sell as much as we have!
Isn’t this how the health care products industry in the future will be created?
If it really has any nutritional value, it's just a fart. It's just like drinking a drink. Drinking it doesn't hurt people, that's all.
If Yin Jun dared to brag against his conscience and said that these health products could cure all diseases and strengthen the body... within a year, this health product would sweep through cities and rural areas across the country, making a huge profit of 10 billion yuan. .
However, Yin Jun had never thought about such a thing.
Money is really not an important thing to Yin Jun.
In order to make money, people who violate their own conscience and the bottom line in their hearts are really meaningless in life.
When there is only money left in a person's life, then this person's heart must be extremely empty and completely devoid of normal fun in life.
Yin Jun has never forgotten what he said to himself when he returned to that day 42 years ago.
The country is still so poor and our compatriots are still working so hard. If we don't help them within our ability, how can we be worthy of God's love for us?
Now Yin Jun has money.
Even if the loan is repaid, the assets of billions of Hong Kong dollars are still in place. With these assets, even if Yin Jun just keeps buying houses repeatedly, it will be easy to become a billionaire in 30 years.
Yin Jun's reputation has also grown.
All of Hong Kong regards Yin Jun as the pride of Hong Kong. All of Asia and the world know that Yin Jun is a complete genius. I don’t know how many young people worship him and regard him as an idol.
There are women too.
Guan Zhilin, Zhao Yazhi, Deng Lijun, Zhong Chuhong, plus Hui Yinghong.
Yin Jun has been very satisfied in his life to have so many beautiful and beautiful women.
Now that he has gained so much, how could Yin Jun be willing to do nothing that would make his life meaningful?
Under certain conditions, who wouldn’t want to leave his name in history?
Therefore, if Yin Jun wants to do something on the mainland, it should at least be a win-win business.
It is not only necessary for the people in the mainland to benefit, but also for the Kirin Group to develop and establish a solid foundation in the mainland, so that it can continuously provide nutrients for its film and television entertainment industry in the future.
So……
What to do?
Under today's social conditions, we can only make products related to people's livelihood.
Either it is cheap and high-quality clothes, pants, shoes, etc., or it is a simple food industry.
Because they are short of everything now and don't have much money, they can only buy the lowest-grade products in order to bring the convenience and satisfaction of life to the people as much as possible.
Yin Jun is a very careful person. After coming to Xiangjiang for a few years, he has learned to think and plan in advance, and has a clear understanding and plan for the future.
Therefore, Yin Jun has already thought about what the first business he would do in the mainland would be.
The tape recorder does not count.
That was a business that Yin Jun did to promote Hong Kong's pop music and help future stars integrate into mainland society. The purpose was not a career, but an entertainment layout in a few years or more than ten years.
What the boy really wants to make is instant noodles.
right!
instant noodles.
This technology is very simple, but it is an important daily food that people across the country cannot live without.
How important it is to be convenient for Chinese people, you can see it from a simple thing.
In 2007, due to the continuous skyrocketing of various raw materials and labor costs, the price of instant noodles set in the 1990s was far from being able to adapt to the current social management, so Master Kong and Uni-President were thinking about how to increase prices.
In fact, their price increase is not large, that is, the price of a pack of instant noodles increases by 0.1-0.2 yuan, less than 8%.
Considering that they haven’t raised prices in so many years, ordinary people actually think it’s acceptable.
However, the price increase has not yet become a reality. Just during the briefing, the Development Committee interviewed the top executives of the two major companies. I don’t know how the negotiations were carried out, but in the end the price increase fell through.
It wasn't until 2015, when there was another round of skyrocketing prices for raw materials and labor, that the government knew they couldn't sustain it any longer. Instant noodles barely increased by about 6%, and they had to quietly increase prices. They didn't dare to. explain.
Why is it such a fuss over the price increase of a mere pack of instant noodles?
Very simple.
At the national level, instant noodles are already comparable to people's main meals, and are no less important than rice and noodles.
This is also true. For example, in the six years from 2010 to 2015, China's instant noodles sales reached an average of 43 billion packages, accounting for half of the world's instant noodles production and sales.
On average, each Chinese consumes close to 30 packs of instant noodles a year. Such a high frequency cannot be overemphasized.
This is still an average number.
If you put this number among people with low incomes, you will find that this number will increase suddenly.
Among low-income people aged 18-30 in China, their annual consumption is as high as 130 packs, which means they eat almost one pack every two days.
If instant noodle manufacturers are allowed to increase prices arbitrarily, there is a high possibility that "even instant noodles cannot be afforded" will arise, which will definitely affect social stability.
After 2008, China has truly entered a social state that solves the problem of food and clothing, but there are still so many people who need cheap food, let alone those who don't even have enough to eat in 1981.
Why did so many rural people in the 1980s and 1990s strive to become city dwellers? Isn't it just to receive food stamps and eat "commercial food" to ensure that I have enough food?
If Yin Jun launches cheap and high-quality instant noodles at this time, at least as a kind of emergency food, it will definitely be of great significance.
But!
Yin Jun's doing this is not without some obstacles, there are many problems!
The most important point is the price of instant noodles!
Perhaps in later generations, poor students could eat two packs of instant noodles at 2 yuan a pack, but now, 2 yuan a pack of instant noodles is simply a murderous price.
Now in 1981, the state has gradually begun to relax grain procurement, allowing farmers to sell excess grain at negotiated prices with the state after completing the state's purchase tasks.
Then in many places, although food stamps are still required to buy rice, the price of rice has begun to rise a bit, and farmers have gradually gained the courage to take food to the streets to sell from time to time.
But in this era, the price of rice is about 12-14 yuan per 100 kilograms, which works out to 0.13 yuan for one kilogram of rice.
A bowl of Yangchun noodles only costs 10 cents, and a bowl of meat noodles only costs 20 cents.
If you make instant noodles, what is the appropriate price?
Yin Jun has not forgotten that when Master Kong's instant noodles were first launched in 1992 or 1993, the braised beef noodles in a bag cost 3 yuan a bag, and the bowl version was almost 5 yuan! The price is more than 50% more expensive than it was 20 years later!
That is to say, in the future, competition will increase and various raw materials will become cheaper, so the prices will gradually drop to 1.5-1.8 yuan per bag, and then rise to 2 yuan per bag.
It is no exaggeration to say that in 1993, it was relatively luxurious for children of ordinary families to eat a pack of Master Kong instant noodles.
Especially children in small cities, such as Yin Jun, did not eat a pack of instant noodles with their children until 1998, which was donated by kind-hearted people in society.
At that time, a strong boy grabbed the bowl and finished the last sip of the soup, which made Yin Jun a little envious when he saw it.
In 1993, there was no shortage of food in cities and towns, and life was getting better and better. Under such conditions, instant noodles were a scarce good thing, let alone 1981.
Let alone 3 yuan a pack, even if it is 3 cents a pack, I am afraid the sales will not be very good.
Now I don’t have to worry about selling cheaply because the cost is very low. A pound of wheat is only 0.12 yuan and a pound of oil is only 0.5 yuan. These two are the most important costs of instant noodles, and these prices are still retail prices. Large quantities can be purchased from If the state purchases it, the price will be further reduced and the cost will be greatly reduced.
But if it is sold too cheap, it will not be easy to increase the price in the future.
The national team must have been strictly guarded. At least before 1998, you couldn't even think about price increases. ——In the past few years since the early 1990s, the country has once again significantly raised wages and increased people's income. After their pockets are bulging, prices will naturally loosen.
Even if Yin Jun doesn't think about the instant noodle company now, he still has to think about the instant noodle company three to five years from now, or seven to eight years from now, right?
In these years, prices in China have continued to skyrocket. If Yin Jun does not reserve profit margins and more importantly, cost lines in advance, some instant noodle companies will cry.
Every time you sell a pack, you have to lose one pack, and the days of such losses are far from over. Which management can bear such days?
So 3 cents a pack of instant noodles is absolutely not feasible.
Even if Yin Jun planned to make small profits but quick turnover from the beginning, it would not work if he just planned to make a small gross profit.