Chapter 1062 Preparations

The pricing of a product is as mysterious and important as product development.

He didn't feel it before, but after seeing Rebus's price for Xiaomi mobile phones, Yin Juncai suddenly understood what it means to be an expert.

It is no exaggeration to say that the second and most solid step in the success of Rebus's Xiaomi mobile phone was his price of 1999 for Xiaomi mobile phone!

Buying a high-performance smartphone for 1,999 yuan was indeed a sensation in those days.

The most important thing is that the price does not break through the 2,000 mark, and it is impressive. It also completely breaks the high-price monopoly of foreign-funded companies on smartphones. It really kills multiple birds with one stone.

Baodao's HTC mobile phone was suddenly swept into history due to the emergence of Xiaomi mobile phone, and it has been unable to get up in the mainland since then.

Without the support of the mainland market, HTC in the overseas market alone could not defeat the ravages of Apple and Samsung mobile phones. The daughter of the god of management in the treasure island finally became a shooting star and disappeared from people's minds. in memory.

Therefore, Yin Jun is careful and prudent about the pricing of each of its products, and it is definitely not a decision made on the head.

In the past, there was a special department in Qilin Culture that collected product information for Yin Jun, analyzed the positioning and pricing of its own products, and gave Yin Jun the most detailed opinions to help Yin Jun set prices.

The pricing of "Qilin Weekly" and the pricing of single volumes are all derived in this way.

In the future, there is no doubt that the scale of this department will expand and it will play a more important role.

This time, Yin Jun was also prepared to leave it to them to make the most detailed calculation and analysis on the pricing of instant noodles.

The pricing issue did not hinder Yin Jun from making preliminary preparations at all.

Instant noodles were invented by Chinese people. To be precise, it was Chinese Lin Baifu, later named Momofuku Ando. Nissin Foods was founded by him, which can be regarded as a pride of us Chinese.

Since it appeared in Japan in the 1950s, in the past 20 to 30 years, it has swept the world, especially various developed countries in Asia.

But don’t think that there is no instant noodles in such a backward place as mainland China.

In fact, it is not too late for Huaguo’s instant noodles to come out.

As early as 1964, more than ten years after Momofuku Ando invented instant noodles, Huajing Food Factory in Huajing began to fry instant noodles by hand with rich duck fat, and then supplied them to some special units.

11 years ago, that is, in 1970, Yimin Factory No. 4 in Shanghai developed its own equipment, and its annual output increased to 2 million packages. In the past few years, they will boldly start from Japan. The introduction of a production line for fried instant noodles will more than double the production volume.

Under the leadership of Yimin Factory No. 4, manufacturers in other cities also introduced hundreds of production lines from Japan in the 1980s.

Because of their close needs, more than 40 instant noodle equipment manufacturers were born in mainland China, which can be said to be a spark.

But why didn't they develop? Instead, many years later, in 1993, they were soared to the sky by Master Kong?

The reason is actually very simple.

It's really simple.

Material package.

Instant noodle manufacturers in this era did not pay attention to the production of ingredients packets at all.

Although the ingredients package in Japan is very rich, it is only the taste of Japanese people, and people from many countries are not used to it.

This is especially true for mainlanders. The instant noodles they produce often only come with dough without any seasonings. You have to wait until the noodles are cooked and then add various seasonings yourself.

You can really imagine what the instant noodle seasoning you make at home tastes like.

Even in 2020, the instant noodle seasonings made at home are not as good as those from Master Kong and Uni-President.

I don’t know why, but their ingredients packets are so fragrant, and they match perfectly when placed in instant noodles!

Master Kong became an instant hit thanks to their "Braised Beef Noodles" ingredient package, making the Master Kong brand worth more than hundreds of billions of yuan.

Therefore, Yin Jun knows how to make instant noodles that everyone loves.

The real secret is not in the instant noodles themselves, but in turning them into delicious ingredients.

How to make material package?

Yin Jun doesn't know.

But he knows the taste!

Braised beef noodles, spicy pork ribs noodles, spicy cabbage noodles, braised chicken noodles with mushrooms, Laotan pickled cabbage noodles, tom yum noodles, soaked foot beef noodles, braised pork noodles, curry shrimp noodles... Yin Jun tastes all these classics. Passed.

Yin Jun definitely doesn't know how to make it specifically, but as long as he tells them the direction of the taste, based on the literal meaning, the chefs will work hard in that direction.

I remember when the Wei brothers were making braised beef noodles, they called everyone in the company to taste it, and everyone vomited after eating it. Finally, they got the most perfect "braised beef noodles" package.

There are more than 30,000 workers under Yin Jun. If they have to make them vomit before they can develop these ingredients packages, then it is really the incompetence of the chefs.

In order for them to develop suitable ingredients, Yin Jun specially prepared to recruit more than 50 chefs for the newly established Kirin Food Company.

They will include various Chinese cuisines, and they don't need to be a super genius like Chen Ende. As long as they can cooperate with each other, continuously improve the ingredients and develop new flavors, that will be enough.

In his previous life, Yin Jun had not heard about how good a chef Master Kong hired. In fact, the convenient fabric bag did not require too many skilled hands. It was obtained through repeated improvement experiments.

After thousands of failures, the most popular flavor was formulated and a suitable package was put on the market.

Of course, Yin Jun wouldn't be so stupid as to throw out all these flavors at once.

It is impossible for those chefs to develop so many flavors in just a few months or a year or two.

It took Master Kong almost 5 months to perfect the taste of "Braised Beef Noodles". Now, with Yin Jun's guidance, Qilin Food Company is working hard in the right direction, and it takes almost 3 months.

In this era of scarcity, it is enough to have one flavor first, but there is no need to have more.

In particular, Laotan Pickled Cabbage Noodles, which is said to have "saved instant noodles", will not be launched until at least 10 years later. Otherwise, if all the good stuff is used up at once, I really don't know how to come up with a flagship product that can be updated next time.

While they were calculating prices and developing ingredient packages, Yin Jun also had to contact Japanese instant noodle production line manufacturers.

Thanks to Momofuku Ando, ​​he disclosed the manufacturing process of instant noodles for free in 1964, which promoted the development of the entire instant noodle industry in Japan and made great contributions to the eventual success of instant noodles in the global market.

So now in Japan, instant noodles are in full bloom, and naturally there are many factories producing instant noodle equipment.

They not only produce for domestic companies, but also produce equipment for instant noodle manufacturers in South Korea, Malaysia, Singapore and other places.

When it comes to the quality of Japanese products, in terms of durability and less worry, even the Germans cannot match them.

Therefore, after buying their equipment and setting up a factory in the mainland, Yin Jun does not have to worry about problems, not to mention that the Japanese's after-sales measures are also very good. As long as you spend money, they are guaranteed to solve your problems.

Many of Yin Jun's current company services are based on the Japanese. For example, at Wankang Company in Australia, half of them have the Japanese's meticulous and extremely meticulous work attitude, and the other half learned from Haidilao.

The boy doesn't like the Japanese, but this does not prevent him from working hard to learn the advanced experience and methods of the Japanese. Only in this way can he develop himself better, and finally defeat Japanese companies in his own career.

Before buying various Japanese instant noodle production equipment, Yin Jun also needs to consider hiring some instant noodle making experts in Japan in advance.

Even though the technology has been made public by Momofuku Ando for free, there are still things to consider about how to make the best fried noodles, how to make the most effective use of resources without wasting them, and how to improve production efficiency.

Unless you are an elite who has been in the instant noodle industry for a long time, you will not be able to grasp the middle standard.

The efficiency of production directly affects the cost, and the cost is one of the most important factors in pricing. It is closely related and cannot be ignored.

In fact, in addition to Japan, Baodao Uni-President is also making instant noodles, and South Korea's Samyang and other companies are also doing it. But after some thought, Yin Jun felt that it was much more convenient to poach the Japanese.

Because there are many instant noodle companies in Japan.

Without experiencing the great economic recession of the 1990s, Japan's small and medium-sized companies were able to live very well, and there would naturally be more talents. Unlike a dozen years later, many of these talents would have to work on construction sites or do odd jobs. For a living.

Let these experts discuss with the staff of Kirin Group to finally decide which production line machines need to be purchased, how much is enough, and how to make reserves.

Even in the beginning, the instant noodles division of Kirin Food Company will be actually led by the Japanese.

After all, what Yin Jun hates most is laymen commanding experts.

The general manager he sent will definitely be in charge of personnel, finance and other matters, but the most important production still needs to be done by professionals.

It's a pity that Huo Jianning doesn't have a second one. It's a pity that Huo Jianning has to focus on the record production line that will be launched next year. Otherwise, Yin Jun would want to transfer him directly, regardless of whether Huo Jianning is willing, but who calls him the best under Yin Jun now? Where is the general?

Precisely because Huo Jianning had not yet exercised and could not pull away, Yin Jun had to be even more cautious about the general manager of the company who was launching his second project in the mainland.

Everything is going smoothly. If the career fails due to improper selection of people, that would be very bad!

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