Chapter 226 The Wolf Is Coming!
Chapter 226 The wolf is coming!
Relying on the strong sales channels of Xinghai Group in the past two years, Xinghai brand second-guaranteed welding machines were quickly spread in the market. Relying on its three characteristics of low spatter rate, good weld formation and convenient use, it quickly spread in the welding industry. Come on, every sale of a welding machine is like a spark of fire, and every customer's praise, evaluation and recommendation is like a fuel that burns oil on the fire, gathering into a big fireball, rolling bigger and bigger, Burned throughout the welding industry.
The boss who has used it is very satisfied with the second-warranty welding machine of Xinghai Group, and hopes that the equipment can be stabilized.
Some customers have used it for more than ten days, but did not find any faults in Xinghai Group's second-warranty welding machine, and then placed an order, and at the same time wanted to sell the old second-warranty welding machine in their hands quickly.
The Panasonic 500 welding machine with an original price of more than 30,000 yuan was sold for more than 20,000 yuan.
Why don't you sell it? The welding machine is not as easy to use as Xinghai's. If you don't sell it now, you won't be able to sell it in the future.
If you know that Xinghai Group's 500 standard second-warranty welding machine only costs 16,000, so the shrewd boss wants to get rid of the old welding machine as soon as possible.
It is also a high-end performance secondary welding machine 500US3, the price is only one-third of Lincoln;
One sale and one purchase is equivalent to making a profit.
It's a good account.
In the next few days, Mu Yang received a report from the salesperson that the company's secondary welding machine was on fire, and the production capacity could not keep up with the sales speed.
When Yang Hai was abroad, Mu Yang held a sales meeting, directly abolishing the strategy of paying after the trial, and whoever pays first gets the equipment first.
This made Mu Yang a little confused: We haven't advertised yet, and we haven't exerted our efforts yet!
This is so boring.
On the afternoon of the 5th, Mu Yang received a call from Nanche Feng Younan, thinking that he wanted to consult him about the technical issues of handheld laser welding.
"Mr. Mu, your company's business is really good!"
As soon as Mu Yang picked up the phone, Feng Younan's thick voice came from the other end of the phone, with a slightly joking tone.
"Mr. Feng, it's okay. It's the same as before. Your company is also good. I saw the news that your orders have increased a lot recently, and the top leaders have inspected it."
The annual output value of Nanche Group is tens of billions of yuan, and leaders at all levels inspect it every year. Other companies do not necessarily have the highest-level leaders to inspect once in the past 20 or 30 years.
Mu Yang admires Nanche Group very much. It can revitalize the national equipment manufacturing industry, and more importantly, directly benefit ordinary people. If the country adopts imported high-speed rail trains, the ticket price will be much higher.
"Mr. Mu, if you have good things, don't recommend them to me. Forget about old customers."
Hearing this, Mu Yang probably knew what Feng Younan meant when he called him, and deliberately joked: "Our company has a lot of good things, are you going to purchase handheld laser welding equipment again?"
"Hand-held laser welding equipment is enough at present. I heard that your second-guarantee welding machine is very popular. Many colleagues say that it is very easy to use. The price is much lower than that of foreign brands. I recommended a secondary welding machine to our Sifang Vehicle Factory for trial use. The workshop director reported that it is very useful. I want to buy a few more in the past two days, but your salesman said that it is out of stock and you have to wait at least half a month. Really. Is it so out of stock?" Feng Younan called Mu Yang, firstly, he wanted to talk to him to deepen his relationship, and secondly, he really wanted to get the equipment directly through personal relationship.
It is rare for customers to ask for equipment. This was not in the 1980s and 1990s, but a buyer's market.
"Our second guarantee welding machine has just been put into production not long ago, and the production capacity cannot keep up with the sales. It is indeed out of stock at present, and there are still thousands of orders that have to be delayed." Mu Yang said helplessly, "Mr. Feng, what about the workshop? Did you find yourself buying equipment? You don’t have to worry about this, do you?”
"Tsk tsk, that's amazing. Congratulations to Mr. Mu, the second-guarantee welding machine is selling well." Feng Younan congratulated, "The workshop director knows that I have a good relationship with you, so let me ask.
I went to the workshop to see your second welding machine, it is really powerful, and there is no welding spatter. In the past, when we welded aluminum and stainless steel, the welding wire we used was solid wire. The spatter rate is really a lot. Sanding is difficult.
You also know that our car body can not have a little splash, it must be polished.
However, the surface of the workpiece is unsightly after being polished, and even the surface of the workpiece is accidentally damaged. We have been looking for an ultra-low spatter welder. Although the Fronius CMT cold welder can achieve low spatter effects, it is too expensive. We What is needed is not a few, but hundreds or thousands.
Moreover, we also tried their welding machine, and the low spatter achieved the expected effect, but the forming is not much better than ordinary welding machines, and there are functional limitations, which are not applicable in our industry. Later, we held a meeting to analyze and felt that CMT It's not very practical. With that money, it's better to polish it manually. "
"Thank you Mr. Feng for your praise. If you want a few units, I will send someone to pass them by. However, if the purchase is large, it is really difficult to deliver at present, and it will take some time.
However, if you purchase in large quantities, place the order earlier, and there will be more orders after a while, and the delivery will be delayed. Without much hesitation, Mu Yang agreed to his request, and all the calls went to him, and it was just a few welding machines.
At the same time, he is proud of his second-guarantee welding machine.
Customers are asking for their own products, this feeling is really cool.
In the past, the salesman lowered his head and came to the door to sell, and sold enough face to the customer, but he might not be able to sell successfully, and he might even be insulted by the other party.
"Six units for the time being, just your 500US2 model. If the use is stable and the feedback is good, then it will be purchased in large quantities. But the purchase is not in my control, I can only recommend it."
"Okay, I'll make arrangements with the people below and let them deliver the goods as soon as possible."
Mu Yang wrote down the matter on a sticky note, and hung up the phone after chatting with Feng Younan for a while.
He called to the secretary's office opposite: "Zhi Ze, please come here."
In less than ten seconds, Luo Zhize, who was in his twenties and dressed in suits and leather shoes, stood in front of him respectfully, waiting for Mu Yang to explain.
Mu Yang tore off the post-it note and handed it to Luo Zhize, and said: "Nanche's Sifang vehicles need six 500US2 welding machines. You can tell Zeng Li that they will arrange delivery as soon as possible. The paper is Mr. Feng's. Call, if there is anything unclear, call and ask the other party for specific information.”
Luo Zhize took the small note with both hands, read it carefully, and after checking that there was no problem, he wrote it down at the same time: "Okay, chairman, I will arrange it right away, is there anything else?"
"That's it."
Luo Zhize nodded and exited the chairman's office.
When Mu Yang saw the secretary leaving, he felt that this was the benefit of having a secretary. Even if he called him, it would only take a minute or two to deal with one matter. If you really want him to deal with it, it will probably take a lot of time, maybe sometimes you will miss it quickly when you get busy.
At the same time, he is considering the positioning of the second welding machine.
Now that the second-guarantee welding machine equipment is on fire, let's increase the price.
In the past, the price was indeed a little low. I thought that my products were not well-known and would not be easy to sell, but I didn’t expect the market feedback to be excellent and fast.
He called Yang Hai, and the two communicated with each other. They both felt that since there were not many welding machines sold, the customer would not say anything if the price was increased.
Kunshan City, Southeast Province, is a county-level city with a local population of only 1.64 million.
However, it is located between Shencheng and Sioux City, with an excellent geographical location, coupled with flat terrain, and a very developed industry, it has been ranked first in the list of strong counties for several consecutive years.
There are many local factories engaged in metal welding, and the demand for secondary welding machines is very large.
Mr. Zheng, the welding agent of Kunshan Panasonic, has been in a bad mood in recent days. A few days ago, he negotiated with an old customer for 10 second-guarantee welding machines, and he was short of signing the contract. When he came to sign the contract again, the old customer Mr. Ma Tell him not to buy their Panasonic equipment anymore, saying that he has already bought a welding machine.
After listening to Mr. Ma's words, Mr. Zheng's heart suddenly turned cold.
10 500GL model welding machines!
An order of more than 300,000 yuan is not a small order. If it is completed, he can get a profit of tens of thousands of yuan.
He was suddenly disturbed by the salesman of another brand of welding machines. Of course, Mr. Zheng was in a bad mood.
Mr. Zheng came to Mr. Ma's company. When he saw Mr. Ma, he took out a cigarette and handed it to him: "Mr. Ma, didn't we have a good talk? Why did we suddenly change our minds? We are both old partners. We should cooperate for five years." I have it."
Mr. Ma took the cigarette and lit it, sighed and said, "I can't help it, your Panasonic welding machines are too expensive."
Mr. Zheng smiled flatteringly: "Mr. Ma, the price can be negotiated, we can lower the price."
Mr. Ma complained: Shit, the price has only been reduced until now, so you can refund the money for the old welding machine and then talk about new cooperation.
However, Mr. Ma knew it was impossible. Seeing Mr. Zheng flattering him, he was still trying to persuade him, and said with a smile, "How much can you reduce the price of Panasonic? Can you reduce it by 20,000 yuan?"
Hearing this, Mr. Zheng thought that Ma was always joking: "Mr. Ma, that's impossible. If the price is reduced by 20,000, the price will only be more than 10,000. My purchases are even lower than that. A reduction of 1,000 yuan is negotiable. I don’t want to make money this time.” The market price of the Panasonic 500GL is 35,000, and he buys it from the manufacturer for about 29,000, each with a profit margin of 6,000.
Mr. Ma took a breath: "I knew you would say that. The problem is that their equipment is much cheaper. Of course, I am willing to buy cheaper ones. Let me use yours now. Forget it."
Mr. Zheng seemed to have discovered the problem, and said: "Mr. Ma, you are using it on a special welding machine. Don't be greedy for cheap and buy domestic welding machines. It's not that I look down on domestic welding machines, but it is really prone to problems. If you weld for a long time, Really unstable."
"It's not as mysterious as what you said. I tried one and found it to be very effective, so I decided to buy more. Moreover, the salesperson of the other manufacturer also said that it doesn't work. You can return the product for a refund within seven days. Now their equipment is out of stock. I can’t even buy it if I want to, if I don’t use it, my colleagues will buy mine immediately.”
"Mr. Ma, which manufacturer did you buy the second-warranty welding machine? Hugong or Aotai? They didn't sell so well, did they?" Mr. Zheng asked. One of the two manufacturers is in Dongshan Province, and the other is in Shencheng. Kunshan is not far away, and it has occupied a lot of market share of secondary welding machines in Kunshan.
"The Xinghai brand, I guess you may not know it. They only need 16,000 units. Their equipment is really good, and their handheld laser welding equipment is very good. We will buy one and use it."
"Xinghai's? I seem to have heard of it somewhere. I have a little impression. Is there a second-warranty welding machine of this brand in China?" Mr. Zheng suddenly couldn't remember where he had heard of Xinghai, and he didn't sell laser welding equipment. It’s still so expensive, can you take me to see the welding effect of their equipment, my peers are bragging to death for the sake of sales, but I really don’t believe it is really that good.”
"Okay, let's take you to have a look. It's a domestic brand." Mr. Ma saw that he was not giving up, and it happened that he was going to patrol the workshop. If it wasn't for his old partner, he wouldn't have time to witness it with him.
A few minutes later, Mr. Ma took him to the area where the welding products were placed, pointed to the barrel body that had just been welded and had not been sandblasted and derusted, and said: "Look, some of them are welded with your old welder. Yes, some are welded with Xinghai welding machines."
Mr. Zheng was not afraid of getting his hands dirty, so he turned over a few barrels, picked out a few with poor welding quality, and then found a few with better welds, feeling very satisfied: "Mr. Ma, look, our old welder The machine welding is still as stable as before, the weld seam is beautiful, and there is no spatter, and look at these few, Xinghai’s welder welded, the weld seam is passable, but there is more spatter.”
Mr. Ma chuckled: "Hehe, Mr. Zheng, you made a mistake. The good weld was not welded by your old welder, but by Xinghai; the slightly worse one was welded by your Panasonic welder."
Seeing Mr. Zheng's embarrassing expression, Mr. Ma patted him on the shoulder, "I know you are not convinced, let me take you to the welding workshop. We are using Xinghai's welding machine to weld products."
After a while, after seeing the products welded by the Xinghai Erbao Welding Machine, Mr. Zheng felt a little stiff in his face and didn't want to talk.
Mr. Ma stared blankly at Mr. Zheng, and asked with a smile: "How is it? The welding machine is not bad, right? The appearance quality of the equipment, the internal quality, and the welded products are all very good. It only sells for 16,000 yuan. Now grab it." The goods are out of stock, the boss next door to me, he makes sandblasting machines for cars, and he wants to transfer a few of them to me for trial use, as I weld products, how can I have extra for him to use. "
"I can't say anything about the quality of the welding. If it sells for 16,000 yuan, I guess it's a price war. I can't say anything about the new products that are not well-known for promotion." Mr. Zheng sighed, knowing that there was nothing he could change. , Excuse me, I have to leave beforehand."
"Well, okay, then I won't see you off." Mr. Ma waved his hand, and didn't intend to see him off either. As someone who has experienced it, I understand how he feels at the moment.
Isn't it just that the order is gone, and I feel unhappy, just get used to it.
The Panasonic second-guarantee welding machine is the second echelon, and Mr. Zheng's situation also appears in the first echelon Lincoln welding machine.
A Lincoln dealer in a certain city talked about equipment with an old customer boss: "Our positioning is high-end welding machines, which are not comparable to domestic welding machines. There is a reason why things are expensive."
Customer: "I'd better try to use Xinghai's welding machine. After all, they have a free trial for one month. If the product is not good, I will buy yours. After all, it is cheap. 500US3 sells for more than 20,000 yuan, while yours costs more than 70,000."
The dealer couldn't sell it, so he had to give up. He hoped that Xinghai's welding machine would not be so lucky. At the same time, he scolded Xinghai's marketing method: it's too shameless to use it for free at first and pay later.
Xinghai Group's marketing method is similar to T Bao's seven-day no reason return.
In the manual welding market, Xinghai Group's castrated version of the second-warranty welding machine is selling very well. Many factory owners are reluctant to spend more than 20,000 yuan on mid-to-high-end brand welding machines, mainly because they feel that there is not much change.
But if there is a welding machine with good welding quality, low spatter rate, and the price is only more than 10,000 yuan, they will also consider it. After the trial, they feel good and will increase the order purchase.
As a result, I tried the second welding machine of Xinghai Group, and it felt really good, so I increased the order.
Xinghai Group's second-guarantee welding machine sold only a few hundred units in the ten days before it went on the market.
But as word of mouth fermented, in the next ten days, most of the bosses who tried it decided to buy it, and they had to increase their orders. Coupled with the efforts of sales channels, the order volume reached more than 5,000 units in the next ten days, but there was no way When supplying goods, the salesperson had no choice but to temporarily sign the order when the customer kept pressing for the goods, and it quickly became popular.
Become famous in the industry!
Good quality and low price, worth buying.
There is a very important reason for the fire, the main reason is that Xinghai Group is out of stock!
The customer couldn't buy the goods, so he called the dealer and asked, "Do you have the second-warranty welding machine of Xinghai Group? Oh, no, then I will ask other welding machine dealers."
These welding machine dealers received many customers asking about Xinghai's second-warranty welding machines all day long.
Then, these dealers felt that it would be profitable to sell Xinghai second-warranty welding machines, and then consulted the manufacturer Xinghai Group.
The dealer had no choice but to ask his peers. The bosses of these manufacturers are all looking for the second-warranty welding machine of Xinghai Group.
Xinghai Group is really out of stock, not hunger marketing, but the promotional effect is the same.
Customers and dealers in the same industry consulted and searched for goods, and it became a good thing for Xinghai Group, which was unexpected by Mu Yang.
Brand manufacturers and distributors of second-guarantee welding machines at home and abroad saw that Xinghai Group's second-warranty welding machines became popular.
When a brand of welding machine became popular, they went to research and found that the second-warranty welding machine of Xinghai Group was really very good, and it was not in vain.
What's even more frightening is that the price is really low compared to the second welding machine with the same function!
They know: the wolf is coming!