Chapter 227 Summary in June, Sales Skyrocket! (Seeking Subscription)
Chapter 227 Summary in June, sales skyrocket! (seeking subscription)
Yang Hai, who is in charge of Xinghai Group's exhibition in the island country, has encountered many embarrassing things these days.
Many customers think that he is from the island country or the Bangzi country. "Which manufacturer are you from the island country?" "Which manufacturer is from the Bangzi country?"
Yang Hai suspects that there is something wrong with his appearance: does he really resemble people from these two countries?
In fact, it is not. The main reason is that these customers think that Huaguo's technology is not very good, and it cannot produce excellent handheld laser welding equipment and second-guarantee welding machines. In this exhibition, the products of Xinghai Group are these two devices. In other places, it is no longer possible to use island country OTC robots to demonstrate to attract passers-by like in the Industrial Fair.
OTC is still its own second-warranty welding machine competitor, and it would be embarrassing enough to be seen by the other party.
When holding exhibitions abroad, you can't kneel and lick foreign brands, let alone competitors, you must have ambition.
Speaking of being misunderstood, to be honest, Yang Hai also had a hard time distinguishing people from East Asian countries.
Some netizens are divided in this way, those who look familiar are from the Hua country, those who are more refined are from the island country, and those who look very suspenseful are from the Bangzi country.
Some netizens differ in terms of clothing. For example, men, those who like to wear jackets may be Chinese, those with messy hair, and those who wear shirts with short sleeves may be islanders. Those with earrings, baseball caps and sweaters may be sticks. country.
And some senior netizens, even if the other party is not wearing clothes or dressing up, or even seeing people, they can guess who she is just by their voices!
Great.
For example, Yejie Whatyi, Daqiao Hejiu, Orange Lisha... You can guess these non-celebrity characters just from the elegant names, and they haven't seen each other in person.
If the other party was wearing clothes, these senior netizens would not be able to recognize them.
Some netizens didn't believe it, so they joined it, and even studied it in the middle of the night, but once they joined this kind of research meeting, they would be deeply involved, unable to extricate themselves.
Yang Hai believed that the islanders used this "essence" of culture to invade the Chinese.
Turning back to the topic, Xinghai Group participated in the Osaka International Machinery Elements and Technology Exhibition, and the effect was mediocre.
Few people watched the Erbao welding machine, but dozens of handheld laser welding equipment were sold, which finally earned back the cost of the overseas exhibition and saved some face.
If a single order is not sold, it would be really embarrassing to be thrown abroad.
It is still possible to sell handheld laser welding equipment, but many foreign customers have never seen such equipment. Xinghai Group has filed a lawsuit with IGP, so Xinghai Laser has already gained some reputation in the international industry.
The exhibition lasted for a few days, but there was no big gain. On the last day of the exhibition, Yang Hai asked his colleagues to pack up and go home.
(Reality mapping problem, follow-up plot, Tangshan Matsushita changed to Tangshan Matsushita)
Tangshan Songshang Welding Co., Ltd. is a division of Matsushang Electric.
Speaking of Matsugami, people in China should know that this island company has a wide range of products. In addition to home appliances, it also produces DVD, DV, MP3 players, digital cameras, LCD TVs, and notebook computers.
At the same time, it has also expanded to electronic parts, electrical parts, semiconductors, etc. There are hundreds of indirect and direct investment companies. This is a behemoth, and its products are sold all over the world. 100 billion RMB.
Arc welding machine is one of its more than 50 business divisions. There is a Sino-foreign joint venture Tangshan Songshang Company invested in Huaguo. The island country holds 60% of the shares and the Chinese side 40%. The second guarantee welding machine accounted for the vast majority, reaching 1.5 billion yuan.
However, in the last month, Xinghai Group's second-guarantee welding machines have been selling well in China, and they have been sold out. Distributors in the welding industry frequently consult Xinghai Group, which has also affected the sales performance of other second-guarantee welding machine manufacturers. Attention from peers, among which Tangshan Songshang Company is one of them.
Today, June 25, they held a market meeting.
The chairman, vice chairman, general manager (president), leaders of the R&D department and core personnel, leaders of the sales department, leaders of the quality department, most of the company's leaders participated, and they attached great importance to this market research meeting.
The senior leaders of Tangshan Songshang are all islanders. These senior leaders have worked in China for more than ten years, are familiar with the situation in China, and can speak Chinese.
Although the Chinese party accounts for 40% of the shares, there are no Chinese people in the management. The grassroots leaders and workers are, of course, Chinese.
After the meeting started, the general manager Mison said: "Everyone has seen the secondary welding machine of Xinghai Group in the laboratory. I have to say that the competitor's secondary welding machine is very exquisite in workmanship and willing to use materials. Our research and development department Disassemble their equipment, the wiring inside is very elegant and neat.
To be honest, in the secondary welding machine industry, I have never seen such a perfect product with wiring, which shows that their chief designer is very good. If the structure and electrical diagram design are not good, it is difficult to do a good job of wiring.
Maybe people say that these invisible things are not important, what is important is the welding quality of the product welded, so let the chief of the R&D department tell the truth, without exaggeration. "
The head of the R&D section briefly stated: "I have tested the 500US2 second-warranty welding machine of Xinghai Group. Their welding spatter rate is very small, and the weld seam is smooth. It is indeed much better than our welding machine. The most important thing is that they sell more Cheap, I think, it's a formidable competitor."
The sales chief nodded in agreement, and said helplessly: "Our recent sales of second-warranty welding machines are far from satisfactory, from an average monthly sales of 5,000 units to less than 3,000 units, and this is due to the insufficient production capacity of Xinghai Group's second-warranty welding machines. Reasons, but some customers would rather wait than buy our equipment. For welding machines with the same function, our market sells for about 35,000, while the other party only sells for 16,000. If you compete with the other party for the market price, no matter how much you can beat the other party .
In my opinion, not only our Matsushang welding machine, but other peers were also hit by Xinghai Group's second-guarantee welding machine without fighting back.
Everyone, this can be said to be a matter of life and death. If Xinghai Group is allowed to continue like this, our Tangshan Songshang welding machine will not be able to sell at all, and we will withdraw from the Huaguo market. Maybe the international market will also be controlled by Xinghai Group. The second guarantee welder defeated. "
The meeting has been discussed for a long time, but there is no good solution, and the whole meeting room is filled with a depressive atmosphere.
Perhaps, this is already related to the life and death decision of Matsushika Welding Machine.
Finally, the chairman concluded sadly: "Continue to observe for another month, if it really doesn't work, we will."
*************
In a few days, soon to July 1st.
Xinghai Group,
Office of the Chairman.
Yang Hai has been abroad for a while, and today is the beginning of the month, and he has to report to the chairman about the sales work of the previous month.
Mu Yang and Yang Hai exchanged pleasantries and chatted for a while about foreign exhibitions.
Yang Hai handed the sales list to the boss and said, "Our second-warranty welding machine sales were good in June. If the production capacity could not keep up, it would not be a problem to sell tens of thousands of units."
Mu Yang took the sales list, the first list is the sales of handheld laser welding equipment, a total of 4,676 handheld laser welding equipment were sold in June, of which 246 were exported, and 2,600 workbenches were sold. There were no sales of workbenches overseas. One is that the things are too heavy, the packaging is troublesome, and there is not much money to be made.
In terms of handheld laser welding equipment, the sales performance in June was 584.7 million yuan and 910,200 US dollars, which is the largest source of income for Xinghai Group.
The export of hand-held laser welding equipment is the first export product of Xinghai Group. Unexpectedly, it can sell more than 200 units, which is not bad. The high profit is equivalent to selling more than 400 units in China.
The second sales table is the sales situation of the second guarantee welding machine. In June, a total of 8395 units were sold, ranging from 350US1 to 500US3.
However, only 4,100 units were shipped last month, which was produced by Erbao Welding Machine Factory working overtime.
At present, the second welding machine production line is being installed and workers are being trained. In July, the production capacity can reach 7,000 to 8,000 units. If the employees work well, it can exceed 10,000 units.
Xinghai Group's other sales businesses have not experienced any major fluctuations.
"There is currently no way to guarantee the production capacity of the second welding machine. The production line has just been put into operation. It takes two or three months for the workers to reach the proficiency level. They work overtime every day. Last month, the workers only had half a day off every week." Mu Yang sighed helplessly. "Boss Yang, sometimes, selling too much makes people worry."
"Chairman, it's true. The salesperson is afraid to take orders, and keeps in touch with customers for the time being. I didn't expect our products to be so popular. We don't need to advertise anymore. Customers and dealers have helped us promote it." Yang Hai felt himself My sales experience doesn't play a big role anymore. I have been in sales for so many years, and this is the first time I have encountered a rush to buy machinery and equipment.
The second guarantee welding machine of our company beats the peers.
It's too evil!
Awesome.
"The dealers in the welding machine industry engage in second-hand transfers and sell them at a higher price. Shall we stop them?"
Mu Yang waved his hand and said with a smile: "Why do you want to stop it? Let them speculate. The more dealers join in the speculation, the better. They also helped us promote it, and we also saved the cost of publicity and advertising."
These dealers are no different from scalpers. The Xinghai Group started to increase the price in July. It has already issued an official notice. These dealers can’t buy the goods, and they can also buy them at the direct selling price. The price of 500US1 is 13,000 yuan, and the price is increased to 16,000. Because Many manufacturers and bosses demand it, and it changes hands quickly, and there is no need to take any risks. The only cost is intra-city freight, which only costs an extra 20 to 30 yuan.
There are even some small manufacturer owners getting involved and selling to their peers.
Things are easy to sell, and they are still out of stock, so you don't have to worry about not being able to sell them.
This is the same as some violent cars, which are sold at a higher price in 4S stores.
But the customer specified this product and didn't want to buy other products, so he could only endure the 4S store's ripping off of customers.
"It's good to fry like this, I didn't expect it to be like this." Yang Hai smiled cheerfully.
In the past, when he came to sell products as a salesman, he could only bow his head to please customers, or even be made things difficult by customers.
Now, Yang Hai feels that in front of these customers, he truly understands the "superior". Just last night, an old customer called him and said to him very politely, "Mr. Yang, your second-guarantee welding machine, Can you bring me dozens of Taiwan, it is really urgent, and I can make a payment immediately."
"Mr. Wang, your company doesn't have that much demand, right? We don't have the stock in stock. If you want it, you can place an order and it will be delivered one month later." After listening to this customer's demand, Yang Hai knew that he wanted to resell.
In the end, considering the risk, the customer did not place an order because the one-month delivery time was too long.
Yang Hai is not worried about losing this big order. Most of the orders that have been signed so far have to be delayed in delivery, and the longest delay in delivery may be three weeks later.
"That's it for this second-warranty welding machine." Mu Yang's face was full of joy recently.
The next day, July 2, Xinghai Group received an unexpected "guest".