Chapter 225 Finally Taking the First Step (For Order)
Chapter 225 Finally Taking the First Step (For Order)
At the meeting, Mu Yang decided that the production management of the second welding machine would be in charge of the deputy manager Zeng Guangsen. For him, the number of people under management increased, which was regarded as a promotion.
After the production and sales planning meeting of the Erbao Welding Machine, the machine of Xinghai Group quickly entered the state of overload operation.
The recruitment workload of the group has increased sharply, and the tasks of the HR department have greatly increased. The staff of the whole department are in a state of crazy overtime work. They are tired, but they have double wages for overtime work, enough fruit, and team building every two weeks. They are in pain and happiness. among.
The second guarantee welding machine project recruited a large number of people. As of June 1, the total number of employees in the group officially exceeded 1,000, reaching 1,001.
In the machinery industry, with this number of people, the annual output value is generally around 1 billion yuan, and the per capita annual output value is 1 million yuan. It can be inferred that this enterprise has a good profit.
If it can reach 2 billion yuan, that is, the per capita annual output value of 2 million yuan, the benefits will be really good.
The per capita annual output value reaches 5 million yuan, which is really very small.
As for the Xinghai Group, excluding the new recruits for the second welding project, according to the current monthly revenue of more than 600 million yuan, the number of employees is about 700, the per capita annual output value reaches 10 million yuan, and the profit is extremely high. This is the high-tech technology. benefit.
Also on June 1st, all three secretaries and office directors of the secretariat reported to work, and four people helped with the work. Mu Yang felt much more relaxed all of a sudden.
The secretary's office is just across from his office, and Mu Yang has something to explain, so he doesn't need to make a phone call or get up, he just goes to the door and shouts "Xiao Min, come here" and "Jiajia, come here".
Or, if you are too lazy to shout, send a message directly through the company's OA system.
In less than ten seconds, the secretary is in place!
If you say "Give me a massage", maybe you will really give him a massage, but Mu Yang has never tried it, nor does he want to try it, let alone have such a habit.
He just wanted to complain: Damn capitalists!
Mu Yang is only now feeling the feeling of being a big boss: the boss has something to do with the secretary!
No, he now wants to collect information and send information directly through the company's OA system:
"Jia Jia, help me collect the literature on titanium alloys, as well as the invention patent materials of TC4 and TA7, as long as they are in foreign languages, pay attention to whether there are any repetitions in the content, and put the workload every three days in a USB flash drive for me. "
"Okay, boss, received!" Chen Jiajia quickly replied to the message.
If in the past, Mu Yang searched for these materials by himself, there would be a lot of useless content, which would waste a lot of his time.
When recruiting, the secretary is required to be proficient in English. This is the reason. If he wants to make an invention patent himself, he must search for similar invention patents to see if there are any conflicts. This is called patent duplicate checking.
After reading the materials in the morning, Mu Yang was thinking about the second welding machine.
It has been ten days since the official mass production of the second-guarantee welding machine. There were many problems in the early batch production, and only 1,000 second-guarantee welding machines were produced.
In the afternoon, Mu Yang went to the scene to patrol.
The leased site has more than 30 mu. When Mu Yang entered the production workshop, he saw a busy scene in the workshop. The workshop is a clean workshop, which has been cleaned up after being leased.
He walked in front, Li Yi and Zhao Dan walked behind like two followers.
Most of the parts of the second guarantee welding machine are entrusted to outsourced production. For those involving welding, robot welding or hand-held laser welding is required, and the weld seam must be perfect.
However, the welding volume of the second-guarantee welding machine is very small. Like the main chassis, it is formed by sheet metal stamping and then assembled.
There are several circuit boards on the host, and Xinghai Group is only responsible for the circuit design and specifying what components to use, while the PCB circuit board printing and component packaging are all entrusted to the electronics factory in Dongguan for processing.
There are very few parts produced by Xinghai Company, and most of them are commissioned.
The advantage of producing in China is that it is easy to find relevant industrial chains in China. Even a very small component can be customized by a large number of factories, and it may even have formed a standard part, and there are many models.
One of the main reasons why Huaguo can become a big manufacturing country is the well-developed industrial supporting chain.
Therefore, Xinghai Company's biggest workload is testing parts, large assembly, test machine, and packing.
When Mu Yang arrived, Zeng Guangsen, the deputy production manager, was patrolling the site, and happened to see the boss coming, so he hurried over to say hello:
"Good day, boss."
Mu Yang nodded: "Li Zeng, how is the quality of the purchased products?"
Zeng Guangsen said respectfully: "The problematic parts are picked out and returned to the outsourced manufacturer. The circuit board is fine and relatively stable; the most problematic thing is the conductive tip. The hole diameter at the tip of the tip does not meet the boss's drawing requirements, and it is basically too large. 1 wire; a conductive tip with a diameter of 1.0 and a welding wire with a diameter of 1.2 can be inserted, but it still feels a little loose, and the hole diameter is easy to wear."
Mu Yang heard this, thought for a while, and then solemnly confessed: "The contact tip is the key part. If the aperture is large, the wire will be crooked, which will directly affect the welding quality. Many standard parts on the market cannot meet my requirements. The main reason is the material problem. , so I want to customize. You ask the purchasing department to contact the supplier to see if it can be solved, and if it can’t be solved, just replace it with another one. I suspect that the manufacturer did not purchase the corresponding chrome-zirconium-copper material according to my requirements.”
The contact tip is the outlet of the welding arc, and the temperature during welding reaches more than 1,000 degrees Celsius. It is the largest wearing part in welding. The material of the contact tip is generally chrome-zirconium copper, and the general market price is 5-10 pieces per piece.
It looks very cheap, a bowl of noodles only costs so much, it may be more expensive.
However, the contact tip is a wearing part!
Normally, the welding machine works for five or six hours to change one, and the actual life is only a few hours.
But if you run into a bad contact tip, you may have to change seven or eight of them a day, which is tens of dollars. After a year, you can change a welding machine. Manufacturers specializing in welding products, at least a few There are dozens of welding machines, or even hundreds or even thousands of welding machines.
The cost of photoelectric nozzles is so high every year, and the owner of the manufacturer will have a headache.
According to the characteristics of the metal material, the harder the chromium-zirconium copper, the better, and the better the wear resistance.
Therefore, Mu Yang believes that the hardness of chromium-zirconium copper, the raw material for making contact tips, does not meet his requirements, and at the same time, the high-temperature creep resistance is relatively poor, that is, when the material temperature rises, it will become soft, and its wear resistance will be even worse. .
"Yes, these manufacturers think that as long as it is chrome-zirconium copper, they don't care about the details of the contract."
"That's fine, if you don't have any other problems, go and get busy. The contact tip matter needs to be followed up and dealt with quickly. If we can't buy a suitable one, we will buy the materials and equipment ourselves. We cannot rely on others for key parts."
No matter how good the technology Mu Yang buys, if the purchased parts do not meet the requirements, the functions mentioned in the technology will not be realized.
As someone who has been there, Mu Yang understands very well that some suppliers promise you that you can do it over and over again, and you can only talk about it after you get the order; or the quality of the first batch of products provided is no problem, and the quality of the products provided later will be inferior.
If you give feedback, the bosses of these manufacturers will replace it for you with a smile;
If there is no feedback, people will be regarded as ignorant.
If you are an experienced and dedicated buyer, you will call the supplier regularly, and even if the item is good, you will say, "The quality of your items is a bit poor recently, and my job is very difficult. "
In fact, it is to scare the supplier, put pressure on the other party, and make the other party pay attention to quality. It does not mean that the problem is solved only after the problem is found, which will affect the entire production progress.
There are some things that Mu Yang doesn't need to care about, but if he doesn't point out some key issues, no one will know what the problem is.
Mu Yang's words may have solved the key problem that had troubled them for many days.
After patrolling the entire production line, Mu Yang found many problems, so he told Zeng Guangsen, the deputy production manager, and the technicians who came to watch.
After Mu Yang left, the technician praised: "The boss is really good, he understands everything, and he can see the problem at a glance. We checked for a few days, and the analysis was wrong."
Zeng Guangsen agreed: "Well, our boss is different from other bosses."
"What's the difference?"
"It's not the same, but it's actually the same." Zeng Guangsen said mysteriously, and then laughed, "He is handsome, young, and has excellent IQ and EQ. He is not like some bosses with fat heads and big ears; but he is the same as other bosses, that is Too rich."
The technician nodded with a suppressed smile.
After Mu Yang finished his patrol, he returned to the company and went to Yang Hai's office.
"Mr. Yang, how is the sales of the second guarantee welding machine?"
Seeing the boss coming, Yang Hai sat with him on the sofa in his office, poured him tea, and said at the same time: "We started selling to old customers on May 20, and the sales effect is not bad. Customers have reported that it is easy to use. Splash The rate is low, the appearance of the weld is beautiful, and the operation is simple. If it is stable, the purchase will be increased in the future.
According to the sales data I collected last night, the best seller was the 500US1, which sold 150 units. The hardest seller was the 350US3, which only sold more than a dozen units. The main reason is that high-end machines are expensive. Almost 500 units were sold.
Some customers don't trust our second-guarantee welding machine. According to the strategy, if they are unwilling to pay, they will give customers a free trial for one month. At that time, I am unwilling to pay and bring the equipment back, but I believe most of them will buy it. "
The company's second welding machine, 500A, has three models, namely 500US1, 500US2, and 500US3, and the market prices are 13,000 yuan, 16,000 yuan, and 25,000 yuan, respectively.
350A also has three models, namely 350US1, 350US2 and 350US3, and the market prices are 12,500 yuan, 15,500 yuan, and 24,000 yuan respectively.
US1 is the castrated version and US2 is the standard version.
The US3 series is a high-end model added at the last meeting. The main unit is exactly the same as the standard model. In fact, a portable digital operation screen has been added, and two more useless functions have been added.
There will be some wear and tear on the second-hand welder, which is not as well protected as a handheld laser welder.
If the equipment is returned, Xinghai Group will lose money. After all, the packaging fee, transportation fee, and equipment have to be rearranged. A loss of four to five hundred yuan must be necessary.
If it is a handheld laser welding equipment, the value of the equipment is high and the profit is high. If the equipment costs more than 100,000 yuan, it does not matter if you lose a few hundred yuan.
But the profit of the second guarantee welding machine is not so high, and it only sells for more than 10,000 yuan. If there are many returns, it will be troublesome.
However, Xinghai Group has confidence in its second-warranty welding machines, which is why it launched this marketing strategy.
If it is an ordinary welding machine, if you really want to do this, if the quality is not good, you will really lose money.
Mu Yang and Yang Hai have calculated that if the returns are less than 10%, it is considered a relatively good situation, which is equivalent to a 10% discount on the sale of this batch of equipment.
The production cost of the standard version of the second guarantee welding machine is about 3,000 yuan, and the comprehensive cost may be 3,500 yuan. Some are difficult to calculate, for example, the research and development costs are not included.
In some companies, research and development expenses may be the largest cost.
But in Xinghai Group, the research and development cost is not much, it is all based on Mu Yang’s thoughtful transmission of information, only minor modifications, and the research and development department only does verification, prototypes, experiments, mass production, and then continuous improvement.
Therefore, Xinghai Group's research and development expenses are mainly in the cost of producing samples and the salary of research and development personnel.
Xinghai Group has not yet started recommending to dealers, and will only make recommendations when it is more difficult to sell.
If you sell it through your own sales channels, you can earn high profits. If you sell it to dealers, you can sell it at the ex-factory price. Each device will cost thousands of dollars less, and the profit will definitely be a lot less.
For some difficult-to-sell products, the profits earned by dealers are likely to be higher than those earned by manufacturers, such as a domestic brand car.
Because of fierce competition, the profits of low-end brand car manufacturers may not be as good as 4S stores.
After Mu Yang understood the situation, he felt that the sales situation was okay. He had to wait for word of mouth to ferment. At present, the company has no plans to do any advertising. This is not in a hurry. There is an order that cannot be delivered, and it will be in a hurry.
"You're going to the island nation of Osaka the day after tomorrow. How are you getting ready for the exhibition?"
"The secondary welding machine and hand-held laser welding samples for the exhibition have arrived. The standard exhibition area we bought is almost finished. The exhibition will start on June 10. I hope everything goes well and we can become famous." Yang Hai dare not promise If it is the first time for the company to participate in an international exhibition, Xinghai Group is really not well-known internationally.
Xinghai Group's products are famous overseas only for handheld laser welding equipment. In the past month, many foreigners have consulted and sold a few of them. The price is relatively high. And that doesn't include the workbench.
FOB price means that the buyer is responsible for sending the ship to pick up the goods, and the seller Xinghai Group shall load the goods on the ship designated by the buyer at the port of shipment specified in the contract and within the specified time limit, and notify the buyer in time. The risk is transferred from the seller to the buyer when the goods are loaded on board the named vessel at the port of shipment.
The offshore fees that Xinghai Group has to pay mainly include commodity inspection and customs declaration fees, trailer fees, terminal fees, document and seal fees, THC fees, loading and handling fees, etc., which are relatively fragmented.
The amount of this fee depends on the value, weight or volume of the goods, whichever is the highest.
Export packaging fee: about 560 yuan/ton; commodity inspection fee: 300 yuan (minimum 60 yuan, of which the cargo inspection and quarantine fee accounts for 1.5 per thousand of the total price of the goods, and the charging standard is hundreds of items, roughly estimated); customs declaration Fees: 100 yuan; port miscellaneous fees and other costs are about 2,000 yuan.
Wait, it's about two or three thousand yuan.
Of course, if there are a lot of goods, even packing cabinets (containers), it will be cheaper to spread them out evenly.
The price of Xinghai Group including tax is 250,000 yuan, and after deducting the FOB fee, it is about 210,000 yuan before tax. (From April 1, 2019, the value-added tax will be reduced, and the original 16% value-added tax rate for manufacturing and other industries will be reduced to 13%)
However, Xinghai Group's handheld laser welding can also get export tax rebates, and the export tax rebate rate = 13%!
In other words, 210,000 yuan before tax, 27,300 yuan can be refunded!
The export tax rebate depends on the product, and some low-end products do not have an export tax rebate, such as iron ore.
Therefore, some products are exported at cost prices, but they do not lose money because they can earn export tax rebates.
Xinghai Group sells a hand-held laser welding equipment, the actual price is 237,300 yuan, minus the FOB two to three thousand yuan, the actual price is about 235,000 yuan.
This is more profitable than selling 150,000 to 60,000 yuan domestically, and the money earned from selling one for export is equivalent to selling two domestically.
Mu Yang plans to establish Xinghai International Trade Co., Ltd., with offshore companies accounting for 40% of the cross-holding, and Xinghai Group accounting for 60%.
In the future, Xinghai Group's export products will be handled by the trading company.
"Mr. Yang, thank you for your hard work. After the exhibition is over, you can play there for a few more days and consider it a tourist." Mu Yang smiled.
"It's not hard work. As long as the company's products are famous, everything is worth it. If the exhibition is effective, then you will be in the mood to have fun after the exhibition." Yang Hai smiled politely. It is easy to be with such a boss, He rarely loses his temper, can reason with you, and can calm down and listen to you first if he has a problem.
The most terrifying thing is that it seems that the boss knows everything.
If the boss is lacking, it may be finance, sales and finance. The problem is that he is not much better than the boss.
Yang Hai remembered that he was convinced by the boss not long after he came to the company, and he was very honored to work in such a humane company.
The boss treats him well, with a guaranteed minimum salary of 30,000 yuan, but he mainly relies on sales performance and year-end dividends. His annual comprehensive income is two to three million yuan, which is many times higher than before. Now he really has no shortage of money to spend. in business.
In the group, he can be said to be the highest-paid migrant worker. Zhou Chen's income is much lower than his. As for Zhang Xiaofeng, there is no way to compare with him.
Of course, he couldn't compare to that Yang Nian, who was much more capable than him. The boss put her in charge of a company with only a few stores. In the end, after two or three rounds of financing, the valuation was nearly 20 billion yuan. What a f*cking girl Strong man.
Xinghai Group is developing rapidly. Yang Hai has witnessed its rise and explosion. In welding, it has become a domestic giant; especially in the field of handheld lasers, its reputation has spread overseas. It is estimated that in a few months, overseas orders will usher in a wave. break out.
Mu Yang didn't know Yang Hai's mood and thoughts at this time. He now pays more attention to the sales of second-warranty welding machines. Foreign brand welding machines have been encroaching on the domestic market. Now his own welding machines have been mass-produced. It's a fight.
At the same time, he also wanted to disrupt the foreign market of Erbao welding machines.
If you come to occupy the market of Huaguo, I will not only drive you out of Huaguo, but also occupy your territory.
Mu Yang holds very strong confidence that that day will not be too long.
The Xinghai Group has finally taken the step of going abroad.
One update today