Chapter 246 Snail Noodles Suddenly Became Popular (Subscribe)

Chapter 246 Snail Noodles Suddenly Became Popular (Subscribe)

Some viewers searched the Internet, and even saw the official flagship store of Xingluo brand snail powder on the online store.

129 yuan/10 bags!

There is no single bag for sale, only a small box of ten bags.

One bag of five packs is fine, too expensive!

Although I understand the shipping fee, it is really painful to pay 129 yuan all at once.

Do you want to buy it?

Some are willing to place an order, and some are not. Even a single bag costs 12.9 yuan, which is really expensive.

It only costs a few dollars to eat a bowl of noodles outside.

The people in Gui Province really complained when they saw this price: This boss is doing a good job, we only sell a bowl for a few yuan here!

However, people in other provinces do not sell snail noodles locally.

Some viewers searched for other snail noodles, but there were no bags for sale, only the brand Xingluo, and the company was Greentown Xinghai Food Company, which belonged to Muyang's company.

While scolding Mu Yanghei, he placed an order.

However, some viewers are still reluctant to place an order, but want to taste it.

I don't know if the supermarket sells it. Some people went to the canteen or the supermarket to look for it, but they couldn't find it.

As that Mu Yang said, it is really hard to find in the market.

Exclusive sales!

At least that's the case for now.

In fact, this price was revised by Mu Yang after reporting it to Mu Yang.

The original price was only 79.9 yuan/10 packs, but Mu Yang rejected it across the board, and then revised it to 129 yuan/10 packs.

This price, if ten years later, is more appropriate.

Ten years later, the price of a small box of 10 bags of snail noodles generally ranges from 105 yuan to 150 yuan.

But what is the situation? Dozens of hundreds of snail noodle manufacturers compete together. The competition is so fierce that it can even be said to be tragic. If there are not so many competing manufacturers, it is estimated that the price will fly to 150+.

But now in 2010, even if the consumption level is not as good as ten years later, there is no manufacturer competing with Xinghai Group.

For some people, there is not much difference between a pack of 8 yuan and a pack of 13 yuan.

The noodles on the street are only a few yuan a bowl, and the raw meat noodles are only 5 yuan. The real snail noodles in Liushi are cheap for 4 or 5 yuan a bowl, and the expensive ones are 8 or 9 yuan. They are only sold at the airport. Needless to say, the situation is tens of dollars per bowl.

Therefore, the first to eat crabs, of course, cannot be sold too cheaply.

If online food is sold too cheap, some netizens will not dare to eat it because they think the ingredients are shoddy.

Those small workshops, wearing shoes, or even stepping on the raw ingredients with bare and rotten feet, may smell like feet.

The boss of this kind of manufacturer has fed his conscience to the dog.

Turning back to the topic, the snail powder has no technical content. After a few months, various snail powder bag manufacturers will definitely appear, and the retail price will definitely be lowered a little, or even not adjusted.

...

"A Date with Lu Yu" had good ratings in 2010, and Mu Yang is currently a popular figure, which is legendary.

The episode broadcast last night unexpectedly reached the highest ratings in the past year.

Then this interview spread quickly on the Internet, and became famous with snail noodles.

"Lu Yu actually fell in love with snail noodles" "What kind of snack is snail noodles?" "" Mu Yang actually likes snail noodles too! "" How to make snail noodles" "The authentic way to eat snail noodles"...

Overnight, these soft articles became popular, as long as you search on Du Niang, you can find dozens of them casually.

If there is no one to operate it, it is impossible to catch fire so quickly.

Yes, there are many soft articles that Mu Yang asked the marketing department of the headquarters to help, and some of them were indeed written by the editor for the manuscript fee.

It became popular on the TV station first, and then it became popular on the Internet.

Greentown Xinghai Food Company,

Just got to work at eight o'clock, the store manager in charge of online sales rushed to the general manager's office and reported to the general manager Fang Shijing: "Mr. Fang, our snail noodles suddenly became popular. Many people placed orders in the online store. From last night to now At eight o'clock in the morning, more than 2,000 small boxes have been ordered, and the number is still increasing, and it may break through 5,000 orders today."

"It's all a fuss, I know." The general manager Fang Shijing smiled calmly.

He knew why it was popular. Since the boss's talk show was broadcast last night, he knew that snail powder was going to be popular.

Some time ago, the boss told him that the snail noodles might be on the show, and asked him to increase production and sell them in online stores first.

As the general manager, he is very sensitive to these things. As the boss is a celebrity, if he goes on the show again, he will probably become popular.

Therefore, during this period of time, the production capacity was increased, and even if other managers did not understand, they still had to produce and buy raw materials. The remaining funds were running out, and the headquarters could no longer support them. It was all up to them to support them.

The cost of raw materials for snail noodles is not expensive. There are currently three types, with sufficient ingredients and good packaging. A pack is between 2.5 yuan and 3.2 yuan. The online store sells for 129 yuan/10 packs, excluding postage costs and online store commissions. The cost is about 105 to 115 yuan. If you include labor costs and other comprehensive costs (excluding equipment investment, advertising expenses and factory investment), the gross profit can reach about 85 yuan.

If 5,000 small boxes can be sold a day, the gross profit is 425,000 yuan!

It's just that the sales of the online store are a bit bad because the account is relatively slow.

In the online store, only when the seller delivers the goods, the money will be credited to the seller's account after the buyer confirms the delivery. If the delivery is not confirmed, the money will be automatically transferred to the seller after 10 days.

Therefore, if it is fast, some of the money will arrive in the account after two or three days, and if it is slow, it will take more than ten days.

The speed of this account is not bad, and it is better than that of a large supermarket, which suppresses the manufacturer's funds for at least a month.

Moreover, this is more profitable than the ex-factory price.

[Manufacturer——Agent (get the ex-factory price)——Dealer (If there is no regional agent, you can get the goods directly from the manufacturer)——Small supermarkets and other physical stores (purchase price - retail price, if the quantity is small, you can’t get it to ex-factory price)]

The ex-factory price obtained by agents or distributors is set at 8 yuan, the purchase price at physical stores is 10 yuan, and the recommended retail price is 14 yuan per bag.

There are currently no competitors, and the retail price is so high.

If there are many competitors, the ex-factory price is set at 6 yuan, the purchase price in physical stores is 8 yuan, and the recommended retail price is 10-11 yuan per bag.

According to Fang Shijing's estimation, no matter how bad the competition is, if the ex-factory price is as low as 4 yuan, the cost of raw materials must be squeezed, and there may be room for a gross profit of one or two yuan.

The company didn't have much capital on the books. The headquarters invested 50 million yuan, and it didn't cost much to buy 100 mu of land. It was only 70,000 yuan per mu. This is the price in the town. It would be good if someone came to invest.

The main reason is to build a factory and buy equipment for 37 to 8 million yuan, and the funds left in the end are only a few million yuan for activities.

If you can't open the sales situation, you can only go to the bank for a loan, which has to be approved by the headquarters.

To him, this is a sign of failing ability, and Fang Shijing is unwilling to do this.

If the snail powder sells well, the more performance bonus he will get.

His salary is 240,000 yuan plus 1% of the after-tax profit of the food company.

If it really goes on like this, it will not be a problem for the annual after-tax profit to reach 100 million yuan, or even more than 200 million yuan. The dividends he gets will be millions of yuan, and the salary is nothing at all.

The company was set up by him alone, and this is why the profit is distributed.

However, the popularity of snail powder depends on the boss, he feels a little guilty.

Fang Shijing secretly said: The boss's interview on the show this time made snail noodles popular, which is equivalent to an advertising effect of tens of millions of yuan, and it may not reach the current effect.

Thinking of what was said on the Internet, the boss marketed Nayuki and planned the milk tea sister event, and it only cost one or two million yuan, which made the whole network buzz. Coupled with other marketing methods, Nayuki's DE tea became popular.

Although Naixue was sold in the end, it also made tens of billions of dollars.

What a marketing genius!

The more I think about it, the more I admire my boss, and I admire him so much.

Not long after I went to work, the sales department received a call saying that many dealers and small supermarket owners wanted goods.

The company has not yet opened agents, and all the salesmen are looking for food distributors, but Xinghai Food Company has no channels for food distributors.

The recommendation effect at the distributor is not good, so we have to directly recommend it to supermarkets or canteens, but the sales effect is not good, and it is thankless.

Those store owners feel that the snail noodles are too expensive, and the recommended retail price is 14 yuan, and the purchase cost is 10 yuan.

For such a pack of snail noodles, these small supermarket owners can guess the approximate cost price, and the purchase price is actually 10 yuan. Only a large quantity can get the dealer price of 8 yuan.

There is not much difference between master bran, but the market price of master bran is only about three yuan.

Who would want such expensive snail noodles!

Even if the salesman said that he would only charge for the sale and return the product, these store owners were unwilling to let the snail powder stand on the shelves.

But today, many customers have asked, "Do you have snail noodles for sale? Star snails."

"No, the price is 14 yuan, do you want it too?"

"Don't ask why. It's too cheap. I don't buy it. I don't dare to eat it. The online store sells 10 packs for 129 yuan, but they don't sell it in bulk. I just try it out. Why buy so many." As far as foodies are concerned, they don’t eat it often, but they eat it once in a while. A few dollars more is nothing. The most important thing is to be hygienic.

At first I thought it was entrustment, but several people asked in half a day.

Even if you only sell 5 packs a day, the gross profit is 20 yuan. This is not a small amount, and opening a small supermarket is a long way.

What if I could sell 10 packs a day!

And even more!

The owners of small supermarkets hold the mentality of trial sales. These small supermarkets look for business cards given to them by salesmen, and some of them are thrown into the trash can. As long as they search again, they regret throwing away the business cards at the beginning.

Like the situation of the owner of this small supermarket, there are many.

At present, the salesmen of Greentown Xinghai Food Company are only promoting in Guangxi Province and Guangdong City. The promotional strength and scope are limited, far less than the influence of the Internet.

The snail noodles suddenly became popular, Fang Shijing was delighted, but also worried.

The first batch of customers were all bought by the audience of "A Date with Lu Yu" taking advantage of their enthusiasm. Maybe after the broadcast period, sales will drop sharply.

But since the afternoon, when the snail powder became popular on the Internet, this kind of spread is very long-lasting and faster.

Online store sales soared!

On the first day, the online store sold 13,000 small boxes

The next day, as the soft article fermented, it suddenly hit the hot news, and the sales volume of the online store skyrocketed to 45,000 small boxes.

On the third day, hot news was released, but there were still 32,000 small boxes sold.

On the fourth day, the heat dropped, and there were only 25,000 small boxes left.

However, it's out of stock!

In four days, the online store sold 115,000 small boxes, and together with the physical store goods, a total of 122,000 small boxes were sold.

But there are only 70,000 boxes in stock, and 52,000 boxes are out of stock.

Fang Shijing hurriedly asked the online store to display a sign that it was temporarily out of stock, and he dared not take orders, because there were too many out of stock, and he couldn't make it out within a few days.

The 70,000 boxes of goods still pushed up most of the activity funds, and 27,000 boxes were driven out by working overtime in the past 4 days.

The delivery must be made within seven days, and the general manager Fang Shijing is really in a hurry.

There is no need to worry about funds. On the third and fourth day, some goods have already arrived at the buyer, and some buyers have confirmed the payment.

At present, nearly one or two million yuan has been returned, which is enough for emergency.

The food company invested 50 million yuan, which was designed according to the production capacity scale with an annual output value of 500 million yuan.

Apportioned to each day, that is a production capacity of 1.5 million yuan, which is about 15,000 small boxes per day.

However, at present, there are not so many employees at all. The normal production capacity is only 5,000 small boxes, and the crazy overtime can reach 7,000 small boxes.

52,000 boxes, too many out of stock!

It also takes four to five days to temporarily add people to production.

Fang Shijing has been urging the HR department to recruit people these days, and at the same time, he is still working overtime to ask the purchasing department to purchase a large amount of raw materials, which are not easy to buy at present.

The shortage of raw materials will definitely cause the price of raw materials to rise, which is impossible.

Mu Yang already knew about the hot sale of snail noodles through Fang Shijing's report, and let him handle it with full authority.

Fang Shijing had just finished his work report, and Shi Yong, the general manager of Greentown Xinghai Cultural Tourism, also called to report to Mu Yang, saying that the farmhouse and the young reservoir in his hometown had already started operation, but the pedestrian street was still under renovation and would not start operation until the end of the year.

Shi Yong said that it is just in its infancy, and the project can only maintain a balance of payments.

Mu Yang understood, let him fight steadily, not seeking quick results.

Shi Yong reported his work to him, and Mu Yang also understood his mentality. It is estimated that the snail noodles are selling well, and he was forced to rush.

The food factory is not far from the Nianqing Reservoir. Shi Yong must know the situation of the food company. He and Fang Shijing often eat together.

Hanging up Shi Yong's phone call, Mu Yang was delighted, the snail powder became popular, and the economy of his hometown could develop quickly.

However, this is far from enough. The Erbao welding machine is selling well. He intends to produce unimportant parts in his hometown, and this factory cannot be seriously affected by the production supporting chain.

The advantage of producing in the hometown is that the labor cost is very low.

But one downside is that the management is a little troublesome, there is also the problem of the supporting chain, and the transportation will be delayed by one day. Mu Yang can accept this drawback.

Today, the titanium alloy plant has entered the stage of mass production, the research and development of TC4 and TA7 has been completed for Muyang, and the construction of the headquarters base is in full swing.

Mu Yang began to plan for the next step. He has accumulated 210.5 achievement points so far. Don't worry about not having enough achievement points. He can indeed buy another skill.