Chapter 274 Conspiracy and Trickery (for Subscription)
Chapter 274 Conspiracy and trickery (for subscription)
March 10th.
Shanghai, Pudong.
Shangri-La Hotel, conference room on the third floor.
The atmosphere in the conference room was a bit depressing. There were a total of twenty people, including Lin/Ken, Miller, ESAB, Kempy, OTC, Yaskawa, Sansha, Matsugami, TAYOR General, KENDE, Fronius, domestic Shen The executives of 15 secondary welding machine manufacturers, including Gong, Aotai, Ruiling, and Shidai, gathered here for a meeting, which means that they are tied to the same chariot.
Each of these companies is a big name in the welding machine industry, especially the headquarters of manufacturers such as Lincoln, Miller, ESAB, General Motors, and Matsushita, which are among the top 500 manufacturers in the world.
Of course, the welding machine business department is only a small branch of these large companies.
Among them, Lincoln/Ken is the big brother in the welding machine industry, and has dominated the welding machine industry for many years. Maybe its sales in China are not as good as Matsushita, but its selling price is extremely high.
It was founded in 1895. In 1997, it established a welding consumables production base in Huaguo, which is also its main business. The localization of welding machines was relatively late, and the welding machine production branch was established in 2006.
Songshang Company was founded in 1918, and it entered Huaguo very early, in 1978! Founded Huaguo Branch in 1994, also in this year, established Tangshan Songshang Industrial Machinery Co., Ltd., responsible for the production and sales of Matsushang trademark electric welding machines, cutting machines, robots and related products, among which electric welding machine business accounts for the majority huge comparison.
General Motors, the name of this company must be familiar to Chinese people, and it often ranks first in the world's top 500 manufacturing companies.
Fronius, its ultra-low spatter cold welding machine is very powerful in the industry, but it is also famously expensive, hundreds of thousands of units.
Others, needless to explain, are in the industry's most powerful positions.
But now, Xinghai Group's second guarantee welding machine presents a single-polarization pattern of dominance. In such a state of contemporaries, it seems that all opponents seem to be fledgling, and there is nothing to worry about.
On the contrary, the nascent Xinghai Group is like a ferocious beast, launching a gluttonous feast on the corpses of the big brothers, so that these big brothers can only linger in the cracks.
This is a very strange phenomenon!
Who is the boss?
Who is the younger brother?
The Xinghai Group is obviously just a newborn.
Originally, with the rapid economic development of Huaguo, various manufacturing industries present a scene of singing and dancing, and all welding machine manufacturers think that the second half of 2010 should usher in the second half of 2010. The sales peak of welding machines is ready to gear up and cheer. At that time, unexpectedly, a dark horse appeared in the market.
This black horse was very wild and rampant, knocking down all the manufacturers at once.
The first company that was most affected was Tangshan Songshang Company, which had to jointly sue Xinghai Group with OTC.
This move pushed the popularity of Xinghai Group to a climax, and on the contrary promoted the sale of Xinghai Group's second-warranty welding machines. Of course, Xinghai Group also poked a hornet's nest in the second-warranty welding machine market.
According to media follow-up reports, netizens thought it was a peak duel, with wonderful moves, just like the lawsuit between Xinghai Group and IGP, the fight was enjoyable for everyone to watch.
However, Tangshan Songshang and OTC are not good enough!
Insufficient evidence, lost without suspense.
Afterwards, Tangshan Song issued a taboo card: price war.
Under the pressure of Xinghai Group, other manufacturers of secondary welding machines have followed suit and lowered their prices, especially domestic manufacturers of secondary welding machines, which have squeezed the industry's profit margins as thin as a blade.
Some domestic second-guarantee welding machine manufacturers have low profits and can only compress upstream resources. The quality will definitely be worse, sales will be worse, and they will enter a vicious cycle.
The pattern of the second-warranty welding machine industry has changed drastically. Although various manufacturers counteract the impact of Xinghai Group through promotions and price cuts, in general, most customers are more willing to buy Xinghai Group’s second-warranty welding machines because it is easy to use and has a low spatter rate. The price is easy to accept.
Random price reduction means poor value preservation and is not conducive to the building of brand power. Xinghai Group does not follow competitors to reduce prices. It is a bit unbelievable that the scalper hype has been generated at a high level.
In the next few months, the war did not break out again, but calmed down.
The calmer it is on the surface, the more abnormal it feels.
Most people in the industry think that the grievances and disputes between Xinghai Group and Tangshan Songshang and other manufacturers ended after the anti-price monopoly lawsuit.
But,
A month ago, Tangshan Songshang, together with OTC, proposed to Lin/Ken, General Motors and other second-warranty welding machine manufacturers to jointly fight against Xinghai Group.
In the end, due to poor sales, these bigwigs recognized the facts and were forced to do nothing. They did not have much objection, and finally united together. After several days of discussion, each bigwig bought shares in each company that produced IGBT arc welding inverters. Want to cut off the supply chain of Xinghai Group from the supply of IGBT arc welding inverters.
Half a month later, they saw that Xinghai Group's second-guarantee welding machine was still alive and well, and sales were not declining at all, so they became nervous.
In particular, Tangshan Songshang gave feedback to the big bosses: Xinghai Group has made a move, stealing people!
These people held a meeting here, and the issues discussed were of course the situation of the Erbao Welding Machine and the Xinghai Group.
The executives of Tangshan Songshang and OTC are from the island country, and many of the senior executives of other international companies are from Huaguo, or foreigners from Huaguotong.
"That is to say, Xinghai Group recruited people from three companies to build a new IGBT arc welding inverter factory. How is the specific progress?"
"I don't know, and I can't find out. The Xinghai Group is keeping secrets very well now, especially their headquarters base. The secrecy procedures are stricter than military factories."
"This makes us look like thieves. Is it necessary to be so wary of us?" Mr. Zhang, the boss of Shengong, laughed at himself. His company was founded in 1958. It is a large welding and cutting equipment research and development and manufacturing base in Huaguo, and its leading products It is electric welding machine, plasma cutting machine and cold welding machine.
The scale of the four domestic companies in this alliance is not smaller than the divisions of these international companies.
"Mr. Zhang, I think Mu Yang, the boss of Xinghai Group, might think of us that way." Rui Ling's boss Ma said sarcastically. His company was founded in 2003, with seven to eight hundred people in the group. It was listed at the beginning of last year. But it was because of this Xinghai Group that they dumped his company's stock.
Once upon a time, he and Shengong were deadly rivals, and the two companies competed in the low-end market.
Now, they gathered together to discuss how to deal with the Xinghai Group.
At this moment, he imagined that if he was the boss of Xinghai Group, even if he lost, he could be targeted by so many people, and he would be able to brag for a lifetime.
"Since they are poaching people, Mr. Du, you can also poach people from Xinghai Group, right? After all, Xinghai Group is poaching people from Yulong Company." Mr. Shengong turned to Du Ping and said.
Songshang Duping replied flatly: "Mr. Zhang, it's easy for you to say, will you pay for the poaching money?"
He went on to say, "According to the information we have obtained, the Xinghai Group has poached 30 skilled workers and technicians from three companies. Let alone the difficulty of poaching people, we don't know how many personnel the Xinghai Group has prepared to invest. IGBT arc welding inverter project, how are they progressing on this project."
"Xinghai Group is famous for its remuneration package, not to mention the difficulty of recruiting people, and the price they have to pay is not low."
Mr. Shengong Zhang frowned: "What should we do now? Just wait?"
"No way, Xinghai Group came up with a trick. We bought shares in various IGBT arc welding inverter factories, just to break their supply chain. Now it seems that it is not so easy. Could it be that Mr. Zhang wants to tie a bomb to blow up Xinghai Group? To be honest, I would like you to go." Du Ping still had a calm expression on his face, and he seemed not angry, but the damage was not small.
Du Ping's words made Mr. Shengong Zhang speechless for a moment. If he said more, Mr. Zhang would definitely not be happy if everyone persuaded him to come up with ideas, or even be used as a spearhead.
Now that the Xinghai Group is in the limelight, Mr. Zhang still feels that they cannot confront each other head-on after much deliberation.
Therefore, he might as well secretly build a solid foundation and cultivate a set of "Yi Jin Jing". Take your time and don't rush. Although the sales of their Shengong welding machines have been affected, but in this group of alliances, The loss is minimal.
In short, apart from commercial means, he also disdains to use other means.
If he dared to use it, wouldn't Mu Yang know how to use it? He has a family of his own.
The meeting went on for more than an hour, but a good solution was not discussed.
Among these manufacturers, such as Ruiling Company, could not stand it any longer, had a backlog of products, and had to sell at a lower price, but the sales were not satisfactory. Excluding operating and sales expenses, they were in a state of loss.
The supplier has come to urge the repayment many times, as well as the bank debt. Now the sales are not satisfactory, the payment is slow, and the company's stock has plummeted to make matters worse, which makes Boss Ma very worried.
Even if the Xinghai Group stopped shipping after a month, their company was not far from closing down. Fortunately, he had already withdrawn cash. Although the company closed down, Boss Ma was still a rich man.
Towards the end of the meeting, a big guy came up with a solution.
"Tell me to see."
"It's like this, we can..., other than that, we have no better way."
The other bosses felt that the counterattack plan was not bad, and soon everyone raised their hands in agreement, whether it is okay or not, you will know if you try it, and there is no better solution, so you can't just wait and not fight back.
Now everyone is anxious about whether Xinghai Group can successfully develop the IGBT arc welding inverter. Everyone thinks it is impossible within a few months, but it is not bad to strive for the advantage of a few months.
As for Xinghai Group actually developing IGBT arc welding inverters in the future, they will always have a corresponding solution.
At the end of the meeting, Mr. Ruiling Ma was about to leave the conference room, but was called by Mr. Zhang of Shencheng.
"Mr. Ma, if Ruiling needs funds, I can still help."
Seeing the gentle smile of his former rival, Mr. Rui Ling Ma directly refused: "No need! But thank you Mr. Zhang."
After speaking, Mr. Ma left.
Hmph, imagine that in an intriguing capital market competition, is there a so-called instant help?
He doesn't believe in helping him tide over the difficulties, let alone his former rival.
If you really want to sell it, you might as well sell it to Xinghai Group.