Chapter 278 Which Welding Machine Is the Most Powerful? Looking for Xinghai in Jiangnan of Huaguo!
Chapter 278 Which welding machine is the most powerful? Looking for Xinghai in Jiangnan of Huaguo!
April 10th.
Mu Yang received two important news.
The first news is that the listed company Shenzhen Ruiling Welding Technology Co., Ltd. was forced to delist because its closing price was lower than the face value of the stock for 20 consecutive trading days, and has applied for bankruptcy liquidation.
The second news is that Miller Welding Equipment Co., Ltd. has applied for divestment and is preparing to withdraw from the Huaguo market.
The collapse of these two companies was related to Xinghai Group, which caused great shock in the industry. Many media reported on this matter. Xinghai Group's influence in the welding industry is too great.
Many people in the welding machine industry now know that many companies leading the production of second-guarantee welding machines have been driven to a desperate situation by Xinghai Group. These two companies are the first batch, and many second-guarantee welding machine companies will enter the ranks of bankruptcy in the future.
It was also because of this incident that many media reporters wanted to interview Mu Yang from Xinghai Group, but they were all rejected by Mu Yang.
From this competition, Xinghai Group won most of the middle and high-end market of second-warranty welding machines.
Today, Xinghai Group's second-warranty welding machines are not only famous in China, but also abroad.
If someone asks "Which welding machine is the most powerful", the answer must be "Huaguo Jiangnan looks for Xinghai!"
It is no longer vague answers such as "Pine", "OTC" and "ESAB".
Some netizens even made up a saliva poem.
[Which welding machine is the most powerful?
Looking for Xinghai in Jiangnan of Huaguo!
To buy a welding machine, find Xinghai;
We have what you want! 】
In fact, Xinghai Group doesn't need any advertisements, defeating many international welding machine giants and forcing them to withdraw from Huaguo is the biggest gimmick.
Xinghai Group's second-warranty welding machine has also been recognized and praised by many customers. Is there any company whose mechanical equipment can be hyped by scalpers? No!
Only Xinghai Group!
Which domestic company has been jointly besieged by international giants?
Maybe not!
It seems that there is only Xinghai Group!
In addition to the second-warranty welding machine, Xinghai Group has released another powerful weapon:
Tungsten arc welding machine!
Xinghai Group's argon tungsten arc welding machines are aimed at middle and high-end customers, and have little impact on low-end customers.
Manual welding + automatic wire feeding structure, and wire feeding inside the gun, the world's first, Xinghai Group has created a world first.
A set of equipment sells for more than 20,000 yuan, with a gross profit of more than 10,000 yuan. Xinghai Group has another cornucopia.
Of course, the demand for argon tungsten arc welding is not as large as that of the second-guarantee welding machine. Mu Yang estimates that it is not bad to sell 50,000 units in China.
At present, there is only one production line, which has already met the annual production capacity of 50,000 units. This production line is installed in the factory of Xinghai Welding Technology Co., Ltd. in Rongcheng.
Due to the new production line, there are still not enough employees, and the workers are not skilled in the business, so the monthly production capacity is only about 500 to 600 units. If it wasn't for the fight against Tangshan Songshang Company, Mu Yang didn't plan to release it to the market so soon.
March has passed, and the sales of Xinghai Group's second-warranty welding machines have reached a new level, with sales reaching a new high of 60,100 units!
According to the market capacity of domestic second-guarantee welding machines, the total number is about 2.4 million units. If calculated by the proportion of the number of units, Xinghai Group accounts for about 30%.
Of course, this market share is not calculated according to the number of units, but sales.
In 2011, the domestic second-guarantee welding machine market may reach 25 billion yuan. If the domestic sales of Xinghai Group's second-guarantee welding machines reach 700,000 units, the annual turnover may reach 10 billion yuan, occupying almost 20% of the domestic second-guarantee welding machine market. Half of the country.
Although Xinghai Group's market share has not reached 50%, it has not triggered the limit of market dominance (50% for a single operator), even though in fact, Xinghai Group already has the ability to dominate the market.
Capable, but not reaching the 50% limit, not disrupting the market, that is two different things.
In addition, Xinghai Group is not dumping below the cost price at present.
In China, sales below cost price and 50% market share are the two key conditions for triggering the Anti-Monopoly Law.
Judging from the current situation, Muyang plans to sell 750,000 second-guaranteed welding machines in China in 2011. His goal is to drive the international welding machine giants out of the country. This market is vacant, and he does not want to occupy it.
In the next step, Xinghai Group plans to target overseas markets.
Of course, the price of the second guarantee welding machine cannot be so cheap. At present, it has become famous, and the price will be on par with international brands.
Xinghai Group's going global is not as simple as setting up an overseas company.
In the past, the timing of Xinghai Group was not yet ripe, and the domestic market did not have a firm foothold. This is also the reason why Mu Yang has not made progress internationally. It is not that he does not want to, but there are many reasons.
Take the handheld laser welding equipment currently exported by Xinghai Group, which is only sold through other channels. After offshore, Xinghai Group will not be responsible for the follow-up matters. If it is not a product quality problem that needs to be replaced, Xinghai Group will not be responsible for after-sales service. It is impossible to send people to maintain the equipment, that is not the Xinghai Group's business.
In fact, this kind of trade mode is basically the case for many domestic companies, because they do not have the conditions to maintain equipment overseas and the cost is too high. It is said that the products are exported, but it does not mean that the company has gone global.
If exports are regarded as globalization of companies, then most of the small commodities in Yitung City and the commodities in Hardware City are exported, but are these companies considered globalization?
not count!
It just means that the company's products have been exported through trading companies, but the company has not yet had the ability to globalize in the fields of research and development, production, and overseas sales, and the establishment of an overseas company is not counted as an empty shell.
For example, Warwick was established in 1987, determined its globalization strategy in 1996, and began to enter the international market.
But in these four years, repeated battles and repeated defeats, repeated defeats and repeated battles.
Until 2000, overseas sales reached 100 million USD, most of which were obtained from international bidding.
But in this year, Warwick's turnover has reached 22 billion yuan.
Only by gaining a foothold in the country can we go overseas.
It doesn't mean that the company can go international if the products are sold.
Are there R&D centers, production departments, sales teams, etc. in foreign countries?
If there is a problem with Xinghai Group's direct sales or distribution in a certain country, or a legal problem, can Xinghai Group's overseas company handle it? If not, does the headquarters have such talents to handle it?
At present, there are not many talents in Xinghai Group with the ability to handle international affairs.
This is also the next step of Xinghai Group's work, to reserve, train and exercise talents, and recruit international talents.
Then, start going overseas.
There are generally three ways for companies to enter overseas:
New construction methods, joint ventures, mergers and acquisitions.
The new method is to establish new R&D institutions and factories in the local area. The Xinghai Group holds 100% of the shares and will recruit most of the employees from the local area.
A joint venture is to establish a branch or factory with a large local enterprise, consortium or powerful joint investment.
The last one is to acquire overseas companies and merge them into Xinghai Group.
Thinking of mergers and acquisitions is not so easy.
Warwick's mergers and acquisitions of 2WIRE, 3COM, Motorola and other companies in order to enter the beautiful country market all ended in failure.
No matter which method is used, it must be sent out from the country to take charge, otherwise it will get out of control.
Of course, if you trust the laowai and the laowai is willing to come to Huaguo to report on your work, that is not a problem.
There is definitely a big difference between Western open-mindedness procedures and Huaguo's traditional thinking. For Xinghai Group, the cultural differences at home and abroad are a severe test.
If it was before.
Xinghai Group entered the overseas market in the early stage, and the company's products can be said to be unknown, so there are not many distributors willing to cooperate with Xinghai Group. If they want to open up the market, communicate directly with customers and understand their needs, direct selling is the most direct The way.
This is how Huawei worked in those years, but the effect was mediocre, and it went through four or five years of difficulty.
Now, the time for distribution is more mature.
With the increasing popularity of Xinghai Group's secondary welding machines and handheld laser welding equipment, major overseas distributors will soon become famous and turn to distribution channels.
[Direct sales: To put it simply, Xinghai Group establishes branches overseas and rents stores for sales. The sales cost is high, but the sales are at the terminal price]
[Distribution: Use the sales channels of other companies or consortiums to sell, just like domestic distributors, there is no sales cost, and what you sell is the ex-factory price]
In a few years, Xinghai Group will have to rely on overseas distributors to sell the company's products. This is also the fastest way to sell. Although the sales channels are not in their own hands, Xinghai Group can concentrate on one thing.
In the afternoon, Mu Yang left the company by car.
When his car left, he was followed by media reporters.
Mu Yang came to the school to take the exam. He still had two courses left to finish the exam, and was about to start his graduation defense.
As soon as he got out of the car, he was surrounded by media reporters.
Mu Yang didn't let the bodyguards stop him, and it's okay to accept interviews occasionally. He's still in a good mood these two days.
The reporters from the two media outlets were very excited when they got the permission to interview.
A young male reporter came up to interview: "Mr. Mu, what do you think of the recent popular saying on the Internet, which welding machine is the most powerful? Jiangnan in Huaguo is looking for Xinghai!"
"Oh, that's right. I'm busy and don't pay much attention to the news. This sentence is probably just a joke from netizens." Mu Yang pretended not to know.
"The collapse of Miller Welding Company and Ruiling Company is related to Xinghai Group?"
"Hearing this news, I express my great regret. In market competition, the survival of the fittest can't be said to have a direct relationship with our Xinghai Group. They went bankrupt, and they have indirect relationships with all the companies in the industry.
Some time ago, Xinghai Group's IGBT arc welding inverter supply chain was cut off by various companies. We couldn't buy IGBT arc welding inverters, so we had to develop and produce them ourselves. I can't blame my colleagues. "Mu Yang exposed the IGBT arc welding inverter, which was not reported by the media before.
From Mu Yang's self-exposure, the two media reporters seemed to have heard big news.
"Mr. Mu, do you mean that these two companies went bankrupt and participated in the attack on the Xinghai Group, which caused the Xinghai Group to retaliate against them?"
"No, you misunderstood me. The Xinghai Group didn't hit any company. As for which company hit our Xinghai Group, we don't know." Mu Yang pretended not to know. There are some things that cannot be admitted publicly.
Even if everyone thinks that the collapse of these second-guarantee welding machine manufacturers is indeed directly related to the Xinghai Group.
But he knew that this kind of thing cannot be admitted. After the interview is exposed, someone will naturally investigate, and there is no need for Mu Yang to say it himself.
When Mu Yang was being interviewed, students passing by curiously came to join in the fun and watch. After a while, tens of hundreds of students gathered around.
They saw that Mu Yang answered the reporter's interview with ease, and they felt admiration. Mu Yang is the object of worship of many students, especially in Jiangnan Provincial University of Technology, and has always been a living legend.
The two reporters had actually already asked the answers they wanted, and turned to ask about things that netizens were more concerned about, such as why the Xinghai Group didn't enter because real estate is so hot and making so much money.
"Mr. Mu, what do you think of the current real estate industry? Do you plan to enter this industry?"
"I won't enter the real estate industry, I'm not interested in houses!" Mu Yang said bluntly.
Think of 2022, how many unfinished houses are there!
Fortunately, I didn't buy a house back then!
Isn't it ironic?
The pre-sale system should have been abolished. It is unfair to home buyers to use your money to build your house and it is unfinished. In the future, whoever has money will build a house, and those who have no money or strength should not build, and the burden should not be dumped on the people and society.
During the housing reform in 1998, the country was short of houses and developers were short of money. The pre-sale system was an expedient measure. Now the whole country is different. The development has entered the era of stock, and the pre-sale system that is unfair to the people who buy houses is outdated.
In the future, it is only natural to pay the money with one hand and the house with the other.
Maybe the land is not easy to sell, but as long as there is a profit, there are still houses to open and buy land.
Maybe the cost of building a house will be higher, and the house will be sold at a higher price, but without leverage, the house price will not necessarily be high.
Mu Yang didn't dare to say these words in front of media reporters, as he would offend real estate across the country if he said them, there was no need to cause this trouble.
Moreover, this general trend cannot be changed by him alone.
"Mr. Mu means that the house price will fall in the future? But it has been on an upward trend at present."
"I didn't say that, don't get me wrong, I'm not responsible, I won't make any guesses or comments on house prices, because I'm not in this industry. What I mean is that Huaguo needs advanced manufacturing , It also determines a country's comprehensive strength and international competitiveness, it is the lifeline of our country's economy, the foundation of a country, and the foundation of a strong country." Mu Yang replied, he occasionally showed a little dislike, but was misunderstood by the reporter.
However, it is not once or twice that the media reporters blindly report it. It doesn't matter, but try to avoid it if possible. There are many celebrities.
Next, Mu Yang stopped answering questions, and the two media reporters were still very satisfied with the interview, and they stopped pestering them.
After Mu Yang finished the test of today's subjects, he wandered around the class for a while, and was warmly welcomed by the whole class.
Mu Yang hasn't gone to class for a long time, and the classmates rarely see him, even Fatty and other roommates know that Mu Yang is very busy, and usually don't bother Mu Yang.
They will participate in the metalworking internship in the second semester of their junior year, and the place will be arranged at the headquarters base of Xinghai Group. These students will most likely work in Xinghai Group after graduation. This is what Mu Yang promised them, and many of them will take the postgraduate entrance examination.
Students know that it is not easy to get into Xinghai Group now. Although Xinghai Group has recruited dozens of people in the Industrial University, it is because Mu Yang promised that the school will recruit so many people, and entering Xinghai Group will only be for non-important positions.
Take last year's double selection meeting as an example, only five graduates majoring in mechanical engineering were recruited, and two of them were postgraduates. It is estimated that it is difficult for undergraduates to enter the R&D department of Xinghai Group. to the branch.
There are a total of ten students in the class who plan to take the postgraduate entrance examination. If the trajectory of the previous life is followed, two of the class will be guaranteed postgraduate entrance examinations, four of them will pass the entrance examination and go to other schools, and the rest will fail the entrance examination to find a job.
"I'm still envious of Boss Mu, who is recommended to Jiangsu and Zhejiang University directly, and the tutor is still an academician."
"He just wants to get a diploma. Boss Mu can't go anywhere. Qingbei rushes to get it. As long as he wants to, can't he go to any overseas rattan college?"
"Muyang is so handsome. Last semester, his GPA was an insane 4.99! Except for one subject where he accidentally got a 95, which was a little bit broken, he got full marks in all other subjects."
"A pervert!"
"Oh, you also think I'm handsome?" Mu Yang smiled faintly.
"..."
The students around were stunned.
What's the point?
Isn't it a full score?
For Mu Yang, being handsome is the key.
He didn't care how good his grade points were in the last semester. In the last two semesters, he didn't get any achievement points from his grade points. Damn it!
Maybe the system judged that he won the first place, which is not considered an achievement at all.
Therefore, getting full marks is also a basic exercise. If you praise him for his excellent grades, he feels that he is as ordinary as water. Besides, grades are only a temporary thing, and being handsome is a lifetime thing.
Only praising him for his handsomeness caused a wave of turmoil in his heart.
Mu Yang chatted with his classmates for a while and then left.
In the next morning, Mu Yang saw media reports about him.
Sure enough, it was deliberately distorted by the media.