Chapter 2555 Supporting Conditions Are Very Important

What are the main drivers of mobile shopping?

Generally speaking, it is two.

The first is that the most direct is to have cheap and popular network conditions.

If you turn on the data on your mobile phone, you will get one hundred or two hundred yuan a day, which is not even affordable for Chinese netizens, let alone Indians.

Therefore, such things as the legendary free WIFI covering the whole city of Gusu can best promote the rapid development of mobile shopping.

The second is cheap and secure smartphones.

Basically, for more than 300 million high-income people and families in India, mid-to-high-end smartphones have a strong market.

But for low-end income groups in India, a mobile phone priced at around US$120 or even lower at US$80 is the most wonderful.

If you want to sell 300 million mobile phones in India in a year, then it is about 60 US dollars, there is nothing wrong with it, and you can sell it for ten years in a row!

Of course, the profit margin will be low, and only low-end manufacturers, such as small factories in Nanwan and Dongguan, can make such extreme prices.

And it’s not possible now, even in 2013. If you want to achieve the retail price of a smartphone at $60, I’m afraid you can barely do it in 2015.

Because the prices of various electronic components must be continuously updated in order to be cheaper.

According to the current price of mobile phone electronic components, it is impossible for a 1,000 yuan smartphone, let alone a 400 yuan smartphone.

In fact, the best-selling mobile phones in the Indian market are still the feature phones of Motorola and Nokia, and the price happens to be between 300-400.

Having said that, it is not enough for smartphones to be cheap, they must also be safe.

If it's just cheap, but after using it twice, the bank card bound to you is stolen, and all the balance in the mobile phone such as Xiaoyao Wallet is also transferred, then the loss is not just the price of a mobile phone.

therefore. A safe and cheap smartphone is the best phone.

As long as the above two conditions are met. Then basically a country with a large population will completely transform into a country with a large mobile phone shopping, catching up with those western countries with a small population.

But after the sales volume of commodities reaches a certain scale, the profit margin of a single product is actually not the most important thing. A sufficient quantity is enough to make up for the profit.

For this goal, Xiao Qi decided that after Fairy Company gained a firm foothold in India, it would buy itself from Nortel Networks. The highly sublimated 3G network architecture and WIFI wireless technology have been brought to India, and WIFI signals have been laid out in major cities in India at a meager profit, or even a non-profitable price.

Of course, before that, Xiao Qi has to complete Huaguo's 3G network first, and then the WIFI signal is fully laid out.

There is no reason why it would be good to disregard one's own domestic people. Instead, it is cheaper for foreigners first, right?

Before Xiao Qi's reincarnation, the debate on 3G network and 4G network has always existed.

Actually Xiao Qi thinks. According to the current network development trend and the application of smart terminals such as mobile phones and tablet computers. At least before 2016, there is no need to use 4G network at all.

As for the ultra-high-speed and ultra-convenient functions of the 4G network... For example, how boring and lonely do you have to be to use your mobile phone to download a movie that is several gigabytes in size at high speed? People with normal thinking usually either use their mobile phones to watch online movies such as Baidu, Xunlei, Youku, etc., or download them on their computers, and then transfer them to their mobile phones to watch them, okay?

Ordinary people use their mobile phones to surf the Internet, at most they watch videos, basically Weibo, WeChat, news, and online shopping. In this case, why is 3G not enough? That's enough!

So Xiao Qi decided to promote the 3G network. Beginning in 2007, it will last at least 10 years, and small and medium-sized cities in slightly remote areas may not fall behind after 15 years.

Even though Xiao Qi is currently doing 4G trials in Dongfang and Rongcheng, this is just an experiment and preparation, and the key is to look at the needs of users.

At that time, if there is a need in big cities, it is good to lay the groundwork for 4G networks. Anyway, many people have money and want a faster network, so they can earn more, and they can accumulate more technology with Fairy Company.

It is already the second half of 2009, but in the whole of Huaguo, there are still many places where 3G networks are not covered. The WIFI signal in small fourth-tier cities is still not good, and first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, etc. have not realized outdoor Wi-Fi coverage is basic.

If you want to say that Huaguo is too backward in terms of free internet, and it is not as generous as foreign countries, then you are completely wrong.

At least in the United States in 2013, it never said that it covered all major cities with free Internet—if it was free, what would their Internet service providers eat?

For example, in many tourist cities in Japan, if you turn on the WIFI network to search, you can see the network signals covering the city, but those signals are so bad that it takes a long time to even send WeChat. You don't want to use it at all.

Otherwise, you think those tourists are stupid. With WIFI covering tourist cities, you still need to buy roaming data cards and mobile WIFI?

How many merchants, such as shopping malls, amusement parks, hotels, etc., are willing to provide free WIFI? Free for no reason.

So the crux of the problem is not the free network, but the network traffic charges.

After the popularization of 3G networks in foreign countries, many network service providers have proposed a monthly subscription policy for mobile phone traffic, so that people can use their mobile phones to surf the Internet anytime, anywhere without worrying about the high cost.

However, the monthly data subscription of mobile phones in foreign countries is definitely not full-time high-speed free, but every day you use a certain amount of data, such as 1G, 2G, and then the network speed will drop to 100M, 50M, the more you use, the slower the speed .

Otherwise, if you directly use your mobile phone as a hotspot and provide it to many people for free, wouldn’t their operators have no money to make?

Don't doubt, this kind of thing is not only done by Chinese people, foreigners are the same, as long as the law doesn't say they can't do it, they can and are willing to take advantage of it.

That’s why some people criticize Huaguo people for “paying 200 yuan for a monthly subscription, and then returning to the dormitory mobile phone to share hotspots, charging 50 yuan per person, and 7 people giving him 350 yuan, and he can earn 150 yuan a month.” The quality of such behavior is too low. It's not accurate either. If we have to describe this common situation as the inferiority of Chinese people, it's just because the braids in this kind of people's hearts have been kept.

Therefore, Xiao Qi still feels that the monthly subscription price of mobile phone traffic can be greatly reduced, but he can also learn from foreign countries and implement a speed limit policy for daily traffic. For commercial use, personal use only.

For now, Huaguo's mobile phone bills and traffic charges are still too expensive.

The mobile phone bill is okay. After wechat, we seldom even make phone calls.

As for the two-way charging of mobile phones in Dongfang City, that is also an isolated case, and it cannot appear in the whole country.

Basically, the focus is still on the traffic fee.

The current price, no matter Huaguo Mobile Communications, Huaguo Lianshu or Huaguo Telecom, the average 1M price of the data package is about 1 yuan. If it exceeds the data package, it is 3 yuan per 1M, which is very expensive.

Generally, if an ordinary person only uses data from his mobile phone to surf the Internet, even if he does not watch videos, but only uses Weibo, WeChat, Taobao, and Xiaoyao Mall, he can casually use about 20G a month.

no way.

Most of these online social tools and shopping websites are based on pictures, and pictures consume the most traffic. If you just watch Weibo for an hour, 100M of traffic will be used up.

20G data, even if you order the most expensive data package, it is not enough, and the monthly sum will not be less than 3,000 yuan.

What a frightening fee, even ordinary gold-collar workers are reluctant, let alone white-collar workers and newcomers who account for the vast majority of Internet users.

Of course, no one is so stupid in real life, they all use their own traffic.

Anyway, there is wireless WIFI now, whether it is your own company, or outside shopping malls, restaurants, hotels, KFC, McDonald's, etc., you can use free WIFI network.

Back at home, the network is basically installed in my home, as long as the WIFI is set up.

So most of the time, everyone will not use their own traffic.

But that’s not to say that you don’t use it all the time. There are many young people who pursue trendy fashion, and some gold-collar workers with high incomes will also use traffic at ordinary times.

Although there are not many people who buy the highest traffic package, there are many who buy 500M, 1G, and 2G traffic packages.

The reason for the high traffic cost now is not that the three major operators lie with their eyes open in the next few years. The reason now is indeed that the laying cost is too high and the operating cost is very high.

After all, in the previous life, the 3G network was officially promoted on a large scale after 2011. In this life, it has been promoted nationwide in 2008. Comparing these two time periods, the prices in the current 2009 and the previous life in 2012 are similar.

It can be said that the faster the 3G network speed and the cheaper the traffic fee, the faster the development of Huaguo's online commerce, social networking sites, etc. will be.

Even if it's just for the development of his own website and online commerce, Xiao Qi has to actively promote speed increase and fee reduction! (to be continued ~^~)