Chapter 2586 Good Reputation for Fermentation

Generally speaking, uncles and aunts will not buy better things for the price difference of a dime.

But young people are different. Usually they buy things they don't need for many things, and they don't care too much about money.

Just look at the Dream Pad, Dream Stars, and Dream Snow of Fairy Company. 90% of the sales in Huaguo are people under the age of 40, and only 10% are bought by fashionable older people. Almost none of them spend their own money.

But in the case of money, it is exactly the opposite.

Middle-aged and elderly people have more money, while young people have less money.

This should be the vitality of youth. As long as you like it, it doesn't matter if you spend money.

This time Xiao Qi was initially optimistic about the online channel of Xiaoyao Mall, but he didn't expect that young people are still relatively rare in such things as cooking, and usually they are done by family members.

And when they bought vegetables from Fairy Farm, they mostly took them home for their parents to cook, that is, to try something new.

From this point of view, the absolute main force in the vegetable market - aunts and uncles, Fairy Farm didn't catch it at all.

So Wen Lu at Fairy Farm is also reviewing whether this kind of e-commerce selling vegetables is too radical. Should Fairy Farm open a specialty store to sell vegetables, fruits and vegetables?

But in this way, the cost will inevitably rise sharply, and at least the price will increase by 30% to offset this part of the cost.

Then, in the face of such high prices of vegetables, meat, fruits and vegetables, unless you go to cities with strong consumption capacity such as Beijing, Shanghai, Guangzhou and Shenzhen, it is possible to earn back.

In fact, the price of vegetables in Fairy Fairy Farm is not so expensive.

But the problem is that I have already thought about it in advance, the price cannot be cheaper than ordinary dishes, firstly, it is necessary to widen the gap; secondly, although tolls are free, other transportation costs still have to be spent; thirdly, the most important thing is , and cannot have a direct competitive relationship with the local ordinary vegetable farmers, otherwise they will not be popular wherever they go.

However. Just when Wen Lu and the others were feeling melancholy, it was only a day later. The wind direction on the Internet has changed.

"Well, let me tell you all sincerely, yesterday I bought a few peppers and went home to make fried pork with green peppers, but my mother said that this is the taste she ate in the countryside when she was a child. Compared with the green peppers now, it is simply It's fantastic!"

"Haha. That's exactly what I was going to say! This taste is completely incomparable, isn't it? It's great! It's a pity that I only bought it for more than 30 yuan yesterday, and I can't sell it now."

"Don't worry, another batch will come in two or three days. I'm ready this time. I'll buy ten catties. I can't eat enough for myself. I'll give it to my parents and parents-in-law. The elderly should also eat some. Vegetables, so nutritious."

"Aren't you babysitters? Vegetables can be very different? Isn't it a gourmet TV series?"

"You can see that the people upstairs are poor ghosts! Don't you know that there were Yankees who rented land in Pudong in the 1990s. Do they specialize in ecological agricultural vegetables? The price is five or ten times that of our ordinary vegetables! Now it's sold out every day!"

"In fact, after yesterday, I felt a little guilty. I obviously wanted to eat. But just because of the high price, I was a little bit reluctant! Thinking of the children of the people in the disaster area. They are still waiting for their parents to earn money to eat and go to school. In my heart It’s sour. Never mind, I will definitely buy it next time!”

"Just buy it! Let me tell you, the vegetables this time are really delicious. Our family runs a restaurant! The vegetables grown with a lot of pesticides and fertilizers are completely different from the ones in Fairy Farm. The price difference is not much! For the sake of health, I think it is better to eat more of this dish!"

"I'm a foodie. Since everyone says so, I'll give it a try next time. It's not too expensive anyway, just like going to a restaurant!"

"..."

This heated discussion on the Internet didn't make Wen Lu very happy. Although everyone said it tasted good, the key point was that there were too many people who just said it and didn't do it.

When I advertised before, I don’t know how many people said they wanted to buy it. What happened?

Of course, Wen Lu was too worried.

Most of the netizens who yell about buying vegetables on the Internet are people from Beijing, Shanghai, Guangzhou and Shenzhen. They already have money and their daily consumption is high, so of course they don't care.

But to be honest, the five provinces and one city in the southwest are indeed a little less developed economically, and there are more people who care about life on weekdays, so naturally not so many people respond.

Next is the second batch of 100,000 tons of vegetables to start booking.

Xiaoyao Mall is still used as a platform, and it is still delivered to a certain area in the residential area, and people nearby can come and pick it up.

Xiao Qi formulated this plan based on the long-term effect. It is impossible to give up once or twice if the sales are not good. Others have to shop in the market for a year or two. They can afford to lose money, let alone Xiao Qi, the richest man in the world?

The young man had already thought about it, if the first batch of results were not good, then he would turn the meat, fruits and vegetables that could not be sold in Xiaoyao Mall into internal consumption, let his Fairy Real Estate and Xiaoyao Logistics buy them, and Donate to the workers who built the roads. These are big-bellied men, and the products produced in the earthquake-stricken areas are not enough for them to eat.

But there is one thing, the selling price of Xiaoyao Mall and the buying price of Xiao Qi have never been less than a penny, so we still follow the previous plan.

For some things, it is easy for you to lower the price, but it is more difficult to raise the price back.

Keep the price stable from the beginning, and the customers who buy will be satisfied.

As a result, the second sales reservation was sold out within half a day, because it was the platform of Xiaoyao Mall, and the money had already been given out.

Wen Lu and the others peeped at each other, the change isn't that big, is it?

The surprise came so suddenly that it made people uncomfortable!

Regardless of the sale three days ago, ordinary people in five provinces and one city sold a total of 220,000 tons, but this was the first sale of vegetables for rebuilding the disaster-stricken area, and it should have the largest number of buyers. The second time it will obviously drop .

And with such a short interval, those who have bought don't necessarily have to buy right away.

The rest of those who didn't buy don't know what's going on.

But the fact is that it really surprised everyone. Not only was the second batch of 100,000 tons sold out all at once, but the third batch of 100,000 tons of vegetables that Xiaoyao Mall arrived 3 days after the pre-sale on the second day, turned out to be This time it was faster, and the three hours in the morning were sold out.

The main purchasers are mainly concentrated in the big cities of five provinces and one city, and each family has a lot of purchases in these two purchases.

Then the people from Fairy Farm made a survey online. Only then did I know that it was really a good word of mouth fermented!

"Let me just say, such a delicious dish. How could it not be sold?"

"My mother did the math for me. The daily increase in vegetable money is only about 10 yuan. With the current price of food so high, what is it worth to add 300 yuan a month to the food price? People's food is important, or Is money important?"

"That's right! I went to my little aunt's house for dinner two days ago, and I ate the dishes from Fairy Farm. It tastes so good. I ate two bowls of rice without eating meat! My mother talked about it when I came back. Son, I bought ten catties of eggplants, beans, and cucumbers in one go, and they are delicious for the past two days!"

"I will tell you that my family runs a small restaurant? In the past two days, our business has tripled all of a sudden. The reason is that we use the vegetables from Fairy Farm! So even if the price has increased a little, the regular customers are very supportive , and new customers love it too!"

"Che, you guys are not professional. The lady boss of our company is Japanese, she told me yesterday. She finally found vegetables in Huaguo that can be fried with tempura, and that is the vegetables from Fairy Farm. The quality is as good as Japanese ones. Exactly the same!"

"Looking at what you say. I think that even if it's not for rebuilding the disaster area, it's for the sake of my quality of life. I should buy it and try it!"

"In fact, this is very convenient. Fairy Farm picks the same day, puts it in a refrigerated truck, and arrives in our city within 24 hours at most, and then distributes it to each buyer. In this way, there is no other delay at all from the farm to our dining table. It can also be delivered to your home, and you only need to pick it up according to the agreed time, which is much more convenient than going to the vegetable market to plan!"

"There are so many good reviews? Our Great East needs such pollution-free vegetables! Now I don't feel at ease eating outside! Fairy Farm. Hurry up and ship your products to the East!"

"The people in the capital also agree. The food from Qiongdao can be transported to the capital. What is the distance in the north of Sichuan? Come on, it doesn't matter how expensive the price is!"

"..."

This time, more users who participated in the comments were those who had purchased.

Although each of them is an inconspicuous ordinary person, these simple answers and feedback have shown an excellent reputation.

Although the five provinces and one city are not rich provinces, they cannot support the large population. The population of 300 million accounts for one-fifth of Huaguo. Although there are many vegetables in Fairy Farm, they are obviously digested in such a large stall. is more than enough.

What's more, now is the network economy, no matter where people, even people in small counties, can choose to buy.

In this way, the scope of sales will be expanded, not limited to a certain city or a certain supermarket.

Xiangshui Satellite TV, originally a partner of Xiaoniao.com, saw that Xiaoyao Farm is now becoming popular, and immediately sent an entertainment news team to Fairy Farm to prepare to shoot some scenes for everyone have a look.

It turned out that when they arrived, they found that many colleagues had already taken pictures here.

It was not popular before, and everyone did not intend to come to join in the show, but now Fairy Farm is showing signs of prosperity, so of course it is sought after by people!

It is conceivable that when this batch of news is broadcast, the reputation of Fairy Fairy Farm will definitely be greater, and the sales will naturally be better! (to be continued ~^~)

PS:   Thanks to Rotsen, kakuwinter, Wuji Tianjun, my slap in the face, good children don’t cry, blue fantasy, heaven and earth and other brothers for their recent rewards, thank you to all the brothers who subscribed to monthly tickets. It would be even better if more brothers could subscribe to the genuine version!