Chapter 2585 Mode Failed?

Speaking of Fairy Farm Southeast Asia Branch, it is still a long-term thing, but in September, the first batch of vegetables in the earthquake-stricken area also ushered in a bumper harvest.

When there is plenty of sunshine, crops grow faster, which is why rice production in Southeast Asia is so high.

This area in the northwest of Shuchuan, close to the Qinling Mountains, is not tropical, but in the summer season, natural vegetables grow faster.

Fairy Farm is located in the core area of ​​the earthquake-stricken area, responsible for the construction of ecological agriculture, with a total land area of ​​12 million mu.

Although most of these are not vegetable cultivation, and many agricultural products have not yet started to be produced, the first batch of vegetables on millions of acres still has a lot of production because of the suitable season and good weather conditions.

Peppers, cucumbers, eggplants, tomatoes, green beans, onions... and other vegetables, when added together, can produce as much as 1 million tons a month.

This is still Xiao Qi not using a lot of chemical fertilizers, but using careful management to obtain the output.

According to ordinary farmers, if they use chemical fertilizers to grow vegetables, they can at least reach an output of 1.5 million tons.

Xiao Qi has already reached a policy, and the government has already agreed to Xiao Qi to exempt all tolls in the five provinces and one city of Yunnan, Guizhou, Sichuan, Lianghu, and Yuzhou, so as to help the people in the disaster areas to live a prosperous life as soon as possible. force.

There are special staff in Shuchuan Province who are guarding the fields. Once the vehicles of Xiaoyao Logistics are full of vegetables, they will affix a seal and issue a pass. With this pass, within the scope of five provinces and one city Unimpeded.

Yunnan, Guizhou, Lianghu, and Yuzhou have some opinions on such free green passages, but they are too embarrassed to charge for the vegetables grown by the people in the earthquake-stricken areas. I am relying on relief to eat and grow some vegetables to sell for money. It is the performance of people living on their own, if the officials protest that it cannot be free. People in these places will be dissatisfied with them.

Besides, Xiao Qi has been targeting the mid-to-high-end vegetable market from the very beginning, which is why he would rather control production than strictly control green vegetables.

Fairy Farm Company has used a large area of ​​logistics network construction, and the degree of electronic management is very high. Each batch of vegetables has its own electronic barcode, which can be scanned with a mobile phone QR code. You can know which farm produced it, who is in charge, and what the inspection results of pesticides and fertilizers are like!

Because of the absolute quality, the price of vegetables in Fairy Farm will not compete with ordinary vegetables, but will be more expensive than them, which is about 30%-50%.

In this way, there is a gap with the daily life of ordinary people. Buyers are rich and willing to consume better vegetables, and those local farmers don’t have to worry about their vegetables not being sold, because no one competes with them for the largest share. general consumer market.

Xiao Qi is very good at using modern tools for publicity.

Fairy Company for phones and tablets. Not only on TV commercials, but also on print ads and paper ads. It can even be seen everywhere on the Internet.

It is this ubiquitous advertisement that accumulates over time. The Fairy Company has won the attention of most people, and the sales have never declined—for now, even with the addition of the cheap mid-range mobile phone Dream Snow, there is no one pre-sale for more than an hour. It was sold out immediately.

Of course, it cannot be said that advertising is the biggest contributor, but its role is obvious.

This time, for the green vegetables of the people in the disaster area, Xiao Qi ordered Xiaoyao Mall to advertise a long time ago. A month in advance, there are links on the homepage. Click on it and you can see the various agricultural production bases in the disaster area. You can see the ruins before, compared with the busy scene now. There is an exhilarating feeling.

Especially the kind of Internet of Things equipment that is only owned by Yuanyin City in the whole country, which makes a group of people amazed.

"Your love will help them get rid of poverty and rebuild their homes as soon as possible."

Such heart-warming advertising words really made netizens all over the country sigh, and they left messages to express their support.

"Although everyone's life is not easy, the people in the disaster-stricken area have worked harder than us. I dare not say that I buy their green vegetables every day, but it is always okay to buy some from time to time."

"Yeah, for us, whoever's vegetables are not eaten every day? Why can't we support them? These farmers, led by Fairy Farm, want to rely on their own struggle to restore their prosperity. This kind of self-reliance His spirit deserves my support!"

"The one above is right. If you look at the disaster-stricken places in Europe and the United States, which places are not waiting for the government and others to come to rescue? Only the people on our Huaguo side are the most hardworking and kind-hearted, and they started to resume production so early. I have worked hard to make money! I will definitely buy vegetables grown by people in the disaster-stricken area for at least one month in a row!"

"Tsk tsk, you are all rich people. Although I want to support you, Mr. Xiao Qi set the price too high! The eggplants in our market only cost 4 yuan a catty, but his eggplants cost 5.2 yuan a catty." Jin, why? He said it’s an ecological production model that reduces pesticides?”

"I think you're an idiot! We people in Rongcheng don't know that Xiao Qi's word is right! If you have time, come and see us. All the dim sum produced by the fairy cafeteria are grown from ecological agriculture. The raw materials and taste are different from those in ordinary stores!"

"Exactly! How could Xiao Qi deceive people about this? You look down on the world's richest man too much! Could it be that the tens of billions of supplies donated by others are fake? The roads they built in northern Sichuan in the past two years are fake. ? How long does it take to earn your 1.2 yuan per catty for vegetables?"

"Hehe, I'm wondering. Don't you charge for shipping from the mountainous area of ​​Shuchuan to places like Yunnan, Guizhou, Lianghu, and Yuzhou thousands of miles away? Don't you charge for selling in these places? You have to buy the best Cheap vegetables, why don’t you grow them yourself in flower pots at home!”

"..."

A group of netizens had a lively discussion, Xiaoyao Mall also discussed and studied it carefully with Xiaoyao Logistics, and finally decided on the sales method.

That is the first batch of vegetables. Don’t rush to sell them in supermarkets. Let’s try to rely on Xiaoyao Mall’s channel. First, everyone will place an order online, and then according to the principle of distribution for each region, send a few vehicles to each region for delivery. The truck will go to the designated place, and the users who bought it online will come and pick it up.

The scope of delivery and pre-sales is at the county level at most, and the lower towns are far away, and secondly, people are right on the edge of the countryside, so it is very convenient to buy vegetables and so on, and many of them do not have this kind of demand.

This approach is still quite new.

After the price and quantity of vegetables expected to be produced came out, Xiaoyao Mall launched the way of booking.

At the beginning, it was not very ideal. Of the first batch of 300,000 tons of various vegetables that were expected to be produced, only 100,000 tons were reserved by people from Lianghu and Yuzhou, and Yunnan and Guizhou were only 50,000 tons. in half.

But this can’t be helped. Yunnan and Guizhou are originally one of the poorest provinces, and the two lakes are not considered developed provinces, and Yuzhou also eats policy... In a word, the surrounding brothers are not rich.

If you want to say that there are rich people, it must be the group in the southeast coast, from the east, south of the Yangtze River, south of Fujian to the east of Guangdong, that is the rich.

And the netizens over there have said, as long as you dare to ship it, I will dare to buy it. It is not a thing to buy it but not to buy it!

But it is a bit scary to transport it all the way. The five provinces and one city are basically within one to two days of delivery. It is not a problem to have a refrigerated truck, but you are too far away from the Yangtze River Delta and the Pearl River Delta. Even if the oil of the world's richest man basically doesn't cost money, but the tolls are ridiculously high, you can't do business like this.

In the end, other provinces and cities in Shuchuan Province, which are already much richer, settled the 150,000 tons.

Among them, Rongcheng solved 100,000 tons, 20,000 tons were sold to the citizens, and Xiao Qi's face was given to Xiao Qi by the major OEM factories, and they were directly covered.

Anyway, which factory does not have hundreds of thousands of people to eat every day, it can be solved in ten or eight days.

The remaining 50,000 tons were bought by the people of a few affluent counties and cities. They did not use the Internet method, but directly sold it by the staff of Xiaoyao Mall setting up stalls on the street.

Generally speaking, Fairy Farm, Xiaoyao Mall and Xiaoyao Express, including the people in the disaster area, are all in a low mood.

You obviously thought it was okay before, but when it came time to sell it, it became difficult?

This is just the first batch, the second batch of vegetables, the third batch... and then there are fruits, meat and poultry, etc., what should I do?

Is it a price factor?

But the vegetables, meat, fruits and vegetables in Fairy Farm are completely modern ecological production mode. Although it is not as complete as Yuanyin City, which completely eliminates pesticide production, it has reduced pesticides and fertilizers as much as possible, and cultivated them as carefully as possible. Such costs are naturally low. It is much more expensive than using chemical fertilizers with a dull head!

Just when everyone was in a bad mood, the Internet also became lively.

"I just said no! Why buy such an expensive dish?"

"Who knows how they did it? Don't look at it on the surface, but it's unbelievable if you're not a local!"

"Fuck! How do you talk? If you don't buy it, you don't need to talk like that, do you?"

"It seems that the poor ghosts of these five provinces and one city! I watched the video of vegetable production, and the vegetables are also tender and tender, which is very good. If it is placed in our Great Eastern, it will directly solve 50,000 tons, and there will be no problem at all. !"

"Yeah, why didn't Xiao Qi bring vegetables to our Nanwan and Guangdong Province to sell? Although we don't have green passages here, our consumption power is definitely higher than those provinces and cities! Good things shouldn't be worried anywhere Sell!"

"I strongly support it. The people of the capital express their condolences. More than 20 million of us like to eat good vegetables. Please Xiao Qi quickly bring them over. If you don't buy them, I'm a grandson!"

"..." (to be continued ~^~)