Chapter 258. Nine Dingxin Suffers

Xiao Qi is not a small-minded person, but the last time he bought the shares of Dingxin Group and Zhuan Shifu was rejected by Itochu, he was also upset.

Moreover, Dingxin Group has a huge hidden danger. After thinking about it, Xiao Qi felt that it seemed that this hidden danger should be eliminated before he took over.

How to eliminate it?

Of course, let this hidden danger be exposed automatically, and then solve it!

Naturally, Xiao Qi would not do it himself, and he would not use Guo Taiming. Instead, according to the old rules, through a reliable broker, he hired several consulting companies to investigate the sports drinks, food oil, and milk additives in Baodao. material problems.

Xiao Qi didn't mention Dingxin Group by name at all, but Dingxin is the most serious food safety issue, and people will turn their angry eyes on it.

Moreover, because of the success of the Dingxin Group in the mainland, in turn, it also defeated the Wangwang Tongyi Group, which was looked up to before, in Baodao.

Therefore, on September 25th, which happened to be the day when Naito Hirataka took office as the representative director of ITOCHU Corporation, several TV stations and important newspapers in Taiwan received calls from several consulting companies, announcing that they had mastered the The illegal evidence of several food giants in Baodao has been obtained, and it must be announced to the whole Baodao.

After being influenced by gossip in Hong Kong, people in Baodao have become very fond of watching the excitement.

Originally, the reporters from the TV station and the newspaper office were excited to read the news, but when they came back from there... even before they even arrived at the company, they started to explode in anger.

After receiving the call from the reporters, the three major TV stations in Taiwan immediately made preparations for the live broadcast. After confirming the authenticity of the material and editing and editing, they immediately broadcast the live news.

"The Baodao Dingxin Group is involved in the sale of waste oil! Most of the fragrant lard used in people's daily life comes from the extraction of waste oil!"

"Plasticizers are illegally added to three sports drinks of Uni-President Group!"

"Weiquan Foods under Dingxin Group, xx milk is also suspected of adding illegal additives!"

"The oil used in the puffed food of xx company is all waste oil!"

"The food import company under the Dingxin Group imports Spanish olive oil, most of which are expired olive oil relabeled and then enter the Baodao market!"

"..."

As soon as these news come out. The audience on Treasure Island was immediately dumbfounded.

As the reserve of the most traditional customs in China, I followed Chang Kaishen to Baodao. There are many traditional culinary masters, who blossom and bear fruit in Baodao, and create a rich food culture in Baodao. You can find many centuries-old brands that have disappeared in the mainland in Baodao.

Baodao also regards food culture as a symbol of a region and recommends it to tourists who come here.

Not to mention the dazzling array of restaurants, noodle shops, etc., but the famous Shilin Night Market, Fengjia Night Market and other places. Where is it not very lively?

it's good now.

Originally, there are many fried foods in various food stalls, and Dingxin’s oil is one of the best in Baodao, especially this fragrant lard, which is used by almost 60% of small vendors!

Thinking that the food I ate was fried with gutter oil, countless people in Baodao felt nauseous.

Thinking that the oil I use every day is waste oil, countless small vendors can't help scolding their mothers.

All of a sudden, the TV station's phone rings off the hook, and everyone asks whether this is true or not.

The inspectors also acted quickly. Went to the warehouses of Dingxin Group, Uni-President Group and other companies that broke out to investigate.

Due to the rush of time, there was no time to deal with the products of these companies, and even Dingxin Group wanted to dump the oil of several cars. But he was caught by the cameras of the reporters who followed the inspectors.

The next thing is simple, dozens of inspectors and reporters. Various tests were carried out under the live broadcast signal of the TV station. Facts have proved that these reported oil products, sports drinks, milk and other foods are substandard products, and long-term consumption is harmful to human health!

The people of Treasure Island were like angry roosters, they almost didn't explode.

That night, a few prestigious people led thousands of people directly into the headquarters office area of ​​Dingxin Group, and confronted a group of security guards and senior Dingxin executives. Under their scolding, Dingxin's people didn't dare to speak back.

Unification suffered the same fate. But Uni-President was affected. The raw materials they used were mixed with plasticizers, so the beverages had problems. The real culprit was not them, but the manufacturers who sold the raw materials.

But Dingxin is different. Dingxin’s fragrant lard is produced in its own factory, their olive oil is also imported by themselves, their milk and even the pastures are all their own.

All the raw materials are from Reforming itself. If you want to say that you have been deceived, it is an inadvertent way, how thick-skinned you are to say it?

The next morning, the newspaper analyzed in detail the problems of several major groups involved in food safety this time.

Among them, Dingxin's nature is the worst, it's all about making black-hearted money!

The people of Baodao are relatively simple, and because of this, they are even more displeased with such blatant black-hearted business people. There are countless people who scolded the Dingxin Group and the Wei brothers.

Wei Xing, Wei Xiao and other four brothers have been doing various public relations since last night, trying to change the public's impression, or divert their attention, or find a few scapegoats, but all these are useless, Baodao People are already pissed off and don't believe them at all.

First of all, the educational institutions in Taibei City directly ordered all schools in the morning to resolutely not purchase any Dingxin-related milk products for children to eat, and offenders will be severely punished.

Then the small vendors in Shilin Night Market also united and threw the fragrant lard products in their hands into the trash, and jointly declared that they would never use Dingxin's products again, not just oil.

As for the supermarkets, they completely removed the relevant products from the shelves, and solemnly declared that Dingxin Group would be held accountable.

Those famous pastry shops, while crying, agreed to the return of those who bought their products because they used Dingxin dairy products... Tens of thousands of pineapple cakes and other snacks were returned, and the proprietress passed out crying The scene of the incident made countless Baodao people sigh, and at the same time hated the unscrupulous businessmen like Dingxin even more.

Guo Taiming also jumped out, directly explaining that all factories and companies under his control are absolutely not allowed to import any products from Dingxin Group, and that companies like Dingxin will go bankrupt directly!

If it was normal, Guo Taiming, the guy who founded the factory known as "the shame of Treasure Island", would not get any good looks.

But now that he made such a righteous statement, many people praised Guo Dong's Asha's strength and arrogance.

Driven by him, many wealthy people, celebrities, politicians, etc. in Baodao expressed their strong dissatisfaction with Dingxin.

The emotions of the entire Treasure Island were completely aroused in these two days.

The Uni-President Group, which was almost scared to death, was overjoyed when they saw that everyone was targeting their rival, the Dingxin Group, and immediately spent hundreds of millions of NT dollars, that is, tens of millions of RMB in publicity expenses. Help the media to further dig out the inside story of Dingxin Group.

Now the Uni-President Group really got it right. The rich journalists went to Changhua, the hometown of Dingxin Group, where they started their business. As a result, many old people criticized Dingxin.

"Did you know? Dingxin used chemicals to add oil to oil in the 1980s, and we all abandoned it! We don't eat their oil here!"

"How could they go to the mainland to develop their careers if they were not frustrated by us?"

"Yeah, we reported it back then, but somehow they weren't punished!"

"Don't doubt it anymore, Dingxin is so black-hearted, and their father is also this kind of person!"

"For money, these people even cheat the people in their hometown. What do you think of them?"

"..."

As soon as these interviews came out, it added fuel to the fire of the Dingxin Group, which was in a difficult situation, and made the Wei brothers' public relations effect even more ineffective.

They originally thought that they would be able to do it with hundreds of millions of NT dollars, but they didn't expect that in order to punish them, their rivals would spend money to find materials at all costs, so that all the shady scenes from their start-up to the present were revealed.

"I think Dingxin Group is about to throw up!" This is the most famous TV presenter in Baodao, said in a news program.

"Companies like this should be wiped out! Our xx city prohibits the sale of all Dingxin products!" This is the words of a local mayor.

"The government will seriously investigate them, and strive to give everyone justice as soon as possible!" This is the speech of the director in charge of food hygiene.

Under such a situation in Quanbaodao, the Wei family brothers couldn't stand it at all, they would be chased and intercepted no matter where they were, and the harsh words of the reporters almost made them want to beat someone.

The stock of Weiquan Group, the only company of Dingxin Group listed on Taiwan Island, plummeted every day. In just a few days, the market value dropped by 38%, and shareholders suffered heavy losses.

The plight of Dingxin Group is not limited to Baodao.

Seeing such a situation, Master Knock Holdings and Master Knock Beverage Holdings also fell sharply every day, falling by 26% and 23% respectively in a few days. No sign of stopping the decline.

It's hard to imagine that a food company that was thriving just a few days ago has become overwhelmed by everyone in such a short period of time, with a direct loss of nearly 4 billion US dollars in market value!

Under the wind and rain, many people are wondering whether the Dingxin Group will collapse this time? (to be continued ~^~)