Chapter 2086 Hot Advertising Investment

If you want to say which place in the Hong Kong entertainment circle is the hottest during this period, it must be TVB.

Whether it is Yinhuang, Huanyu, or the studios of several major directors, they have never been as lively as the current TVB.

An older reporter mentioned that the current TVB is a bit like the scene of dominating the world in the 1980s and 1990s.

There is no other reason. The market in eastern Guangdong is really very important to TVB, and even to the entire Cantonese circle.

With Eastern Guangdong Province, TVB's market has directly expanded from a population of less than 10 million to 110 million, a direct increase of more than 10 times.

Moreover, Eastern Guangdong Province is one of the most economically developed provinces in China, and its consumption power has always been strong. Advertisers are willing to spend a lot of money for such a large market.

The original TVB advertisement bidding should have been carried out in early November, but this time it was delayed due to the privatization of TVB, so it was held in early December.

Advertisement bidding was extremely hot from the very beginning.

For example, at the 8 o'clock stall during TVB's most prime time, the farmer real estate tycoon who is famous for building villas in the south directly wants to buy the naming rights for the 8 o'clock stall next year at a price of 200 million Hong Kong dollars.

You know, this year's CCTV's eight o'clock file naming rights were only paid for by Naaisi with 229 million yuan. A local TV station can have an income of about 180 million yuan, which is already super powerful.

In addition to this, the advertisements of the noon news file, evening news file, various variety shows, etc. have been looted by a large number of Chinese and foreign companies, which is no less than ten times more lively than last year.

After the advertisement bidding and auction in the afternoon, Yue Ling handed over the task of the reception to the assistant, and immediately got in the car and arrived at Feng Kexin's Repulse Bay Villa.

Feng Kexin, who is more than 5 months pregnant, has a very prominent belly at this time, even if she is wearing a wide skirt, she is willing to see the outline of her belly.

When Yue Ling came, Feng Kexin had just eaten. Accompanying her daughter to do her homework there, just like a mom in a normal family.

But Yue Ling looked at this delicate and graceful beauty with an attitude of awe and flattery. Because she is the queen of the entire TVB, possessing the power of life and death over hundreds of stars, big and small, and thousands of staff.

Seeing her coming, Feng Kexin said something to Ping'er, and the little girl went back to the room with her homework.

"Sister Yue is here? Have you eaten yet?" Feng Kexin asked Yue Ling softly, beckoning Yue Ling to sit down.

"I ate two pieces of bread in the car, it's almost done." Yue Ling sat down on the sofa and replied respectfully.

"How can I do that?" Feng Kexin greeted the servant beside him. "Bring a bowl of chicken soup to Sister Yue, and make a plate of fried beef."

"Thank you, Chairman!"

Fried Beef River is Yue Ling's favorite food all the time. Seeing Feng Kexin's thoughtfulness makes her very happy.

Don't say you are really hungry, even if you are not hungry now, you have to eat all of it.

Taking advantage of the time to do Niuhe, Yue Ling reported to Feng Kexinhui: "Chairman, next year we will adopt a joint advertising bidding in Hong Kong and the Mainland, which will be converted into a total of 3.8 billion Hong Kong dollars. An increase of 100% from last year. In addition, in our large-scale Driven by the increase in filming costs and variety show production costs, our program distribution and distribution also sold 1.2 billion Hong Kong dollars. The TVBS of the Taiwan business has not changed much, about 600 million Hong Kong dollars. In Malaysia, Singapore and other Chinese-speaking Regional advertising revenue has also increased a lot, reaching HK$800 million.

In addition, the built-in advertising sponsorship of programs and TV series has also been greatly improved. They are based on the specific content and duration of each program and TV series, etc. We expect this piece to reach at least 1.2 billion Hong Kong dollars, which is at least 70% more than this year's increase!

Calculated in this way, our annual income can basically reach 7.6 billion Hong Kong dollars, an increase of 80% over this year! This is all due to your opening up the channel of East Guangdong! "

"Don't just talk nicely, what about our profitability?" Feng Kexin asked with a smile.

"The profit situation is not very good." When Yue Ling faced Feng Kexin, she was always honest. The operating profit in the first few months has been squeezed a lot. It's all losses.

The preparations for several programs and TV dramas starting from November will involve a lot of manpower and material resources. Go on like this. According to preliminary estimates, we should be struggling on the breakeven line next year, or we will fall into losses, but the magnitude of the losses should not be large, that is, about 300 to 500 million. "

When she said this, Yue Ling felt extremely envious in her heart.

The man the proprietress is looking for is good. To the richest man in the world, a mere three to five billion Hong Kong dollars is like a dime in the hands of ordinary people, nothing at all.

Because of this, Yue Ling did not persuade Feng Kexin to be more frugal in the company's expenses. Anyway, the business expansion is getting better and better, and TVB is also making more and more money. The scale is large. As long as it maintains a small profit, it will not less than three to five billion a year. profit.

Besides, Yue Ling also knows that Feng Kexin has 12.5% ​​shares of Watsons that countless people dream of. In terms of making money and dividends, Watsons is enough for Feng Kexin and her children to live a prosperous life. It is good for TVB to maintain its influence .

Sure enough, Feng Kexin smiled when he heard the words, "It's okay, we can still bear the loss for a year or two. We have to think about the long-term operation in the future, and now it's just the beginning. When the ratings in eastern Guangdong province rise, our Profit margins will be higher.”

"What you said is true." Yue Ling nodded, "This matter is not urgent for now, but there is another matter that requires you to make a decision."

"What's the matter?" Feng Kexin asked in surprise.

"At noon today, Mrs. Shao called me and talked about the four pieces of land in Clear Water Bay and Tseung Kwan O."

Hearing what Yue Ling said, Feng Kexin immediately understood.

At this time, the chicken soup and fried beef were brought up, and while signaling Yue Ling to eat first, Feng Kexin also began to ponder.

Having stayed in TVB for more than ten years, Feng Kexin of course knows all about TVB.

Shao Liuye has now sold all the shares in TVB, and the remaining TVB-related land in his hands is the 4 pieces of land in Clear Water Bay and Tseung Kwan O.

Among them, the three pieces of land in Clear Water Bay add up to more than 150 hectares, and the one in Tseung Kwan O is even bigger, about 230 hectares.

Shaw's TVB originally worked in Clear Water Bay TV City, but later moved to Tseung Kwan O TV City for development needs.

But these four pieces of land are not TVB's property, but leased to TVB by Master Shao Liu, and the rent paid every year is not a small amount.

Of course, the operation of Clear Water Bay TV City has ceased now, and TVB has only leased the site of Tseung Kwan O TV City.

Master Shao Liu was originally a land owner, and he could live a good life by collecting rent, but Feng Kexin knew that he had always wanted to sell these four lands.

The reason is very simple, Shao Liuye's children and descendants are all in Singapore, and the Shao family has a lot of property there, and the children have fallen out with Shao Liuye, no matter how much money there is in Hong Kong, they don't care.

Therefore, Shao Liuye decided to leave these properties to his second wife, Ms. Fang.

Ms. Fang quit TVB, and she doesn't like to be associated with TVB anymore. Mr. Shao Liuye is going to cash out and reinvest in real estate or other industries, so that his wife can live a prosperous life in the future.

When Xiao Qi was negotiating the shares of TVB before, Shao Liuye intended to sell these four pieces of land to Xiao Qi.

It's just that his asking price was too high at that time, with a market value of 10 billion Hong Kong dollars, he asked for 12 billion.

Xiao Qi was thinking that a year later the financial crisis would break out, and Hong Kong's stock and property markets would be hit hard, so he didn't agree.

And Xiao Qi also told Feng Kexin about this matter, saying that when the right time comes in the future, they can buy them together.

"How much does Sixth Master Shao want to sell?" Feng Kexin asked in a harmonious voice after Yue Ling finished eating and wiped her mouth.

"The four pieces of land are packaged and sold together, and the asking price is 10 billion Hong Kong dollars." Yue Ling smiled, "But I didn't say anything. These two are good people. Now that the Hong Kong stock market has plummeted and the property market is unstable, they still want to pay the price a year ago. It’s really inappropriate to sell it.”

Feng Kexin also laughed, "Let's talk if the price is not suitable! The most important thing is to negotiate the land in Tseung Kwan O first."

Yue Ling said, "They don't want to sell it alone, they insist on selling the three useless Clear Water Bay plots together."

"Can the three lands in Clear Water Bay be used differently?" Feng Kexin asked. She remembered that they were used for industrial purposes. Where is there any industry in Hong Kong now?

"No." Yue Ling said, "Before we moved, we had asked about it, and the Hong Kong Island government's answer was that it could only be used for industrial use. Otherwise, Sixth Master Shao would not have bundled it up for sale."

"That's it..."

Feng Kexin pondered for a while, then made a decision: "I don't like their attitude towards artists, but at least it's a guest-host event. My bottom line is 9 billion Hong Kong dollars. You can talk to them based on this."

"it is good!"

Yue Ling nodded, Feng Kexin was indeed benevolent.

If you change someone, you will definitely have to bargain for 8 billion, and this price will continue to decrease as time goes by.

Shao Liuye is a philanthropist externally, but internally he is an out-and-out tyrant.

Feng Kexin was exploited by TVB a bit miserably. If she didn't take advantage of the situation and rob her, she was already taking Shao Liuye's face into consideration.

If Shao Liuye had self-knowledge, he would definitely agree to Feng Kexin's conditions.

After these pieces of land are in hand, TVB's operating expenses will be reduced a lot, and the high-quality assets held in hand will also increase.

Even the three pieces of land in Clear Water Bay may seem troublesome to others, but with Feng Kexin's relationship with her husband, how to develop and utilize them is not a problem! (to be continued ~^~)