Chapter 2122 Capacity!
However, fans are not without dissatisfaction.
Because the release date announced by Fairy Company is February 15, 2009.
There are a full 50 days from now, how can the anxious fans bear it?
Speaking of which, Fairy Company is also the only company that can whet everyone's appetites. Even Apple released the iPhone right after the press conference, but Fairy Company didn't. It had to do enough advertising to whet everyone's appetite. Just started selling.
And the most condemning thing is that the production capacity of Xiannv Company has never been sufficient.
Not to mention Dream Stars, even the Dream Pad, which was first released, has been on sale since December 25, 2006. It has been two full years, and it has never been sold on the shelves of Fairy's directly-operated store. It was the online pre-sale that sold out, causing countless fans to curse: "Can you still let us have the pleasure of shopping in a physical store?"
But scolding is scolding, when it's time to snatch tablets and mobile phones, they are not relentless at all.
Even in 2013, when we were used to seeing mobile phones, Xiaomi phones were sold out within 3 minutes of each online sale. Dream Pad and Dream Stars said that there was no pressure at all, including Dream Snow.
Xiao Qi knows the way of marketing very well.
He knows whether to tantalize his appetite or not is not the key to whether the product sells well.
Even advertising, marketing, etc., do not occupy the main factor.
The most important thing is whether your product is good or not, and whether it can make fans obsessed with it!
Only when the product itself is done well enough can it have the foundation of marketing.
If it is replaced by smart phones like A1600 and N80, if you want to engage in marketing with such appetite, I am afraid that the sales volume will be very disappointing.
Only Dream Snow has the ability to make fans look forward to, then this appetite will keep everyone looking forward and longing, so that everyone will accumulate enthusiasm for buying, and it will be released directly on February 15th.
Of course Xiao Qi would not worry about the quality and appearance of Dream Snow. Although HTC is not good at marketing, its own strength is still excellent. Bring their HTC ONE flagship model in 2013, and after Xiao Qi's optimization and improvement, it must be more than enough for Fairy Company's mid-range mobile phone.
Therefore, on the one hand, Xiao Qi took Dream Snow for review by critics and electronic magazines all over the world; And feel the excellent function and charm of Dream Snow.
But Xiao Qi still couldn't satisfy all the fans. At least the countless fans queuing up to play Dream Snow in the Fairy Fairy Store complained to Xiao Qi: If you released it earlier, do we still need to come here to queue up to try it out?
However, Xiao Qi also has his own difficulties.
The finished product of the first Dream Snow is still assembled in Fairy Three Factory according to the usual practice.
Due to the supply of various parts and familiarity with the process, it was not until the beginning of November that the assembly of the first batch of sample models officially started.
Participating in the assembly are the five factories of Fairy No. 3 Factory, Red Sea Factory, Star Electronics, Xindian Technology, and Yinhuang Electronics. Although the five factories are all in Rongcheng, they are the No. 3 Fairy Factory that needs to make limited editions in the future. Naturally, according to the tradition, the first batch of assembly tasks was done, and the other four companies only sent elites to learn.
among these workers. More than half of them are old skilled workers, and the speed is not too slow. But in order to ensure the good product rate, it was not until mid-November that the assembly process of each item was thoroughly understood, and then I went back to teach a group of apprentices.
In this way, the speed will naturally not be too fast.
It is a great thing that hundreds of thousands of workers can learn to assemble in a month. They can't be required to assemble the finished products directly, right?
In December alone, the scrap rate of the entire Dream Snow was as high as 38%. Then you have to use time and assembly quantity to pile up.
Don't think that 38% scrap rate is not high, if you know. This scrap rate is based on the continuous disassembly of non-conforming models and repeated use of parts until they are unusable. You will not feel that the scrap rate is very low.
The price Xiao Qi paid for this was hundreds of millions in losses.
But that can't be helped.
If you want to train good workers, you don't have much time to train them slowly, so you can only rely on this to make them proficient.
If workers were not recruited in the southwestern provinces, but recruited in the coastal provinces of Guangdong and Nanwan, the number of semi-skilled workers would increase greatly, and the speed could be improved a lot.
But the problem is that Xiao Qi is not willing to make money just for the sake of making money. Apart from making money, Fuze Township is also his big wish.
The three southwest provinces of Shuchuan, Caiyun, and Qianzhou, including underdeveloped areas such as Xiangshui, Hanchang, Dunhuang, and Qinling, are all close together. When there are 700,000 to 800,000 job opportunities in Shuchuan, Especially when the previous example proves that working in a fairy factory is more cost-effective than going to Guangdong, Jiangsu and Zhejiang, the frenzied influx of workers waiting to be recruited naturally filled the streets and alleys of Rongcheng.
For this matter, Wen Anping and Zhang Zhanzhao did not miss calls from the ministries and other provinces. Under the pressure of various favors, this time the recruitment activity still had to adopt the model of dividing the cake, and there was no way to leave it all to the Shuchuan people— —Of course, the several large factories in front and back have absorbed a lot of the working population in Shuchuan. In recent years, whether it is personal GDP or overall GDP, it can be compared with several developed provinces.
Because of such a good development, it is normal for brothers and provinces to be jealous and want to get a share of the pie.
It is very annoying to eat alone, so Wen Anping and Zhang Zhanzhao can only share some.
But then again, no matter if they are workers or migrant workers, whether they are from Shuchuan, Caiyun, Xiangshui or Qinling, the industrial workers in Huaguo will always be the hardest and most willing to work.
Even the current migrant workers are not skilled enough. But you're never likely to hear that there's something wrong with their seriousness. Just as hardworking and diligent as they were farming at home back then.
So after more than a month of actual assembly, around December 20th, the good product rate has increased to over 85%, and the large-scale assembly work can be formally carried out. The rest is to let the workers do the actual work The proficient skills in the factory are the same as the factories of Dream Pad and Dream Stars, and the yield rate is increased to more than 98%.
That is. It's true that Dream Snow was released on December 24th, but the real production has only just begun.
The expected production capacity of Dream Snow in one month is 25 million units, but according to the current speed, it is not bad to be able to gather 30 million units of Dream Snow on February 15. In addition to the official sales of 25 million units, there is also Softbank The 2 million contract machine of the three giants of Huaguo and the 3 million contract machine of Huaguo.
This time, Xiao Qi's ambition is not small.
In addition to the current contract phone operators, if mobile phone operators in other countries are also willing to make contract phones, Xiao Qi will definitely try to satisfy them.
He will never forget that the iPhone in his previous life relied on the United States as a contract phone. Only slowly did it become popular, and it became popular all over the world.
Now Fairy Company's is higher than the iPhone in the previous life, but Xiao Qi is above Dream Snow. I just want to make a sales champion—not a sales champion of high-end products, but a sales champion that cannot be matched by all other models.
Want to get to this point. Then it is necessary to rely on the strong network of operators to trick users into using various promotional methods.
Uh……
Speaking of this is like engaging in pyramid schemes, but sales and pyramid schemes actually have a lot in common.
Xiao Qi doesn’t expect Dream Snow to be the number one in sales in the world every year for more than ten years, more than all others combined, but at least it should occupy the entire mid-end market within three to five years and become the number one sales in the world mobile phone.
To achieve this wish, there are naturally many efforts.
The first is the quality of Dream Snow, and then the price of Dream Snow.
There is no problem in either of these aspects. In 2013, the Dream Snow can be regarded as a very good model, and the price is also considered to be a cheap Dream Snow in 2013. The performance in these two aspects has been well reflected by the tide of praise on the Internet and offline in the past few days.
The third is advertising and marketing, which is not a problem. After more than two years of cooperation, Fairy Company has established good cooperative relations with many super large advertising companies and public relations planning companies. As long as they are willing to spend money, they can Send the advertisement of Fairy Company to any corner of the world.
The last point, which is also the point that Xiao Qi is most concerned about now, is the issue of production capacity.
However, the total number of Dream Snow's foundry factories now exceeds 700,000, which is enough in the first stage. If you want to expand production capacity, you have to wait until the second half of 2009.
At that time, the foundries that have completed their running-in will be free to continue to expand!
Steady step by step, instead of pursuing more, faster and better, is what a large company with long-term plans should do! (Want to know more exciting news of "Dream Times"? Open WeChat now, click the "+" sign on the upper right, select Add friends to add a public account, search for "Qidianzhongwenwang", follow the public account, and never miss every time Update!) (to be continued~^~)
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