Chapter 2157: The Red Envelope Grabbing that Sparked the Upsurge

In addition to Fairy Guardian bought the recommended location on the homepage, WeChat also made efforts at the same time, choosing to buy the recommended location of the Android store.

Wechat has actually been used among Android users before.

But that is Weixin playing a side ball.

Because WeChat itself is free, only the purchase of WeChat services is charged.

And APP STORE agrees that free software is also on the Android store, because they don't make money, how do you restrict others and monopolize permissions?

So in the Android store, WeChat has been providing downloads on it.

It's just that the free version is only for everyone to download, but the paid service has not been launched at all.

In other words, Android users can use WeChat, but they cannot expand their own space, use cute emoticons, etc.

Now once the exclusive rights are opened, WeChat naturally wants to make more money from Android users, and because the advertising cost of the Android store is very low, it directly advertises on the homepage.

Of course, the purpose of the WeChat company is not only in the charging items of WeChat services, but also in another interesting free app they launched - WeChat red envelopes!

On the same day, the official account of WeChat announced the launch of WeChat red envelopes, and released strategies for grabbing red envelopes during the Spring Festival on various channels.

As a national statutory holiday, the Spring Festival is only celebrated by Huaguo and South Korea.

But in addition, many Chinese in Southeast Asia will definitely celebrate the Spring Festival.

So these propagandas are basically locked in Asia, and the main battlefield is in Huaguo.

As soon as I saw the app of grabbing red envelopes, everyone was stunned, and then searched the usage and strategy of grabbing red envelopes on the Internet, and many people immediately expressed great interest.

According to the data of APP STORE and Android store, the free red envelope grab APP launched by WeChat company has been downloaded by more than 2.1 million people in one day, and those who have downloaded it will quickly start using it, regardless of whether it is the Spring Festival or not. stand up.

Grabbing red envelopes is a game.

some people. It's definitely not good for you to ask him to study scientific research, but he is very proficient in playing games.

So soon someone sent out the red envelope. Throw it directly into your circle of friends.

"What do you mean? How does it show that there is a red envelope? Could it be that I have a virus?"

"Idiot! It's not a virus, but a red envelope sent by Brother Yu! I already snatched one, and it contained 8 yuan... Wow, look, this guy Zhang Xixi snatched an 88 yuan one!"

"Wow, I'm here to open red envelopes too... Damn! Why are there no more?"

"Haha, I stole it from you. You deserve it! It's so procrastinating!"

"Bastard, I'll grab it too..."

"Hee hee, it's so fun, I'll give out red envelopes too!"

"Don't run, watch me!"

"..."

All of a sudden, the whole country, the Chinese community, and even Koreans all fell in love with this game of grabbing red envelopes.

Many people who like to play immediately send red envelopes in their circle of friends.

The person who got the red envelope was stunned for a while. There was a burst of wailing for not getting it, and the circle of friends was full of excitement.

People who use WeChat generally use Wei.blog, and they share their hard work on Weibo.

This kind of red envelope behavior. After some stars joined in, it spread even more. Let more and more people know the gameplay and fun of grabbing red envelopes, and naturally more people are willing to try this new thing.

In the previous life, someone had researched the reason why grabbing red envelopes was so popular.

One is that local tyrants have the characteristic of showing off. Many people regard sending red envelopes as a kind of condescending giving. Watching people in the circle of friends scrambling together, they naturally feel satisfied and happy.

The other is that everyone has the mentality of getting something for nothing, and it must be a pleasure to grab a red envelope for nothing.

Of course, this is the most important reason for the popularity of grabbing red envelopes. It also lies in the word "grab".

There is a thrilling process of grabbing red envelopes, and there is a surprise of not knowing when the pie will fall from the sky. There are all kinds of expectations before opening the red envelope... Wait, so the app for grabbing red envelopes has naturally become popular.

Just at 11 o'clock in the evening, according to WeChat's own statistics, a total of 7.78 million red envelopes have been sent out, all of which have been snatched up, and new red envelopes are still being released for everyone in their circle of friends. The friends are looting.

It was also on this day that the WeChat Snatch Red Envelope app directly occupied the headlines in the comment areas of Huaguo, South Korea, and many countries in Southeast Asia.

In addition, in APP STORE and Android store, WeChat Grabbing Red Packet APP also quickly became the second app with a total score, second only to Fairy Guardian, which has a wider influence.

Such a big movement naturally attracted the attention of many people.

In the face of many things that happen, the layman is watching the fun, but the expert is watching the doorway.

Everyone knows the relationship between WeChat and Xiao Qi, and WeChat is still the largest instant voice communication tool in the world, with more than 400 million users. It is no problem to increase the number by two or three times.

So everyone saw the debut of the red envelope app, which quickly captured the hearts of Chinese and Koreans, and immediately began to think about it.

The first to make an evaluation and analysis report was Morgan Stanley.

"When we first saw this APP, we just thought it was very interesting. Through the interaction of WeChat Moments, some people send money, others get money, and enjoy the happiness of giving and receiving. It seems so simple. And more than 200 Tens of thousands of people have downloaded and used it, which further shows its interestingness.

In the era of the Internet, anything that is liked and sought after by users has its value. When we first researched the Red Packet Grabbing APP, we only saw its value in interaction, and thought it was an app used by WeChat to increase user stickiness, just like the fairy browser that Fairy Company was about to release. .

But after careful study, we were very surprised to find that there was a huge purpose hidden in it!

Whether it is the person who sends the red envelope or the person who receives the red envelope, in addition to opening his own Tenpay account. You must also have a bank card number that can transfer money in and out, otherwise your money will not be transferred in and out.

This bank card number is bound to your WeChat ID. In other words, since then your WeChat ID has been linked to the function of a bank card, and the WeChat company has been linked to your bank account.

What does this mean? This means that the WeChat company has become an alternative bank, and the WeChat ID has become an account number that can be used for mobile payment.

You know, in the past, unless you wanted to use WeChat’s paid services, WeChat users didn’t have to subscribe to Tenpay, nor did they need to bind their bank card numbers.

But now an app for grabbing red envelopes has made everyone change their habits and directly open Tenpay and bank card numbers, and they are willing!

Having the bank card information of millions or tens of millions of users is a huge fortune in itself. If WeChat wants to launch its own shopping mall in the future, such as Amazon, Rakuten Market, Taobao, Users don't need to bother at all, they can directly use Tenpay and bank cards to shop normally.

This is undoubtedly of great benefit to WeChat to develop its own B2B2C business. This kind of pre-launching activities normally represents WeChat's premeditation and determination to embark on online commerce in the future!

Another point is that in mainland China and Hong Kong, if the user's bank card is from Fairy Bank, they will get a 5 yuan cash red envelope, and the annual fee and SMS notification fee for fund changes will be exempted. According to our survey, among the 2 million users today, at least 200,000 people go to Fairy Bank to open an account because of this.

This is the good strategy of Xiao Qi and Miss Huangfu to kill two birds with one stone! Just a free red envelope grabbing app with a game nature can increase your own strength in mobile payment and bank users, and lay the foundation for future development. It really deserves the title of golden boy and jade girl with the title of genius! "

Morgan Stanley's analysis agency is well-known all over the world.

As soon as their analysis report came out, people in the banking industry and online business circles suddenly realized that WeChat and Fairy Company still had this purpose!

Within a day, WeChat’s Tenpay added 2.1 million users, and Fairy Bank added 200,000 bank card users.

If it goes on like this for a long time, is it worth it?

Isn't it logical for WeChat to catch up with Amazon and EBAY?

Even their users who bind mobile payment bank cards will surpass most of the online trading companies in the world before opening the mall!

Fairy Bank is even worse.

Originally, it had the potential of more than 200 million users from Alibaba, Taobao.com, and Xiaoyao Mall. Now, with the addition of a WeChat, there will be more than 500 million Weibo users who may be bound to bank cards in the future. Well, you will become the largest bank in the online world directly!

Fairy Company is already an undisputed giant in the smart electronics industry because of its Dream Pad, Dream Stars and APP STORE.

Now it has emerged in the banking industry and achieved outstanding achievements in another aspect, then it has become a giant walking on two feet, impartial, and has the ability to walk steadily and steadily!

Before Fairy Company, it took at least thirty to fifty years for a consortium to be established.

Now Fairy Company has only been established for 4 years, and it seems to have the embryonic form of a consortium. It is an incredible achievement!

No wonder Xiao Qi became the richest man in the world.

Besides him, who else can lead this magnificent Internet era? (to be continued ~^~)