Chapter 2147 The Spring Festival New Year's War that Is Ready to Go!

In the month before the Spring Festival, many units will not be busy, but there are also many companies that will appear very busy.

For example, those factories related to the Spring Festival, fireworks and firecrackers, all kinds of food and drink for the New Year, all kinds of New Year gifts, and Spring Festival related, etc., will be very busy.

Xiaoyao Mall is one of them.

In order to prepare for the second Spring Festival after the opening, which is also a real Spring Festival strategy, Qin Yibin started various preparations in October.

It just opened on Christmas the year before last, and after winning super popularity from Christmas to New Year, it did not achieve much during the Spring Festival due to lack of goods, shortage of manpower and other reasons.

So Qin Yibin thought about it for a while, and felt that he should do a good job during this year's Spring Festival.

Of course, it's not that Qin Yibin wants to work hard during the Spring Festival holiday, it's purely courting death.

Chinese people's obsession with the Spring Festival is second only to their mother's attachment to their homeland.

Not to mention ordinary urban company employees, those migrant workers who keep moving around for an extra 100 yuan monthly salary, as long as the boss dares them not to go home for the New Year, these people dare not even this month’s salary, directly Let go.

So there is the Spring Festival migration in Huaguo that makes foreigners dumbfounded every year.

The same is true for the employees of Xiaoyao Mall, Xiaoyao Logistics and Xiaoyao Express. No one wants to work overtime during the Spring Festival, especially those who have worked hard outside for a year and have not seen their parents, relatives, or even children for a year. .

Even though there are quite a few employees who are locals in the branch of the city where they are located, visiting relatives and friends during the Spring Festival and gathering with friends are unavoidable. These are the things that people value most, far from what you give 200%, 300% salary can be compared.

So even if there are so few employees who are willing to work overtime, it can't meet the company's operational needs at all, so Qin Yibin never thought of playing tricks during the Chinese New Year this year.

The time he chose was the month from the 25th of the winter month to the 25th of the twelfth lunar month, which is basically the period from January 14th to February 14th.

In order to let the workers not relax on the eve of the Spring Festival. After Qin Yibin applied to Zhou Bo, he made a promise. As long as they do well during this period, the workers and employees of the three major companies in the Xiaoyao family can receive half a month's salary bonus in addition to the original year-end bonus, so that they can have more money in their pockets. New Year's Eve at home.

For those who go to work, what attracts them the most is not the corporate culture and the struggle for the realization of idealism, those are all imaginary. What attracts them most now is promotion and salary increase.

The salary of the Xiaoyao family is lower than that of the Fairy family. After all, the output and profits of the two are different.

But on average, they can't get away with 7,000 a month, which is almost double the average salary of 4,000 when they first opened.

After such a month of hard work, the employees can get extra rewards in terms of performance, and the workers can get benefits in terms of commissions, and they can take an extra three to five thousand to go home. What's wrong with that?

Therefore, at the stage of stocking up, everyone worked hard.

Qin Yibin is worthy of being a person who has worked in Japan's Lotte Mall for so many years, and has been baptized in Xiaoyao Mall. His experience is extremely rich, and his courage is also particularly great.

This month's Spring Festival strategy. Qin Yibin prepared a total of 90 billion goods, and the turnover of Xiaoyao Mall in December was only 28 billion.

In other words, Qin Yibin wants to sell more than three months of turnover in these 30 days.

With a commodity reserve of 90 billion yuan, Xiaoyao Mall is naturally not enough, because they have a lot of goods themselves, and Xiao Qi is of course allocating funds for the shortage.

Xiao Qi is not short of money now. For example, a few days ago, the credit default swap insurance that Citibank Mochiyev recommended him to buy has already made a profit. The part of Morgan Stanley and Goldman Sachs is naturally a loss, but the collapsed Lehman Brothers and the acquired Merrill Lynch. But it brought Xiao Qi an income of 12 billion US dollars.

Although it will take a certain amount of time to liquidate the assets, and it will take several months to arrive in the account, but this money has become Xiao Qi's investment profit, which is already a certainty, and I don't know how many people are envious.

anyway.

To mobilize 90 billion funds, Qin Yibin did not purchase stock indiscriminately, but had a detailed investigation and plan.

First of all, the most consumed commodities in the Spring Festival market must be liquor and cigarettes.

Whether you are treating guests to dinner or playing cards, these things are absolutely indispensable, especially white wine. Without wine on the table, can it still have the taste of the New Year?

Cigarettes are still a monopoly system in the country. No matter how big the brand of Xiaoyao Mall is, it is impossible to sell cigarettes. However, the monopoly system for liquor has long been abolished. The top 10 liquors, beers and wines have been purchased in large quantities.

Among them, the two most important liquors, Wuliangye and Moutai, were originally reluctant to be sold online, because they were already in a monopoly position, and the daughters of the emperor would not worry about marrying, so why should they be sold online? Mess with your own offline sales?

But this reflects a strong backing role.

Wuliangye is in Yibin City in Shuchuan. Xiao Qi's influence in Shuchuan is unspoken. They may not give face to Xiaoyao Mall, but they definitely dare not give face to Xiao Qi, otherwise Wen Anping will have to give them a meal Board to eat.

Although Moutai is located in Qianzhou, Xiannv Company's foundry and its affiliated companies recruited people from Qianzhou when recruiting workers. This kind of favor is real. It's because you eagerly called Wen Anping and Xiao Xu and begged for a while, now when we need your help, you can't just pretend to be crazy, can you?

Therefore, Qin Yibin won 3 billion Wuliangye and 2 billion Moutai in one breath, among which the best-selling 52-degree Wuliangye and 53-degree Feitian Moutai won the most.

Wuliangye and Moutai in 2009 are really cheap. The market price of 52-degree Wuliangye is only about 320, and the price of 53-degree Feitian Moutai is only about 650. Compared with the sky-high prices of Wuliangye 1200 and Moutai 1800 during the Spring Festival in 2013, It is completely a product of two worlds.

After Xiao Qi heard the news, he couldn't help but send people to Maotai and Wuliangye distilleries, spent tens of millions to buy their old vintage wines, and put them in his basement warehouse.

It can't be said that I can make a fortune by relying on these in the future, but entertain guests with the old wine in the cellar that will skyrocket in a few years. But it is also a very good thing.

The three local brands in Sichuan, Luzhou Laojiao, Jiannanchun and Langjiu, belong to the lower end of the first line. The negotiation process was naturally much easier than Wuliangye and Moutai, and it was even negotiated earlier than Wuliangye and Moutai.

Qin Yibin won Moutai and Wuliangye, and used these orders to negotiate with other wineries. They saw that Moutai and Wuliangye had given in. If we don’t sell online, we will lose our reputation and be thrown away by them. Down. Therefore, Jinshan Fenjiu, Xinghuacun Liquor, Xifeng Liquor, Jinjiu and other famous liquors have also signed contracts.

As for other wines such as Qindao Beer, Yanjing Beer, Zhujiang Beer, Changyu Wine, Great Wall Dry Red...etc, there is no problem.

Anyway, Xiaoyao Mall has an agreement with all the manufacturers that the sales price of these alcoholic beverages should not be lower than 90% of the market retail price, that is, at most about 10% cheaper.

Even though the wines bought in Xiaoyao Mall are worth more than 1 billion yuan, but if you spread them across the country, it will not be enough at all, so even if it is cheaper, it will have little impact on the overall situation. Especially during the Spring Festival, the season with the most alcohol consumption.

Among the New Year's goods, in addition to the best-selling wine, consumer electronics products are next.

Whether it is mobile phones, TV sets, washing machines, cameras, rice cookers, etc., it is important to replace them with new ones during the Chinese New Year. The consumption is also very large.

Consumer electronics is the signature product of Xiaoyao Mall, and it has always been very strong. No need to worry about purchasing and stocking.

The third best-selling product is health care products.

Xiaoyao Mall will not buy such boring things as melatonin and golden partners. Qin Yibin has placed the purchase of this aspect abroad since the beginning of Xiaoyao Mall.

Cod liver oil and calcium tablets from the United States, sheep oil from Australia, honey from New Zealand, vitamins and natto capsules from Japan... These nutritional and health products that are really beneficial to the human body were launched in Xiaoyao Mall last March. It was widely praised.

Because you don’t have to worry about buying fake foreign products on Xiaoyao Mall, and the price is only about 20% more expensive than Taobao. It is at least 30% cheaper than offline pharmacies and supermarkets. Many young people have tried to buy these foreign health products for the elderly at home.

Many people with experience in studying abroad also praised them in their comments. These are exactly the same as what they bought abroad, and the price is only a little more expensive than the United States and Japan. Considering the factors such as shipping costs and profits, it is totally worth buying. .

As everyone knows, in fact, it is impossible to buy products on such a large scale as Xiaoyao Mall. They basically negotiate directly with the manufacturers, and the ex-factory prices are much cheaper than some small and medium-sized dealers in their own countries. Even with tariffs or something, the purchase price is cheaper than their retail price.

But one reason is to pursue more profits. After all, the various expenses of Xiaoyao Mall itself are also very high, and the second reason is that it cannot completely destroy the domestic imported health care product market, so Qin Yibin set such a price range.

For this price and quality, imported health care products have gradually taken up more and more sales shares of Xiaoyao Mall since the second half of last year, and it is also one of the items that Qin Yibin plans to further tap the potential of.

In addition to the above three main categories of consumer goods for the New Year, Xiaoyao Mall has also increased its procurement efforts in cosmetics, food for the New Year, toys, etc., 90 billion yuan was spent like flowing water, and it became goods piled up in the warehouse. In the warehouse of Xiaoyao Logistics.

Looking at the mountain of products, the employees of the three major companies in the Xiaoyao family are all gearing up, hoping to start this wave of Spring Festival strategy immediately, strive to complete the goal as soon as possible, and celebrate the new year with thick red envelopes! (to be continued ~^~)