Chapter 2161 Another Ratings Myth Is Born!

Beginning in mid-November, "The Legend of Zhen Huan" was officially broadcast, and after a long two-month broadcast period, it finally ended.

Not to mention Xiangshui Satellite TV, even any other TV station in China has never broadcast such a long mainland domestic TV series.

Of course, there are many TV series longer than "The Legend of Zhen Huan". For example, the TV series in South Korea and Taiwan have more than 100 episodes, and there are as many as two to three hundred episodes.

But there is no TV series with such a length, like "The Legend of Zhen Huan", which caused such a big sensation in mainland China.

The average audience rating of the premiere was 42%, and the highest audience rating, which is the last episode, was as high as 53%! !

In the second round, the ratings of each David TV show averaged between 15% and 23%, and the highest ratings also exceeded 30%! ! !

This means that people watch it more than once, and many people watch it two or three times.

Although more than ten years ago, there were dramas such as "Longing" and "Legend of the New White Snake" that broke 80% of the ratings. In the past few years, there were also "Huan Zhu Ge Ge" with an average rating of more than 50% that directly made people kneel. , but since the emergence of the Internet, people are no longer so interested in traditional entertainment programs.

Therefore, it is normal for the ratings of TV dramas to continue to drop.

In 2007, even TV dramas whose ratings averaged over 8% were able to maintain their capital and make a small profit. If they exceeded 15%, they could be called prosperous, and if they exceeded 20%, they could open champagne to celebrate and give out red envelopes.

As for the ones that broke 30%, even after several times in the whole of China, I couldn't find 10 of them.

Last year was even worse, and there were no more than 5 films that broke 30% of the ratings in a year.

Under such circumstances, "The Legend of Zhen Huan", with a long episode of 120 episodes, not only did not let the ratings drop steadily, but instead rose all the way. The average ratings of the first round actually exceeded 40%, which is completely unexpected. people's expectations.

Today's advertisers judge success or failure entirely by ratings.

No matter how bad your film is, how many people scold you. As long as your ratings are high, there will be a lot of advertising money invested in it. make you money.

It is not uncommon for many films to win ratings but lose word of mouth.

But "The Legend of Zhen Huan" is different. Like the previous TV series and movies shot by Kiwi Film and Television, it not only won the box office ratings, but also won an excellent reputation.

During these two months, various plot deliberations, various tones and words about "The Legend of Zhen Huan"...etc. have become a hotly debated topic.

This kind of Gongdou drama with a slightly dark color is different from the funny and fun of the previous Kiwi Movies and TV series, but it has a slightly heavy and tragic color, but it can win everyone's hearts.

Didn't it mean that there is no tragedy and no eternity?

I'm afraid that's what I'm talking about!

Just like Jiang Ye said, if the ratings are great, and the plot can get such high praise, then it is called "making money while standing up".

A group of leaders of Xiangshui Satellite TV laughed from ear to ear.

Think back then. Xiangshui Satellite TV gritted its teeth and bought 120 episodes of "The Legend of Zhen Huan" at a sky-high price of 8 million yuan per episode. It spent a total of 960 million yuan at a super high price. It was laughed out loud by all the TV station colleagues, saying that he was the most taken advantage of in the world. Xiao Xiangshui Satellite TV will definitely not be able to pay back, and may even go bankrupt because of this.

But no one said that as early as the end of November.

As the prices of advertising auctions round after round skyrocketed, Xiangshui Satellite TV had already earned back its costs by the end of December, and it will earn pure profits in the next half month or so, at least 3- 500 million RMB.

In addition to earning a lot of money, the greater glory of Xiangshui Satellite TV is that it has consolidated its position as the number one satellite TV in the country.

In the future, whoever talks about "The Legend of Zhen Huan" will have to mention that this is a ratings record created by Xiangshui Satellite TV, and that Xiangshui Satellite TV dared to be the first in the world to pay a sky-high price for the first broadcast rights. In order to have this result.

In contrast, the other eight satellite TV. They also made a lot of money from advertisements. After all, their purchase price is very low. Compared with Xiangshui Satellite TV, the price of 1 million yuan per episode is very different. But because their platform is very good, the price of advertisements is naturally low. It may only be one-eighth of Xiangshui Satellite TV, so there are two satellite TVs that can make a little more money.

The most profitable is the Kiwi Film and Television Group. The cost of a "Zhen Huan Biography" TV series is only more than 300 million yuan. With the addition of advertising placements, it has almost earned 2 billion yuan in revenue, and its net profit is as high as 1.6 billion yuan. The super high profit of more than 500% made the proprietress Miss Qiao Guoer smile.

In the past two years, the investment and losses of Kiwi Film and Television Group in theaters have increased significantly.

If it weren't for Xiao Qi's endless wealth support, Qiao Guoer wouldn't have dared to continue working in theaters.

With the broadcast of "The Legend of Zhen Huan", the purchase and broadcasting expenses divided into several credits have arrived in the account of Kiwi Film and Television Group, which is definitely a great supplement!

Of course, besides the big money harvest, Qiao Guoer, who is the lead actor, is even more popular. The heroine is played by her superbly, not only the audience has mixed feelings and love for her, but also the professional comments Members also praised Qiao Guoer's acting skills, and several newspapers and magazines cheered for her, as if they wanted to reserve for Qiao Guoer the Feitian Award, one of the highest honors of TV dramas this year!

Speaking of the highest glory of TV dramas, there are two in China.

One is the Golden Eagle Award issued in even-numbered years, and the other is the Feitian Award issued in odd-numbered years.

Last year was an even-numbered year in 2008, and the Golden Eagle Award was awarded to Qiao Guoer once. The TV series that made Qiao Guoer the queen was "Latent" specially prepared for her by Xiao Qi. Not only did Sun Honglei win the Best Actor As the leading role, she also won the Best Actress award as her role increased greatly.

If this time the Feitian Award is awarded to Qiao Guoer, Qiao Guoer will directly win the Grand Slam of the TV Drama Awards and become a real TV drama queen!

Even if there is no Feitian Award for Best Actress yet, invitations to hundreds of TV dramas and dozens of commercials have been handed over to Kiwi Film and Television Group, wanting to ask Qiao Guoer to perform.

The producer's price is not low, the least one who can get in front of Qiao Guoer is 500,000 an episode, setting a record for an actress, and the highest is even 1 million an episode, which is better than Uncle Daoming and the others. Take more.

The endorsement fees offered by the advertisers are higher. There are three international advertisers for perfume, cosmetics and beverages, all of which offer more than 10 million yuan a year, which is unprecedentedly generous.

Other smaller ones, such as image endorsements for women's clothing, women's shoes, food, electrical appliances, etc., also range from 3 million to 5 million.

If Qiao Guoer took over all of them, it would not be surprising that her annual income would exceed 300 million.

It's not just Qiao Guoer, many of the main actors in "The Legend of Zhen Huan" have also become popular because of this. Not to mention their weak legs on various shows, they also have more or less many script invitations.

Kiwi Film and Television Group is a comprehensive company and naturally has its own agency department.

All the actors who starred in the TV dramas and movies produced by Kiwi Film and Television Company are very few who are not their own people, and many fledgling actors can only get the chance to star in after signing the agent contract. ——It sounds a little overbearing, but which company doesn't do this? Didn't Yu's mother rely on this to continue to launch Xiaohuadan to make money?

I tried my best to shoot a TV series with high ratings, but in the end, you, an actor, got the benefits, and your net worth doubled in the future, but I didn't get any benefits. Why?

Therefore, taking advantage of this opportunity, Kiwi Film and Television Group can earn more than 100 million yuan in total income just by helping the actors receive plays and commercials. Although it takes about half a year to fall into the account, it is still a fortune Small income!

The audience's favorite is still Qiao Guoer.

But the most difficult thing for them to see was Qiao Guoer.

No matter where the program team of "The Legend of Zhen Huan" went to participate in the variety show, Qiao Guoer did not appear. The external caliber was that she was preparing for the filming and was busy with the management of the company.

There is really no way to shirk it. Zhu Hong, the director of Kiwi Fruit Company, can only ask Qiao Guoer to accept 5 advertisements, all of which are super big brand products with strong advertisements. At least he can show up on TV all the time, so that everyone won't feel that Qiao Guoer hasn't shown up for a long time.

These advertisements were carefully selected by Zhu Hong. They would not highlight Qiao Guoer's slightly bulging belly, nor would the filming be labor-intensive. Otherwise, according to Qiao Guoer's stubborn temper, she would definitely not do anything. adventure.

Compared to the noise from the outside world, Qiao Guoer herself was not that impetuous.

Even if she is very happy and proud now, "The Legend of Zhen Huan", as her last work before retiring behind the scenes, can achieve such a great achievement, she will not be too excited.

Because there is still a baby in the womb, the emotions of great sadness and joy are the most likely to affect the baby.

A queen sister who is determined to be a good mother. Of course, she will try her best to be as plain as possible.

At most, when she is happy or unhappy, she often calls the child's father and listens to Xiao Qi coaxing her gently.

From now on, Qiao Guoer only wants to spend time with her husband, take care of her children, and live a happy family life.

Not only does she not plan to make a film, she will not even take commercials anymore, and she will not even take care of the Kiwi Film and Television Group, as long as she firmly controls and monitors finances and personnel.

After all, after several years of singing and acting, she has completed all three aspects of work in film and television, and the achievements she has achieved are very gratifying.

With such achievements, it is honorable to retire early, just like Momoe Yamaguchi back then, it is also a very honorable retirement! (to be continued ~^~)